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Welcome
to DMA's Training Source
Do you know the power of search?
At this time the demand is high for qualified Search Marketers. According to a recent article on MSN Careers, Search Engine Optimizer positions are considered one of four jobs on the cutting edge right now. Get the right training with DMA’s Search Engine Marketing Certification Program.
There is no better time to upgrade your skills.
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Recession Proof Your Website!
Focus on these three areas first when marketing your website and you will see exponential results.
Analytics - Forrester Research showed that a company that brings in a dedicated analyst can increase ROI by 900% - 1200%
Usability - Website sales in e-commerce sites can improve dramatically simply with a usability review. Improve the usability of your website and you may achieve 80% to 200% increase in desired metrics.
Search Engine Optimization - When done correctly SEO can result in 40% to 4000+% ROI.
Some sites respond very quickly and see an immediate increase in rankings and increased visitors. Other sites require more attention and additional off-site or on-site optimization help, or even a full marketing campaign in order to see results.
To learn more DM Nuggets like this, participate in DMA's
Search Engine Marketing Certification Program.
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How do users scan website content?
79% of users scan a web page
16% of users read word for word
Source: Jacob Neilson
Therefore, design your website so it's easy to read and navigate.
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SEM Certification Program Level II – LAUNCHED!
DMA’s SEM Certification Program consists of two self-paced ONLINE courses — Level I and Level II (now open for registration). Both courses feature exciting quizzes, audio and video clips, and useful resources and links. You will discover keywords that will best suit your brand, create powerful search ads that really sell, learn how to make your website user-friendly for international visitors and much more!
Now available on demand — Our popular FREE TEST DRIVE can be downloaded from our website. Get a first hand look at why this program is right for you.
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Special Savings
DMA’s virtual seminars are only getting better!
You’ll get top marketing insights from the most experienced leaders in the field. Now there’s even more of a reason to register. When you register for 2 virtual seminars, you’ll get the 3rd FREE.*
Virtual Seminars are quick, interactive, and right at your fingertips. Feed your knowledge with just a CLICK!
*To take advantage of this exclusive limited time offer, you must call 212.790.1500 to register and mention Discount Code VSCOMBO. Not to be combined with any other offer. Applicable only to qualifying virtual seminars.
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Here are some resources and articles we thought you might find helpful!
Search Marketing Standard
How are You Managing the Economic Slump?
Top Rank Blog
Publishes daily articles, interviews and practical tips on the intersection of search marketing, social media and online PR.
Visit DMA's SEM resource page for a listing of other SEM related articles, blogs, publications, and more!
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Matt Bailey
President
SiteLogic
Matt is the developer of DMA's Search Engine Marketing Certification Program and is the seminar leader for Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture.
Matt has been teaching web marketing to businesses since 1998, and has consulted with some of the biggest brands in the world. Speaking at seminars and workshops internationally, Matt is known for his clear teaching style, which enables people to understand complex technical information and apply it to their websites.
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April 28 – 29, 2008
Comprehensive Email Marketing Strategies
Las Vegas, NV
April 28 – 29, 2008
Direct Mail Production Strategies
San Francisco, CA
May 1 – 2, 2008
Predicting Customer Behavior: Finding What Works and Why
Chicago, IL
May 5 – 6, 2008
Creative Direct Marketing
Chicago, IL
May 6 – 7, 2008
Database Marketing
New York, NY
May 12 – 13, 2008
Fundamentals of International Direct Marketing: Successfully Expanding Abroad
New York, NY
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May 13 – 15, 2008
Direct Marketing Institute
Chicago, IL
May 14 – 15, 2008
Loyalty Marketing Workshop
Chicago, IL
May 15 – 16, 2008
Direct Marketing Math & Finance
New York, NY
May 15 – 16, 2008
Profitable Customer Retention and Winback
Chicago, IL
May 21 – 22, 2008
Statistics & Modeling for Direct Marketers
San Francisco, CA
Please use Key Code SRC48 when registering for these seminars.
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We want to provide you with the information you want.
Is there other information that we can include in The Training Source or our site to make your experience better?
Let us know what is on your mind and what concerns you would like us to address. We are listening! Email trainingsource@the-dma.org.
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