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Welcome
to DMA's Training Source
DMA’s Education Services Team understands how hard it is to run your business right now; spending is being cut back in this tenuous economy. Our trained seminar instructors are here to teach you the best way to grow market share in a recessionary economy. Now is the best time to amp up your direct marketing campaigns to reach your goals, and we can help.
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Top 5 Mistakes in Presenting Merchandise in Catalogs
- Poor photography
- Busy backgrounds
- Lack of product detail
- Disorganized presentations
- Weak and inappropriate sales copy
To learn more DM Nuggets like this, consider attending
Optimize Media Channels for Creative Prospecting. |
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Serif or Sans Serif?
For print use feet (serif font); comprehension is higher when using serif fonts in body copy.
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Email Experience Council & DMA
Coming together
DMA's email marketing arm is your source for a wealth of information regarding email marketing. Through email you have the ability and responsiblity to create dynamic, personal, interactive, and effective communications with your customers.
The eec is a wonderful resource of best practices and strategies in email and digital marketing.
To find out more information about the email experiece council please visit www.emailexperience.org.
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Thank you for showing us whatcha got!
We would like to thank you for submitting your ideas for our next Catalog of Seminars, Conferences & Exhibitions!
We are currently reviewing the submissions and will let you know who submitted the winning concept! Keep those ideas flowing, we'll be sure to ask again!
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Shari Altman
President, Altman Dedicated Direct
Shari is currently a seminar leader
for Optimize Media Channels for Creative Prospecting Seminar.
Shari has over 25-years' experience with an extensive expertise with prospecting media.
She is the President of Altman Dedicated Direct, a direct marketing consultancy specializing in customer acquisition, catalog, continuity, DRTV, and loyalty marketing. Prior to launching Altman Dedicated Direct in 1999, Shari spent over 20 years as director of marketing for major direct response marketers and catalogers.
Download
Shari's article "Diversified Prospecting - An Idea Whose Time Has Come."
(For more information on this speaker click
here) Connect
with our Speaker!
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"I'm a direct marketer - I stick with the tried and true direct mail and email. This seminar (Optimize Media Channels for Creative Prospecting) gave me a better understanding of other media channels and which ones would work best for my business!"
Jessica Burns, Marketing Manager
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March 4 – 5, 2008
Optimize Media Channels for Creative Prospecting
Chicago, IL
March 10 – 11, 2008
Basics of Direct Marketing
Costa Mesa, CA
March 11, 2008
Introduction to Email Marketing
Altanta, GA
March 17 – 19, 2008
Direct Marketing Institute
New York, NY
March 19 – 20, 2008
Secrets of Copywriting: Fundamentals for Direct Marketing
San Francisco, CA |
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March 24 – 25, 2008
Direct Marketing Math & Finance
San Francisco, CA
March 25, 2008
Direct Marketing Law in the 21st Century
New York, NY
March 26 – 27, 2008
Statistics and Modeling for Direct Marketers
Providence, RI
March 27 – 28, 2008
Predicting Customer Behavior: Finding What Works and Why
New York, NY
Please use Key Code SRC28 when registering for these seminars.
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The
Training Source Contributors
Melanie, Cindy, Amber, Melissa, Ashley, & Kristen
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We want to provide you with information you want.
Is there other information that we can include in The Training Source or our site to make your experience better?
Let us know what is on your mind and what concerns you would like us to address. We are listening! Email trainingsource@the-dma.org.
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