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Welcome
to DMA's Training Source
The Training Source was developed for
you, as your one stop shop for new information in
the ever changing Direct Marketing world. Each issue will refresh you with the latest DM tips and best practices, information on new seminars and speakers, and fun DM facts.
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7 Cardinal Principles for
DM Success
1.
Establish your objective before you start.
2. Target the right audience and market segments.
3. Write copy to show what your product will do for
the prospect.
4. Make it easy for your prospect to respond.
5. Think campaign, not 1-shot.
6. Research and test every year.
7. Make your promotions fit your "USP,"
your audience, and your product.
To learn more DM Nuggets you should attend Direct Marketing Institute. |
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ARE
YOU USING CAPS IN YOUR CREATIVE?
93% of participants
in a study said caps are hard to read. |
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Test Drive — FREE Search Engine Marketing Certification Program Test Drive
February 13, 2008 1:00 P.M. - 2:00 P.M. ET.
The demand is high for qualified search marketers.
DMA’s online SEM Certification Program will teach you the real skills that you need to accelerate your online marketing success. We’re hosting a free virtual one-hour seminar for anyone interested in learning more about this exciting program and how it will impact your career.
Visit www.dmasearchcertification.org for details and to register.
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You're creative. You've got talent.
Show us whatcha got!
DMA would like to incorporate your ideas into our next Catalog of Seminars, Conferences & Exhibitions!
We know how talented you are — why don't you show us? Send your ideas in for DMA’s next catalog cover and see your idea come to life.
Don't wait — submit your ideas by January 31, 2008. Creative individuals click here.
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Beth B. Smith
Founder, Smith Browning Direct
Beth is currently a seminar leader
for Direct Marketing Institute
& Basics of Direct Marketing Seminar.
She is a 30-year veteran of direct and loyalty marketing and has taught thousands of professionals in the US, Canada, Europe, Asia, and South Africa. Smith Browning Direct specializes in direct response programs and strategic planning for commercial and nonprofit organizations.
(For more information on this speaker click
here) Connect
with our Speaker!
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"I
found this seminar (Direct Marketing Institute) to be very helpful in managing
customer databases, targeting strategies and
offer dynamics. I came away with some new ideas."
Michael Silva, Brand Manager
Dell Inc. |
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February 5 – 6, 2008
Database Marketing
San Diego, CA
February 11 – 13, 2008
Direct Marketing Institute
Chicago, IL
February 11 – 12, 2008
Statistics & Modeling
for Direct Marketers
New York, NY |
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February 20 – 21, 2008
Comprehensive Email
Marketing Strategies
New York, NY
February 28 – 29, 2008
Basics of Direct Marketing
Saint Louis, MO
Please use Key Code SRC18 when registering for these seminars.
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The
Training Source Contributors
Melanie, Melissa, Amber, Ashley, Cindy & Kristen
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We want to provide you with information you want.
Is there other information that we can include in The Training Source or our site to make your experience better?
Let us know what is on your mind and what concerns you would like us to address. We are listening! Email trainingsource@the-dma.org.
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