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Welcome
to DMA's Training Source
As you well know, email marketing is not a new vehicle for marketers. However, the rules and regulations surrounding email are constantly changing and you need to know how these changes affect your ability to effectively deploy your campaigns. How do you get your emails opened and responded to when inboxes are flooded with messages? Not sure?
DMA and the Email Experience Council offer you an array of educational programs to boost your email marketing efforts. Learn all the aspects of email marketing and you'll be surprised at how slight changes can make a tremendous difference in your response rates and bottom line.
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Permission Email Marketing:
A Definition
Permission email marketing is an advertising medium which facilitates interaction between organizations and individuals who have
given their permission to receive promotional messages and other information via email.
The Fundamentals of Permission
- A person agrees to receive email communications
- The person consciously does so
- The person may unsubscribe at any time
- The sender of each communication is clearly and
honestly identified
- The communication is not intentionally misleading
If you want to learn more about email marketing and more DM Nuggets like this, attend
DMA's Comprehensive Email Marketing Strategies Seminar.
Consumers prefer email as a primary method of communication in their personal and business capacities and will continue to do so in the future despite the rise of online threats and the emergence of other communication channels, according to a study by Habeas.
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72% of firms polled send email to customers, a 10% increase over 2007, and 50% to prospects, a 9% hike.
Furthermore, 55% of those who use the medium plan to increase their budgets for it next year.
Source: Direct’s annual forecast survey.
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Special Savings
DMA’s virtual seminars are only getting better!
You’ll get top marketing insights from the most experienced leaders in the field. Now there’s even more of a reason to register. When you register for 2 virtual seminars, you’ll get the 3rd FREE.*
Virtual Seminars are quick, interactive, and right at your fingertips. Feed your knowledge with just a CLICK!
*To take advantage of this exclusive limited time offer, you must call 212.790.1500 to register and mention Discount Code VSCOMBO. Not to be combined with any other offer. Applicable only to qualifying virtual seminars.
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Exclusive Offer – 50% off Visibility Magazine subscription for one year.
Meet Visibility Magazine, our newest Media partner. Rich, fresh, insightful, and vibrant – that’s Visibility Magazine. Founded in 2007, Visibility Magazine has become the guide to the latest trends in internet marketing. Learn more and start saving 1/2 off your subscription. Use Discount Code: DMVIS. Act Today! Offer expires July 31, 2008.
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Karen Talavera
Principal
Synchronicity Marketing
Karen is the seminar leader of DMA's Comprehensive Email Marketing Strategies Seminar.
Karen Talavera is a nationally recognized email and direct marketing expert and president of the consulting firm Synchronicity Marketing which she founded in 2003. Synchronicity Marketing specializes in improving direct marketing effectiveness through multichannel integration and is a member of the Email Experience Council. Karen is a board member of the Florida Direct Marketing Association (FDMA) and a member of the Marketing Executives Networking Group (MENG).
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July 14 – 16, 2008
Direct Marketing Institute
Boston, MA
July 15 – 16, 2008
Secrets of Copywriting: Fundamentals for Direct Marketing
Chicago, IL
July 22 – 23, 2008
Database Marketing Seminar
Boston, MA
July 28 – 29, 2008
Profitable Customer Retention and WinBack Workshop
New York, NY
August 4 – 5, 2008
Comprehensive Email Marketing Strategies
New York, NY
August 5 – 7, 2008
Direct Marketing Institute
Chicago, IL |
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August 11 – 12, 2008
Direct Marketing Math and Finance
New York, NY
Begins August 12, 2008
Copywriting Tools & Techniques
6-Week Online Course
August 13 – 14, 2008
Statistics and Modeling for Direct Marketers
Boston, MA
August 14 – 15, 2008
Advanced Copywriting: Master the Fine Point of Writing
New York, NY
August 19 – 20, 2008
Database Marketing Seminar
Chicago, IL
August 20 – 21, 2008
Basics of Direct Marketing
Omaha, NE
Please use Key Code: SRC68 when registering for these seminars.
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We want to provide you with the information you want.
Is there other information that we can include in The Training Source or our site to make your experience better?
Let us know what is on your mind and what concerns you would like us to address. We are listening! Email trainingsource@the-dma.org.
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