|
|
|
Welcome
to DMA's Training Source
Being a savvy database marketer is a valuable skill set, especially when the economy turns. Budgets are cut and resources are limited, yet revenue numbers still must be met! You may be scratching your head wondering "How am I going to meet my goals?" The answer is to effectively leverage your existing data.
DMA can walk you through all the steps you need to know in order to mine your data and show a return on your investment.
|
|
|
According to Alterian's 2007 Annual Survey, 67% of companies polled plan to add workers, money, time and research in database systems and analytics.
Are you currently using these database marketing techniques to leverage your existing customer file?
- Identify Your Best Customers
- Deliver a Message Consistent with Product Usage
- Personalize Customer Service
- Cross-Sell and Complementary-Sell Product
- Maintain Brand Equity
- Conduct Customer, Product and Marketing Research
If you are not leveraging these tactics learn how, and more DM Nuggets like this, by attending
DMA's Database Marketing Seminar
(available in-person or online.)
Cooperative databases, do you know what they can do for you?
A cooperative database holds information on customers and their transactions.
The power of cooperative databases is their ability to provide a complete picture of transactional information for a specific business.
You can capitalize on it’s collective marketing power:
- Acquire new customers
- Maximize your customer retention efforts
- Verify accuracy of customer information
- Financial Benefits
|
 |
|
It costs five to ten times as much to recruit a new customer as it does to sell to an existing one.
Therefore, maximize LTV and loyalty by giving your most profitable customers superior value.
back to top
|
|
|
|
Special Seminar Savings
Spring is in the air and now is the perfect time to revamp your marketing.
We are offering $250 off* all onsite June seminars! What are you waiting for? Start implementing new marketing ideas today!
Learn more about DMA seminars that will inspire you with new ideas to grow your business.
Register Today and Save! Mention Discount Code: OFFER5 when registering.
*Discount cannot be combined with any other offers.
back to top
|
|
| |
|
Congratulations Sweepstakes Winners!
Thank you to everyone that took the time to enter our 2008 Seminar Launch Sweepstakes. Congratulations to our grand prize winners, Mike Allred and Rebecca Sloand, who each won an American Express gift card.
We feel like winners too! With your help our new seminars have been getting lots of positive feedback. Learn more about our new seminars:
Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture
Predicting Customer Behavior:
Finding What Works and Why
|
|
|
 |
|
|
 |
Devyani Sadh
CEO and Founder
Data Square
Devyani is the seminar leader of DMA's Database Marketing Seminar.
Dr. Sadh has over 15 years of experience in the development, growth, and management of corporate marketing departments that require consulting expertise in customer relationship management (CRM), database marketing, analytics, technology, and strategy formulation. She has successfully spearheaded the delivery of actionable marketing and communications solutions for clients
|
|
|
June 5 – 6, 2008
Advanced Copywriting: Master the Fine Points of Writing
San Francisco, CA
June 5 – 6, 2008
Creative Direct Marketing Strategies
New York, NY
June 9 – 10, 2008
Secrets of Copywriting: Fundamentals for Direct Marketing
New York, NY
June 10, 2008
Copywriting Tools & Techniques
6-Week Online Course
June 10 – 11, 2008
Comprehensive Email Marketing Strategies
Chicago, IL
|
|
|
June 11 – 12, 2008
Statistics and Modeling for Direct Marketers
New York, NY
June 16 – 18, 2008
Direct Marketing Institute
San Francisco, CA
June 17 – 18, 2008
Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture
Chicago, IL
June 23 – 25, 2008
Direct Marketing Institute
New York, NY
Don't forget to use Discount Code: OFFER5 to get $250 off any June Seminar you register for!
back to top
|
|
We want to provide you with the information you want.
Is there other information that we can include in The Training Source or our site to make your experience better?
Let us know what is on your mind and what concerns you would like us to address. We are listening! Email trainingsource@the-dma.org.
back to top
|
|
