DMA Membership Helps You Connect with Clients That Need Your Services!

Marketing companies now have a wide choice of agencies and consultants to work with. In today's competitive environment, innovative campaigns, services, and ways to do business win the hearts of clients and consumers. DMA membership delivers access to the tools and resources that will help you learn everything you need to know about direct marketing, and presents you with the opportunities you need to establish and develop contacts. Our members are among the most recognized names in the direct marketing community, representing companies both large and small, and controlling billions of dollars worth of potential business.

Networking
Research and Information
Marketing Opportunities
Discounts
Education
Advocacy
Brand Building
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Benefit #1 — Networking

As the continued success of your organization depends on finding new clients, you will truly appreciate the opportunities the DMA membership presents there is no finer way to meet and develop relationships with your next client.
Connect with your peers and potential clients at dozens of annual networking events relevant to your channel or industry. Be a thought leader and share your experiences and successes.

Councils Membership in Special Interest Councils provides insider access to DMA members interested in a specific industry or marketing channel. These are communities of thought leaders, who share the same passions, visions, goals, and concerns. Council members have access to the member roster, can advertise in Council newsletters or be a corporate partner, and develop relationships at Council meetings and events.
Member Directory The DMA Member Directory allows members to search the membership database online for companies and individuals.
Members-Only Events DMA organizes members-only events at DMA conferences so you can meet your colleagues and marketers working in an industry relevant to your business.
Speaking The Association encourages its members to speak at DMA conferences to develop thought leadership and increase exposure to the direct marketing community.

Benefit #2 — Research and Information

DMA membership delivers access to the information and knowledge that can help you make better strategic marketing decisions. From DMA's own proprietary research to information from hundreds of outside sources, members have access to everything there is to know about direct marketing.
Become an expert in the aspects of direct marketing most relevant to you. Apply timely, reliable information available right at your fingertips.

ECHO Campaigns The Oscars of direct marketing, the ECHO Awards honor the very best direct marketing campaigns produced each year. This much sought-after industry honor is the only comprehensive international direct marketing award recognizing excellence in strategy, creativity, and results. To see which integrated direct marketing campaigns really worked and why, explore over 2,500 ECHO-winning campaigns available to inspire you at DMA Library; or look at over 1,800 of them online through the Global Knowledge Network Center.
DirectLINK Online Exclusive to members, this 28,000-record online database is the world's largest direct marketing library.
Research Reports Best-in-class, DMA research publications cover economic, segment, industry, and consumer market intelligence. Bestsellers include Statistical Fact Book, Response Rate Trends, The Power of Direct Marketing, Catalog/Multichannel Report, Actionable Insights to E-mail Marketing, ECHO CD, Reaching the US Hispanic Market, and many more. You can purchase them for your team or give them as gifts to your clients.
Newsletters Covering up-to-the-minute updates, DMA newsletters include: DMA Daily Digest (3D), a daily e-newsletter detailing the day's headlines and their impact on the industry; MyDMA, a customizable e-newsletter with the latest information and news; Politically Direct, a quarterly newsletter with legislative updates; and Currents and Crossroads, an e-newsletter covering international news.
Global Knowledge Network Center With its large collection of materials and an online searchable database DirectLINK, the resource center is packed with information including over 700 books and directories on direct marketing-related topics, 20 business publications, 1,800 ECHO campaigns, 800 mail order catalogs, hundreds of case studies and white papers, and more.
Quarterly Business Review Essential to every direct marketer, DMA's quarterly report provides up-to-date economic performance indicators and business trend information for the direct marketing community.
Newsstand True to its promise to always keep members up-to-date, DMA maintains the online newsstand and information by segment feature.

Benefit #3 — Marketing Opportunities

Membership in DMA provides dozens of opportunities for you to promote and market your services.
Target your audience through these unparalleled marketing opportunities. Increase your brand awareness through exposure to hundreds of DMA members.

Direct Marketing Search List your organization's services for free in this DMA's online version of the yellow pages.
Print Advertising Target the decision-makers of the community through regular advertising campaigns in DMA publications.
Event Sponsorship Take advantage of opportunities to promote your organization by sponsoring conferences directly related to your business.
Exhibiting Show off your products and services at DMA trade shows to gain unparalleled exposure to your target audience.
Banner Advertising Employ banner advertising on the DMA homepage and conference websites and reach key decision-makers in the direct marketing community.
E-Newsletter and Research Sponsorship Sponsor one of DMA's many e-mail newsletters, or partner with DMA to become a sponsor of one of our world-class research publications.
List Rental Employ a list that contains a veritable who's who of the community for your next direct marketing campaign.

Benefit #4 — Discounts

DMA members enjoy special discounts on all DMA services; these discounts alone can offset the price of membership for some active members.
Take advantage of the deep discounts DMA offers to its members. Save on exhibit space and passes to further improve your campaigns.

Exhibit Space Up to 33% off exhibit space and passes
DMA Events Up to 40% off seminars, virtual seminars, luncheons, and other events
Advertising Opportunities Up to 30% off advertising or sponsorship opportunities
Research Reports Up to 50% off DMA publications
Job Bank Up to 30% off job postings

Benefit #5 — Education

DMA is the number one source for professional training designed to produce real-world results. The educational development of your staff will help your organization succeed and attract the best employees in direct marketing.
Get the best from your employees on your team by continuing your staff's educational and professional development. Make your company a go-to organization for world-class direct marketing campaigns.

Seminars DMA offers over 20 seminars on topics ranging from basic, such as Direct Marketing Institute, to advanced, such as Advanced Copywriting. Each is led by an expert practicing direct marketing in the business world.
Virtual Seminars DMA's virtual seminars present an opportunity to quickly learn important practices and techniques right at your computer.
Councils Council membership provides members with access to information and best practices in a particular segment or industry.
Conferences The Association organizes over 22 major trade shows a year, including DM Days and our annual conference.
Certifications DMA continuously improves its widely recognized Certificate in Direct Marketing and has launched a Search Engine Marketing Certification, both designed to update and enhance your team's knowledge.
In-House Training DMA tailors its programs to provide staff with training customized to the specific needs of your organization.

Benefit #6 — Advocacy

DMA is the voice of the direct marketing community in the legislative and regulatory process. With dozens of intrusive bills introduced each month, we represent our members' interests in Washington, DC and the states to ensure a continued direct marketing-friendly environment.
Keep up-to-date on the latest legislative issues as they relate to direct marketing and the way you do business. Answer any questions your clients ask about relevant laws and regulations.

Advocacy Efforts As the business of direct marketing expands with new channels and technologies, the policy issues that affect us are becoming more complex. In Washington and across the country, there are policymakers with proposals in hand - on issues ranging from data security to do not mail to postal rates - that could seriously impact how you conduct the business of marketing.
DMA's Advocacy Resource Center DMA offers valuable information about the issues affecting direct marketers through its online resource center and on-call government affairs team. We help you learn what is happening in the policy arena and what you need to know about the laws and regulations that affect your business.
Self-Regulation As a guiding force for responsible marketing, DMA works to pre-empt the need for legislation by establishing standards and promoting effective self-governance for direct marketing practitioners.
Grasstops Advocacy DMA provides members with information and tools that help communicate effectively with your elected officials. As marketers and voters, you are each a powerful voice in your own right that can be heard through DMA's activities.

Benefit #7 — Brand Building

DMA is engaged in regular, intensive efforts to promote the benefits of direct marketing, establish a positive image of direct marketers, and encourage consumers to utilize direct marketing as a shopping medium. DMA's branding efforts work to instill consumer trust and confidence in the direct marketing process. Member companies get the recognition that comes with affiliation with the DMA brand.
Ensure that your customers and prospects feel good about the way you market their products. Attract responsible marketers looking to work with ethical organizations.

DMA Member Logo Use the DMA logo on your website and marketing materials to show the world that you are a member of the marketers' most influential trade association and that you comply with ethical business practices.
Ethical and Compliance Resources Explore guidance materials on the proper use of direct marketing channels such as direct mail, e-mail, telemarketing, and fax. The resource center contains relevant DMA guidelines, explanations of federal laws, fact sheets, ethics case studies, and reports.
Business Tools Take advantage of many useful business tools such as the Privacy Policy Generator and the Job Bank.
DMA Preference Services Subscribe to preference services or download do-not-contact lists.
Ethical Business Practices Guidelines Be an ethical organization and comply with DMA ethical business practices, the generally accepted principles of business conduct.

For more information, please call 212.768.7277 or e-mail us at membership@the-dma.org.

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