Direct Marketing Association Services
DMA gives members the tools and services to do their jobs better. Whether it is customized information, legislative representation or specialized education - we've got it covered! For more information about DMA services call 212.768.7277 or e-mail us at membership@the-dma.org.
News & Publications
Industry News
Keep up with the latest news in the direct marketing industry. In addition to articles produced by DMA staff, we provide a daily news summary of public media and updates about our association.
MyDMA Newsletter
MyDMA e-mail newsletter is free to both members and non-members. It will provide you with information about the latest research, news, events and other direct marketing information. (You must have a Web account for this Web site to subscribe).
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Best Practices
Research and Publications
Check out the DMA online bookstore to get insightful research reports and publications on marketing trends, best practices and strategies.
White Papers
DMA website provides white papers from the DMA and experts in the industry covering best practices, case studies and how-tos.
Awards
DMA's Awards honor the very best direct marketing campaigns produced each year.
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Events & Education
Conferences
DMA Conferences can provide you with a perfect opportunity to network with clients and vendors. You can gain exposure to new people and ideas at conferences showcasing special issues and topics including database management, interactive marketing and integrated marketing.
DMA Education
From fundamental direct marketing to comprehensive seminars on specific marketing channels, DMA Education provides quality, relevance, and practicality. Choose from online and in-person certifications in areas including: Social Media, Email Marketing, Search Engine Marketing/Optimization, Mobile Marketing, Online Marketing, and much more.
DMA Council Events
Topical luncheons and workshops allow you to interact with small groups of like-minded members.
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Networking
Councils
Councils are like mini-DMAs with a focus on a particular topic. Each one offers a variety of events, activities and publications targeted to specific segments of the direct marketing industry.
Affiliate Network
Regional direct marketing associations and chapters Find your nearest regional group of dynamic direct marketers who meet regularly for continuing education and training while taking advantage of the best networking around.
Subsidiaries
Benefit from our subsidiaries that cover a number of specialized interests.
- The Email Experience Council (eec), the email marketing arm of DMA, is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value.
We are committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device. Additionally, eec members are setting the standards for email through our Member Roundtables and Advisory Committees. The eec members who belong to our organization are representative of other trade organizations, agencies, advertisers, technology partners, clients and companies focused on the potential of email marketing.
- The Internet Alliance An organization of Internet policy professionals representing the Internet online industry on the state, federal and international levels
- Nonprofit Federation With more than 400 members, the DMA Nonprofit Federation is the largest organization representing nonprofits that use direct mail, telephone, and the Internet to communicate with donors, members, and the general public.
Direct Marketing Educational Foundation (DMEF) The Direct Marketing Educational Foundation's primary goals are to attract new talent and to strengthen and support direct and interactive marketing education.
Member Company Directory
The best Rolodex in the industry. This member's only feature will allow you to search the membership database online for DMA companies and individuals.
Career Center
This highly popular service attracts many thousands of direct marketing professionals who are both offering and seeking employment. It allows you to list a marketing job, post a resume, search positions, and search for candidates or interns.
Direct Marketing Vendor Search
An online yellow pages of the leading suppliers to the direct marketing industry.
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Government Regulation & Ethics
Consumer Affairs
DMA provides guidance to members and consumers on behalf of the industry. We are responsible for helping our members abide by the high standards the association sets for marketers and develop consumer and industry educational materials.
Advocacy
DMA aggressively represents all different facets of the direct marketing industry before the federal government through Direct.Voice, the Political Action Committee of the Direct Marketing Association. Whether testifying before Congress regarding pending legislation, working with oversight agencies on new regulations that could impact the industry, or mobilizing members to become advocates on a particular initiative, DMA offers its members outstanding representation before public policymakers.
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Marketing Opportunities
Advertising
DMA provides a number of channels through which to market your goods and services to the marketing industry. Our online rate cards outline these channels.
DMA Member Logo
For DMA Members, the DMA member logo will identify you to your colleagues and customers as adhering to the highest standards for the industry. You can obtain the member logo online or contact DMA membership department at membership@the-dma.org.
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