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DMA Leadership Team
LINDA A. WOOLLEY, J.D.
CEO & President
Linda A. Woolley is CEO & President of the Direct Marketing Association, the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA today represents nearly 2,500 companies in the US and 48 other nations, including a majority of the Fortune 100 companies.
Prior to becoming president and CEO, Woolley served as the executive vice president of Washington Operations for the Direct Marketing Association (DMA), In this role, Woolley was responsible for strategically managing DMA’s global advocacy, legislative, and political efforts, as well as DMA’s Nonprofit Federation, Internet Alliance, and Mail Moves America coalition. She was also responsible for overseeing DMA’s corporate and social responsibility. Through Woolley’s leadership, DMA was a founding member of the Digital Advertising Alliance, a self-regulatory program that provides notice and choice to consumers about online behavioral advertising.
Prior to joining DMA, Woolley was the founding principal of LegisLaw, a publishing and government relations consulting firm. Clients included Fortune 500 companies and trade associations from a wide range of industries, including transportation, manufacturing, chemicals, healthcare, energy, building materials, banking, and defense.
Woolley directed Washington operations for ITT Industries, and lobbied for ITT Corporation. She also managed the environment section of the US Chamber of Commerce and worked on Capitol Hill. Woolley holds a B.A. from Hamilton College and a Juris Doctorate from American University.TERRI L. BARTLETT
President, Direct Marketing Educational Foundation
Terri L. Bartlett is the president of the Direct Marketing Educational Foundation (DMEF). In this role, Bartlett oversees all aspects of the Foundation, which works to attract, educate, and place top college students by continuously improving the teaching of world-class direct/interactive marketing, thereby expanding and enriching the talent pool of trained, market-ready multichannel direct marketers.
Prior to joining DMEF in August 2006, Bartlett was the executive director and founder of the Toy Industry Foundation (TIF). There, she established core national initiatives, including The Toy Bank, the first industry-wide program of its kind, which delivered more than five million new toys to America’s disadvantaged and at-risk children; The Power of Play program, a curriculum-based grassroots effort to ensure play opportunities for homeless children; and the National Play & Learning Initiative, a partnership with children's museums, serving children and their families in the nation’s neediest neighborhoods.
From 1996 to 2003, Bartlett served as vice president of communications at the Toy Industry Association, pioneering proactive communications activities on behalf of the American toy industry.
Bartlett previously served as vice president for Robert Marston and Associates, Inc., where she created and managed consumer marketing communications programs for The Dial Corporation and environmental awards programs. She has also held public relations positions at The Rowland Company and Ruder-Finn.
Bartlett holds a bachelor’s degree in advertising/communications from Texas Tech University, and a Foundation Fundraising & Administration certificate from New York University.THOMAS J. BENTON
Chief Financial Officer
Thomas J. Benton is DMA’s Chief Financial Officer. A seasoned senior-level finance and marketing analytics executive, Benton brings to DMA extensive experience across multiple industries with a focus on direct marketing.
Before joining DMA, Benton spent several years as a financial consultant and philanthropist. In addition to helping individuals and businesses with financial, business, and marketing analyses, he served as treasurer and board member at Helping Children Worldwide (HCW), a nonprofit organization that founded The Child Rescue Center and Mercy Hospital in Bo, Sierra Leone.
Previously, Benton was senior vice president, marketing analysis, at America Online, where he built and ran AOL Marketing's financial planning and business intelligence functions. In this role, he oversaw several of AOL Marketing's business units, including financial planning; business and M&A analysis; marketing systems and data mining; member acquisition and retention analysis; and marketing research. Concurrent with this role, Benton served for nearly two years as acting CFO to the president of AOL programming. During his tenure, paying membership at AOL grew tenfold – from three million to nearly 30 million.ROBERT (BOB) TRAINO
Acting Chief Marketing Officer, and Vice President, Strategic Services
Bob Traino is acting chief marketing officer and vice president, strategic services at DMA. In this role, Traino leads a team focused on creating the optimal DMA membership experience across all channels and offerings. He is also responsible for overseeing all marketing activity related to driving demand and engagement for DMA Education, events, and membership.
Throughout his 28-year career as an advertising agency executive, Traino has focused on generating recurring growth for his clients — including AT&T, Sprint, Liberty Mutual, Chase, Pfizer, and many others. As a strategic, results-oriented leader, he is an expert at developing solutions that create intellectual capital and generate enduring commercial value for brands.
His success stems from his broad experience working at leading global agency networks that have included Grey, Saatchi, and BBDO. With a deep understanding of social media and online marketing strategies, Traino also brings broad and deep skill-sets across direct marketing, brand building, experiential marketing, consumer analytics, business process optimization, and team leadership to DMA.XENIA “SENNY” BOONE, J.D.
Senior Vice President, Corporate and Social Responsibility
Senny Boone is DMA’s Senior Vice President for Corporate & Social Responsibility. In this role, she leads the DMA’s self-regulatory programs, including the DMA’s Ethics Policy Committee, Ethics Operating & its recently established Committee on Corporate & Social Responsibility, each comprised of top marketing experts providing guidance on responsible marketing practices. She works with the leadership of the DMA to provide multichannel marketing best practices through DMA conferences, publications and other educational resources to DMA’s membership and offering world-class self-regulatory solutions and initiatives for the direct marketing community to ensure consumer choices are honored. Additionally, Boone oversees the DMA Nonprofit Federation (DMANF), an organization of nearly 400 nonprofit organizations and 90 fundraising and marketing companies.
Boone has been involved in legal, public policy and legislative work in Washington D.C. for over 17 years after receiving her Juris Doctor from Catholic University with a specialized focus on communications and First Amendment law. Boone is a member of the DC and NJ State Bars and has served on the Postal Service’s Mailers Technical Advisory Committee, Independent Sector, and the ASAE’s legal section. She graduated from Temple University’s School of Communications and Theatre with a degree in Journalism. She lives in Southern Maryland with her husband and daughter.JERRY CERASALE, J.D.
Senior Vice President, Government Affairs
Jerry Cerasale is senior vice president of government affairs for the Direct Marketing Association (DMA). In this role, Cerasale represents the multichannel marketing community’s policymaking interests on Capitol Hill and before key federal agencies, including the US Postal Service (USPS) and the Federal Trade Commission (FTC).
Cerasale began his legal and government relations career in the USPS’s legal department. He served for 12 years at the Postal Regulatory Commission (PRC) in a number of advisory roles, including seven years as legal advisor to PRC Chairman Janet Steiger. He then became attorney/advisor to FTC Chairman Janet Steiger. Immediately before joining DMA in 1995, Cerasale was deputy general counsel for the US House of Representatives Committee on Post Office and Civil Service.
Currently, Cerasale is secretary/treasurer of The Mailers Council’s Board of Directors. He has also been a member of FTC’s Advisory Committee on Online Access, and vice chairman of the Postal Matters Subsection of the Administrative Law and Regulatory Practice Section of the American Bar Association.
Cerasale holds a juris doctorate from the University of Virginia School of Law, and a bachelor’s degree in government and economics from Wesleyan University. He served in the US Army from 1970 to 1972.ROBERT “BOB” A. GRECO
Vice President, Finance and Operations and Controller
Bob Greco is vice president of finance and controller for the Direct Marketing Association (DMA), where he oversees all financial accounting and forecasting.
He brings to DMA budget and cost control expertise and provides regular business analysis, advice, and reports to management. Prior to joining DMA in 1991, Greco served four years as a manager of budget and cost control for Enterprise Property Management Inc., a subsidiary of New Jersey Blue Cross and Blue Shield.
In that role he prepared and controlled multi-million dollar operating and facility budgets as well as controlled all capital and corporate projects and leasehold improvements. Before Enterprise Property Management Inc. he held a number of finance positions at Sullivan & Cromwell. He was promoted to his current position at DMA in 2008.
Greco holds a bachelor’s degree in accounting and taxation from Pace University, and a bachelor’s degree in marketing from St. John’s University.MARIE A. ADOLPHE
Vice President, Program Development, Direct Marketing Educational Foundation
Marie A. Adolphe is vice president of programming at the Direct Marketing Educational Foundation (DMEF). In this role, Adolphe oversees DMEF’s program development and implementation, academic research, and image and promotion pertaining to the direct / interactive marketing community.
Adolphe’s interpersonal and management skills garnered from her 15-year career in human resources empower her to advance the Foundation’s mission of promoting direct / interactive marketing instruction on college campuses. Adolphe nurtures and develops relationships with professors at colleges and universities nationwide, helping facilitate the teaching of direct / interactive marketing and attracting new talent to the direct / interactive marketing profession.
Prior to joining DMEF in August 2007, Adolphe was instrumental in attracting and developing talent for a variety of organizations, and has worked with numerous schools, helping them prepare students for entrance into the workplace. She served as director of human resources at the corporate office of Bookspan, where she provided direction and support on a wide array of issues, including: talent acquisition and retention, management development, and employee relations. She began her career at the Park Central Hotel, where she worked in all areas of human resources, including recruiting, training, and labor relations.
Adolphe, a certified Senior Human Resources Professional, holds an MBA in organizational behavior from Pace University and bachelor’s degrees in both hotel administration and French literature from the University of New Hampshire.RON BARNES
Vice President, State Affairs
Ron Barnes is vice president of state affairs for the Direct Marketing Association (DMA), where he represents the Association in issues of state advocacy. Barnes joined DMA in April 2007, as part of DMA’s ongoing efforts to expand the breadth of its advocacy capabilities.
Barnes came to DMA from CTIA–The Wireless Association, where he managed the organization’s state regulatory advocacy. Earlier at CTIA, he led the implementation of Section 225 (the disability access provision of the Telecommunication Act of 1996) and worked on CTIA’s industry and consumer education efforts on wireless phone and base station health effects.
Prior to joining CTIA, Barnes was a legislative affairs specialist with Holland & Knight LLP, where he focused on legislative and regulatory activities in the telecommunications, environment, and health care sectors. Previously, he served on the staff of US Senator Lauch Faircloth (R-NC).
Barnes holds a bachelor’s degree in political science from the University of North Carolina.KEVIN FOX
Vice President, Conferences and Membership
Kevin Fox is DMA’s vice president of conferences and membership. In this role, he works to create a wide variety of opportunities for members to be recognized and to engage vertical markets to foster business growth.
Fox has been with DMA for more than seven years, helping to make the DMA Annual Conference & Exhibition one of the most significant global marketing events produced in North America. He also leads sales efforts for NCDM and other DMA events.
With years of experience as a conference and sponsorship sales executive, Fox worked with Miller Freeman, producing the National Merchandise Show in New York three times yearly at the Javits Center. He has also worked with NSI, the Men's Sportswear Association who also produced events at the Javits Center for many years.
Kevin attended the Rochester Institute of Technology and also Kent State University in Ohio.PAUL A. MCDONNOUGH
Vice President, Conferences and Events
Paul A. McDonnough is vice president, conferences and events for the Direct Marketing Association (DMA), where he oversees the rich array of conference offerings, primarily all C-level forums and DMA’s Annual Conference, the global event for integrated marketing.
McDonnough came to DMA in 2004 with leadership skills from over 10 years of investment management and public affairs experience in both the public and private sector industries. He was promoted to his current position in 2008.
Prior to DMA, McDonnough served as vice president/public-private sector development director for the Institute for International Research where he was responsible for the financial, creative, and strategic management and development of the public sector division. Before the Institute for International Research, he worked for the Students for America Inc. Foundation, The Bank of New York, and Marriot Corp.
McDonnough holds a bachelor’s degree in business administration from the University of Miami.STEPHANIE MILLER
Vice President, Member Relations
Stephanie Miller is DMA's Vice President, Member Relations. In this role, she supports, engages, and champions DMA members, helping them to achieve their professional goals through DMA’s many diverse offerings.
Miller brings to DMA nearly 20 years of marketing, publishing, and consulting experience building and managing integrated direct marketing programs. She has a long history of leadership and involvement with DMA's Email Experience Council.
Miller most recently served as vice president of digital & email services at Aprimo, an integrated marketing software platform provider. She is a frequent speaker and writer on digital marketing. An online marketing pioneer, she was the first publisher of The Wall Street Journal Interactive Edition. Miller has also held executive-level marketing positions with Return Path, Hotmail and RealNetworks and worked for six years as a marketing consultant in Silicon Valley. She is the co-author of "Sign Me Up! A Marketer's Guide to Creating Email Newsletters that Build Relationships and Boost Sales."GINA SCALA
Vice President, Education and Professional Development
Gina Scala is DMA’s vice president of education & professional development. In this role, Scala oversees the comprehensive compendium of education and professional development offerings, including public seminars, live online learning, self-paced e-learning, and customized in-company education. She is also responsible for representing DMA in global development partnerships and activities.
Scala came to DMA in 2011 with a strong background in both marketing and learning and development. Prior to DMA, she served as director of marketing for a global professional development company, Editure, where she was responsible for the marketing strategy and development for six subsidiary companies. She also worked for Sadlier, delivering in-service training, and for Pearson Education as an educational product manager.
Scala holds a bachelor’s degree in communications from the Pennsylvania State University and a MA in special education from The College of New Jersey. She is also a credentialed teacher in the state of NJ.ANDREW SOMER
Vice President, Membership Development
Andrew Somer is DMA’s vice president, membership development. In this role, he works to develop membership initiatives for current and prospective members. Somer draws on nearly 20 years of media sales and account management experience, allowing him to understand the needs of current and potential DMA members — whether they be client-side marketers or suppliers.
Prior to joining DMA in 2011, Somer has represented and sold a variety of mediums, including national magazines, newspapers, satellite radio, out-of-home, cinema, and events. He also has experience in media planning and account management at ad agencies.
Somer holds a bachelor’s degree in business and marketing from the School of Business at SUNY Albany.RACHEL NYSWANDER THOMAS
Vice President, Government Affairs
Rachel Nyswander Thomas is vice president of government affairs for the Direct Marketing Association (DMA). In this role, Thomas represents the multichannel marketing community’s policymaking interests on Capitol Hill and before key federal agencies.
Prior to joining McGraw-Hill, Thomas served as director of programs and projects for the Women Faculty Forum (WFF) at Yale University, developing and expanding programs to promote gender equity and conducting policy research to advance WFF advocacy on issues of mentoring, diversity, faculty development and family-friendly workplace policies.
Thomas holds a BA degree in Humanities from Yale University and a Masters of Policy Management degree from Georgetown University. She earned her Certified International Privacy Professional (CIPP) certification from the International Association of Privacy Professionals in 2008.