Membership in DMA Helps You Make Your Direct Marketing More Effective and More Efficient!

In today's world, direct marketing has evolved into a multi-channel process for building and cultivating relationships between your company and current and potential customers. DMA works to represent your interests, help you make the right strategic decisions, educate every marketer in your organization, and keep you informed of the latest trends and best practices. As the largest trade organization serving the direct marketing community, DMA gives you the resources and tools you need to succeed in all areas of direct marketing, from growing your customer base to gaining a competitive advantage.

Advocacy
Brand Building
Education
Networking
Research and Information
Discounts
Marketing Opportunities
Join DMA

Benefit #1 — Advocacy

As the business of direct marketing expands with new channels and technologies, the policy issues that affect us are becoming more and more complex. In Washington and across the country, there are policymakers with proposals in hand � on issues ranging from data security to privacy to postal rates � that could seriously impact how you conduct the business of marketing. DMA is the voice of the direct marketing community in the legislative and regulatory process. With dozens of intrusive bills introduced each month, we represent our members' interests at the state, federal, and international levels to ensure a continued direct marketing-friendly environment.
Keep up-to-date on the latest legislative issues as they relate to direct marketing and the way you do business. Make your voice heard when you join together with your peers to address issues affecting your organization.

Advocacy Efforts � In Washington and in the state capitals across the country, DMA's government affairs team is working every day to represent your interests with legislative and regulatory officials to ensure that the impact on marketers is always considered when policies are being developed.
DMA's Advocacy Resource Center � DMA offers valuable information about the issues relevant to direct marketers through its online resource center and on-call government affairs team. We help you learn what is happening in the policy arena and what you need to know about the laws and regulations that affect your business.
Self-Regulation � As a guiding force for responsible marketing, DMA works to pre-empt the need for legislation by establishing standards and promoting effective self-governance for direct marketing practitioners.
Grasstops Advocacy � DMA provides members with information and tools that help communicate effectively with their elected officials. As marketers and voters, you are each a powerful voice in your own right that can be heard through DMA's activities.

Benefit #2 — Brand Building

DMA is engaged in regular, intensive efforts to promote the benefits of direct marketing and encourage consumers to utilize direct marketing as a shopping medium. DMA's branding efforts work to instill consumer trust and confidence in the direct marketing process. Member companies get the recognition that comes with affiliation with the DMA brand.
Be a good guy in the mind of consumers. Ensure that your customers and prospects feel good about the way you conduct your business.

DMA Member Logo � Use the DMA logo on your website and marketing materials to show the world that you are a member of marketers' most influential trade association and that you follow ethical business practice guidelines .
Ethical and Compliance Resources - Explore guidance materials on the proper use of direct marketing channels such as direct mail, e-mail, telemarketing, and fax. The resource center contains relevant DMA guidelines, explanations of federal laws, fact sheets, case studies in ethics, and reports.
Business Tools � Take advantage of many useful business tools such as the Privacy Policy Generator and the Job Bank.
DMA Preference Services � Subscribe to preference services or download do-not-contact lists.

Benefit #3 — Education

DMA is the number one source for professional training designed to produce real-world results. The Association delivers the ideas and insights members need to stay on top in these competitive times. The educational development of your staff will help your organization succeed and attract the best employees in direct marketing.
Get the best from the employees on your team by continuing your staff's educational and professional development. Make your company representative of the gold standard in direct marketing.

Seminars � DMA offers over 20 seminars on topics ranging from basic, such as Direct Marketing Institute, to advanced, such as Advanced Copywriting. Each is led by an expert practicing direct marketing in the business world.
Virtual Seminars � DMA's virtual seminars present an opportunity to quickly learn important practices and techniques right at your computer.
Councils � Council membership provides members with access to information and best practices in a particular segment or industry.
Conferences � The Association organizes over 22 major trade shows a year, including DM Days and our annual conference.
Certifications � DMA continuously improves its widely recognized Certificate in Direct Marketing and has launched a Search Engine Marketing Certification, both designed to update and enhance your team's knowledge.
In-House Training � DMA tailors its programs to provide staff with training customized to the specific needs of your organization.

Benefit #4 — Networking

DMA works to bring you together with peers and suppliers from around the country to network, learn from each other, and forge business relations.
Connect with a fast-growing group of direct marketers regionally, nationally, and globally. Be a thought leader and share your experiences and successes.

Councils � Membership in Special Interest Councils is exclusive to DMA members. These are communities of thought leaders, who share the same passions, visions, goals, and concerns relevant to their marketing segment or industry. Council members have access to the member roster, can advertise in Council newsletters or be a corporate partner, and develop relationships at Council meetings and events.
Member Directory � The DMA Member Directory allows members to search the membership database online for companies and individuals.
Members-Only Events � DMA organizes members-only events at DMA conferences to let you meet colleagues from other major organizations who also strive to make their marketing more effective.
Speaking � The Association encourages its members to speak at DMA conferences to develop thought leadership and increase exposure to the direct marketing community.

Benefit #5 — Research and Information

DMA membership delivers access to information and knowledge to help you make better strategic marketing decisions. From DMA's own proprietary research to information from hundreds of outside sources, members have access to everything there is to know about direct marketing.
Become an expert in the aspects of direct marketing most relevant to you. Apply timely, reliable information from a wealth of resources only DMA can deliver.

Newsletters � Covering up-to-the-minute updates, DMA newsletters include: DMA Daily Digest (3D), a daily e-newsletter detailing the day's headlines and their impact on the community; MyDMA, a customizable e-newsletter with the latest information and news; Politically Direct, a quarterly newsletter with legislative updates; and Currents and Crossroads, an e-newsletter covering international news.
Global Knowledge Network Center � With its large collection of materials and online searchable database, the resource center is packed with information including over 700 books and directories on direct marketing-related topics, 20 business publications, 1,800 ECHO campaigns, 800 mail order catalogs, hundreds of case studies and white papers, and more.
DirectLINK Online � Exclusive to members, this 28,000-record online database is the world's largest direct marketing library.
Research Reports � Best-in-class, DMA research publications cover economic, segment, industry, and consumer market intelligence. Bestsellers include Statistical Fact Book, Response Rate Trends, The Power of Direct Marketing, Catalog/Multichannel Report, Actionable Insights to E-mail Marketing, Reaching the US Hispanic Market, and many more. You can purchase them for your team or give them as gifts to your clients.
Quarterly Business Review � Essential to every direct marketer, DMA's quarterly report provides up-to-date economic performance indicators and business trend information for the direct marketing community.
Newsstand � True to the promise to always keep the members up-to-date, DMA maintains online newsstand and information by segment feature.

Benefit #6 — Discounts

DMA members enjoy special discounts on all DMA services; these discounts alone can offset the price of membership for some active members.
Take advantage of the deep discounts DMA offers to its members. Save on exhibit passes to bring more team members to the conferences.

Exhibit Space � Up to 30% off exhibit space and passes
DMA Events � Up to 40% off seminars, virtual seminars, luncheons, and other events
Advertising Opportunities � Up to 30% off advertising or sponsorship opportunities
Research Reports � Up to 50% off DMA publications
Job Bank � Up to 30% off job postings

Benefit #7 — Marketing Opportunities

Membership in DMA provides dozens of opportunities for B-to-B marketers to promote and market their businesses.
Target your audience through these unparalleled marketing opportunities. Increase your brand awareness through exposure to hundreds of DMA members.

Print Advertising � Target top industry decision-makers through regular advertising campaigns in DMA publications.
Event Sponsorship � Take advantage of opportunities to promote your organization by sponsoring at conferences directly related to your business.
Banner Advertising � Employ banner advertising on the DMA homepage and conference websites and reach key decision-makers in the direct marketing community.
Direct Marketing Search � List your company's services for free in the DMA's online version of the yellow pages.
E-Newsletter and Research Sponsorship � Sponsor one of DMA's many e-newsletters, or one of our world-class research publications.
List Rental � Use a list that contains a veritable who's who of the community for your next direct marketing campaign.

For more information, please call 212.768.7277 or e-mail us at membership@the-dma.org.

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