DMA Membership Helps You Connect with Clients That Need Your Goods and Services!

Finding and keeping new customers for your goods and services is always a challenge, and membership in DMA is your solution. Our members are among the most recognized names in the direct marketing community, representing companies both large and small, and controlling billions of dollars worth of potential business.

Marketing Opportunities
Networking
Discounts
Education
Research and Information
Brand Building
Advocacy
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Benefit #1 — Marketing Opportunities

DMA provides its members with dozens of opportunities to promote and market their businesses and to acquire new clients.
Generate leads through these unparalleled marketing opportunities. Increase your brand awareness through exposure to hundreds of DMA members.

Print Advertising – Target the decision-makers of the community through regular advertising campaigns in DMA publications.
Event Sponsorship – Take advantage of opportunities to promote your organization by sponsoring conferences directly related to your business.
Exhibiting – Display your products and service at DMA conferences to gain unparalleled exposure to your target audience.
Banner Advertising – Employ banner advertising on the DMA homepage and conference websites and reach key decision-makers in the direct marketing community.
Direct Marketing Search – List your company's services for free in the DMA's online version of the yellow pages.
E-Newsletter and Research Sponsorship – Sponsor one of DMA's many e-newsletters, or one of our world-class research publications.
List Rental – Use a list that contains a veritable who's who of the community for your next direct marketing campaign.

Benefit #2 — Networking

DMA works to bring you together with the entire direct marketing community; there is no finer way to meet and develop relationships with your next client. We are committed to providing you with the best opportunities to network and connect with potential customers, forge business relations, and grow your business.
Connect with your peers and potential clients at dozens of networking events relevant to your channel or industry. Meet decision-makers from DMA member companies throughout the year.

Councils – Membership in Special Interest Councils is exclusive to DMA members. These are communities of thought leaders, who share the same passions, visions, goals, and concerns relevant to their marketing segment or industry. Council members have access to the member roster, can advertise in Council newsletters or be a corporate partner, and develop relationships at Council meetings and events.
Member Directory – The DMA Member Directory allows members to search the membership database online for companies and individuals.
Members-Only Events – DMA organizes members-only events at DMA conferences to let you meet your colleagues from other major direct marketing firms.
Speaking – The Association encourages its members to speak at DMA conferences to develop thought leadership and increase exposure to the direct marketing community.

Benefit #3 — Discounts

DMA members enjoy special discounts on all DMA services; these discounts alone can offset the price of membership for some active members.
Take advantage of the deep discounts DMA offers to its members. Use the savings on exhibit space to grow your business further.

Exhibit Space – Up to 30% off exhibit space and passes
DMA Events – Up to 40% off seminars, virtual seminars, luncheons, and other events
Advertising Opportunities – Up to 30% off advertising or sponsorship opportunities
Research Reports – Up to 50% off DMA publications
Career Center – Up to 30% off job postings

Benefit #4 — Education

DMA is the number one source for professional training designed to produce real-world results. The educational development of your staff will help your organization succeed and attract the best employees in direct marketing.
Apply new information and skills right after getting back to the office. Make your company a go-to organization for world-class direct marketing products and services.

Seminars – DMA offers over 20 seminars on topics ranging from basic, such as Direct Marketing Institute, to advanced, such as Advanced Copywriting. Each is led by an expert practicing direct marketing in the business world.
Virtual Seminars – DMA's virtual seminars present an opportunity to quickly learn important practices and techniques right at your computer.
Councils – Council membership provides members with access to information and best practices in a particular segment or industry.
Conferences – The Association organizes over 22 major trade shows a year including DM Days and our annual conference.
Certifications – DMA continuously improves its widely recognized Certificate in Direct Marketing and has launched Search Engine Marketing Certification, both designed to update and enhance your team's knowledge.
In-House Training – We tailor our programs to provide your staff with training customized to the specific needs of your organization.

Benefit #5 — Research and Information

DMA membership delivers access to information and knowledge that can help you make better strategic marketing decisions. From DMA's own proprietary research to information from hundreds of outside sources, members have access to everything there is to know about direct marketing.
Know where the direct marketing community is going and how to meet its needs with your products and services. Become an expert in the aspects of direct marketing most relevant to you.

Research Reports – Best-in-class, DMA research publications cover economic, segment, industry, and consumer market intelligence. Best-sellers include Statistical Fact Book, Response Rate Trends, The Power of Direct Marketing, Catalog/Multichannel Report, Actionable Insights to E-mail Marketing, Reaching the US Hispanic Market, and many more. You can purchase them for your team or give them as gifts to your clients.
Global Knowledge Network Center – With its largest collection of materials, the resource center is packed with information including over 700 books and directories on direct marketing-related topics, 20 business publications, 1,800 ECHO campaigns, 800 mail order catalogs, hundreds of case studies and white papers, and more. It also maintains DirectLINK, online searchable database.
DirectLINK Online – Exclusive to members, this 28,000-record online database is the world's largest direct marketing library.
Newsletters – Covering up-to-the-minute updates, DMA newsletters include: DMA Daily Digest (3D), a daily e-newsletter detailing the day's headlines and their impact on the industry; MyDMA, a customizable e-newsletter with the latest information and news; Politically Direct, a quarterly newsletter with legislative updates; and Currents and Crossroads, an e-newsletter covering international news.
Quarterly Business Review – Essential to every direct marketer, DMA's quarterly report provides up-to-date economic performance indicators and business trend information for the direct marketing community.
Newsstand – LTrue to our promise to keep members up-to-date, we maintain the online newsstand and information by segment feature allowing you to view most relevant news.

Benefit #6 — Brand Building

DMA is engaged in regular, intensive efforts to promote the benefits of direct marketing, establish a positive image of direct marketers, and encourage consumers to utilize direct marketing as a shopping medium. DMA's branding efforts work to instill consumer trust and confidence in the direct marketing process. Member companies get the recognition that comes with affiliation with the DMA brand.
Ensure that your customers and prospects feel good about the way you conduct your business. Attract responsible marketers looking to work only with ethical suppliers.

DMA Member Logo – Use the DMA logo on your website and marketing materials to show the world that you are a member of the marketers' most influential trade association and that you comply with our guidelines for ethical business practices.
Ethical and Compliance Resources - Explore guidance materials on the proper use of direct marketing channels such as direct mail, e-mail, telemarketing, and fax. The resource center contains relevant DMA guidelines, explanations of federal laws, fact sheets, ethics case studies, and reports.
Business Tools – Take advantage of many useful business tools such as the Privacy Policy Generator and the Career Center.
DMA Preference Services – Subscribe to preference services or download do-not-contact lists.
Ethical Business Practices Guidelines - Be an ethical organization and comply with DMA ethical business practices, the generally accepted principles of business conduct.

Benefit #7 — Advocacy

DMA is the voice of the direct marketing community in the legislative and regulatory process. With dozens of intrusive bills introduced each month, we represent our members' interests in Washington, DC and the states to ensure a continued direct marketing-friendly environment.
Keep up-to-date on the latest legislative issues as they relate to direct marketing and the way you do business. Answer any questions your clients ask about relevant laws and regulations.

Advocacy Efforts – As the business of direct marketing expands with new channels and technologies, the policy issues that affect us are becoming more complex. In Washington and across the country, there are policymakers with proposals in hand - on issues ranging from data security to do not mail to postal rates - that could seriously impact how you conduct the business of marketing.
DMA's Advocacy Resource Center – DMA offers valuable information about the issues affecting direct marketers through its online resource center and on-call government affairs team. We help you learn what is happening in the policy arena and what you need to know about the laws and regulations that affect your business.
Self-Regulation – As a guiding force for responsible marketing, DMA works to pre-empt the need for legislation by establishing standards and promoting effective self-governance for direct marketing practitioners.
Grasstops Advocacy – DMA provides members with information and tools that help communicate effectively with your elected officials. As marketers and voters, you are each a powerful voice in your own right that can be heard through DMA's activities.

For more information on how DMA membership will benefit your organization, please call 212.768.7277 or e-mail us at membership@the-dma.org.

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