DMA Announcements

DMA in DC 2013 Advances the Data-Driven Way of Life
As the great data debate takes shape in Washington and in the states, the Direct Marketing Association (DMA) is taking the lead to keep its members – and all data-driven marketers — well-informed on the issues and implications. Toward that end. DMA today announced two vibrant keynote addresses to be presented by data-policy experts at the upcoming DMA in DC conference: Federal Trade Commissioner Julie Brill and Doug Gansler, Attorney General, State of Maryland.

Email Evolution Conference 2013 Presents Outstanding Keynote Lineup
The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced a dynamic keynote lineup for the upcoming Email Evolution Conference — the Hottest Conference for Convergence of Email, Social, Digital, and More — which will be held February 6-8 at Fountainebleau, Miami Beach, FL. Enterprise email service provider BlueHornet is the Title Sponsor for the Conference.

DMA Statement: FTC 'Data Broker' Investigation Will Highlight Invaluable Benefits of Data-Driven Marketing to Consumers and Economy
The Direct Marketing Association (DMA) today responded to news that the Federal Trade Commission (FTC) has launched an investigation into “data brokers” by expressing confidence that any such inquiry will highlight the responsible use of consumer information by data-driven marketers – and the significant benefits derived by consumers from those practices.

Direct Marketing Association Extols the Benefits of Data-Driven Marketing
The Direct Marketing Association (DMA) today extolled the individual, societal, and economic benefits of data-driven marketing during a congressional briefing hosted by Representatives Ed Markey (D-MA) and Joe Barton (R-TX), co-chairs of the Congressional Privacy Caucus. DMA was joined by industry leaders, consumer activists, and Federal Trade Commissioner Julie Brill in a discussion of the business and privacy practices of an industry segment characterized as “data brokers.” The briefing follows a July 25, 2012 query by members of Congress of nine companies they labeled “data brokers.”

The Future Is Now: DMA's 2013 Washington Nonprofit Conference, Feb. 7-8 in Washington, DC
The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced an outstanding lineup of educational and interactive sessions, networking opportunities, and thought-provoking roundtable discussions at the 2013 Washington Nonprofit Conference, which will take place February 7-8 at the Renaissance Washington, DC Downtown Hotel.

DMA's Nonprofit Federation Urges Congress to Protect Charitable Giving
The Direct Marketing Association (DMA) is joining hundreds of nonprofit leaders December 4-5, 2012, in the nation’s capital to urge lawmakers to protect a 100-year-old American tradition of common-sense tax policies that encourage giving and help support critical programs and services for people in need.

DMA Releases Quarterly Business Review (QBR) for Q3 2012
The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the third quarter of 2012. Despite ongoing uncertainty about the fate of the economy and its potential impact on broader business opportunities, a vast majority of respondents to the third quarter 2012 Quarterly Business Review survey said they are confident about the practice of direct and digital marketing (DDM) and its prospects for future growth.

The End of Strategic Marketing? Industry Leaders to Address Threats to the Data-Driven Way of Life at NCDM 2012, Dec. 4 in Orlando
The Direct Marketing Association (DMA) today announced that key industry leaders will discuss the many and growing threats to data-driven marketing in an agenda-setting panel on Tuesday, December 4, at DMA’s NCDM 2012 conference in Orlando, Florida.

DMA PRESENTS 2012 INTERNATIONAL ECHO AWARDS DURING DMA2012 IN LAS VEGAS
The Direct Marketing Association (DMA) last night presented its 2012 International ECHO Awards at the Mandalay Bay in Las Vegas, during the DMA2012 Conference & Exhibition, which concludes Thursday, October 18.

DMA Presents 2012 International ECHO Awards; Complete List of Winners
The Direct Marketing Association (DMA) last night presented its 2012 International ECHO Awards at the Mandalay Bay in Las Vegas, during the DMA2012 Conference & Exhibition, which concludes Thursday, October 18.

DMA Names Macy's and United Airlines MileagePlus 2012 Marketers of the Year
The Direct Marketing Association (DMA) today honored two recipients with its 2012 Marketer of the Year Award at a ceremony held during DMA 2012 in Las Vegas. Each year, the DMA Marketer of the Year award recognizes a company or individual for outstanding achievements in the direct marketing community. This year, the awards were presented to Macy’s and United Airlines MileagePlus.

DMA Announces Data-Driven Marketing Institute During DMA2012 Opening Keynote
The Direct Marketing Association’s (DMA) Acting CEO and President Linda A. Woolley today announced the launch of a ground-breaking new initiative aligned with DMA’s mission of advancing and protecting data-driven marketing. Woolley made the announcement during her opening address at the DMA2012 Conference and Exhibition at the Mandalay Bay Resort and Casino in Las Vegas, NV.

DMA Announces 2013 Board Roster
The Direct Marketing Association (DMA) Board of Directors has announced the election of four new Board members for 2013-2014. The terms of office commenced at DMA’s Annual Business Meeting, which took place at DMA2012 in Las Vegas, Nevada.

DMEF Completes FY2013 Board Slate
The Direct Marketing Educational Foundation (DMEF) Board today announced its newest trustees, Lynn Edmonds, President, LW Robbins and Markus Wilhelm, CEO, Solar Strata LLC, approved by the Board of Trustees during its Board meeting. After a four- and five-year hiatus, respectively, Edmonds and Wilhelm rejoin the Board to complete the slate of professionals and academics committed to supporting the DMEF.

Hal Brierley and Marjorie Kalter 2012 DMA Hall of Fame Inductees
The Direct Marketing Association (DMA) today announced Hal Brierley, executive chairman, Brierley+Partners, Inc. — and Marjorie Kalter, professor at New York University’s Stern School of Business, teaching social media and brand management — will be the 2012 DMA Hall of Fame recipients.

DMA Appoints Stephanie Miller Vice President, Member Relations
DMA today announced the appointment of Stephanie Miller as Vice President, Member Relations, a newly-created position.

Former White House Cyber Security Czar Schmidt to Keynote NCDM Conference
The Direct Marketing Association (DMA) today announced that Howard Schmidt, former Special Assistant to the President and Cyber Security Coordinator at the Executive Office of the President, will deliver a keynote address at DMA’s NCDM 2012 conference, on Wednesday, December 5, in Orlando, FL

DMA Appoints Thomas J. Benton Chief Financial Officer
DMA today announced the appointment of Thomas J. Benton as Chief Financial Officer. Benton, a seasoned senior-level finance and marketing analytics executive, will be based at DMA’s New York City headquarters, reporting to Acting President & CEO Linda A. Woolley.

DMA s Email Experience Council and Epsilon Release Q2 2012 North America Email Trend Results.
DMA's Email Experience Council and Epsilon today released the Q2 2012 North America Email Trends and Benchmarks report, which introduces a new metric, Email Activity Segment Evaluation (EASE). According to EASE, 59% of new email subscribers on an average email list are unengaged with email marketing programs.

DMA Announces 2012 International ECHO Awards Competition Diamond Finalists
DMA today announced the Diamond finalists for the 2012 International ECHO Awards competition, which will take place during the DMA2012 Conference & Exhibition in Las Vegas. The five Diamond finalists are: Aspen Marketing Services, BBDO New York, BMF Australia, Colenso BBDO/Proximity New Zealand, and Shackleton Madrid.

NCDM 2012 to Address Critical Issues of Data Regulation, Data Governance
DMA today announced a slate of new speakers for its 2012 NCDM Conference, which will take place December 3-5 in Orlando, Florida. Two new sessions will address the increasingly challengingly environment for marketers who leverage big data to reach and engage customers:

DMA Announces 2012 Innovation Awards Winners
The Direct Marketing Association (DMA) today announced the winners of its 2012 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors will be presented during DMA2012 Annual Conference & Exhibition, the Global Event for Real-Time Marketers, which will be held October 13-18 in Las Vegas.

DMEF Kicks Off Sixth Year of Next Generation Leaders Program
The Direct Marketing Educational Foundation (DMEF) today announced the kickoff of the sixth year of its Next Generation Leaders Program (NextGen), an innovative, fast-track, rotational program designed to deliver the bright new marketing talent to the field. NextGen is just one of many facets used by the DMEF to expand and enrich the marketing talent pool.

DMA Announces Thought Leadership Series at DMA2012
DMA today announced its innovative Thought Leadership Series at the DMA2012 Annual Conference & Exhibition. Co-sponsored by Paradysz and SAS, each Thought Leadership Series module is designed to provide attendees with leading insight into marketing best practices and emerging trends. DMA2012 will take place October 13-18 at the Mandalay Bay in Las Vegas.

Digital Advertising Alliance (DAA) Appoints Lou Mastria as Managing Director
The Digital Advertising Alliance (DAA), a consortium of the nation's largest media and marketing associations, announced today that it has a new Managing Director. Lou Mastria, CIPP, CISSP, served most recently as the Chief Privacy Officer for Canoe Ventures. He succeeds Peter Kosmala, who departed DAA to become senior vice president, government relations, for The 4A’s, which is a DAA member association.

DMA Announces Lineup for NCDM 2012
DMA today announced an outstanding lineup of speakers for its 2012 NCDM Conference, which will take place December 3-5, 2012 at the Gaylord Palms in Kissimmee, FL. The opening keynote will be provided by digital analyst, sociologist, and futurist Brian Solis, principal of the Altimeter Group and author of the best-selling "The End of Business as Usual."

DMA Bolsters Consumer Choice with Expanded Opt-Out Service
The Direct Marketing Association (DMA) today announced the expansion of its suppression tool that allows consumers to exercise greater choice over the mail they receive. DMAchoice.org, DMA’s longstanding online tool that helps consumers manage their mail preferences, is now available to marketers using the Postal Service’s new product, Every Door Direct Mail (EDDM).

DMA Responds to Congressional Probe Aimed at Marketing Data
The Direct Marketing Association (DMA) today responded to members of Congress who have queried nine companies they labeled “data brokers” about their business and privacy practices. Representatives Ed Markey (D-MA), Joe Barton (R-TX), Henry Waxman (D-CA), Steve Chabot (R-OH), G.K. Butterfield (D-NC), Austin Scott (R-GA), Bobby Rush (D-IL) and Jan Schakowsky (D-IL) issued a joint letter on July 25, 2012, with detailed questions about how companies acquire and store marketing data, and the protections that they give consumers.

DMA Gets 'Wired' at DMA2012 in Las Vegas
The Direct Marketing Association (DMA) has announced an outstanding lineup of keynote speakers for the DMA2012 Annual Conference & Exhibition. Nearly 10,000 marketing professionals from more than 50 countries will be in attendance to hear from stellar marketing experts, including Chris Anderson, Editor-In-Chief, Wired magazine; David Fischer of Facebook; Buell G. Duncan of IBM; Stephen Arthur of Google; Jeff Ragovin of Buddy Media, and more.

DMA Creates 'TruST Coalition' to Fight Unfair Internet Sales Taxation
The Direct Marketing Association (DMA) today announced the creation of the True Simplification of Taxation (TruST) Coalition. The TruST Coalition will fight attempts to pass unfair Internet sales tax requirements in Congress. DMA is joined in creating TruST by the American Catalog Mailers Association (ACMA), Electronic Retailers Association (ERA), and NetChoice.

Do You Know Your Data? 5 Data Governance Questions Every Marketer Should Ask, and Their Answers
This is the first in a three-part series of tips and takeaways from DMA's Institute for Data Governance and Certification . The new, three-day certification course will be held first on July 18-20, 2012, at DMA's NYC seminar center. Check back next week for Part 2 on privacy policies.

DMANF S 2012 New York Nonprofit Conference Builds Results; Conference Set for July 25-26 at the Grand Hyatt, NY
The DMA Nonprofit Federation (DMANF) today announced an exciting lineup of speakers, educational sessions, and networking events at the 2012 New York Nonprofit Conference, which is set to take place July 25-26 at the Grand Hyatt in New York City.

DMA Reiterates Commitment to Consumer Choice in Online Advertising
The Direct Marketing Association (DMA) today reiterated its commitment to providing transparency and honoring consumer choices in online advertising.

White House to Applaud Direct Marketing Association and Digital Advertising Alliance for their Privacy Leadership
In a West Wing ceremony at 12 noon ET today, The White House will gather the leaders of the Self-Regulatory Program for Online Behavioral Advertising, as well as leaders of some of the largest companies online, to launch the Administration’s “Privacy Bill of Rights.” The ceremony will recognize executives from companies and associations that have led the Digital Advertising Alliance and its Self-Regulatory Program for Online Behavioral Advertising, including the Direct Marketing Association (DMA). The event will feature National Economic Council Director Gene Sperling, Commerce Secretary John Bryson and Federal Trade Commission Chairman Jon Leibowitz.

USPS Releases List of Mail Processing Facility Closings and Consolidations
As part of its plan to reduce costs by $20 billion, the USPS released on Thursday its decisions on closing and consolidating mail processing facilities. There will be no actions taken until May 15, the end date of the moratorium agreement between the Postmaster General and the Congress. Moreover, the closing and consolidations are contingent upon revisions to the next day delivery standards for First-Class Mail which is before the Postal Regulatory Commission for an Advisory Opinion and then will be before the USPS Board of Governors.

DMA Honored to Have White House Support for Our Self- Regulatory Program
In a West Wing ceremony today, the White House gathered the leaders on the issue of privacy to launch the Administration’s “Privacy Bill of Rights.” The ceremony recognized executives from companies and associations that have led the Digital Advertising Alliance (DAA) and its Self-Regulatory Program, including the Direct Marketing Association (DMA).

DMA Releases Annual Compliance Report; Urges Focus on Enforcement
DMA has released its Annual Compliance Report, naming companies not in compliance and summarizing the consumer affairs, investigation, and casework of DMA’s Corporate & Social Responsibility (CSR) department. DMA’s CSR Department and Ethics Operating Committee review complaints about member and nonmember consumer and business marketing business practices to ensure consumer concerns are properly handled and that marketers are following industry best practices.

DMA Kicks Off 2012 International Echo Awards Competition
The Direct Marketing Association (DMA) has announced that the 2012 International ECHO Awards competition is underway. These prestigious awards honor the world’s outstanding marketing campaigns that demonstrate exceptional creativity, visionary strategy, and results. The awards will be presented at a gala ceremony held October 16 in Las Vegas, Nevada. The Deadline for submissions is April 25, 2012.

DMEF Calls for Nominations for 2012 'Rising Stars' and 'Corporate Commitment' Awards
The Direct Marketing Educational Foundation (DMEF) has announced it is welcoming nominations for its 2012 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, Feb. 25, 2012.

DMA and Econsultancy Release 'Email In Action' Report; EEC Conference Provides Tips and Trends on All Things Email
The Email Experience Council (eec) of the Direct Marketing Association (DMA) and Econsultancy today released a new report, “2012: Email in Action.” The study, which represents the first collaboration between DMA and Econsultancy, reports the findings of a joint survey on current email practices and the concerns of email marketers. The study covers current challenges to email marketing, the relationship between email and social media, segmentation, automation, metrics, and budgetary share.

DMA'S 2012 Washington Nonprofit Conference Infuses Fundraising with Fresh Ideas
The Nonprofit Federation of the Direct Marketing Association (DMANF) has announced a dynamic lineup of educational, inspirational, and networking opportunities at the 2012 Washington Nonprofit Conference, which will take place March 1-2, 2012, at the Renaissance Washington DC Downtown. The Conference will present innovative strategies and creative approaches to fundraising that will help attendees identify and develop new initiatives, as well as increase donations.

Behold The Power of the Pixel
DMA CEO Lawrence M. Kimmel writes: Last week, something amazing happened – again. The power of the pixel demonstrated its influence. Two Bills in Congress that were being considered for test votes – SOPA and PIPA – suddenly lost sponsors and momentum. The power of the pen changed the world. The power of the pixel – in the hands of those with strong consumer relationships -- is doing it again.

Digital Advertising Alliance (DAA) New 'Your AdChoices' Campaign Informs Consumers about Interest- Based Advertising
The Digital Advertising Alliance (DAA), a coalition of the nation's leading media and marketing trade associations — including the Direct Marketing Association (DMA), the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) — today announced the launch of the 'Your AdChoices' public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy.

DMA Seeks Sizzling Marketing Stories; Proposals Sought for Top New Conference
The Direct Marketing Association (DMA) is seeking the brightest, sharpest, most innovative minds to dazzle and delight an eager audience of marketing professionals at its newest conference — the Forum for Cross-Channel Merchants in Nashville, Tennessee.

Email Evolution Conference Presents Dynamic Keynote Lineup
The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, has announced an outstanding keynote lineup for the upcoming Email Evolution Conference, which will be held February 22-24 at the Westin Diplomat Resort in Hollywood, Florida. This high-powered event will feature keynotes from Gilt Groupe, Forrester Research, BlueHornet, and TextureMedia.

DMEF Welcomes Three New Trustees
The Direct Marketing Educational Foundation (DMEF) Board has announced three new trustees, brought on to fill positions vacated due to resignations. The incoming trustees are Robert W. Allen, former president & CEO of The Vermont Country Store; David Diamond, vice president, dELiA*s; and Jeff Gundersen, founder & CEO of Executive Connections LLC. All three have terms expiring in June 2013, at which time they will be eligible to be re-elected for a three-year term.

DMA Announces Winners of 2011 NCDM Database Excellence Awards
The Direct Marketing Association (DMA) has announced the 2011 NCDM Database Excellence Awards winners. Honors were presented at a special awards ceremony held during NCDM 2011 -The Conference for Engaging Customers Using Data & Technology, which took place December 12-14 in Las Vegas, Nevada.

DMA Appoints David Evans Senior Vice President, Content & Experience
The Direct Marketing Association (DMA), the world’s largest marketing trade association, today appointed David Evans to the newly created position of Senior Vice President, Content & Experience. Evans, an industry innovator with a proven track record, will be based at DMA’s New York headquarters reporting to CEO Lawrence M. Kimmel.

Q3 2011 North America Email Trends Results: Open Rates Increase Over Previous Quarter and Year
The Direct Marketing Association’s (DMA) Email Experience Council and Epsilon has released the Q3 2011 North America Email Trends and Benchmarks Results, which show a 7.1% increase in open rates from Q2 2011, and a 7.8% increase since Q3 2010. Click rates remained stable at 5.5% and the average volume per client increased from the previous year by 14.9%.

DMA Urges USPS to Withdraw Request for Exigent Postal Increase
The Direct Marketing Association; the Association for Postal Commerce; Alliance of Nonprofit Mailers; and MPA-The Association of Magazine Media, have asked the Postmaster General to withdraw the Postal Service request for a $2.3 billion exigent (above inflation) postage increase. This increase would be over and above the announced inflation-capped postage increases scheduled for Jan. 22, 2012.

DMA Releases Quarterly Business Review (QBR) for Q3 2011
DMA has released its Quarterly Business Review (QBR) for the third quarter of 2011. In Q3 2011, marketers reported net gains for all key indicators, including sales revenue, spending on direct and digital marketing efforts, profitability, and staffing.

DMA Members Speak Out on Capitol Hill for 'DMA Hill Day'
Members of the Direct Marketing Association (DMA) and the Direct Marketing Nonprofit Federation (DMANF) headed to Capitol Hill with the DMA Government Affairs team to participate in DMA’s Postal Hill Day, meeting with key Congressional leaders to ensure that the interests of marketers are safeguarded as the postal reform debate heats up.

DMA Expresses Disappointment with Introduction of the 'Marketplace Fairness Act'
The Direct Marketing Association (DMA) expressed disappointment with the introduction today of the “Marketplace Fairness Act” in the Senate by Senators Lamar Alexander (R-TN), Mike Enzi (R-WY), Dick Durbin (D-IL), and Tim Johnson (D-SD). The bill, including the section codifying the Streamlined Sales and Use Tax Agreement, does not provide the needed harmonization across state taxing structures — neither does it sufficiently reduce the deficiencies that led the Supreme Court in its Quill v. North Dakota decision to restrict states from requiring remote sellers to collect sales tax in the first place.

DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
The Direct Marketing Association (DMA) is disappointed that the United States Postal Service (USPS) has told the Postal Regulatory Commission (PRC) that it will pursue its request for exigent (above inflation) postage increases. These increases would be in addition to the now scheduled 2.1 percent increase that becomes effective January 22, 2012. This request is in error. DMA urges the PRC to reject this plan.

DMEF Names 2012 Officers and Trustees of the Board
The Direct Marketing Educational Foundation (DMEF) Board has announced the election of 2011-2012 officers, 11 new trustees and term renewals and extensions of its Board of Trustees, as well as members of its prestigious Chair’s Advisory Council. The terms commence on October 1 at DMEF’s Annual Meeting, which will be held at the Fairmont Copley Plaza in Boston, Massachusetts.

'The Battle of Media Titans' - Top Media Minds on Reaching Today's Consumer
The Direct Marketing Association (DMA) has announced “The Battle of Media Titans,” where the sharpest minds face off on the best strategies for reaching today’s consumers. Moderated by Stuart Elliott, advertising columnist, The New York Times, panelists include Antony Young, CEO, Optimedia US; Sasha Savic, chief operating officer, Havas Media North America; David Penski, president, Zenith Media; and Philip Cowdell, CEO, Mindshare North America.

DMA's 'ALL FOR ONE: The Integrated Marketing Summit' Marketing Superstars Reveal Trade Secrets June 20-21 at the New York Hilton
The Direct Marketing Association (DMA) has announced a stellar lineup of experts who will be revealing their marketing secrets at ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City.

ECHO Awards Entry a Blatant Self-Promotion But It Works!
The 2011 International ECHO Awards Call for Entry campaign created by OgilvyOne in New York for the Direct Marketing Association (DMA) is not only a blatant play for an award itself, but a fully-fledged marketing campaign that delivers a tracking tool that lets those on the sideline judge the work as well.

DMA Files Lawsuit Against the State of Colorado Over Internet Sales Tax Law
Today, the Direct Marketing Association (DMA) filed a lawsuit in Federal District Court in Colorado challenging the constitutionality of a new Colorado notice and reporting law (HB 1193) that requires out-of-state retailers to turn over to the Department of Revenue (DOR) confidential purchasing history information regarding their Colorado customers, and even certain customers in other states. This legislation constitutes an unprecedented invasion of consumer privacy and also unfairly discriminates against interstate commerce, as the law is targeted solely at out-of-state retailers.

Bing Searches Increase 5% in January 2010, According to Hitwise
Experian Hitwise has announced that Google accounted for 71.49% of all US searches conducted in the four weeks ending Jan. 31, 2010. Yahoo! Search, Bing, and Ask.com received 14.57%, 9.37% and 2.64%, respectively. The remaining 65 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.93% of US searches.

comScore Releases January 2010 US Search Engine Rankings
comScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. In January 2010, Americans conducted 15.2 billion core searches, with Google sites accounting for 65.4% search market share. Microsoft sites grabbed 11.3% market share, up 0.6 percentage points versus December.

Recycling in Post Offices Expanding, According to USPS
More than 200,000 tons, and counting. That’s how much paper, plastics, and other waste the US Postal Service recycled in 2009, representing a decrease in its greenhouse gas emissions of approximately 1.67 million barrels of oil, according to the US Postal Service.

DMA Kicks Off 2010 International ECHO Awards Competition with Unique Call-for-Entry Campaign
The Direct Marketing Association (DMA) recently kicked off its 2010 International ECHO Awards competition with a unique call for entries campaign, No More Silly Awards, which highlight the substantial meaning that comes from winning an ECHO. Deadline for submissions is April 24, 2010.

Announcements Archive

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