DMA Announcements

White House to Applaud Direct Marketing Association and Digital Advertising Alliance for their Privacy Leadership
In a West Wing ceremony at 12 noon ET today, The White House will gather the leaders of the Self-Regulatory Program for Online Behavioral Advertising, as well as leaders of some of the largest companies online, to launch the Administration’s “Privacy Bill of Rights.” The ceremony will recognize executives from companies and associations that have led the Digital Advertising Alliance and its Self-Regulatory Program for Online Behavioral Advertising, including the Direct Marketing Association (DMA). The event will feature National Economic Council Director Gene Sperling, Commerce Secretary John Bryson and Federal Trade Commission Chairman Jon Leibowitz.

USPS Releases List of Mail Processing Facility Closings and Consolidations
As part of its plan to reduce costs by $20 billion, the USPS released on Thursday its decisions on closing and consolidating mail processing facilities. There will be no actions taken until May 15, the end date of the moratorium agreement between the Postmaster General and the Congress. Moreover, the closing and consolidations are contingent upon revisions to the next day delivery standards for First-Class Mail which is before the Postal Regulatory Commission for an Advisory Opinion and then will be before the USPS Board of Governors.

DMA Honored to Have White House Support for Our Self- Regulatory Program
In a West Wing ceremony today, the White House gathered the leaders on the issue of privacy to launch the Administration’s “Privacy Bill of Rights.” The ceremony recognized executives from companies and associations that have led the Digital Advertising Alliance (DAA) and its Self-Regulatory Program, including the Direct Marketing Association (DMA).

DMA Releases Annual Compliance Report; Urges Focus on Enforcement
DMA has released its Annual Compliance Report, naming companies not in compliance and summarizing the consumer affairs, investigation, and casework of DMA’s Corporate & Social Responsibility (CSR) department. DMA’s CSR Department and Ethics Operating Committee review complaints about member and nonmember consumer and business marketing business practices to ensure consumer concerns are properly handled and that marketers are following industry best practices.

DMA Kicks Off 2012 International Echo Awards Competition
The Direct Marketing Association (DMA) has announced that the 2012 International ECHO Awards competition is underway. These prestigious awards honor the world’s outstanding marketing campaigns that demonstrate exceptional creativity, visionary strategy, and results. The awards will be presented at a gala ceremony held October 16 in Las Vegas, Nevada. The Deadline for submissions is April 25, 2012.

DMEF Calls for Nominations for 2012 'Rising Stars' and 'Corporate Commitment' Awards
The Direct Marketing Educational Foundation (DMEF) has announced it is welcoming nominations for its 2012 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, Feb. 25, 2012.

DMA and Econsultancy Release 'Email In Action' Report; EEC Conference Provides Tips and Trends on All Things Email
The Email Experience Council (eec) of the Direct Marketing Association (DMA) and Econsultancy today released a new report, “2012: Email in Action.” The study, which represents the first collaboration between DMA and Econsultancy, reports the findings of a joint survey on current email practices and the concerns of email marketers. The study covers current challenges to email marketing, the relationship between email and social media, segmentation, automation, metrics, and budgetary share.

DMA'S 2012 Washington Nonprofit Conference Infuses Fundraising with Fresh Ideas
The Nonprofit Federation of the Direct Marketing Association (DMANF) has announced a dynamic lineup of educational, inspirational, and networking opportunities at the 2012 Washington Nonprofit Conference, which will take place March 1-2, 2012, at the Renaissance Washington DC Downtown. The Conference will present innovative strategies and creative approaches to fundraising that will help attendees identify and develop new initiatives, as well as increase donations.

Behold The Power of the Pixel
DMA CEO Lawrence M. Kimmel writes: Last week, something amazing happened – again. The power of the pixel demonstrated its influence. Two Bills in Congress that were being considered for test votes – SOPA and PIPA – suddenly lost sponsors and momentum. The power of the pen changed the world. The power of the pixel – in the hands of those with strong consumer relationships -- is doing it again.

Digital Advertising Alliance (DAA) New 'Your AdChoices' Campaign Informs Consumers about Interest- Based Advertising
The Digital Advertising Alliance (DAA), a coalition of the nation's leading media and marketing trade associations — including the Direct Marketing Association (DMA), the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) — today announced the launch of the 'Your AdChoices' public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy.

DMA Seeks Sizzling Marketing Stories; Proposals Sought for Top New Conference
The Direct Marketing Association (DMA) is seeking the brightest, sharpest, most innovative minds to dazzle and delight an eager audience of marketing professionals at its newest conference — the Forum for Cross-Channel Merchants in Nashville, Tennessee.

Email Evolution Conference Presents Dynamic Keynote Lineup
The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, has announced an outstanding keynote lineup for the upcoming Email Evolution Conference, which will be held February 22-24 at the Westin Diplomat Resort in Hollywood, Florida. This high-powered event will feature keynotes from Gilt Groupe, Forrester Research, BlueHornet, and TextureMedia.

DMEF Welcomes Three New Trustees
The Direct Marketing Educational Foundation (DMEF) Board has announced three new trustees, brought on to fill positions vacated due to resignations. The incoming trustees are Robert W. Allen, former president & CEO of The Vermont Country Store; David Diamond, vice president, dELiA*s; and Jeff Gundersen, founder & CEO of Executive Connections LLC. All three have terms expiring in June 2013, at which time they will be eligible to be re-elected for a three-year term.

DMA Announces Winners of 2011 NCDM Database Excellence Awards
The Direct Marketing Association (DMA) has announced the 2011 NCDM Database Excellence Awards winners. Honors were presented at a special awards ceremony held during NCDM 2011 -The Conference for Engaging Customers Using Data & Technology, which took place December 12-14 in Las Vegas, Nevada.

DMA Appoints David Evans Senior Vice President, Content & Experience
The Direct Marketing Association (DMA), the world’s largest marketing trade association, today appointed David Evans to the newly created position of Senior Vice President, Content & Experience. Evans, an industry innovator with a proven track record, will be based at DMA’s New York headquarters reporting to CEO Lawrence M. Kimmel.

Q3 2011 North America Email Trends Results: Open Rates Increase Over Previous Quarter and Year
The Direct Marketing Association’s (DMA) Email Experience Council and Epsilon has released the Q3 2011 North America Email Trends and Benchmarks Results, which show a 7.1% increase in open rates from Q2 2011, and a 7.8% increase since Q3 2010. Click rates remained stable at 5.5% and the average volume per client increased from the previous year by 14.9%.

DMA Urges USPS to Withdraw Request for Exigent Postal Increase
The Direct Marketing Association; the Association for Postal Commerce; Alliance of Nonprofit Mailers; and MPA-The Association of Magazine Media, have asked the Postmaster General to withdraw the Postal Service request for a $2.3 billion exigent (above inflation) postage increase. This increase would be over and above the announced inflation-capped postage increases scheduled for Jan. 22, 2012.

DMA Releases Quarterly Business Review (QBR) for Q3 2011
DMA has released its Quarterly Business Review (QBR) for the third quarter of 2011. In Q3 2011, marketers reported net gains for all key indicators, including sales revenue, spending on direct and digital marketing efforts, profitability, and staffing.

DMA Members Speak Out on Capitol Hill for 'DMA Hill Day'
Members of the Direct Marketing Association (DMA) and the Direct Marketing Nonprofit Federation (DMANF) headed to Capitol Hill with the DMA Government Affairs team to participate in DMA’s Postal Hill Day, meeting with key Congressional leaders to ensure that the interests of marketers are safeguarded as the postal reform debate heats up.

DMA Expresses Disappointment with Introduction of the 'Marketplace Fairness Act'
The Direct Marketing Association (DMA) expressed disappointment with the introduction today of the “Marketplace Fairness Act” in the Senate by Senators Lamar Alexander (R-TN), Mike Enzi (R-WY), Dick Durbin (D-IL), and Tim Johnson (D-SD). The bill, including the section codifying the Streamlined Sales and Use Tax Agreement, does not provide the needed harmonization across state taxing structures — neither does it sufficiently reduce the deficiencies that led the Supreme Court in its Quill v. North Dakota decision to restrict states from requiring remote sellers to collect sales tax in the first place.

DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
The Direct Marketing Association (DMA) is disappointed that the United States Postal Service (USPS) has told the Postal Regulatory Commission (PRC) that it will pursue its request for exigent (above inflation) postage increases. These increases would be in addition to the now scheduled 2.1 percent increase that becomes effective January 22, 2012. This request is in error. DMA urges the PRC to reject this plan.

DMEF Names 2012 Officers and Trustees of the Board
The Direct Marketing Educational Foundation (DMEF) Board has announced the election of 2011-2012 officers, 11 new trustees and term renewals and extensions of its Board of Trustees, as well as members of its prestigious Chair’s Advisory Council. The terms commence on October 1 at DMEF’s Annual Meeting, which will be held at the Fairmont Copley Plaza in Boston, Massachusetts.

'The Battle of Media Titans' - Top Media Minds on Reaching Today's Consumer
The Direct Marketing Association (DMA) has announced “The Battle of Media Titans,” where the sharpest minds face off on the best strategies for reaching today’s consumers. Moderated by Stuart Elliott, advertising columnist, The New York Times, panelists include Antony Young, CEO, Optimedia US; Sasha Savic, chief operating officer, Havas Media North America; David Penski, president, Zenith Media; and Philip Cowdell, CEO, Mindshare North America.

DMA's 'ALL FOR ONE: The Integrated Marketing Summit' Marketing Superstars Reveal Trade Secrets June 20-21 at the New York Hilton
The Direct Marketing Association (DMA) has announced a stellar lineup of experts who will be revealing their marketing secrets at ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City.

ECHO Awards Entry a Blatant Self-Promotion But It Works!
The 2011 International ECHO Awards Call for Entry campaign created by OgilvyOne in New York for the Direct Marketing Association (DMA) is not only a blatant play for an award itself, but a fully-fledged marketing campaign that delivers a tracking tool that lets those on the sideline judge the work as well.

DMA Files Lawsuit Against the State of Colorado Over Internet Sales Tax Law
Today, the Direct Marketing Association (DMA) filed a lawsuit in Federal District Court in Colorado challenging the constitutionality of a new Colorado notice and reporting law (HB 1193) that requires out-of-state retailers to turn over to the Department of Revenue (DOR) confidential purchasing history information regarding their Colorado customers, and even certain customers in other states. This legislation constitutes an unprecedented invasion of consumer privacy and also unfairly discriminates against interstate commerce, as the law is targeted solely at out-of-state retailers.

Bing Searches Increase 5% in January 2010, According to Hitwise
Experian Hitwise has announced that Google accounted for 71.49% of all US searches conducted in the four weeks ending Jan. 31, 2010. Yahoo! Search, Bing, and Ask.com received 14.57%, 9.37% and 2.64%, respectively. The remaining 65 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.93% of US searches.

comScore Releases January 2010 US Search Engine Rankings
comScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. In January 2010, Americans conducted 15.2 billion core searches, with Google sites accounting for 65.4% search market share. Microsoft sites grabbed 11.3% market share, up 0.6 percentage points versus December.

Recycling in Post Offices Expanding, According to USPS
More than 200,000 tons, and counting. That’s how much paper, plastics, and other waste the US Postal Service recycled in 2009, representing a decrease in its greenhouse gas emissions of approximately 1.67 million barrels of oil, according to the US Postal Service.

DMA Kicks Off 2010 International ECHO Awards Competition with Unique Call-for-Entry Campaign
The Direct Marketing Association (DMA) recently kicked off its 2010 International ECHO Awards competition with a unique call for entries campaign, No More Silly Awards, which highlight the substantial meaning that comes from winning an ECHO. Deadline for submissions is April 24, 2010.

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