DMA Announcements

Direct Marketing Association Announces Education Marketing Council
The Direct Marketing Association (DMA)has announced the Education Marketing Council (EMC) created to organize and galvanize thought leadership in higher education, recognize and promote ethical marketing practices and provide insightful and actionable resources to help member institutions best serve their students.

Spending on Social Media Highest Among US Marketers Using the Emerging Channel to Deepen Customer Loyalty, Research by DMA and COLLOQUY Shows
US companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by the Direct Marketing Association (DMA) and COLLOQUY.

Direct Marketing Association Chooses Infogroup to Power Its Multichannel Marketing Efforts
Infogroup has announced it will help power DMA's multichannel marketing efforts. Under the agreement, Infogroup will work with the DMA to develop, update and maintain a state-of-the-art marketing database platform for the management of combined customer and prospect data.

DMA Nonprofit Federation Honors Heifer International as 2010 Nonprofit Organization of the Year
The Direct Marketing Association's Nonprofit Federation (DMANF) has announced Heifer International as the winner of its 2010 Nonprofit Organization of the Year Award. The award will be presented Wednesday, Aug. 25 during DMANF’s 2010 New York Nonprofit Conference.

DMA and Affordable Mail Alliance Continue Fight to Oppose USPS Rate Hike
Senator Susan Collins (R-ME), Ranking Republican Member of the Homeland Security and Governmental Affairs Committee, has released a statement agreeing with the Affordable Mail Alliance that the exigent rate hikes proposed by the USPS are not justified under the law.

DMA Files Motion to Dismiss USPS Postal Rate Hike Request
The Direct Marketing Association (DMA) and the DMA Nonprofit Federation (DMANF) have asked the Postal Regulatory Commission (PRC) to dismiss the USPS's request to increase postal rates by ten times the rate permissible by law. The petition was filed by the Affordable Mail Alliance, of which DMA and the DMANF Nonprofit Federation are supporting members.

Direct Marketing Association Announces New CEO: Lawrence M. Kimmel
The Direct Marketing Association has announced it has appointed Lawrence M. Kimmel as its new CEO. Kimmel is the former Chairman and CEO of Grey Direct Global Network, a leading direct and digital agency, where he was responsible for up to 49 offices in 42 countries. He will begin Monday, Aug. 2, and will be based in DMA’s New York headquarters.

DMA Announces Craig Ferguson to Host 2010 International Echo Awards
The Direct Marketing Association (DMA) has announced that Craig Ferguson, host of CBS’s The Late, Late Show will host the 2010 International ECHO Awards Ceremony & Gala. This year’s awards will be presented on Tuesday, Oct. 12, at the Moscone Center during the DMA2010 Conference & Exhibition, running Oct. 9-14 in San Francisco.

DMEF Honors V. Kumar with Robert B. Clarke Outstanding Educator Award
The Direct Marketing Educational Foundation (DMEF) has announced that Dr. V. Kumar is the recipient of the 2010 DMEF Robert B. Clarke Outstanding Educator Award. This award honors an academic’s overall achievement in direct/interactive marketing.

DMA Releases Digital Marketing Practices and Trends Report
The Direct Marketing Association (DMA) has released its new Digital Marketing Practices and Trends report which takes the pulse on digital and traditional marketing methods as they are implemented today. DMA partnered with David Shepard Associates, a database and interactive marketing consulting firm, on this report.

DMA Files Lawsuit Against the State of Colorado Over Internet Sales Tax Law
Today, the Direct Marketing Association (DMA) filed a lawsuit in Federal District Court in Colorado challenging the constitutionality of a new Colorado notice and reporting law (HB 1193) that requires out-of-state retailers to turn over to the Department of Revenue (DOR) confidential purchasing history information regarding their Colorado customers, and even certain customers in other states. This legislation constitutes an unprecedented invasion of consumer privacy and also unfairly discriminates against interstate commerce, as the law is targeted solely at out-of-state retailers.

Bing Searches Increase 5% in January 2010, According to Hitwise
Experian Hitwise has announced that Google accounted for 71.49% of all US searches conducted in the four weeks ending Jan. 31, 2010. Yahoo! Search, Bing, and Ask.com received 14.57%, 9.37% and 2.64%, respectively. The remaining 65 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.93% of US searches.

comScore Releases January 2010 US Search Engine Rankings
comScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. In January 2010, Americans conducted 15.2 billion core searches, with Google sites accounting for 65.4% search market share. Microsoft sites grabbed 11.3% market share, up 0.6 percentage points versus December.

Recycling in Post Offices Expanding, According to USPS
More than 200,000 tons, and counting. That’s how much paper, plastics, and other waste the US Postal Service recycled in 2009, representing a decrease in its greenhouse gas emissions of approximately 1.67 million barrels of oil, according to the US Postal Service.

DMA Kicks Off 2010 International ECHO Awards Competition with Unique Call-for-Entry Campaign
The Direct Marketing Association (DMA) recently kicked off its 2010 International ECHO Awards competition with a unique call for entries campaign, No More Silly Awards, which highlight the substantial meaning that comes from winning an ECHO. Deadline for submissions is April 24, 2010.

Announcements Archive

© Direct Marketing Association | Privacy Statement | Site Map | Share