DMA Announcements

DMA Announces Specifications for Position of President & CEO
DMA has announced specifications for the position of DMA President and CEO. All interested parties are asked to email their resume or referrals to dma@thebuffkingroup.com.

DMA Unveils Dynamic Hall of Fame Award Website
DMA has unveiled its newly upgraded Hall of Fame Award website, www.dmahalloffame.org. The Hall of Fame Award will be given at a luncheon ceremony on Tuesday, Oct. 12, 2010, during the DMA2010 Conference & Exhibition in San Francisco. Deadline for submissions is Friday, Apr. 30.

DMA Testifies in Opposition of Proposed Expansion of FTC Authority
DMA Executive Vice President of Government Affairs Linda Woolley testified before the Senate Commerce Committee’s Consumer Protection, Product Safety, and Insurance Subcommittee in opposition to the proposed expansion of the Federal Trade Commission’s (FTC) rulemaking and enforcement authority.

Live Webcast: DMA's Linda Woolley to Testify at Senate Commerce Subcommittee Hearing on FTC Expansion
DMA Executive VP of Government Affairs Linda Woolley will testify tomorrow before the Senate Commerce Committee’s Consumer Protection, Product Safety, and Insurance Subcommittee regarding the proposed expansion of the Federal Trade Commission’s (FTC) rulemaking and enforcement authority. The hearing begins at 3:00 p.m. ET in room 253 of the Russell Senate Office Building in Washington, DC, and will be available online via live webcast at

Joint Statement from the Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA)
DMA and the American Catalog Mailers Association (ACMA) have come to an understanding of their common goals in protecting the catalog segment from legislative and regulatory threats. We pledge to work together on postal issues at the US Postal Service, Postal Regulatory Commission, and Congress, and in fighting Do-Not-Mail proposals at the state and local level.

DMA Offers 'Safe Harbor' Program for Companies that Import European Personal Data to US
Does your company import personal data from Europe to the United States? If “yes,” then you might want to consider joining the US Department of Commerce’s safe harbor framework.

DMA Selects The Buffkin Group to Execute CEO Search
DMA is pleased to announce the selection of The Buffkin Group, a national retained search firm, to execute the search for the Association’s President/CEO position. The firm was chosen based on their history and experience.

DMA Releases Annual Ethics Case Report
DMA has released its Ethics Case Report for February 2009 – February 2010. During this period, the Committee on Ethical Business Practice conducted in-depth reviews of the promotions and practices of 34 companies. DMA’s Corporate & Social Responsibility and Customer Service staff handled an additional 4,000 complaints and inquiries from consumers about direct and interactive marketing practices.

DMEF Premieres 2010 Interactive Marketing Immersion Xperience (I-Mix)
The Direct Marketing Educational Foundation (DMEF) recently announced it is accepting applications for its 2010 Interactive Marketing Immersion Xperience (I-MIX) program. I-MIX, designed for juniors and first semester college seniors considering a career in marketing, is an innovative program that will help students set themselves apart from their peers in today’s job market. The program is open to US citizens, permanent residents, and international students. Deadline for submission is April 30, 2010.

DMA Supports New 'P2P Cyber Protection and Informed User Act'
DMa has announced its support of the recent “P2P Cyber Protection and Informed User Act” (S. 3027), a bill that would prevent the inadvertent disclosure of information on a computer through P2P (peer-to-peer) file-sharing, introduced by Senators Amy Klobuchar (D-MN) and Jon Thune (R-SD).

DMA Releases Revised Quarterly Business Review (QBR) for Q4 2009
DMA has released its updated Quarterly Business Review (QBR) for the fourth quarter of 2009. For the first time DMA has published this report in conjunction with Winterberry Group. Working together, DMA and Winterberry Group have given new life to the report.

What to Watch for in Washington: DMA EVP Linda Woolley Keynotes at the Direct Marketing Club of New York
At a luncheon meeting of the Direct Marketing Club of New York, DMA Executive VP of Government Affairs Linda A. Woolley gave a keynote presentation entitled “Direct from Washington: The Impact of Federal Legislation on Direct & Interactive Marketers.” Woolley’s talk touched on the most important issues and developments to watch for in Washington.

Postal Service Outlines 10-Year Plan to Address Declining Revenue, Volume
Facing unprecedented volume declines and a projected, cumulative $238 billion shortfall during the next decade, Postmaster General John E. Potter has outlined an aggressive plan of cost cutting, increased productivity, and an array of legislative and regulatory changes necessary to maintain a viable United States Postal Service.

DMA to Host National Conference on Operations & Fulfillment (NCOF), April 19-21 in Orlando, FL
DMA will host the National Conference on Operations & Fulfillment (NCOF) 2010 sponsored by the United States Postal Service (USPS). The conference will take place Monday, Apr. 19 through Wed., April 21, 2010 at The Walt Disney World Swan and Dolphin Resort in Lake Buena Vista, Florida.

DMA Unveils New 'DM Unplugged' Blog; Thoughts from DMA Chairman Eugene Raitt and Colleagues
DMA has officially launched, "DM Unplugged," a new blog authored by DMA Chairman Eugene Raitt. DM Unplugged was designed to provide members of the direct/digital marketing community with a forum to engage with some of the leaders of DMA. The blog will also provide readers with insightful advice and information on worldwide direct and digital marketing trends and developments.

DMANF and Coalition Voice Concerns Over New Nonprofit Regulations
The DMA Nonprofit Federation (DMANF), along with a nonprofit coalition, has sent a letter to the Senate Banking Committee, voicing concerns about possible new nonprofit regulations that would affect fundraising and certain financial literacy programs.

Bing Searches Increase 5% in January 2010, According to Hitwise
Experian Hitwise has announced that Google accounted for 71.49% of all US searches conducted in the four weeks ending Jan. 31, 2010. Yahoo! Search, Bing, and Ask.com received 14.57%, 9.37% and 2.64%, respectively. The remaining 65 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.93% of US searches.

comScore Releases January 2010 US Search Engine Rankings
comScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. In January 2010, Americans conducted 15.2 billion core searches, with Google sites accounting for 65.4% search market share. Microsoft sites grabbed 11.3% market share, up 0.6 percentage points versus December.

Recycling in Post Offices Expanding, According to USPS
More than 200,000 tons, and counting. That’s how much paper, plastics, and other waste the US Postal Service recycled in 2009, representing a decrease in its greenhouse gas emissions of approximately 1.67 million barrels of oil, according to the US Postal Service.

DMA Kicks Off 2010 International ECHO Awards Competition with Unique Call-for-Entry Campaign
The Direct Marketing Association (DMA) recently kicked off its 2010 International ECHO Awards competition with a unique call for entries campaign, No More Silly Awards, which highlight the substantial meaning that comes from winning an ECHO. Deadline for submissions is April 24, 2010.

DMANF-Lead Coalition Urges Obama Administration to Reconsider Proposal Limiting Value of Tax Deductions for Charitable Contributions
The White House has again proposed reducing the charitable deduction for families earning $250,000 and above. A coalition led by DMANF has sent a letter to President Obama, strongly urging the Administration to reconsider its proposal (or any similar proposals) in the FY 2011 Budget that would limit the value of itemized deductions for charitable contributions.

C. Rose Harper, First Woman to Serve as DMA Chairman, Passes Away at Age 90
DMA was saddened to learn of the death of C. Rose Harper, former DMA Chairman, DMA Hall of Fame Inductee, and direct marketing pioneer. Ms. Harper passed away on the evening of Feb. 4, at the age of 90.

DMA Interim President & CEO Robert W. Allen Writes Open Letter to DMA Membership
DMA Interim President & CEO Robert W. Allen has written an open letter to DMA Membership, addressing the evolution of the direct marketing world, the opportunities that lie ahead, and why DMA should be the go-to place for companies large and small.

Direct Marketing Association Names Robert Allen Interim President & CEO
The Direct Marketing Association has named Robert (Bob) Allen, Interim President & CEO. Mr. Allen, an award winning direct marketing executive, is the former President & CEO of The Vermont Country Store, a multichannel retailer of hard-to-find products. He will assume the title of Interim President & CEO effective Friday, Feb. 5, and will be based in DMA's New York office.

Direct Marketing Educational Foundation (DMEF) Selects Zoominfo as Key Data Services Partner
ZoomInfo has announced that the Direct Marketing Educational Foundation (DMEF) has selected the company to expand and enhance their database of donors, educators, corporations and friends.

DMA Releases 2010 'Statistical Fact Book'
DMA has released the 2010 Edition of its Statistical Fact Book. Now in its 32nd year of publication "The Definitive Source for Direct Marketing Benchmarks" continues to adapt with the ever-changing business landscape, replacing and updating information as necessary.

DMA and Conference Board Present 'Brand Convergence' Panel Exploring Disappearing Marketing Boundaries
On Thursday, Jan. 28, in New York City, DMA collaborated with The Conference Board to present a lively panel of direct marketing experts at The 2010 Corporate Image and Branding Conference. Entitled "Brand Convergence: The Direct Platform," the session explored the disappearing boundaries between brand advertising and direct marketing in an era of social media and global competition.

Internet Alliance Announces New Executive Director and Expanded State Government Affairs Team
DMA Executive Vice President Linda Woolley has announced that Tammy Cota has been named executive director of the Internet Alliance (IA), the nation’s leading Internet, e-commerce and technology advocacy group. Cota had served as interim director since July of 2009, when former executive director Emily Hackett retired.

Trade Groups Announce the Selection of the Wording and Link/Icon that will be Used to Indicate Adherence to Industry Self-Regulatory Principles for Online Behavioral Advertising
The coalition of associations comprised of the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB), and the Council for Better Business Bureaus (BBB) (“Coalition”) that announced the Self-Regulatory Principles for Online Behavioral Advertising in July 2009, has announced the selection of the icon that will indicate adherence to the Principles.

DMA's Certified Marketing Professional Program Debuts in Japan
The Direct Marketing Association’s (DMA) “DMA Certified Marketing Professional” program debuted today in Tokyo, Japan. The new global standard for direct marketing education, originally launched in the US, is now available to Japan Post associates and will open to the general Japanese public in March.

DMA Nonprofit Federation Honors Kory Christianson with Max L. Hart Nonprofit Achievement Award
The Direct Marketing Association's Nonprofit Federation (DMANF) has announced Kory Christianson of St. Joseph’s Indian School in South Dakota as the 2010 recipient of its Max L. Hart Nonprofit Achievement Award.

DMA Announces Search Committee for New President & CEO
The Direct Marketing Association (DMA) has announced the formation of an executive search committee charged with finding a new president & CEO to lead the DMA. The committee will be spearheaded by Kelly B. Browning, EVP & COO of the American Institute for Cancer Research.

DMA Releases New Guidelines for Testimonials and Endorsements
The Direct Marketing Association (DMA) has announced its Board of Directors has approved the recommended changes to DMA’s Guidelines for Ethical Business Practice for testimonials and endorsements in all channels.

DMANF Releases Findings of Study on Delivery of Nonprofit Standard Mail
The first-ever DMA Nonprofit Federation study of the delivery of Non-Profit Standard mail, sponsored by US Monitor, the leading mail monitoring system in the country, has released its first quarterly findings.

Announcements Archive

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