The DMA International ECHO Awards: Celebrating the Total Package

For the 2008 Awards, please visit www.dma-echo.org.

The Oscar of direct marketing, a much sought-after industry honor, the ECHO is the only comprehensive international direct marketing award recognizing excellence in strategy, creativity, and results.

Entries are categorized into eleven primary business segments, then further divided into ten advertising media categories. After three rounds of qualifying judging by direct marketing experts, the winners are picked and verified by the ECHO committee, a group of senior members of the direct marketing community. Campaigns are evaluated for their response results, marketing strategy, and creative components.

Winners in the various segments receive gold, silver, or bronze ECHOs and the "Best of Show" is presented with the Diamond ECHO. The USPS Gold Mailbox is also presented to the year's most innovative and effective mail campaign. The ECHO award ceremony is held each year as a gala event at The DMA Annual Conference & Exhibition.

For more information on the ECHO Awards or to enter, call (212) 768-7277, extension 1450. Or send e-mail to echo@the-dma.org. Visit the website at www.dma-echo.org

2007 ECHO Award Winners
2006 ECHO Award Winners
2005 ECHO Award Winners
2004 ECHO Award Winners
2003 ECHO Award Winners
2002 ECHO Award Winners
2001 ECHO Award Winners
2000 ECHO Award Winners
1999 ECHO Award Winners

The Direct Marketing Association maintains a complete collection of ECHO direct marketing campaigns from the last three years of competition -- a total of more than 2,000 portfolios. By reading through these detailed, illustrated accounts, you get to see which integrated direct marketing campaigns really worked and why. Budget and response information is often included. DMA members can borrow ECHO portfolios at no charge.

To borrow an ECHO portfolio, call 212.768.7277, extension 1930. Or send e-mail to our Library & Resource Center at lrc@the-dma.org.