Can Your Work Withstand the Third Degree?
Where will you be on the night of October 15 at 6:30 in the
evening?!? Will you be in New Orleans at the DMA International
ECHO awards ceremony? Do you think your great campaign went
unnoticed? Well, nobody's above the law. At the DMA International
ECHO Awards, we have an ongoing manhunt for Direct Marketing's
best. It's not just a job, it's a calling. So, if you think
you've got what it takes to survive the Third Degree, by all
means enter. You may be sentenced with an ECHO before you
know it.
But consider yourself warned - our judges don't look kindly
on petty crime. If your campaign doesn't measure up, you'll
be going away for a long time (well, at least until next year's
competition). But, if the evidence points to you, you may
walk away with an ECHO. And, with judging and criteria this
tough, you'll know that you are truly a career criminal if
you win. So, if you've got the guts, and you've got the campaign,
take your chances - you may take your place among Direct Marketing's
most wanted.
The Roughest and Oldest Competition in the Industry.
TheYear 2000 marks the 71st anniversary of the DMA International
ECHO Awards competition. Since 1930, we've been arraigning
the best our industry has to offer - arresting campaigns that
excel in three categories of punishing review: brilliant strategy,
breakthrough creative, and phenomenal results. Not only here
in the U.S., but from around the world. When we began, we
honored direct mail campaigns exclusively. But, along with
the acceleration of DRTV and the information age came new
possibilities for direct advertising. That's when the three
levels of ECHO awards - gold, silver, and bronze - first began
to clean up the streets.
New media. New categories. More awards. And of course, tougher
and tougher judging. In fact, with three rounds of brutal
judging, the ECHO's have become the most prestigious awards
in the industry. Today, winning an ECHO is as difficult as
it is distinguished. Out of last year's nearly 1000 entries,
only 52 won awards! The rest were sent back to the chain gang
to work harder and look to the next year for vindication.
Well, that time is now. 2000 promises to be our best awards
show yet. Will you be a part of it? Can you withstand the
Third Degree? Will you be a lifer in the ECHO line-up? Or,
will your work get the chair.
Additional Important Information.
Detailed Entry Information
Media/Business Categories
Glossary of Terms
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