Gold ECHO Awards

Presented to the Top Campaign in Each Category

2001 Winners

Media:
Flat Mail

Business Category:
Financial Products & Services

Campaign:
Postbank "Pieces"

Client:
Postbank –
Bonn, Germany

Agency:
OgilvyOne worldwide –
Frankfurt, Germany

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Media:
Dimensional Mail

Business Category:
Packaged Goods

Campaign:
"Book"

Client:
Highland Distillers –
Perth, Scotland

Agency:
WWAV Rapp Collins –
Edinburgh, Scotland

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Media:
Multimedia/
Integrated Media

Business Category:
Business Services

Campaign:
"THE TEMPTATION"

Client:
MOVIERECORD –
Madrid, Spain

Agency:
MRM Cano & Martínez –
Barcelona, Spain

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Media:
Multimedia/
Integrated Media

Business Category:
Business Services

Campaign: "e-Three Wise Men"

Client:
CP Comunicación Proximity –
CP Interactive –
Madrid, Spain

Agency:
CP Comunicación Proximity –
Madrid, Spain

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Media:
Dimensional Mail

Business Category:
Information Technologies

Campaign:
It's a crime

Client:
Sony España –
Barcelona, Spain

Agency:
CP Comunicación Proximity –
Barcelona, Spain

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Media:
Dimensional Mail

Business Category:
Financial Products & Services

Campaign:
"Cultures"

Client:
ABN AMRO Bank –
São Paulo, Brazil

Agency:
Salem –
São Paulo, Brazil

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Media:
Dimensional Mail

Business Category:
Packaged Goods

Campaign:
A1-Diwali Programme

Client:
Hindustan Lever Ltd. –
Bangalore, India

Agency:
OgilvyOne –
Bangalore, India

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Media:
Flat Mail

Business Category:
Nonprofit

Campaign:
Covenant House “Bed and Blanket Appeal”

Client:
Covenant House –
New York, NY

Agency:
Epsilon –
Burlington, MA

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Media:
Dimensional Mail

Business Category:
Financial Products & Services

Campaign:
BGI Defined Contribution:
401(k) Spoken Here

Client:
Barclays Global Investors –
San Francisco, CA

Agency:
360 Group –
San Rafael, CA

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Media:
Flat Mail

Business Category:
Nonprofit

Campaign:
"From the Desk of James Carville"
Major Donor Appeal

Client:
Democratic National Committee –
Washington, DC

Agency:
Adams Hussey & Associates –
Washington, DC

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Media:
Catalog

Business Category:
Direct Response Sales

Campaign:
Government Mailing

Client:
John Deere –
Raleigh, NC

Agency:
FCBi –
Chicago, IL

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Media:
Multimedia/ Integrated Media

Business Category:
Consumer Services

Campaign:
Test launch of the
"Stay In Touch" Program

Client:
Baxter Healthcare Corporation –
McGraw Park, IL

Agency:
McCann Relationship Marketing –
New York, NY

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Media:
Catalog

Business Category:
Nonprofit

Campaign:
Adoption of parts of the
"Frauenkirche" Church -
Dresden

Client:
Dresdner Bank AG –
Frankfurt, Germany

Agency:
Scholz & Friends –
Berlin, Germany

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Media:
Dimensional Mail

Business Category:
Business Services        

Campaign:
“Marketology” – Mail

Agency:
Direct Results Group
(Self Promotion) –
Boston, MA

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Media:
Dimensional Mail

Business Category:
Information Technologies    

Campaign:
“The Adventures of Captain Cache”

Client:
InterSystems –
Cambridge, MA

Agency:
Direct Results Group –
Boston, MA

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Media:
Flat Mail

Business Category:
Nonprofit

Campaign:
Thanksgiving Dinner Bag


Client:
Denver Rescue Mission –
Denver, CO

Agency:
Russ Reid Company –
Pasadena, CA

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Media:
Multimedia /
Integrated Media 

Business Category:
Business Services      

Campaign:
“Marketology” –
Multimedia Integrated

Agency:
Direct Results Group
(Self Promotion) –
Boston, MA

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Diamond
Gold
Silver
Bronze
Henry Hoke Award
USPS Gold Mailbox

ibm.com ECHO
Digital Award

Special Millennium Awards for 2001

ECHO Leader Awards

ECHO Awards Finalists