Every day you slave away for hours on end. You completely
throw your social life out the window. You drain every ounce
of your creative fluids — all in the quest for the perfect
marketing campaign. And what do you get in return? Maybe a
pat on the back, and if you're lucky a free turkey at Thanksgiving.
Maybe it's time you basked in the Glory of a DMA International
ECHO Award — the most coveted prize in the world of direct
marketing.
But you can't win the game if you don't make a move. To be
a top player — you need to be in Chicago at McCormick
Place on October 28, 2001. All the best players will be there,
so you better bring your game face. The competition —
and the judging — are fierce. But if you make all the
right moves your campaign might be the one that rises to the
winner's circle with a nice shiny ECHO Award!
It's an International Competition!
Adding an ECHO Award to your trophy cabinet requires strength
right across the board. For a start, with entries coming from
around the world, you'll be up against the toughest opponents
— and even tougher judging criteria that covers not just
1, but 3 areas — strategy, creative and results.
15 Ways to win, plus the new ECHO Digital Award!
If you decide to go for the Glory, ECHOs are awarded across
12 primary business categories. As usual, 3 very special awards
will also be presented — the DMA Diamond ECHO, the USPS
Gold Mailbox, and the Henry Hoke Award.
And this year, there's also a new award that recognizes the
growing importance of marketing on the Web. The ibm.com
ECHO Digital Award will go to the Gold or Silver ECHO
award-winning campaign that uses new technology in a truly
creative way, delivers real results and executes proven direct
marketing principles in the most compelling way.
And 2 Millennium Awards!
To celebrate special achievements in the year 2001, we've
added two extra awards. Royal
Mail is sponsoring an award for the best integrated campaign.
And Vertis is sponsoring an award for the most innovative
use of paper.
More awards. New categories. Stiff competition. And of course,
tougher and tougher judging. In fact, with three rounds of
brutal judging, the ECHO's have become the most prestigious
awards in the industry. Today, winning an ECHO is as difficult
as it is distinguished. Out of last year's nearly 900 entries,
only 57 campaigns won ECHO awards! The rest were sent back
to learn the rules of the game. 2001 promises to be our best
awards show yet! So are you ready to take your place on the
board? Or, go back to the drawing board?
Website design by Bennett
Kuhn Varner, Inc., Atlanta, GA
Glory was devised & created by DP&A, London
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