ECHO Leader Awards

2001 Winners

Nonprofit:

Flat Mail
Victoria Animal's Hospital Capital Appeal
The Blue Cross -- Burford, United Kingdom
WWAV Rapp Collins -- London, United Kingdom

Flat Mail
Christmas Cash 2000
Oxfam -- Oxford, United Kingdom
WWAV Rapp Collins -- London, United Kingdom

Flat Mail
Advent Pack
Shelter (Homeless Charity) -- London, United Kingdom
WWAV Rapp Collins -- London, United Kingdom

Flat Mail
Sans
Medecins Sans Frontieres -- London, United Kingdom
Target Direct Marketing -- Cheltenham, United Kingdom

Flat Mail
The Landmark Appeal Third Mailing - The Ruin, Hackfall
The Landmark Trust -- Maidenhead, United Kingdom
BHWG Proximity -- London, United Kingdom

Flat Mail
"MÚSICA MAESTROS" - 17th ONCE Schools Contest
ONCE Schools Contest -- Madrid, Spain
MRM Cano & Martínez Direct -- Barcelona, Spain

Flat Mail
That's The Way, Real Madrid Wins
Real Madrid Soccer Club -- Madrid, Spain
CP Comunicación Proximity -- Madrid, Spain

Flat Mail
12 Day Devotional Booklet
American Bible Society -- New York, NY
Newport Creative Communications -- Groton, MA

Flat Mail
Project HOPE High Dollar Boat Photo Appeal
Project HOPE -- Millwood, VA
Adams Hussey & Associates -- Washington, DC

Flat Mail
FDR's Oval Office Print Appeal
Democratic National Committee -- Washington, DC
Adams Hussey & Associates -- Washington, DC

Flat Mail
Fred's Team
Memorial Sloan-Kettering Cancer Center -- New York, NY
Newport Creative Communications -- Duxbury, MA

Flat Mail
Back-to-School Bounceback (Spanish)
World Vision -- Federal Way, WA
Russ Reid Company -- Pasadena, CA

Dimensional Mail
We only ever sent out one!
Patrick Bolger -- Dublin, Ireland
DMA -- Dublin, Ireland

Dimensional Mail
God's Promises VIP Christmas Mailing
American Bible Society -- New York, NY
Newport Creative Communications -- Groton, MA

Dimensional Mail
Hillel Chairman's Society Invitation
Hillel: The Foundation for Jewish Campus Life -- Washington, DC
Adams Hussey & Associates -- Washington, DC

Print
A Gift of a Different Nature - Adopt a Polar Bear
World Wildlife Fund Canada -- Toronto, Canada
OgilvyOne Worldwide -- Toronto, Canada

DRTV/Radio
Life TV Ad
Imperial Cancer Research Fund -- London, United Kingdom
WWAV Rapp Collins -- London, United Kingdom

DRTV/Radio
RSPCA DRTV - Heroes
RSPCA -- Horsham, United Kingdom
WWAV Rapp Collins -- London, United Kingdom

DRTV/Radio
“Extra Mile” - DRTV
Imperial Cancer Research Fund – London, United Kingdom
WWAV Rapp Collins -- London, United Kingdom

Alternative Media
Make-A-Wish Fund-Raising Posters
Make-A-Wish Foundation -- St. Louis, MO
Rodgers Townsend -- St. Louis, MO

Internet/Interactive Media
Climate Voice
WWF -- Gland, Switzerland
OgilvyInteractive -- London, United Kingdom

Multimedia/Integrated Media
“e-Three Wise Men” – Integrated Campaign
CP Interactive -- Madrid, Spain
CP Comunicación Proximity -- Madrid, Spain

Financial Products and Services:

Flat Mail
WespacTrust Rescue Helicopter Term Investment
WespacTrust (Bank) -- Wellington, New Zealand
Saatchi & Saatchi -- Wellington, New Zealand

Flat Mail
Matrix Mailings
Washington Mutual -- Seattle, WA
The Hacker Group, Inc. -- Bellevue, WA

Flat Mail
Boomer Parent Life Insurance Program
State Farm Insurance Company -- Bloomington, IL
Irresistible Ink Inc. -- Kansas City, MO

Flat Mail
Relationship Builder ("Life Matters") 2000 Test
The Bank of Nova Scotia (Scotia Bank) -- Toronto, Canada
Rapp Collins Worldwide – Toronto, Canada

Flat Mail
Granite E-Teller Direct Mail
Granite Credit Union -- Salt Lake City, UT
Merrell Remington & Associates -- Salt Lake City, UT

Dimensional Mail
American Express International/German Railway/AVIS Mailing
American Express International -- Frankfurt, Germany
OgilvyOne worldwide -- Frankfurt, Germany

Dimensional Mail
“Watches”
CIGNA Retirement and Investments Services -- São Paulo, Brazil
Salem -- São Paulo, Brazil

Dimensional Mail
Home Movers Box
Bank of New Zealand (BNZ) -- Auckland, New Zealand
AIM Proximity -- Auckland, New Zealand

Dimensional Mail
Thumbprint CD ROM Mailer
UnitedHealthcare -- Edina, MN
Publicist Dialog -- Salt Lake City, UT

Dimensional Mail
Scotia Applause
Bank of Nova Scotia (Scotia Bank) -- Toronto, Canada
Carlson Marketing Group Canada -- Toronto, Canada

Dimensional Mail
EMX Brochure
Heller Financial, Inc. -- Chicago, IL
FCBi -- Chicago, IL

Print
E*TRADE Rollover IRA Print Campaign
E*TRADE Securities, Inc. -- Menlo Park, CA
Direct Partners -- Marina del Rey, CA

Print
Progressive Motorcycle Insurance
Progressive -- Mayfield Village, OH
Doner Direct -- Baltimore, MD

Internet/Interactive Media
Visa Check Card Marketing Programs 2001 Catalog - Decision Tree CD-Rom
Visa USA -- Foster City, CA
Frankel Convergence121 -- Chicago, IL

Internet/Interactive Media
Lighthousebank.com Web Site
Lighthousebank.com -- Waltham, MA
Direct Results Group -- Boston, MA

Multimedia/Integrated Media
GAZTEKUTXA / "AROA"
Kutxa Caja Guipuzcoa San Sebastián -- San Sebastián, Spain
Dimensión Marketing Directo -- San Sebastián, Spain

Multimedia/Integrated Media
Stock Market Floatation Telefónica Móviles S.A.
Telefónica Móviles S.A. – Madrid, Spain
MRM Directing -- Madrid, Spain

Publishing:

Flat Mail
Get in on the action/From the first kick. . .
Mirror Group Newspapers Ltd. -- London, United Kingdom
DraftWorldwide -- London, United Kingdom

Flat Mail
"Go Girl" Direct Response Campaign For MORE Magazine
Meredith Corporation -- Des Moines, IA

Dimensional Mail
“ANUNCIOS" Magazine / "Donuts”
Publicaciones Profesionales, S.A. -- Madrid, Spain
Dimensión Marketing Directo -- Madrid, Spain

Print
Promotion For Students
Frankfurter Allegemeine GmbH -- Frankfurt, Germany
Scholz & Friends -- Berlin, Germany

Multimedia/Integrated Media
FOCUS-MONEY Pre-Campaign + Campaign
FOCUS Magazine Verlag GmbH -- Munich, Germany
OgilvyOne worldwide -- Frankfurt, Germany

Multimedia/Integrated Media
“Summer” Campaign
Svenska Dagbladet -- Stockholm, Sweden
DraftWorldwide – Stockholm, Sweden

Communications/Utilities:

Flat Mail
Loyalty Anniversary Program
ALLTEL Communications -- Little Rock, AR
Hallmark Loyalty Marketing Group -- Kansas City, MO

Flat Mail
Jack Flash DSL Service Direct Mail Campaign
Commonwealth Telephone Enterprises -- Dallas, PA
Blattner Brunner, Inc. -- Pittsburgh, PA

Flat Mail
US WEST Video Bundle Trigger
US WEST -- Pheonix, AZ
Beyond DDB -- Chicago, IL

Dimensional Mail
Now I'm here!
NetCom GSM -- Oslo, Norway
Leo Burnett Direkte -- Oslo, Norway

Dimensional Mail
Sonera GSM Army Campaign
Sonera Corporation, Mobile Operations -- Helsinki, Finland
Grey Direct Oy -- Helsinki, Finland

Dimensional Mail
Preserve your numbers
Retevision -- Barcelona, Spain
CP Comunicación Proximity -- Barcelona, Spain

Internet/Interactive Media
E-mailing Telefónica's Centrex Service
Telefónica de España -- Madrid, Spain
OgilvyInteractive -- Madrid, Spain

Alternative Media
Signal Tour 2000
Turkcell Iletisim Hizmetleri A.S. -- Istanbul, Turkey
EFOR Direct – Istanbul, Turkey

Multimedia/Integrated Media
Palla, Koblinger_Proximity Xmas Mailing 2000
Palla, Koblinger_Proximity -- Vienna, Austria

Automotive:

Flat Mail
Open it up
Vauxhall Motors Ltd. -- Luton, United Kingdom
TBWA\GGT Direct -- London, United Kingdom

Flat Mail
Volkswagen Data Clean Birthday Card
Volkswagen -- Milton Keynes, United Kingdom
BHWG Proximity -- London, United Kingdom

Flat Mail
Buick Rendezvous/Tiger Woods Collector's Card Program
Buick Motor Division -- Detroit, MI
McCann Relationship Marketing -- New York, NY

Flat Mail
Century Owner Loyalty Program
Buick Motor Division -- Detroit, MI
McCann Relationship Marketing -- New York, NY

Flat Mail
Jaguar "Passion" Direct Mail
Jaguar Canada -- Bramalea, Canada
OgilvyOne Worldwide -- Toronto, Canada

Dimensional Mail
Jaguar Relationship Marketing Conquest Program
Jaguar Cars, North America -- Mahwah, NJ
OgilvyOne Worldwide -- New York, NY

Print
The search for inner calm
Vauxhall Motors Ltd. -- Luton, United Kingdom
TBWA\GGT Direct -- London, United Kingdom

Internet/Interactive Media
American Isuzu 2000 Online Test Drive Program
American Isuzu Motors Inc. -- Cerritos, CA
Answerthink -- Los Angeles, CA

Multimedia/Integrated Media
A very light load
Volkswagen Vans and Commercial Vehicles -- Barcelona, Spain
CP Comunicación Proximity -- Barcelona, Spain

Multimedia/Integrated Media
2001 Mazda Tribute Pre-Launch Direct Mail Program
Mazada -- Irvine, CA
Doner Direct -- Baltimore, MD

Multimedia/Integrated Media
Model Year 2000 Nissan Sentra Launch
Nissan North America -- Gardena, CA
Direct Partners & TBWA/Chiat/Day -- Marina Del Rey, CA

Information Technologies:

Flat Mail
IBM RS/6000 For Sail
IBM Germany -- Stuttgart, Germany
OgilvyOne worldwide -- Frankfurt, Germany

Flat Mail
ARC Conference Features Post Card Campaign
Allied Riser Communications (ARC) -- Richardson, TX
Epsilon -- Irving, TX

Dimensional Mail
Application Service Provider (ASP) Lead Generation Direct Mail
The TriZetto Group, Inc. -- New York, NY
Cronin & Company, Inc. -- Glastonbury, CT

Dimensional Mail
IBM Home Director Home Impact Program
IBM Home Director -- Markham, Canada
OgilvyOne Worldwide -- Toronto, Canada

Print
eSolutions Business Barons Acquisition Programme
Satyam Infoway Ltd. -- Chennai, India
ThompsonConnect Worldwide -- Chennai, India

Print
Differences
Sprint e-Solutions -- Los Angeles, CA
McCann Relationship Marketing -- New York, NY

DRTV/Radio
"Pete" Direct Response TV
IBM Canada-Personal Computing Division -- Markham, Canada
OgilvyOne Worldwide -- Toronto, Canada

Packaged Goods:

Flat Mail
Sunny Delight Launch Mailing
Procter & Gamble -- Neuilly Sur Seine, France
DraftWorldwide - France

Dimensional Mail
Map
Highland Distillers -- Perth, United Kingdom
WWAV Rapp Collins Scotland -- Edinburgh, Scotland

Dimensional Mail
Selection Box
Highland Distillers -- Perth, United Kingdom
WWAV Rapp Collins Scotland -- Edinburgh, Scotland

Dimensional Mail
Play is Development
Mattel Europe -- An Amstelveen, The Netherlands
Leo Burnett Direct/Sales -- Copenhagen, Denmark

DRTV/Radio
Pfizer Viagra DRTV - "Tony" :60 Spot
Pfizer, Inc. -- New York, NY
Rapp Collins Worldwide -- New York, NY

Internet/Interactive Media
The Pond's Squad
Unilever/Chesebrough-Pond's -- Greenwich, CT
OgilvyInteractive -- New York, NY

Alternative Media
Speciality Tea Door Drop
R. Twining & Co. Ltd. -- Andover, United Kingdom
DraftWorldwide – London, United Kingdom

Multimedia/Integrated Media
Gordon's Gin - Rebuilding Loyalty
Gordon's Gin – United Kingdom
Craik Jones Watson Mitchell Voelkel -- London, United Kingdom

Multimedia/Integrated Media
Pampers Baby Club Loyalty Program
Procter & Gamble -- Geneva, Switzerland
DBM Group -- Tel-Aviv, Israel

Multimedia/Integrated Media
Peroxide User Conversion Program
Bausch & Lomb -- Taipei, Taiwan
OgilvyOne worldwide-- Taipei, Taiwan

Retailing:

Flat Mail
The Great Giveaway-Detroit Grand Opening
The Great Indoors -- Hoffman Estates, IL
Young & Rubicam/Impiric Partnership -- Chicago, IL

Flat Mail
Your Mission
Amazon.com -- Seattle, WA
hunt.DDBdirect -- Seattle, WA

Internet/Interactive Media
MuseumShop.com's "Tale of Two Cities" Promotion
MuseumShop.com -- Arlington, MA
Digital Impact -- San Mateo, CA

Direct Response Sales:

Flat Mail
You've got mail
Volkswagen of South Africa -- Uitenhage, South Africa
OgilvyOne Worldwide -- Cape Town, South Africa

Flat Mail
That's the way, Real Madrid wins
Real Madrid Soccer Club -- Madrid, Spain
CP Comunicación Proximity -- Madrid, Spain

Flat Mail
"Boots" Postcard
John Deere Company -- Raleight, NC
FCBi -- Chicago, IL

Catalog
Harry and David Christmas 2000 Catalog
Bear Creek Corporation -- Medford, OR

Internet/Interactive Media
The Banner “Christmas Present”
HypoVereinsbank -- Munich, Germany
AGI GmbH -- Stuttgart, Germany

Internet/Interactive Media
Hewlett-Packard BCO
Hewlett-Packard -- Boise, ID
Digital Impact -- San Mateo, CA

Consumer Services:

Flat Mail
TAB IVR Launch
TAB -- Wellington, New Zealand
AIM Proximity Limited -- Wellington, New Zealand

Flat Mail
Harrah's Total Rewards Loyalty Program
Harrah's Entertainment, Inc. -- Las Vegas, NV
TBC – Baltimore, MD

Flat Mail
Morton's Special Invitation
Morton's of Chicago -- Chicago, IL
Frankel Convergence121 -- Chicago, IL

Flat Mail
Merck-Medco/CVS DTC Mailing
Merck-Medco -- Franklin Lakes, NJ
DraftWorldwide -- Chicago, IL

Dimensional Mail
Guaranteed Craftsmen!
If Insurance Company -- Oslo, Norway
Leo Burnett Direkte -- Oslo, Norway

Print
LeapIt.com Brand Launch
LeapIt.com -- Baltimore, MD
OgilvyOne Worldwide -- New York, NY

Internet/Interactive Media
The Breeder's Cup Challenge
National Thoroughbred Racing Association (NTRA) -- New York, NY
e-Dialog -- Lexington, MA

Multimedia/Integrated Media
Jojo Friends Program
Johnson & Johnson -- Hallein, Austria
Hosse & Partner -- Vienna, Austria

Multimedia/Integrated Media
"Future", ITI Student Acquistion - post graduate e-business education
ITI -- Halifax, Canada
OgilvyOne Worldwide -- Toronto, Canada

Business Services:

Flat Mail
DMAM Seminar
Direct Marketing Association of Malaysia -- Puchong, Malaysia
Grey Direct InterActive -- Kuala Lumpur, Malaysia

Flat Mail
Yellow Pages Acquisition -- “Damn Good Reasons”
Pacific Access -- Melbourne, Australia
Simon Richards Group -- Port Melbourne, Australia

Flat Mail
Cisco "The Lion's Share" Promotion
Cisco Systems, Inc. -- San Jose, CA
Jack Nadel, Inc. -- Los Angeles, CA

Flat Mail
Continuing Legal Education (CLE) Postcard Campaign
American Bar Association -- Chicago, IL
Brann Worldwide -- Chicago, IL

Flat Mail
ePolicy Orchestrator "Virus Wars" Direct Mail
Network Associates-McAfee -- Santa Clara, CA
Rapp Collins Worldwide - Dallas -- Irving, TX

Flat Mail
Podium Perception Management
Podium -- Vilvoorder, Belgium
DVN -- Gent, Belgium

Dimensional Mail
The Danish Direct Marketing Award 2001
Post Danmark -- Copenhagen, Denmark
Medialog/MRM -- Copenhagen, Denmark

Dimensional Mail
Atento "Bonsai"
Atento Telecomunicaciones S.A. -- Madrid, Spain
OgilvyOne worldwide -- Madrid, Spain

Dimensional Mail
There is a Star with your name...
CEPSA -- Madrid, Spain
CP Comunicación Proximity -- Madrid, Spain

Dimensional Mail
Don't think we give out our number to anyone
CP Comunicación Proximity – Madrid, Spain

Dimensional Mail
Food & Service Business Delivery
Food & Service -- São Paulo, Brazil
SUN-MRM -- São Paulo, Brazil

Dimensional Mail
Lipstick Kiss
OgilvyOne worldwide -- Singapore

Dimensional Mail
Chunk of Wood
Acquisition Specialist Inc. -- Fort Lauderdale, FL

Dimensional Mail
"Be Our Guest" - Canadian Tourism Commission/Calgary
Canadian Tourism Commission & The Calgary CVB -- Ottawa, Canada
Vickers & Benson Direct + Interactive -- Toronto, Canada

Dimensional Mail
DDI Source2Hire Resume and Photo Mailing
Development Dimensions International (DDI) -- Bridgeville, PA
Blattner Brunner -- Pittsburgh, PA

Dimensional Mail
S&H FMI Trade Show Lead Generation
S&H Greenpoints -- Salem, MA
Mullen -- Wenham, MA

Dimensional Mail
Top Agents - Personal Operations Technicians
NOVIS Telecom, S.A. -- Lisbon, Portugal
CP Proximity -- Lisbon, Portugal

Dimensional Mail
Hextor Lab
JBR McCann Direkte -- Oslo, Norway

Manufacturing and Distribution:

Dimensional Mail
COPA De Jerez 2000
CEPSA Lubricantes, S.A. -- Madrid, Spain
FCBi -- Madrid, Spain

Dimensional Mail
Launching of Gerdau joiner quality nails
Gerdau S.A. -- São Paulo, Brazil
Ogilvy & Mather Ltda -- São Paulo, Brazil

Internet/Interactive Media
Whirlpool HomeFront
Whirlpool Corporation -- Benton Harbor, MI
Latham Synchronized Relationship Marketing -- Oak Brook, IL

Multimedia/Integrated Media
100spenn.com
Norway Post, Consumer Contact -- Oslo, Norway
Leo Burnett Direkte -- Oslo, Norway

Multimedia/Integrated Media
Point of Inspiration
DuPont Antron -- Kennesaw, GA
Saatchi & Saatchi Rowland -- Fairport, NY

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