| (By Business Category)
2002 Winners |
| Automotive: |
Flat
Mail
XCAPADE
Volvo Cars Malaysia Sdn Bhd - Kuala Lumpur, Malaysia
OgilvyOne worldwide - Kuala Lumpur, Malaysia |
Flat
Mail
We Love All Toyotas
Toyota New Zealand - Palmerston North, New Zealand
Aim Proximity - Wellington, New Zealand |
Flat
Mail
Volkswagen Jetta Sales Sprint Direct Mail
Volkswagen of America - Auburn Hills, MI
Arnold Worldwide Direct - Boston, MA |
Flat
Mail
Prospect Management 9-5 SportWagon
Saab Cars USA, Inc. - Norcross, GA
The Martin Agency - Richmond, VA |
Multimedia/Integrated
Media
Owner Referral Friends Campaign
Saab Cars USA, Inc. - Norcross, GA
The Martin Agency - Richmond, VA |
Multimedia/Integrated
Media
Owner Repurchase Campaign
Saab Cars USA, Inc. - Norcross, GA
The Martin Agency - Richmond, VA |
| Business
Services: |
Dimensional
Mail
PKP - "The Seduction Guide"
Palla, Koblinger_Proximity - Vienna, Austria |
Dimensional
Mail
Social Aid Corporation
Colina's Township – Santiago, Chile
CP Comunicación Proximity - Santiago, Chile |
Dimensional
Mail
Subway for Puente Alto
Puente Alto's Township - Puente Alto, Chile
CP Comunicación Proximity - Santiago, Chile |
Dimensional
Mail
High Flyer
Air New Zealand - Auckland, New Zealand
Aim Proximity - Auckland, New Zealand |
Dimensional
Mail
Condor UFO Campaign - Dimensional Mail
Condor Post-Production - London, UK
TBWA/GGT Direct - London, UK |
Dimensional
Mail
Thirsty?
Tritech Marketing, LLC - Burr Ridge, IL |
Flat
Mail
XXIV John Caples International Awards CFE Campaign
John Caples International Awards - New York, NY
Proximity Canada - Toronto, Canada |
Flat
Mail
EPSON PowerLite 8150i Launch Direct Mail
Epson America, Inc. - Long Beach, CA
Brierley & Partners - Los Angeles, CA |
Flat
Mail
Pre-Activated Password Campaign
CARFAX, Inc. - Fairfax, VA |
Flat
Mail
Skyjet Simple Plan Rollout
Skyjet - Washington, DC
CPS Direct - Woburn, MA |
Flat
Mail
XOXO for XP
Microsoft - Redmond, WA
hunt.DDBdirect - Seattle, WA |
Flat
Mail
Oxford Laptop Self-Mailer
Oxford Health Plans - Trumbull, CT
Karen Gedney Communications, Inc. - Brooklyn, NY |
Flat
Mail
CX Leverage.com Direct Mail Launch
Cathay Pacific Airways - El Segundo, CA
MRM Partners - Los Angeles, CA |
Flat
Mail
Monster OfficeHQ Launch Campaign
Monster - Maynard, MA
PreVision LLC - Lincoln, MA |
Internet/Interactive
Media
Round the World in 5 Clicks
Oneworld - Buenos Aires, Buenos Aires
Rapp Collins - Buenos Aires, Argentina |
Multimedia/Integrated
Media
Pyramid Power
Pernod Ricard Asia - Hong Kong
OgilvyOne worldwide - Singapore |
Multimedia/Integrated
Media
Insight Website Launch
Royal Mail - London, UK
OgilvyOne worldwide - London, UK |
Multimedia/Integrated
Media
Agency Insight Website
Royal Mail - London, UK
OgilvyOne worldwide - London, UK |
Multimedia/Integrated
Media
Frontera Western U.S. Lead Generation Program
Frontera Corporation - Los Angeles, CA
Rosen/Brown Direct - Portland, OR |
| Communications/Utilities: |
Dimensional
Mail
Partnership Intelig TAM
Intelig Telecomunicações - Rio de Janeiro,
Brazil
SUN MRM - São Paulo, Brazil |
Dimensional
Mail
Ben Sharp
Ben Nederland B.V. - Den Haag, The Netherlands
Proximity Amsterdam - Amstelveen, The Netherlands |
Dimensional
Mail
The Fleas' Ecology
CATSA - Madrid, Spain
CP Comunicación Proximity - Madrid, Spain |
Dimensional
Mail
The Breakfast of D crm Mailing (Do you want to have breakfast?)
D crm Group, S.A. - Madrid, Spain
D comunicación - Madrid, Spain |
Dimensional
Mail
Terra "Police Record"
Terra Networks - Madrid, Spain
OgilvyOne worldwide - Madrid, Spain |
DRTV
Imagination Blocks
AT&T WorldNet Service - Basking Ridge, NJ
Wunderman - New York, NY |
Flat
Mail
eircom Winback
eircom - Dublin, Ireland
Dialogue - Dublin, Ireland |
Flat
Mail
BT Together with Unlimited UK Calls
BT - London, UK
OgilvyOne worldwide - London, UK |
Flat
Mail
Jack Flash "Back To School" Campaign
Commonwealth Telephone Enterprises - Dallas, PA
Blattner Brunner, Inc. - Pittsburgh, PA |
Internet/Interactive
Media
Nokia 8310 Email Marketing Campaign
Nokia Asia-Pacific - Singapore
OgilvyOne worldwide - Singapore |
Internet/Interactive
Media
Scratching
Eresmas - Madrid, Spain
FCBi - Madrid, Spain |
Internet/Interactive
Media
Nextel Customer Email Marketing
Nextel Communications, Inc. - Reston, VA
Devon Direct Euro RSCG - Berwyn, PA |
Internet/Interactive
Media
Nextel Direct Connect
Nextel - Reston, VA
Mullen - Wenham, MA |
Internet/Interactive
Media
Pigs for DSL
SBC Communications Inc. - San Antonio, TX
Rodgers Townsend – St. Louis, MO |
Multimedia/Integrated
Media
Sprint Canada's OnePlan - Integrated Campaign
Sprint Canada - Toronto, Canada
Vickers and Benson Direct & Interactive - Toronto,
Canada |
Multimedia/Integrated
Media
Sprint Canada Home Connections
Sprint Canada - Toronto, Canada
Vickers and Benson Direct & Interactive - Toronto,
Canada |
Multimedia/Integrated
Media
www.BlueHyppo.com Integrated Launch Campaign
Telekom Malaysia - Petailing Jaya, Malaysia
Foote, Cone & Belding - Kuala Lumpur, Malaysia |
Multimedia/Integrated
Media
"Livro Ip. Business" ("Ip Business Book")
NOVIS - Lisbon, Portugal
CP Proximity - Lisbon, Portugal |
Multimedia/Integrated
Media
Capture and Loyalty Program: Canal Satélite Digital
and Canal+ 2001
Canal+ and Canal Satélite Digital - Madrid, Spain
CP Comunicación Proximity - Madrid, Spain |
Multimedia/Integrated
Media
Recycle! You Will Be Surprise by How Things Change
Barcelona City Council - Barcelona, Spain
OgilvyOne worldwide - Barcelona, Spain |
| Consumer
Services: |
Alternative
Media
RSVP Postcard Mail Package
RSVP Publications - US Postcard Systems, Inc. - Clearwater,
FL
RSVP National Media Corp. - Wellesley Hills, MA |
Dimensional
Mail
Audi Class 2001
Volkswagen Audi Spain - Barcelona, Spain
CP Comunicación Proximity - Barcelona, Spain |
Dimensional
Mail
Launch of the Martha Tilaar Spa Eastern Rejuvenating Centre
Martina Berto (M) Sdn Bhd - Puchong, Malaysia
DraftWorldwide – Kuala Lumpur, Malaysia |
DRTV/Radio
Maryland Tourism Antietam/Destinations :60 DRTV
Maryland Office of Tourism Development - Baltimore, MD
Trahan, Burden & Charles, Inc. - Baltimore, MD |
Flat
Mail
The Boardwalk Most Valued Guest Programme
Sun International's "The Boardwalk" Casino -
Summerstrand, South Africa
OgilvyOne worldwide - Cape Town, South Africa |
Flat
Mail
PlayStation Underground Holiday Update
Sony Computer Entertainment America - Foster City, CA
Rapp Collins Worldwide - Dallas - Irving, TX |
Internet/Interactive
Media
The NFL Newsletter Program
The National Football League - New York, NY
e-Dialog - Lexington, MA |
Internet/Interactive
Media
Amtrak's Coast Starlight Email Database
Amtrak West - Coast Starlight - Oakland, CA
hunt.DDBdirect - Seattle, WA |
Internet/Interactive
Media
NECI Piece of Cake
New England Culinary Institute - Enfield, NH
Neil Feinstein - Dobbs Ferry, NY |
Internet/Interactive
Media
My Guide To Living Better
Procter & Gamble Pharmaceuticals - Mason, OH
Roska Direct - Montgomeryville, PA |
Multimedia/Integrated
Media
Recycle! You Will Be Surprise by How Things Change
Barcelona City Council - Barcelona, Spain
OgilvyOne worldwide - Barcelona, Spain |
Multimedia/Integrated
Media
Navy Integrated Campaign
U.S. Navy Recruiting Command – Trenton, NJ
Campbell - Ewald - Warren, MI |
Multimedia/Integrated
Media
Lycos "Enlightenment" Campaign
Lycos - Waltham, MA
Hill Holiday - Boston, MA |
| Direct
Response Sales: |
Catalog
Look To Book
Radisson Hotels & Resorts - Omaha, NE
Carlson Marketing Group - Plymouth, MN |
Flat
Mail
Radiance of the Seas Announcment DM
Royal Caribbean International - Miami, FL
Arnold Worldwide Direct - Boston, MA |
Flat Mail
Priority Mail Sales Force 2001 Lead Generation Program
United States Postal Service - Arlington, VA
FCB - New York, NY |
Flat
Mail
Hallmark Flowers: Romance
LBCG / Hallmark Flowers - Kansas City, MO
Leo Burnett Customer Group - Chicago, IL |
Flat
Mail
Omaha Steaks August Letter 2001
Omaha Steaks International - Omaha, NE
Omaha Creative Group - Omaha, NE |
Flat
Mail
The Art of Data
The Little Blue Book Companies - Avon, CT
The 302 Group - Avon, CT |
Multimedia/Integrated
Media
IKEA Canadian Home Shopping
IKEA North America - Plymouth Meeting, PA
Carmichael Lynch - Minneapolis, MN |
Multimedia/Integrated
Media
2001 DMA Conference Invitation Campaign
Epsilon - Burlington, MA |
Multimedia/Integrated
Media
2001 Xerox Integrated Color Program
Xerox - Stamford, CT
Wunderman - New York, NY |
Print
Harelquin Blaze 2002 Print Campaign
Harelquin Enterprises Ltd. - Retail Division - Toronto,
Canada
OgilvyOne worldwide - Toronto, Canada |
| Financial
Products and Services: |
Alternative
Media
Open Road Insurance Program
Primmum Insurance Company - Montreal, Canada |
Dimensional
Mail
easybank "easy wohnkredit"
easybank - Vienna, Austria
Palla, Koblinger_Proximity - Vienna, Austria |
Dimensional
Mail
Bonsai-Mailing
Dresdner Bank - Frankfurt/Main, Germany
OgilvyOne worldwide - Frankfurt/Main, Germany |
Dimensional
Mail
Corporate Savings Pack
American Express Corporate Services - Haryana, India
OgilvyOne worldwide - New Delhi, India |
Dimensional
Mail
Break New Ground
Bank of New Zealand - Auckland, New Zealand
Aim Proximity - Auckland, New Zealand |
Dimensional
Mail
Benefits Made Easy @ Work
Conseco - Carmel, IN
Direct Marketing Solutions - Portland, OR |
Flat
Mail
Cultivating for the Future
Unibanco AIG Previdência S/A - São Paulo,
Brazil
Rapp Collins Wordwide - São Paulo, Brazil |
Flat
Mail
Paint Chip Mailer
Champion Mortgage - Parsipanny, NJ
The Martin Agency - Richmond, VA |
Internet/Interactive
Media
Postbank, e-mail-mailing "Privatkredit"
Deutsche Postbank AG - Bonn, Germany
OgilvyOne worldwide - Frankfurt/Main, Germany |
Multimedia/Integrated
Media
The Vault
Scotiabank - Toronto, Canada
ARC Marketing (formerly Clarion Direct) - Toronto, Canada |
Multimedia/Integrated Media
More TH>N Pet Insurance Integrated Campaign
More TH>N - Horsham, UK
WWAV Rapp Collins - London, UK |
Multimedia/Integrated
Media
Key Integrated Small Business Online Banking Promotion
KeyBank - Brooklyn, OH
Epsilon - Irving, TX |
Multimedia/Integrated
Media
2001 George Strait Country Music Festival
The GM Card - Detroit, MI
Mullen - Wenham, MA |
Multimedia/Integrated
Media
Webster Bank, De Novo Expansion Program
Webster Bank - Waterbury, CT
Ryan Direct - Wilton, CT |
| Information
Technologies: |
Catalog
Gateway Business Solutions 2001 Catalog
Gateway - Poway, CA
Specialized Marketing Services - Irvine, CA |
Dimensional
Mail
The SAP "Wheel" DM Campaign
SAP Canada Inc. - Toronto, Canada
OgilvyOne worldwide - Toronto, Canada |
Dimensional
Mail
Intel Tualatin Chipset Launch Invite
Intel Pte Ltd - Hong Kong
Tequila - Singapore |
Dimensional
Mail
Blackmail
Sony España, S.A - Barcelona, Spain
CP Comunicación Proximity - Madrid, Spain |
Dimensional
Mail
Microsoft Great Plains Club Mailer
Microsoft Great Plains - Fargo, ND
Publicis Dialog - San Francisco, CA |
Dimensional
Mail
Peregrine Systems PC Support
Peregrine Systems - Mountain View, CA
Publicis Dialog - San Francisco, CA |
DRTV/Radio
Sony VAIO Fall DRTV
Sony - Consumer Electronics - San Diego, CA
Wunderman - Irvine, CA |
Flat
Mail
IBM e-business infrastructure Campaign
IBM - Stuttgart, Germany
OgilvyOne worldwide - Frankfurt/Main, Germany |
Flat
Mail
ARC Building Launch Acquisition Campaign
Allied Riser Communications - Dallas, TX
Epsilon - Irving, TX |
Flat
Mail
Adobe After Effects 5.0 Launch Campaign
Adobe Systems Incorporated - San Jose, CA
Rapp Collins Worldwide - Dallas - Irving, TX |
Flat
Mail
InDesign 1.5 Trial CD Fullfillment
Adobe Systems Incorporated - Seattle, WA
Rapp Collins Worldwide - Dallas - Irving, TX |
Internet/Interactive
Media
AIR MILES Reward Program Collector Survey Email Campaign
The Loyalty Group - North York, Canada |
Multimedia/Integrated
Media
HP World of Digital Imaging
Hewlett-Packard A/S, Consumer Business Organisation -
Birkerød, Denmark
Action Nordic A/S - Hellerup, Denmark |
Multimedia/Integrated Media
"Livro Ip. Business" ("Ip Business Book")
NOVIS - Lisbon, Portugal
CP Proximity - Lisbon, Portugal |
Multimedia/Integrated
Media
Citrix High Impact Integrated Mailing
Citrix Systems, Inc. - Ft. Lauderdale, FL
Epsilon - Irving, TX |
Print
Differences
Sprint E | Solutions - Kansas City, MO
MRM Partners - New York, NY |
| Manufacturing
and Distribution: |
Dimensional
Mail
Seur Logistic Integration "Manda Huevos"
("Sending eggs"*)
Seur - Madrid, Spain
OgilvyOne worldwide - Madrid, Spain |
Dimensional
Mail
No Shrinkage
Praxair Food Technologies - Burr Ridge, IL
Archer>Malmo - Memphis, TN |
DRTV/Radio
Lucky Dog
Champion Enterprises - Auburn Hills, MI
Wunderman - Dearborn, MI |
| Nonprofit: |
Alternative
Media
Amnisty for Safiya
Aministia Internacional - Madrid, Spain
CP Interactive - Madrid, Spain |
Dimensional
Mail
Help Hospitalized Veterans November Lapel Pin Package
Help Hospitalized Veterans (HHV) - Winchester, CA
Creative Direct Response - Crofton, MD |
DRTV
A Lot In Common
The Michael J. Fox Foundation For Parkinson's Research
- New York, NY
MRM Partners - New York, NY |
Flat
Mail
NARAL -- Personal Touch Photo Appeal
NARAL - Washington, DC
Adams Hussey & Associates - Washington, DC |
Flat
Mail
World Jewish Congress Post September 11th Security Appeal
World Jewish Congress - New York, NY
Adams Hussey & Associates - Washington, DC |
Flat
Mail
"First Pets and Their Families" 2001 DNC Calendar
Appeal
Democratic National Committee - Washington, DC
Adams Hussey & Associates - Washington, DC |
Flat
Mail
Save the Children Summer Spirit of Giving
Save the Children - Westport, CT
Bennett Kuhn Varner, Inc. - Atlanta, GA |
Flat
Mail
Internationale Kinderhilfe Empty Seed Pack
Internationale Kinderhilfe e.V. - Vancouver, WA
Creative Direct Marketing International - Crofton, MD |
Flat
Mail
American Bible Society Bible-a-Month Club Annual Membership
Calendar Gift Mailing
American Bible Society - New York, NY
L.W. Robbins Associates - Holliston, MA |
Flat
Mail
Cardboard Christmas Campaign
John 3:16 Mission - Atlanta, GA
Russ Reid Company - Pasadena, CA |
Flat
Mail
Birthday Bounceback
World Vision Canada - Mississauga, Canada
Russ Reid Company - Pasadena, CA |
Flat
Mail
UNICEF Afghanistan Emergency Appeal
UNICEF - New York, NY
Moore Response Marketing Services - New York, NY |
Internet/Interactive
Media
AARP "Big Ticket" Campaign
AARP - Lakewood, CA
RTC Relationship Marketing - Washington, DC |
Multimedia/Integrated
Media
Volunteering World
Voluntary Service Overseas - London, UK
Leonardo London Ltd. - London, UK |
Multimedia/Integrated
Media
Off The Street Club 2001 Holiday Luncheon Campaign
Off The Street Club - Chicago, IL
DraftWorldwide - Chicago, IL |
| Packaged
Goods: |
Dimensional
Mail
There's Only One
Eli Lilly and Company - Indianapolis, IN
Harte-Hanks Direct - Langhorne, PA |
DRTV/Radio
Lens Express "One or Two"
Lens Express - Deerfield Beach, FL
Publicis - Salt Lake City, UT |
Flat
Mail
Maxwell House Cafe Winter Season Mailing
Kraft Canada - Toronto, Canada
OgilvyOne worldwide - Toronto, Canada |
Flat
Mail
Blédina Step by Step Program
Groupe Danone - Villefranche s/Saône, France
Proximity BBDO - Issy-les-Moulineaux Cedex, France |
Flat
Mail
Beneful TasteMakers Direct Mail
Ralston Purina/Beneful Brand Dog Food - St. Louis, MO
CheckMark Communications - St Louis, MO |
Flat
Mail
"Sampling with a Message" to Women in Business
- Twinings Infusions
R. Twining & Company Ltd - Andover, UK
DraftWorldwide UK – Oxford, UK |
Flat
Mail
Kenco Purely Trial Mailing
Kraft Foods UK Ltd - Cheltenham, UK
DraftWorldwide UK – Oxford, UK |
Flat
Mail
Home Basics
Unilever - Greenwich, CT
OgilvyOne - New York, NY |
Flat
Mail
Fresh Thinking From Five Brothers
Unilever Best Foods -- Five Brothers Pasta Sauce - Englewood
Cliffs, NJ
Ryan Direct - Wilton, CT |
Flat
Mail
The Kitchen Insider from I Can't Believe It's Not Butter!
Unilever Best Foods -- I Can't Believe It's Not Butter
- Englewood Cliffs, NJ
Ryan Direct - Wilton, CT |
Internet/Interactive
Media
No Doubt, The Bar
Cutty Sark Scots Whisky - Madrid, Spain
CP Comunicación Proximity - Madrid, Spain |
Internet/Interactive
Media
M&M/MARS "100 Cars - Classic Or Clunker"
M&M/MARS - Hackettstown, NJ
DraftWorldwide - Chicago, IL |
Multimedia/Integrated
Media
Brighten up a Home
Procter & Gamble / La Fondation De France - Neuilly
sur Seine, France
Proximity BBDO - Issy les Moulineaux, France |
Multimedia/Integrated
Media
Color Source CRM Program
Clairol / Procter & Gamble - Stamford, CT
FCBi - New York, NY |
Multimedia/Integrated
Media
Family Ties
McNeil Pharmaceuticals/Concerta - Fort Washington, PA
Gillespie - Lawerenceville, NJ |
| Publishing: |
Flat
Mail
Education 2002 - Acquisition
The Age Newspaper - Melbourne, Australia
Simon Richards Group - Port Melbourne, Australia |
Flat
Mail
Soap Box CRM Campaign
Royal Mail - London, UK
OgilvyOne worldwide - London, UK |
Internet/Interactive
Media
Economist New Subscriber Email Campaign
The Economist - New York, NY
MindArrow Systems - Huntington Beach, CA |
Internet/Interactive
Media
NATIONAL GEOGRAPHIC 100 Best Pictures Collector's Edition
website
National Geographic Society - Washington, DC
Melia Design Group - Atlanta, GA |
Multimedia/Integrated
Media
The Age January 2001 Trial Subscriptions Campaign
The Age Newspaper - Melbourne, Australia
Simon Richards Group - Port Melbourne, Australia |
Multimedia/Integrated
Media
Metropol and Volkswagen Company Campaign
Metorpol - Berlingske Tidende, Annoncecentret - Copenhagen,
Denmark
Sepia Proximity - Copenhagen, Denmark |
| Retailing: |
Flat
Mail
Club 365
Hamashbir 365 Latzarchan - Natania, Israel
DBM Group - Tel Aviv, Israel |
Flat
Mail
Pep Boys Commercial Direct Mail Test
Pep Boys - Philadelphia, PA
Beyond DDB - Chicago, IL |
Flat
Mail
Sears Premier Card Holiday Exclusive Event
Sears - Hoffman Estates, IL
Brann Chicago - Chicago, IL |
Flat
Mail
Guinness CRM Pilot - Pre-qualification
Guinness Bass Import Company - Stamford, CT
Brann Wilton - Wilton, CT |
Flat
Mail
2002 IKEA Catalog Postcard
IKEA - Plymouth Meeting, PA
Carmichael Lynch - Minneapolis, MN |
Flat
Mail
Kmart School Spirit Program
Kmart Corporation - Troy, MI
Duffey Petrosky and Company - Southfield, MI |
Flat
Mail
Psst...Poster
Amazon.com - Seattle, WA
hunt.DDBdirect - Seattle, WA |
Flat
Mail
Phoenix - New Market Campaign
Washington Mutual - Seattle, WA
The Hacker Group, Inc. - Bellevue, WA |
|
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