Get it Together for the 2002 International ECHO Awards!

Nobody ever said that developing a mind-blowing marketing campaign is easy. In fact, most claim it's a long strange trip! But if you've got the goods, it's time you got the recognition. Give your campaign a chance! Enter your masterpiece to win the most coveted prize in the world of direct marketing-
The DMA International ECHO Award!

Start getting it together and get it in. We want to see your far out creative … way-cool strategy … and out-of-sight results! There's no peace in pieces here -- it’s all about the total package, man.

Win and you may find yourself on a road trip to San Francisco – home of this year’s DMA Annual Conference and the ECHO Awards Ceremony on
October 20th, 2002. You dig?

Spread your PEACE, LOVE and TALENT around the world.

There, at the greatest be-in of direct marketing success you'll get to smile on your brothers, because everybody who is anybody will get together to see the world's best. Indeed, ECHO is THE international award for direct marketers. Last year entries came from more than 40 countries around the globe. Now that's
cosmic.

15 Ways to win, plus the GROOVY ECHO Digital Award!

Ready to get it together? ECHOs are awarded across 12 primary business categories. As usual, 3 very special awards will also be presented – the DMA
Diamond ECHO, the USPS Gold Mailbox, and the Henry Hoke Award.

And since direct marketing on the Web is hip and happenin', the ECHO Digital Award will go to the Gold or Silver ECHO award-winning campaign that uses
new technology in a truly cool way, delivers real results and executes proven direct marketing principles in an efficient manner. Think of it as Zen and the art of clicks.