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Use this form to complete your ECHO entry. This electronic form cannot be altered or modified in any way. No other form or substitution will be accepted. Please provide all required information. Failure to provide complete information will be subject to disqualification.

Instructions for Completing and Submitting Entry Form:

Once you have downloaded the form. Open up Microsoft Word and select file document ECHOForm2003 and then select file SAVE AS and rename your document with a new name (i.e., ECHO1 or ECHO2)

We recommend you print a blank copy of the form and collect the required information before completing the form entirely.

To enter data into a text field click on the field. To move to the next field press the TAB key; to move back to the previous field press the “SHIFT TAB” key.

To select a check box, simply place your mouse in the check box and click. Some of the check boxes require single and/or multiple selections. Check boxes may be grouped; this means that only one can be selected.

When moving from one text field to the other DO NOT use the “RETURN” key. You must use the “TAB” key to move from field to field.

There are character and word limitations on each field. You will also need to minimize your use of carriage returns. Also, the form contains help texts for some fields, located in the lower left-hand corner of your screen.

NOTE: Special symbols (i.e., á, õ, œ) cannot be typed directly into the text fields nor can spell check be used. The only way to insert symbols and use spell check, you must create the text copy in another MS Word document and then cut and paste into the text fields in the application.

Please do not try to submit your entry application electronically via e-mail to the DMA, they will not be accepted.

You must submit a printed and electronic copy on disk of your completed entry form. Copy your form onto a floppy diskette or zip disk. The diskette must be 3 1/2 - inch for PC or MAC. Both the hard copy and disk must be sent in the same package along with your entry fee and one creative sample to the DMA ECHO Awards.

General Rules
You must provide a clear, concise, and logical response to each and every question that is applicable to your campaign. Please do not exceed the spacing available on this form or include any supplementary pages. Additional pages will be discarded upon receipt. All entries must be typewritten or computer generated (Use 12-point type). Entries that exceed the space restriction and/or submitted without Results information will automatically be disqualified. Entry form must be mailed with 1 creative sample and payment. The DMA reserves the right to reassign entry categories that are deemed incorrectly entered. Entry forms and samples cannot be returned. Please retain a photocopy of your entry application with samples for your files.

What’s eligible?
To be eligible, direct marketing campaigns must have run in the U.S. or internationally and that were produced, printed and/or aired, and had response results tabulated between January 1, 2002 and March 31, 2003 are eligible. You may enter a campaign or program only once. Please choose the business category that most accurately describes the product or service. Please see each category/media description for details. All work must be client-approved and done in the normal course of business. Any advertiser, agency, client, consultant, or producer may submit an entry, provided each qualifies within the definition of the category entered. All entries must be approved by advertiser/client for submission in the 2003 DMA International ECHO Awards Competition.

Fees and Deadline:
Early Bird Deadline – April 15, 2003. Fee is US$150 per entry. For entries postmarked after April 15th add US$75 per each entry. Final Deadline is April 23, 2003. All entries must arrive at the DMA office in New York or at the ECHO Coordinator’s offices by this date. NO EXCEPTIONS!

All entry fees should accompany your entry form and creative sample. Fees are not refundable under any circumstances. If you are submitting more than one entry send only one payment for total amount of fees. Checks in US Dollars (drawn on a US bank) payable to 2003 DMA ECHO AWARDS. Or wire directly to our bank as follows:

JP Morgan Chase Bank
1166 Avenue of the Americas
New York, NY 10036
A.B.A. #021000021
DMA Account #033-1-020552
Swift Code: CHASUS33

All originating bank charges must be prepaid – add $25 to cover intermediary bank fees. The DMA must receive the full amount of the entry fee(s). Attach a photocopy of your bank wire transfer confirmation to your entry form as your form of payment.

If paying by credit cards: VISA, MasterCard, American Express or Discover. Enclose the following information in a payment envelope: card type, account number, expiration date, cardholder’s name and cardholder’s signature and cardholder’s billing address. If your entry reaches the semi-finalist stage (Round 2), there will be an additional entry fee of U.S. $150.

Preparation of Materials:
Submit one printed copy of the entry form and an electronic copy (on diskette), with payment; along with 1 complete creative sample. Materials should NOT be mounted on board. All mounted materials will be disqualified.

All videocassettes must be NTSC standard. Do not place an insured value on the contents. Send all materials via Air Priority Mail or special courier (i.e., Federal Express, UPS, Airborne or DHL. Do not send via an airline or agent, as we are unable to collect from the airport or customs. Also, should you need to confirm deliver of your entry package, please check with your courier for delivery confirmation.

Please retain a copy of your entry application. Should your campaign entry advance to Round 2 (semi-finals), you will be asked to resubmit your entry and creative components in a mounted portfolio. Please note the contact person named on the entry form will be advised of the competition results. Semi-finalist entrants will be notified via air-courier on or about June 23rd of the status of their campaign. Finalist notifications are mailed in August and ECHO winners will be announced at the 2003 ECHO Awards Ceremony in Orlando on Sunday, October 12th.

Program Details:
Entrants are required to answer all questions in the three main areas – strategy, creative, results. Each question has subheading indicating the kind of information that should be included (note: not all information will apply to all campaigns). Please be as specific as possible.

To protect the integrity of the judging, your samples may not have markings that could identify the creative group or agency, including letterheads, visible watermarks, labels, credits in the code of digital entries, or leads on video, audiocassette or CD-ROMs. Also, do not include the agency name in the body text of the entry application. Obviously, self-promotion entries are an exception.

Clear translations must be provided for all work not in English. This includes all radio/television spots—they must be dubbed or subtitled into English. Country idioms that may not be understood in the U.S. must be explained. Entries not accompanied by adequate translations and/or explanations will not be judged!

Where you should send your entries, payment and creative sample:

For North America:
(Entries from United States and Canada)
2003 DMA International ECHO Awards
The Direct Marketing Association
1120 Avenue of the Americas, 14th Floor
New York, NY 10036-6700
Telephone: 212-768-7277 ext. 1350
Fax: 212- 719-5106

For South America/Latin America:
Abaete de Azevedo, ECHO Coordinator
Rapp Collins Brazil
Av. Cidade Jardim 377, 7th Floor
01453-000 São Paulo, SP Brazil
Telephone: 55-11-3068-1381
Fax: 55-11-3079-1913

For Europe, Middle-East Africa countries:
David Poole, ECHO Coordinator
DP&A Limited
30 Portland Place
London W1B 1LZ United Kingdom
Telephone: 44-207-255-2336
Fax: 44-207-255-2338

For Asia Pacific, Australia and New Zealand:
Lee Richards, ECHO Coordinator
Simon Richards Group
65 Fennel Street
Port Melbourne, VIC 3207 Australia
Telephone: 61-3-9673-0600
Fax: 61-3-9673-0797

Any questions?
Call the ECHO Department at 212 768-7277, ext. 1350 or e-mail echo@the-dma.org.