Are you ready for your best work to win more recognition
than just a gold star – than a varsity letter – than
a diploma – than the ubiquitous gold watch? Then
why not enter your Direct Marketing package in the one
competition that can truly give your work the recognition
it rightfully deserves! The 2004 DMA International
ECHO Awards – the most coveted prize in
the world of direct marketing! The pinnacle of recognition!
If you’ve had a stroke of ultimate marketing genius; if you’ve successfully
transformed raw material into the apex of your abilities; if you’ve created
great work that works great, there’s no sense in keeping it all to yourself.
Put your best work up on a pedestal for all to see. Let the world be moved by
your genius at the 75th “Diamond” Anniversary of the DMA Annual Conference
and the ECHO Awards ceremony on Sunday, October 17th, 2004 in New Orleans!
How will you know if yours is the best of the best?
Because your work will be scrutinized by some of the most revered critics from
all over the world. To win, your composition must exhibit the perfect balance
of strategy, database technique, planning, results, and of course creative. You’ll
be going up against the best direct marketing has to offer. Last year ECHO Award
entries came in from over 40 countries, so our critics must take everything into
account. Only pieces that truly demonstrate excellence in every category are
destined for greatness.
Is your work worthy of the pinnacle of recognition? There’s 17 Ways to
find out!
ECHOs are awarded across 12 primary business categories. As usual, 5 very special
awards will also be presented – the Diamond ECHO, the USPS Gold Mailbox,
the Henry Hoke Award, the ECHO Digital, and the Broadcast Award.
And because direct marketing on the Web is the fastest growing medium, the ECHO
Digital Award will go to the Gold or Silver ECHO award-winning campaign that
uses new technology in a truly innovative way, delivers real results and executes
proven direct marketing principles in the most compelling way. Now that’s
the way to get the recognition you and your work deserve.
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