Awarded to fantastic finalists for their first-rate flights of fancy

New Audi A6. High Tension In The Stadium

Prod/Service Category:
Automotive\Alternative Media
Consumer & Business-to-Business
Advertiser:
Volkswagen Audi España,
SA — el Part de Llobregat, Barcelona, Spain
Agency:
CP Comunicación Proximity
S.A. — Madrid, Spain

Honda Customer Appreciation Days (HondaFest)

Prod/Service Category:
Automotive\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser:
American Honda Motor Co., Inc.
Parts & Service Operations — Torrance, CA Agency:
Minacs — Farmington Hills, MI

New Audi A6.The Best Kept Secret

Prod/Service Category:
Automotive\Flat/Dimensional Mail
Business-to-Business
Advertiser:
Volkswagen Audi España,
SA — el Part de Llobregat, Barcelona, Spain
Agency:
CP Comunicación Proximity
S.A. — Madrid, Spain

The new BMW 3 Series Sedan. The Sports Sedan Experience

Prod/Service Category:
Automotive\Flat/Dimensional Mail
Business-to-Business
Advertiser:
BMW AG — Munich, Germany
Agency:
Interone Hamburg, An Agency of BBDO Worldwide — Hamburg, Germany

Premiere Night

Prod/Service Category:
Automotive\Multimedia/Integrated Media Consumer & Business-to-Business
Advertiser:
DaimlerChrysler — Auburn Hills, MI
Agency:
BBDO Detroit — Troy, MI

GM Competitive Lease

Prod/Service Category:
Automotive\Multimedia/Integrated Media Consumer & Business-to-Business
Advertiser:
General Motors — Detroit, MI
Agency:
Digitas — Boston, MA

MINI Not for Sale

Prod/Service Category: Automotive\Multimedia/Integrated Media Consumer
Advertiser:
BMW Group Nederland —
Rijswijk, The Netherlands
Agency:
PPGH/JWT — Amsterdam, The Netherlands

Cadillac Under 5

Prod/Service Category:
Automotive\Multimedia/Integrated Media Consumer & Business-to-Business
Advertiser:
General Motors — Detroit, MI
Agency:
Arc Worldwide / Chemistri / Leo Burnett — Chicago, IL

MODUS - A Channel Hopper

Prod/Service Category:
Automotive\Multimedia/Integrated Media Consumer & Business-to-Business
Advertiser:
Renault Germany — Brühl, Germany
Agency:
Nordpol+ Hamburg — Hamburg, Germany

Pajero Greatest Adventure Campaign

Prod/Service Category:
Automotive\Multimedia/Integrated Media Consumer & Business-to-Business
Advertiser:
Mitsubushi Motors Australia Limited — SA, Australia
Agency:
Clemenger Proximity, Sydney —
Sydney, NSW, Australia

Subaru Drive Performance Magazine

Prod/Service Category:
Automotive\PrintConsumer &
Business-to-Business
Advertiser:
Subaru of America — Pennsauken, NJ
Agency:
DCI Marketing — Milwaukee, WI

Customized MarketMail™ "Thought Bubble"

Prod/Service Category:
Business and Consumer Services\Flat/Dimensional Mail
Business-to-Business
Advertiser:
United States Postal Service — Washington, DC
Agency:
Draft Chicago — Chicago, IL

Millions Are Doing It

Prod/Service Category:
Business and Consumer Services\Flat/Dimensional Mail
Business-to-Business
Advertiser:
United States Postal Service — Arlington, VA
Agency:
Draft Chicago — Chicago, IL

AARM Seminar Series Campaign

Prod/Service Category:
Business and Consumer Services\Flat/Dimensional Mail
Business-to-Business
Advertiser:
Canada Post Corporation —
Toronto, ON, Canada
Agency:
Wunderman Canada — Toronto, ON, Canada

Branding through the Mailbox

Prod/Service Category:
Business and Consumer Services\Flat/Dimensional Mail
Business-to-Business
Advertiser:
The United States Postal Service —
Arlington, VA
Agency:
Campbell-Ewald — Warren, MI

The Taste of Christmas

Prod/Service Category:
Business and Consumer Services\Flat/Dimensional Mail
Business-to-Business
Advertiser:
Agency:
EHS Brann — Madrid, Spain

Scratch-n-Sniff Spring Break

Prod/Service Category:
Communications/Utilities\Flat/Dimensional Mail Consumer & Business-to-Business
Advertiser:
Sprint — Overland Park, KS
Agency:
Euro RSCG 4D Chicago — Chicago, IL

Terra Broad Band

Prod/Service Category:
Communications/Utilities\Flat/Dimensional Mail Consumer & Business-to-Business
Advertiser:
Terra Networks — Mexico City, D.F., Mexico
Agency:
OgilvyOne Mexico — Mexico City, D.F., Mexico

Medical Industry Sit-Down

Prod/Service Category:
Communications/Utilities\Flat/Dimensional Mail Business-to-Business
Advertiser:
SBC Communications, Inc. —
Hoffman Estates, IL
Agency:
Rodgers Townsend — Saint Louis, MO

Memory Stick

Prod/Service Category:
Communications/Utilities\Flat/Dimensional Mail Business-to-Business
Advertiser:
SBC Communications, Inc. —
Hoffman Estates, IL
Agency:
Rodgers Townsend — Saint Louis, MO

Masters

Prod/Service Category:
Communications/Utilities\Flat/Dimensional Mail Business-to-Business
Advertiser:
SBC Communications, Inc. — San Antonio, TX
Agency:
Rodgers Townsend — Saint Louis, MO

iPod

Prod/Service Category:
Communications/Utilities\Flat/Dimensional Mail Business-to-Business
Advertiser:
SBC Communications, Inc. —
Hoffman Estates, IL
Agency:
Rodgers Townsend — Saint Louis, MO

Small Business Broad Band

Prod/Service Category:
Communications/Utilities\Flat/Dimensional Mail Business-to-Business
Advertiser:
Telecom Argentina S.A. —
Buenos Aires, CF, Argentina
Agency:
CP Comunicación Proximity —
Buenos Aires, CF, Argentina

Midsummer

Prod/Service Category:
Communications/Utilities\Flat/Dimensional
Advertiser:
Vattenfall AB — Stockholm, Sweden
Agency:
OgilvyOne — Stockholm, Sweden

Vodafone "Tractor Feed" Direct Mail

Prod/Service Category:
Communications/Utilities\Flat/Dimensional Mail Consumer & Business-to-Business
Advertiser:
Vodafone New Zealand Ltd. —
Auckland, New Zealand
Agency:
Draft New Zealand — Chicago, IL

Verizon Fios Internet Launch

Prod/Service Category:
Communications/Utilities\Multimedia/Integrated Media
Consumer & Business-to-Business
Advertiser:
Verizon — Irving, TX
Agency:
Draft New York — Chicago, IL

Welcome to the agency

Prod/Service Category:
Communications/Utilities\Multimedia/Integrated Media
Business-to-Business
Advertiser:
La Poste (the French Post) — Paris, France
Agency:
Proximity BBDO — Issy Les Moulineaux, France

ANZ Personal Loans Takeaway Branch Campaign

Prod/Service Category:
Financial Products and Services\Alternative Media Consumer
Advertiser:
ANZ — South Melbourne, VIC, Australia
Agency:
Rapp Collins Australia —
Richmond, VIC, Australia

Hey, where's my card?

Prod/Service Category:
Financial Products and Services\Flat/Dimensional
Mail Consumer & Business-to-Business
Advertiser:
Citi — Long Island City, NY
Agency:
Euro RSCG 4D — Chicago, IL

HSBC - Summer 2004 Free Checking Acquisition

Prod/Service Category:
Financial Products and Services\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser:
HSBC Bank U.S.A. — New York, NY
Agency:
Alcott Routon — Franklin, TN

For Sale

Prod/Service Category:
Financial Products and Services\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser:
Rossi Incorporações e Construção —
São Paulo, SP, Brazil
Agency:
Salem — São Paulo, SP, Brazil

Club 500 – Championship 2004

Prod/Service Category:
Financial Products and Services\Flat/Dimensional Mail
Consumer
Advertiser:
Western Union — Vienna, Austria
Agency:
FCBi Directmarketing & Interactive Ges.m.b.H.
Vienna, Austria

Streaming Wedding

Prod/Service Category:
Financial Products and Services\Internet/Interactive Media
Consumer & Business-to-Business
Advertiser:
Ameritrade — Bellevue, NE
Agency:
OgilvyOne — New York, NY

The New Retirement

Prod/Service Category:
Financial Products and Services\Internet/Interactive Media
Consumer & Business-to-Business
Advertiser:
American Express Financial Advisors —
New York, NY
Agency:
Digitas — New York, NY

True Stories

Prod/Service Category:
Financial Products and Services\TV/Radio/Infomercial
Consumer & Business-to-Business
Advertiser:
TrueCredit — Chicago, IL
Agency:
TargetCom — Chicago, IL

Textual Harassment

Prod/Service Category:
Information Technologies\Flat/Dimensional Mail Business-to-Business
Advertiser:
Sony — Paris, France
Agency:
Proximity BBDO — Issy Les Moulineaux, France

Developing Error

Prod/Service Category:
Information Technologies\Flat/Dimensional Mail Business-to-Business
Advertiser:
SONY España — Barcelona, Spain
Agency:
*Mr. JOHN SAMPLE… — Barcelona, Spain

A Success Combination

Prod/Service Category:
Information Technologies\Flat/Dimensional Mail
Business-to-Business
Advertiser:
Wanadoo España S.A. — Spain
Agency:
CP Comunicación Proximity S.A. —
Madrid, Spain

Rescue and Recovery HOT PACK Mailer

Prod/Service Category:
Information Technologies\Flat/Dimensional Mail Business-to-Business
Advertiser:
IBM India — Armond, NY
Agency:
Ogilvy India — New York, NY

Cap Gemini Ernst & Young,  Mobility Campaign

Prod/Service Category:
Information Technologies\Multimedia/Integrated Media
Business-to-Business
Advertiser:
Cap Gemini Ernst & Young — San Francisco, CA
Agency:
Nimblefish Technologies — San Francisco, CA

Wimbledon 2004

Prod/Service Category:
Information Technologies\Multimedia/Integrated Media
Business-to-Business
Advertiser:
IBM — Feltham, Middlesex, UK
Agency:
OgilvyOne worldwide — London, UK

SSL VPN Queen box

Prod/Service Category:
Information Technologies\Multimedia/Integrated Media
Business-to-Business
Advertiser:
Nokia Enterprise Solutions — Singapore
Agency:
OgilvyOne worldwide (Singapore) — Singapore

The homework quiz

Prod/Service Category:
Insurance\Multimedia/Integrated Media
Consumer
Advertiser:
Gjensidige NOR — Oslo, Norway
Agency:
McCann Direkte MRM Partners — Oslo, Norway

Defenders of Wildlife Alaska Killing Fields Magazine Wrap

Prod/Service Category:
Not-for-Profit\Alternative Media Consumer &
Business-to-Business
Advertiser:
Defenders of Wildlife — Washington, DC
Agency:
Adams Hussey & Associates — Washington, DC

2004 Educators' Direct Marketing Symposium

Prod/Service Category:
Not-for-Profit\Flat/Dimensional Mail
Business-to-Business
Advertiser:
Philadelphia Direct Marketing Association & Direct Marketing Educational Foundation — Collegeville, PA
Agency:
Roska Direct — Montgomeryville, PA

New York Restoration Project Fall 2004 Acquisition

Prod/Service Category:
Not-for-Profit\Flat/Dimensional Mail Consumer &
Business-to-Business
Advertiser:
New York Restoration Project — New York, NY
Agency:
Lautman & Company — Washington, DC

United States Holocaust Memorial Museum Outreach Appeal

Prod/Service Category:
Not-for-Profit\Flat/Dimensional Mail Consumer &
Business-to-Business
Advertiser:
United States Holocaust Memorial Museum — Washington, DC
Agency:
Lautman & Company — Washington, DC

Chicago Tribune Holiday Giving

Prod/Service Category:
Not-for-Profit\Flat/Dimensional Mail Consumer &
Business-to-Business
Advertiser:
The Chicago Tribune — Chicago, IL
Agency:
DDB Chicago — Chicago, IL

Honor His Memory Flag Tribute

Prod/Service Category:
Not-for-Profit\Flat/Dimensional Mail Consumer &
Business-to-Business
Advertiser:
The Ronald Reagan Presidential Library Foundation — Simi Valley, CA
Agency:
Fund Raising Strategies, Inc. — McLean, VA

Respect, Admiration, and Love

Prod/Service Category:
Not-for-Profit\Flat/Dimensional Mail Consumer &
Business-to-Business
Advertiser:
National D-Day Memorial Foundation —
Bedford, VA
Agency:
Fund Raising Strategies, Inc. — McLean, VA

D-Day Campaign

Prod/Service Category:
Not-for-Profit\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser:
The Royal British Legion — London, UK
Agency:
Target Direct —
Cheltenham, Gloucestershire, UK

Campaign Name: Tiger Bone

Prod/Service Category:
Not-for-Profit\Flat/Dimensional Mail Consumer &
Business-to-Business
Advertiser:
WWF — Godalming, Surrey, UK
Agency:
WWAV Rapp Collins — London, UK

Hopscotch

Prod/Service Category:
Not-for-Profit\Flat/Dimensional Mail
Business-to-Business
Advertiser:
FOD — Prague 1, Czech Republic
Agency:
Proximity Prague — Prague 6, Czech Republic

Fill the Gap

Prod/Service Category:
Not-for-Profit\Flat/Dimensional Mail
Business-to-Business
Advertiser:
Fundación Exit — Barcelona, Spain
Agency:
Proximity DEC — Barcelona, Spain

Spokes 'save your skin and win'

Prod/Service Category:
Not-for-Profit\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser:
Transport Accident Commission —
Melbourne, VIC, Australia
Agency:
GREY3 — North Sydney, NSW, Australia

Hello Period

Prod/Service Category:
Pharmaceutical/Healthcare\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser:
SCA/Johnson & Johnson — Gotegorg, Sweden
Agency:
Draft Sweden — Chicago, IL

It's in your hands

Prod/Service Category:
Pharmaceutical/Healthcare\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser:
The Department of Public Health —
Oslo, Norway
Agency:
McCann Direkte MRM Partners — Oslo, Norway

Cetaphil Skin Care Club

Prod/Service Category:
Pharmaceutical/Healthcare\Internet/Interactive Media
Consumer & Business-to-Business
Advertiser:
Cetaphil — Ft Worth, TX
Agency:
Integrative Logic — Decatur, GA

"DO YOU FEEL LIKE AN ACCIDENT WAITING TO HAPPEN?" DR Print Ad

Prod/Service Category:
Pharmaceutical/Healthcare\Print Consumer &
Business-to-Business
Advertiser:
Pfizer – DETROL LA — New York, NY
Agency:
Unit 7 — New York, NY

Kellogg's News

Prod/Service Category:
Product Manufacturing and Distribution\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser:
Kellogg's — Dublin, Ireland
Agency:
McConnells Direct Ltd — Dublin, Ireland

To the Point

Prod/Service Category:
Product Manufacturing and Distribution\Flat/Dimensional Mail
Business-to-Business
Advertiser:
C. Josef LAMY GmbH — Heidelberg, Germany
Agency:
OgilvyOne worldwide GmbH & Co. KG — Frankfurt, Germany

A Quiet Place For Ideas

Prod/Service Category:
Product Manufacturing and Distribution\Flat/Dimensional Mail
Business-to-Business
Advertiser:
Laufen Austria AG — Wilhelmsburg, Austria
Agency:
PKP Proximity — Vienna, Austria

Gillette Venus Divine Online Makeover Campaign

Prod/Service Category:
Product Manufacturing and Distribution\Internet/Interactive Media
Consumer & Business-to-Business
Advertiser:

Gillette — Boston, MA
Agency:
Digitas — Boston, MA

Lost Souls

Prod/Service Category:
Product Manufacturing and Distribution\Internet/Interactive Media Consumer & Business-to-Business
Advertiser:
Stella Artois — Luton, Beds, UK
Agency:
Draft London — Chicago, IL

Twinings Infusions Acquisition Campaign

Prod/Service Category:
Product Manufacturing and Distribution\Multimedia/Integrated Media
Consumer & Business-to-Business
Advertiser:
Twinings — Andover, Hampshire, UK
Agency:
Draft London — Chicago, IL

The Wild One

Prod/Service Category:
Product Manufacturing and Distribution\Print Business-to-Business
Advertiser:
Kodak - Graphic Communications Group — Rochester, NY
Agency:
Digital Marketing — Minneapolis, MN

Joey Green's Gardening Magic – Armstrong/Ross

Prod/Service Category:
Publishing/Entertainment\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser:
Rodale - Katrina Cwitkowitz — Emmaus, PA
Agency:
Rodale - Richard Armstrong and Judy Ross — Emmaus, PA

The Official Newsletter of the National Football League

Prod/Service Category:
Publishing/Entertainment\Internet/Interactive Media
Consumer & Business-to-Business
Advertiser:
The National Football League — New York, NY
Agency:
e-Dialog, Inc. — Lexington, MA

DRTV 2004

Prod/Service Category:
Publishing/Entertainment\TV/Radio/Infomercial
Consumer & Business-to-Business
Advertiser:
Hooked On Phonics — Santa Ana, CA
Agency:
TargetCom — Chicago, IL

The Home Depot New Mover Move Ahead Magazine

Prod/Service Category:
Retail/Direct Sales\Alternative Media
Consumer & Business-to-Business
Advertiser:
The Home Depot — Atlanta, GA
Agency:
DDB Chicago — Chicago, IL

Crisply Folded Dress Shirt

Prod/Service Category:
Retail/Direct Sales\Alternative Media
Consumer & Business-to-Business
Advertiser:
Pleats Cleaners — Clayton, MO
Agency:
Rodgers Townsend — Saint Louis, MO

The Transcontinental Intelligent Listening Survey

Prod/Service Category:
Retail/Direct Sales\Flat/Dimensional Mail
Business-to-Business
Advertiser:
Transcontinental Catalog Group —
Ville St-Laurent, QC, Canada
Agency:
DesArts Communication —
Montréal, QC, Canada

The Home Depot Installation Services July Multi-Mailer

Prod/Service Category:
Retail/Direct Sales\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser:
The Home Depot — Atlanta, GA
Agency:
DDB Chicago — Chicago, IL

The Home Depot New Mover Direct Mail Campaign

Prod/Service Category:
Retail/Direct Sales\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser:
The Home Depot — Atlanta, GA
Agency:
DDB Chicago — Chicago, IL

Best Customer Retention Programme

Prod/Service Category:
Retail/Direct Sales\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser: Sainsbury's Supermarkets — London, UK
Agency:
TEQUILA\ London — London, UK

Campaign Name: Iron Business Man 2004

Prod/Service Category:
Retail/Direct Sales\Flat/Dimensional Mail
Business-to-Business
Advertiser:
IBM Deutschland GmbH —
Herrenberg, Germany
Agency:
OgilvyOne worldwide Stuttgart GmbH — Stuttgart, Germany

My M&M'S™ 2004 Holiday Launch

Prod/Service Category:
Retail/Direct Sales\Internet/Interactive Media
Consumer & Business-to-Business
Advertiser:
Masterfoods USA — Hackettstown, NJ
Agency:
Draft Chicago — Chicago, IL

The Home Depot New Mover E-mail Campaign

Prod/Service Category:
Retail/Direct Sales\Internet/Interactive Media
Consumer & Business-to-Business
Advertiser:
The Home Depot — Atlanta, GA
Agency:
DDB Chicago — Chicago, IL

Grand Prix F-1

Prod/Service Category:
Retail/Direct Sales\Multimedia/Integrated Media
Business-to-Business
Advertiser:
Coca Cola Embonor —
Santiago, Las Condes, Chile
Agency:
CP Comunicación Chile —
Santiago, Huechuraba, Chile

Home Health Security Services Campaign

Prod/Service Category:
Retail/Direct Sales\Multimedia/Integrated Media
Consumer
Advertiser:
ADT — Boca Raton, FL
Agency:
Doner — Southfield, MI

SmartStamp

Prod/Service Category:
Retail/Direct Sales\Multimedia/Integrated Media
Business-to-Business
Advertiser:
Royal Mail — London, UK
Agency:
Proximity London — London, UK

Black & Decker Gizmo Platform

Prod/Service Category:
Retail/Direct Sales\TV/Radio/Infomercial
Consumer & Business-to-Business
Advertiser:
Applica Consumer Products Inc — Miramar, FL
Agency:
Bennett Kuhn Varner, Inc. — Atlanta, GA

"You Best Shot" Infomercial

Prod/Service Category:
Retail/Direct Sales\TV/Radio/Infomercial
Consumer & Business-to-Business
Advertiser:
Hewlett-Packard — San Diego, CA
Agency:
Publicis & Hal Riney — San Francisco, CA

Finally! SAS Expansion Campaign

Prod/Service Category:
Travel & Hospitality/
Transportation\Flat/Dimensional
Mail Consumer
Advertiser:
Scandinavian Airlines (SAS) —
Stockholm, Sweden
Agency:
Draft Sweden — Chicago, IL

Become a Gold/Silver Member in 3 Months

Prod/Service Category:
Travel & Hospitality/
Transportation\Flat/Dimensional Mail
Consumer
Advertiser:
Scandinavian Airlines (SAS) — Stockholm, Sweden
Agency:
Draft Sweden — Chicago, IL