Awarded to learned leaders for their luminary logic

ford.com.mx

Prod/Service Category:
Automotive\Internet/Interactive Media Consumer & Business-to-Business
Advertiser:
Ford Motor Co. Mexico —
Mexico City, D.F., Mexico
Agency:
Wunderman Mexico — Mexico City, D.F., Mexico

Cool Flame - The Game

Prod/Service Category: Automotive\Internet/Interactive Media Consumer & Business-to-Business
Advertiser:
BMW AG — Munich, Germany
Agency:
Interone Hamburg, An Agency of BBDO Worldwide — Hamburg, Germany

Adventure Land

Prod/Service Category:
Automotive\Multimedia/Integrated Media Consumer & Business-to-Business
Advertiser:
Land Rover China — Shanghai, China
Agency:
Y&R Wunderman Beijing — Beijing, China

Guinness Case study

Prod/Service Category:
Business and Consumer Services\Alternative Media
Business-to-Business
Advertiser:
Guinness — Boston, MA
Agency:
Euro RSCG 4D — Boston, MA

New Customer Acquisition: What Are You Searching For?

Prod/Service Category:
Business and Consumer Services\Flat/Dimensional Mail
Consumer
Advertiser:
Getty Images — Seattle, WA
Agency:
Babcock & Jenkins — Beaverton, OR

Signs

Prod/Service Category:
Business and Consumer Services\Flat/Dimensional Mail
Business-to-Business
Advertiser:
Terminix International — Memphis, TN
Agency:
archer>malmo — Memphis, TN

Museum

Prod/Service Category:
Business and Consumer Services\Flat/Dimensional Mail
Business-to-Business
Advertiser:
Comunique-se — São Paulo, SP, Brazil
Agency:
Salem — São Paulo, SP, Brazil

Parrot

Prod/Service Category:
Business and Consumer Services\Flat/Dimensional Mail
Business-to-Business
Advertiser:
NewAddress.ie — Foxrock, Ireland
Agency:
Dialogue — Dublin, Ireland

Cruise Control

Prod/Service Category:
Business and Consumer Services\Internet/Interactive Media
Consumer & Business-to-Business
Advertiser:
Motorola Corporation — Libertyville, IL
Agency:
Wunderman Chicago — Chicago, IL

Ahead of the Curve Campaign

Prod/Service Category:
Business and Consumer Services\Multimedia/Integrated Media
Business-to-Business
Advertiser:
Crowe Chizek and Company LLC
Agency:
Crowe Marketing and Sales Development Group Grand Rapids, MI

Size Truly Doesn't Matter

Prod/Service Category:
Business and Consumer Services\Multimedia/Integrated Media
Business-to-Business
Advertiser:
Eco Imagen — Buenos Aires, CF, Argentina
Agency:
CP Comunicación Proximity —
Buenos Aires, CF, Argentina

Save your King. Save Christmas

Prod/Service Category:
Business and Consumer Services\Multimedia/Integrated Media
Business-to-Business
Advertiser:
CP Comunicación Proximity -
Proximity Worldwide — Spain
Agency:
CP Comunicación Proximity S.A. —
Madrid, Spain

Go away! I'm on the phone.

Prod/Service Category:
Communications/Utilities\Flat/Dimensional Mail Consumer & Business-to-Business
Advertiser:
Sprint — Overland Park, KS
Agency:
Euro RSCG 4D Chicago — Chicago, IL

DIRECTV Rent Promotion

Prod/Service Category:
Communications/Utilities\Flat/Dimensional Mail Consumer & Business-to-Business
Advertiser:
DIRECTV Puerto Rico — Carolina, PR, Commonwealth of Puerto Rico
Agency:
RED F — Charlotte, NC

IOC Triple-Play/Telco TV Lead Generation

Prod/Service Category:
Communications/Utilities\Flat/Dimensional Mail Business-to-Business
Advertiser:
Ciena — Linthicum, MD
Agency:
Babcock & Jenkins — Beaverton, OR

"WWE- WrestleMania Goes Hollywood" 3D View-Master Viewer Marketing Kit

Prod/Service Category:
Communications/Utilities\Flat/Dimensional Mail Business-to-Business
Advertiser:
World Wrestling Entertainment — Stamford, CT
Agency:
TEAM Services Marketing & Promotion, Inc. — Woodbury, NY

Cheese

Prod/Service Category:
Communications/Utilities\Flat/Dimensional Mail
Consumer
Advertiser:
Telecom Argentina S.A. —
Buenos Aires, CF, Argentina
Agency:
CP Comunicación Proximity —
Buenos Aires, CF, Argentina

The Insider: 2004 Q4 Edition

Prod/Service Category:
Communications/Utilities\Internet/Interactive Media
Consumer
Advertiser:
Nextel — Reston, VA
Agency:
TEQUILA\ — New York, NY

Build Your Own Rocket Sweepstakes

Prod/Service Category:
Communications/Utilities\Internet/Interactive Media
Consumer & Business-to-Business
Advertiser:
Verizon Wireless — Schaumberg, IL
Agency:
The Marketing Store Worldwide —
Oakbrook Terrace, IL

You Choose Who, Where, When

Prod/Service Category:
Communications/Utilities\Multimedia/Integrated Media
Consumer
Advertiser:
Telecom Argentina S.A. —
Buenos Aires, CF, Argentina
Agency:
CP Comunicación Proximity —
Buenos Aires, CF, Argentina

MasterCard Prepaid Card

Prod/Service Category:
Financial Products and Services\Flat/Dimensional Mail
Business-to-Business
Advertiser:
MasterCard — Buenos Aires, CF, Argentina
Agency:
MRM Partners Argentina — Capital Federal, Bs.A, Argentina

Business Banking Direct Mail

Prod/Service Category:
Financial Products and Services\Flat/Dimensional Mail
Business-to-Business
Advertiser:
Comerica Bank — El Segundo, CA
Agency:
MCorp. — San Rafael, CA

Private Bank Lead Generation Direct Mail

Prod/Service Category:
Financial Products and Services\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser:
The Private Bank of Bank of America —
New York, NY
Agency:
Draft New York — Chicago, IL

Countdown'

Prod/Service Category:
Financial Products and Services\Flat/Dimensional Mail
Business-to-Business
Advertiser:
ASB Bank — Auckland, New Zealand
Agency:
TEQUILA\ Auckland — Auckland, New Zealand

Agribusiness Spring Doorbuster

Prod/Service Category:
Financial Products and Services\Flat/Dimensional Mail
Business-to-Business
Advertiser:
Bank of New Zealand Agribusiness —
Auckland, New Zealand
Agency:
AIM Proximity — Auckland, New Zealand

Campus Pack 'Hunting Guide' Campaign

Prod/Service Category:
Financial Products and Services\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser:
Bank of New Zealand — Auckland, New Zealand
Agency:
AIM Proximity — Auckland, New Zealand

mySAP ERP - Flexible and Transparent

Prod/Service Category:
Information Technologies\Flat/Dimensional Mail Business-to-Business
Advertiser:
SAP Deutschland AG & Co. KG —
Walldorf, Germany
Agency:
OgilvyOne worldwide GmbH & Co. KG — Frankfurt, Germany

Henry HelpMe

Prod/Service Category:
Information Technologies\Flat/Dimensional Mail Business-to-Business
Advertiser:
IBM Deutschland GmbH — Herrenberg, Germany
Agency:
OgilvyOne worldwide Stuttgart GmbH — Stuttgart, Germany

2004 IBM Integration World

Prod/Service Category:
Information Technologies\Flat/Dimensional Mail Business-to-Business
Advertiser:
IBM Software — Beijing, China
Agency:
OgilvyOne/Beijing — Beijing, China

Cartoons. Windows Media Player

Prod/Service Category:
Information Technologies\Internet/Interactive Media
Consumer & Business-to-Business
Advertiser:
Microsoft
Agency:
MRM Partners — San Francisco, CA

DSL Broadband Connection

Prod/Service Category:
Information Technologies\Internet/Interactive Media
Consumer & Business-to-Business
Advertiser:
Deutsche T-Com — Bonn, Germany
Agency:
Proximity Communications —
Diasseldouf, Germany

Adobe Advertising Matters 2004

Prod/Service Category:
Information Technologies\Multimedia/Integrated Media Business-to-Business
Advertiser:
Adobe Systems Inc. — San Jose, CA
Agency:
Alejandrino Partners — San Ramon, CA

2004 Business Intelligence Go-To-Market

Prod/Service Category:
Information Technologies\Multimedia/Integrated Media Business-to-Business
Advertiser:
Microsoft Business Intelligence — Redmond, WA
Agency:
Babcock & Jenkins — Beaverton, OR

Sun Education Campaign 2004

Prod/Service Category:
Information Technologies\Multimedia/Integrated Media Business-to-Business
Advertiser:
Sun Microsystems, Educational Services — Santa Clara, CA
Agency:
Nimblefish Technologies — San Francisco, CA

Financial Management

Prod/Service Category:
Information Technologies\Multimedia/Integrated Media Business-to-Business
Advertiser:
IBM Israel — Armonk, NY
Agency:
Ogilvy Israel — New York, NY

ICICI Prudential SmartKid KidZone Mailer

Prod/Service Category:
Insurance\Flat/Dimensional Mail Consumer & Business-to-Business
Advertiser:
ICICI Prudential Life Insurance Company Limited — Mumbai, Maharashtra, India
Agency:
Wunderman India Private Limited —
Mumbai, Maharashtra, India

"Pulled Over" DRTV

Prod/Service Category:
Insurance\TV/Radio/Infomercial Consumer & Business-to-Business
Advertiser:
The Hartford/AARP — Southington, CT
Agency:
DMW — Wayne, PA

World Vision Canada 2004 Christmas Gift Catalogue

Prod/Service Category:
Not-for-Profit\Catalog Consumer & Business-to-Business
Advertiser:
World Vision Canada —
Mississauga, ON, Canada
Agency:
The Russ Reid Company — Pasadena, CA

He Left Me...

Prod/Service Category:
Not-for-Profit\Flat/Dimensional Mail Consumer & Business-to-Business
Advertiser:
The Law Enforcement Legal Defense Fund — Arlington, VA
Agency:
Bruce W. Eberle and Associates — McLean, VA

Desperate Dollar

Prod/Service Category:
Not-for-Profit\Flat/Dimensional Mail Consumer & Business-to-Business
Advertiser:
Tiger Haven — Kingston, TN
Agency:
Fund Raising Strategies — McLean, VA

Death Row

Prod/Service Category:
Not-for-Profit\Flat/Dimensional Mail Consumer & Business-to-Business
Advertiser:
Lifesavers Wild Horse Rescue — Lancaster, CA
Agency:
Fund Raising Strategies — McLean, VA

Alzheimer's Executive Summary Appeal

Prod/Service Category:
Not-for-Profit\Flat/Dimensional Mail Consumer & Business-to-Business
Advertiser:
Mayo Foundation Department of Development — Rochester, MN
Agency:
Lisa Selner Creative — Strasburg, VA

Someone To Turn To

Prod/Service Category:
Not-for-Profit\Internet/Interactive Media Consumer & Business-to-Business
Advertiser:
NSPCC
Agency:
Agency.com — Chicago, IL

Defenders of Wildlife -- Wildlife Adoption Website

Prod/Service Category:
Not-for-Profit\Internet/Interactive Media Consumer & Business-to-Business
Advertiser:
Defenders of Wildlife — Washington, DC
Agency:
Adams Hussey & Associates — Washington, DC

George W. Bush Inaugural Invitation

Prod/Service Category:
Not-for-Profit\Multimedia/Integrated Media Consumer
Advertiser:
National Republican Congressional Committee — Washington, DC
Agency:
InfoCision Management Corporation —
Akron, OH

All Clear

Prod/Service Category:
Not-for-Profit\Multimedia/Integrated Media Consumer & Business-to-Business
Advertiser:
Cancer Research UK — London, UK
Agency:
WWAV Rapp Collins — London, UK

Referendum Plus

Prod/Service Category:
Not-for- Profit\Multimedia/Integrated Media Consumer & Business-to-Business
Advertiser:
Spanish Government Youth Council —
Madrid, Spain
Agency:
Shackleton Direct — Madrid, Spain

Vital Signs Monitor Dimensional Mailer

Prod/Service Category:
Pharmaceutical/Healthcare\Flat/Dimensional Mail Business-to-Business
Advertiser:
Welch Allyn — Skaneateles Falls, NY
Agency:
Siano Pinckney Hugo Advertising —
Syracuse, NY

EndoKnow

Prod/Service Category: Pharmaceutical/Healthcare\Multimedia/Integrated Media
Consumer & Business-to-Business
Advertiser:
TAP Pharmaceutical Products Inc. —
Lake Forest, IL
Agency:
DKI Direct — Montvale, NJ

Rocephin Non-Personal MD Acquisition Program

Prod/Service Category:
Pharmaceutical/Healthcare\Multimedia/Integrated Media
Business-to-Business
Advertiser:
Roche Laboratories Inc. — Nutley, NJ
Agency:
Roche Interactive Marketing Management

"Meet John Deere" Consumer Mailing

Prod/Service Category:
Product Manufacturing and Distribution\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser:
John Deere — Cary, NC
Agency:
Foote Cone & Belding — Chicago, IL

Impacts

Prod/Service Category:
Product Manufacturing and Distribution\Flat/Dimensional Mail
Business-to-Business
Advertiser:
Pladur-Yesos Ibéricos S.A. — Madrid, Spain
Agency:
OgilvyOne worldwide — Madrid, Spain

Become An Instant Celebrity

Prod/Service Category:
Product Manufacturing and Distribution\Flat/Dimensional Mail
Consumer
Advertiser:
Friskies Nestle Petcare Spain — Spain
Agency:
CP Comunicación Proximity S.A. — Madrid, Spain

Generate calls to Helpline

Prod/Service Category:
Product Manufacturing and Distribution\Internet/Interactive Media
Business-to-Business
Advertiser:
Blue Star Ltd. — Mumbai, Maharashtra, India
Agency:
Interface Communications — Mumbai, Maharashtra, India

Campaign for Real Beauty

Prod/Service Category:
Product Manufacturing and Distribution\Multimedia/Integrated Media Consumer & Business-to-Business
Advertiser:
Dove/Unilever — Greenwich, CT
Agency:
OgilvyOne — New York, NY

The Pedigree® Club

Prod/Service Category:
Product Manufacturing and Distribution\Multimedia/Integrated Media Consumer & Business-to-Business
Advertiser:
Masterfoods — Copenhagen, KBH, Denmark
Agency:
Grey Direct A/S — Copenhagen, KBH, Denmark

Church Supper Cookbook - Bosco/Sheetz

Prod/Service Category: Publishing/Entertainment\Flat/Dimensional Mail Consumer & Business-to-Business
Advertiser:
Rodale - Sindy Berner — Emmaus, PA
Agency:
Rodale - Dom Bosco and Barb Sheetz — Emmaus, PA

2004 School Group "Dictionary" Campaign

Prod/Service Category: Publishing/Entertainment\Flat/Dimensional Mail Business-to-Business
Advertiser:
Six Flags Over Georgia — Austell, GA
Agency:
Bennett Kuhn Varner, Inc. — Atlanta, GA

"Gloves" Test Drive Solicitation Mailing

Prod/Service Category:
Retail/Direct Sales\Flat/Dimensional Mail Consumer
Advertiser:
John Deere — Cary, NC
Agency:
Foote Cone & Belding — Chicago, IL

The Night Train

Prod/Service Category:
Retail/Direct Sales\Flat/Dimensional Mail Consumer & Business-to-Business
Advertiser:
Royal Mail — London, UK
Agency:
Proximity London — London, UK

Ford Focus C-Max

Prod/Service Category:
Retail/Direct Sales\Flat/Dimensional Mail Consumer
Advertiser:
Ford Motor Hellas — Peristeri, Athens, Greece
Agency:
Wunderman - Athens —
Moschato, Athens, Greece

Madura Garments Loyalty Program Diwali Campaign

Prod/Service Category:
Retail/Direct Sales\Flat/Dimensional Mail Consumer & Business-to-Business
Advertiser:
Madura Garments —
Bangalore, Karnataka, India
Agency:
iContract – Bangalore, Karnataka, India

World Animal Week

Prod/Service Category:
Retail/Direct Sales\Multimedia/Integrated Media
Consumer & Business-to-Business
Advertiser:
Masterfoods Limited — Dublin, Ireland
Agency:
Irish International Proximity —
Sandy Mount, Dublin, Ireland

Roll-Over Santa

Prod/Service Category:
Travel & Hospitality/Transportation\Alternative Media
Consumer & Business-to-Business
Advertiser:
Sunway Lagoon Resort Hotel —
Petaling Jaya, Selangor, Malaysia
Agency:
Arc Worldwide, Malaysia —
Kuala Lumpur, WP, Malaysia

Holiday Inn E-Book

Prod/Service Category:
Travel & Hospitality/
Transportation\Flat/Dimensional Mail
Business-to-Business
Advertiser:
Holiday Inn Hotels & Resorts — Atlanta, GA
Agency:
Digitas, Inc. — Boston, MA

Wave the handkerchief

Prod/Service Category:
Travel & Hospitality/
Transportation\Flat/Dimensional Mail
Business-to-Business
Advertiser:
Hurtigruten — Oslo, Norway
Agency:
DDB Relasjon, Oslo — Oslo, Norway

Incentivine

Prod/Service Category:
Travel & Hospitality/
Transportation\Flat/Dimensional Mail
Business-to-Business
Advertiser:
NH Hotels — Madrid, Spain
Agency:
OgilvyOne worldwide — Madrid, Spain

White Mailing

Prod/Service Category:
Travel & Hospitality/
Transportation\Flat/Dimensional Mail
Consumer & Business-to-Business
Advertiser:
Grandvalira — Andorra la Vella, Andorra
Agency:
*Mr. JOHN SAMPLE… — Barcelona, Spain

The Passion

Prod/Service Category:
Travel & Hospitality/
Transportation\Internet/Interactive Media
Consumer & Business-to-Business
Advertiser:
SN Brussels Airlines — Zaventem, Belgium
Agency:
LG&F/I DO — Anderlecht, Belgium

Harrah's World Magazine

Prod/Service Category:
Travel & Hospitality/Transportation\Print
Consumer & Business-to-Business
Advertiser:
Harrah's Entertainment, Inc. — Las Vegas, NV
Agency:
Time Inc. Strategic Communications —

New York, NY

" When it comes right down to it, I came up with the idea in the first place.  Sure, there were some other stops along the way, but I’m not brilliant just for the fun of it."