Awarded to top thinkers for their terrific theories

Adventures of Seinfeld & Superman

Prod/Service Category:
Credit Cards: General Card Solicitations
Advertiser:
American Express
Agency:
Ogilvy & Mather (Digitas for Website)

Ancient Roman Coin

Prod/Service Category:
Financial Services: Miscellaneous/Investment Services
Advertiser:
UBS Financial Services
Agency:
Rodgers Townsend

Back-To-School Bounceback (English and Spanish)

Prod/Service Category:
Fundraising: Charities/Miscellaneous
Advertiser:
World Vision U.S.
Agency:
Russ Reid Company

"Be Prepared"

Prod/Service Category:
Insurance: General/Miscellaneous
Advertiser:
Allstate Property & Casualty Insurance Company
Agency:
OgilvyOne Worldwide

Centurion Launch

Prod/Service Category:
Credit Cards: General Card Solicitations Advertiser:
American Express;
Agency:
OgilvyOne worldwide

Cost Reduction Campaign

Prod/Service Category:
Computer: Software
Advertiser:
IBM Brazil
Agency:
OgilvyOne

"Deere Means Done" Government Purchasers' Calendar

Prod/Service Category:
Industrial Products: Machinery
Advertiser:
John Deere
Agency:
Foote Cone & Belding

Delta "Apples & Oranges Sweepstakes"

Prod/Service Category:
Travel: Airlines
Advertiser:
Delta Air Lines
Agency:
Modem Media

Feria Ticket

Prod/Service Category:
Entertainment (Film & Music Products) Advertiser:
Feria del Disco
Agency:
OgilvyOne

Goldberg Variations

Prod/Service Category:
Fundraising: Cultural Institutions
Advertiser:
Marie Chouinard Dance Company
Agency:
Blitz Direct, Data & Promotion

Grand Sports Tourer Vision R Window Package

Prod/Service Category:
Automotive: Cars
Advertiser:
RappCollins Worldwide / Mercedes-Benz
Agency:
Rapp Collins Worldwide

Hop, Skip and Jump Your Way to Gold

Prod/Service Category:
Restaurants
Advertiser:
Lettuce Entertain You Enterprises, Inc.
Agency:
MAB Advertising Inc.

Lead generation for a new type of stamp collectors

Prod/Service Category:
Collectibles
Advertiser:
Post Danmark Frim?rker
Agency:
Mccann Momentum

MAKE YOUR MARK

Prod/Service Category:
Food (including Beverages & Liquors)
Advertiser:
"WAPI" L CTEOS ARTESANALES S.A."
Agency:
CP Comunicación Proximity

MSN Watch. Everything you want, sent it to your wrist.

Prod/Service Category:
Interactive Media/On-Line Services
Advertiser:
Microsoft
Agency:
McCann/MRM Partners

My WishList

Prod/Service Category:
Credit Cards: Related Services
Advertiser:
American Express
Agency:
Digitas, LLC

Petro Sleep Well Integrated Campaign

Prod/Service Category:
Petroleum & Gas Products: Services
Advertiser:
Star Gas Parters / Petro
Agency:
o2kl Integrated Communications

See to Read

Prod/Service Category:
Photographic Equipment/Services
Advertiser:
Getty Images
Agency:
Mr. John Sample

Skip A Treat

Prod/Service Category:
Fundraising: Charities/Miscellaneous
Advertiser:
Save the Children
Agency:
Proximity London

Sony Universities Partnership

Prod/Service Category:
Electronics
Advertiser:
Sony Broadcast
Agency:
Sun MRM Partners

Stop Violence Against Women

Prod/Service Category:
Fundraising: Charities/Miscellaneous
Advertiser:
Amnesty International Australia (AIA)
Agency:
Pareto Fundraising

Successful Recipes

Prod/Service Category:
Publishing Advertising Sales
Advertiser:
Group Abril
Agency:
Sunset Comunica?o

Sweetie Pack

Prod/Service Category:
Financial Services: Banks
Advertiser:
first direct
Agency:
Craik Jones Watson Mitchell Voelkel

"Sylvan Moments - 2005 Campaign Test"

Prod/Service Category:
Education (Colleges/Schools/Universities)
Advertiser:
Sylvan Learning Center
Agency:
Doner

Teddy Bear Acquisition Test

Prod/Service Category:
Fundraising: Charities/Miscellaneous
Advertiser:
Mothers Against Drunk Driving
Agency:
Creative Direct Response

The 5000 Miracles Campaign

Prod/Service Category:
Fundraising: Charities/Miscellaneous
Advertiser:
Food For The Poor, Inc.
Agency:
none (internal)

The ENTERYX Procedure Test Market Program

Prod/Service Category:
Medical: Services (including Clinics & Hospitals)
Advertiser:
CDMiConnect/Boston Scientific
Agency:
CDMiConnect

The Very Big Summer Activity Book for Creatives

Prod/Service Category:
Industrial Products: Services/Miscellaneous
Advertiser:
Veer
Agency:
In-house design department (Veer)

Tiger FC

Prod/Service Category:
Food (including Beverages & Liquors)
Advertiser:
Guinness Anchor Marketing Sdn Bhd
Agency:
GREY Direct InterActive

Tribute to Cold

Prod/Service Category:
Petroleum & Gas Products: Services
Advertiser:
Cepsa
Agency:
Shakleton Direct

Trivial Pursuit

Prod/Service Category:
Computer: Software
Advertiser:
Citrix Systems Nordic
Agency:
Gekko

Valentine's Day

Prod/Service Category:
Advertising Agencies/DM/Corporate Image Advertising
Advertiser:
Mr. John Sample
Agency:
Mr. John Sample

Virgin Credit Card "Emergency Plastic Surgery"

Prod/Service Category:
Credit Cards: General Card Solicitation
Advertiser:
Virgin Money
Agency:
Arc Worldwide, Sydney

Yellow Pages - The Can

Prod/Service Category:
Publishing Advertising Sales
Advertiser:
Pagini Aurii - The Romanian edition of Yellow Pages
Agency:
Proximity Bucharest

Your own IT department

Prod/Service Category:
Telecommunications: Services (Teleconferencing 800#, Videotex)
Advertiser:
Klart Svar
Agency:
McCann Direkte MRM Partners