Here's a few ways to help kick-start your grey matter.

1. To help you complete your 2006 ECHO entry write-up, here is an example of a well-written entry form from a campaign that won a 2005 ECHO (that has been transferred to the current entry form format).
Download sample entry form.

2. Or, download this excerpt from the DMA's Webinar on "How to Win an ECHO". This document will not only enrich your already enterprising mind, but it will also help you compose the ideal award submission. And who wouldn't want that?
Download Webinar excerpt here.