IMPORTANT INFORMATION FOR ECHO ENTRANTS

Please use this official electronic form, which can be downloaded to describe your campaign entry. No other substitute will be accepted. You must provide a clear, concise and logical response to each and every question that is applicable to your campaign entry. Please do not exceed the spacing available on this form or include supplementary pages. Additional pages will be discarded upon receipt. All entries must be typewritten or computer generated (use 10-point type or larger). Entries that exceed the space restriction and/or submitted without Results information will automatically be disqualified. Entry form must be mailed with two creative samples and payment. The DMA reserves the right to reassign entry categories that are deemed incorrectly entered. To receive additional entry forms, please use DMA "Fax-on-demand system" Ð simply call 212-790-1400 ext. 1350: Item 2501. Entry forms and samples cannot be returned.

What's eligible?

Direct marketing service campaigns that ran in the U.S. or internationally that were produced, completed and had response results tabulated between January 1, 1999, and March 31, 2000, are eligible. All work must be client-approved and done in the normal course of business. Campaign entries may be submitted by an agency or advertiser/clients. Campaigns not in the English language must be accompanied by a complete translation and all radio and television commercials must be dubbed or subtitled into English to make judging possible. Otherwise the entry will be disqualified.

Payment should be sent in the same package with your entry Ð in an envelope marked "Payment Information." You may pay by check, payable to DMA/ECHO, made out in U.S. dollars and drawn on a U.S.A. bank. If using bank transfer, please send to Chase Manhattan Bank, N.A., 401 Madison Avenue, New York, NY 10017, A.B.A. #021000021 for The DMA Account #033-1-020552. Please attach a copy of your bank transfer's confirmation to your entry form. You may also pay by Visa, MasterCard, American Express, Discover or JCB Card. In this case, please enclose the following information in your payment envelope: card type, account number, expiration date, cardholder's name and cardholder's signature. One payment can cover multiple entries. If your entry reaches the semi-finalist stage (Round 2), there will be an additional fee of US$150.00. All entry fees are nonrefundable.

Fees and Deadline:

All entry submissions must be postmarked by April 10th. Entry fee is $150 per campaign. Entries will not be accepted if not accompanied with full payment and creative samples or if incomplete in any way. All entries postmarked after April 10th will be considered late entries and will incur a $75 penalty and will not be accepted after April 17th. No exceptions! Please do not call to ask for an extension.

Preparation of Materials:

Submit a printed and electronic copy on disk of your completed entry form, along with payment and two complete samples of you creative. Materials should be unmounted.

International Entrants:

You must provide an English translation of all copy in order to be judged. All video cassettes must be NTSC standard. Place an insured value on the contents. Please send all materials via Air Priority Mail, or special courier, such as TNT, Federal Express or DHL. Please do not send via an airline or agent as we are unable to collect from the airport or customs.

Please retain a copy of your entry application. Should your campaign entry advance to Round Two of the competition, you will be asked to resubmit your entry and creative components in a mounted portfolio. All entrants will be notified by June 22nd of the status of their campaign.

Where you should send your entries plus payment and samples:

For North America:
2000 DMA International ECHO Awards
The Direct Marketing Association
1120 Avenue of the Americas,
14th Floor
New York, NY 10036-6700
Telephone: (212) 768-7277
Fax: (212) 719-5106

For Latin/South America:
Pio Borges, ECHO Coordinator
DraftWorldwide
Av. Almirante Barroso, 139/10 andar
20.031- 005 Rio de Janeiro-RJ, Brazil
Telephone: 55-21-544-8717
Fax: 55-21-524-6510

For United Kingdom and European countries:
David Poole, ECHO Coordinator
DP&A Limited
30 Portland Place
London W1N 3DF
United Kingdom
Telephone: 44-171-255-2336
Fax: 44-171-255-2338

For Australia and New Zealand:
Jane Tubb, ECHO Coordinator
Clemenger Direct
553 St Kilda Road, 4th Floor
Melbourne, VIC 3004 Australia
Telephone: 61-39-526-2200
Fax: 61-39-526-2202

For North, East and South Asia
(Including Hong Kong, Indonesia, Japan, Malaysia, Philippines and Singapore) :
Hermann Chan, ECHO Coordinator
Times Direct Marketing Asia Limited
United Centre, 13th Floor
95 Queens Way
Hong Kong
Telephone: 852-2811-9111
Fax: 852-2811-9121