History & Criteria

History

The DMA Hall of Fame was established in 1978 as a permanent recognition of individuals who have contributed significantly to the theory and practice of direct/interactive marketing. These are individuals who have also given considerable time and effort, done inspiring things for the community at large, as well as demonstrating their mastery of direct marketing.

Admittance into the DMA Hall of Fame is the highest honor an individual can receive because it acknowledges individuals that have become leaders and icons in the direct/interactive marketing community.

Nominee Selection Process
Every year, the DMA assembles an advisory committee of scholars, marketers, creatives, and entrepreneurs to select individuals for recognition and induction into the DMA Hall of Fame. Candidates are selected from a field of people nominated by peers and the public.

The Advisory Committee selects up to 5 candidates and submits their selections to the Hall of Fame Executive Committee. The Executive Committee selects up to 4 individuals then makes nominations for review by the DMA Board of Directors. The award may be made at the discretion of the DMA Hall of Fame Executive Committee for accomplishments of significance either past or present. Up to four awards in either of two categories (living and posthumous) can be awarded annually. It is not necessary to present awards each year and the Committee and/or the Board may recommend and vote not to give it at all in any given year. Inductees are honored at an annual induction ceremony. In 2012, awards will be presented on October 16th at DMA2012 in Las Vegas, NV.

Criteria

An individual who has made a major contribution to the theory and practice of direct/interactive marketing and who has given back to the industry.

The Advisory and Executive Committee has interpreted these criteria to mean that election to the Hall of Fame presupposes notable success in the direct marketing community, in addition to giving back to the community, and recognizing significant contributions made outside of the individual’s business.

The Advisory and Executive Committee considers candidates who have been nominated in accordance with the following:

  • A description of contributions made by the candidate to the theory and practice of direct/interactive marketing.
  • Significant contributions which have raised the standards and level of professionalism in marketing.
  • Inspired and mentored future generations.
  • Encouraged marketers to strive for excellence.

Please do not send illustrations, speeches, books or samples.

Download the Nomination Form

The Deadline for 2012 Nominations is Monday, April 9, 2012.

Questions? - Contact Barbara Parker at 212-790-1450 or bparker@the-dma.org.

For sponsorship information, please contact Kevin Fox, VP, Conferences & Membership at 212-790-1468 or kfox@the-dma.org.