DMEF Educational Leadership Award
(Edward N. Mayer, Jr. Award)
Presented to the direct marketer who has shown extraordinary support for helping advance direct marketing education at the college and university level. Selection is based upon the individual's dedication over time as shown by personal and/or financial support for direct marketing educational programs, teaching methods and materials. A key consideration is how the individual has assisted or promoted the objectives of the DMEF. This award is presented at the DMEF Awards dinner at the DMA’s Annual Conference.
For more information, contact Laurie Spar at The Direct Marketing Educational Foundation at 212.768.7277; ext. 1335 or email lspar@the-dma.org.
Recipients:
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2006 David Florence 2005 Dick & Mary Cabela 2004 Katie Muldoon 2003 Stephen Polk 2002 Markus Wilhelm 2001 Dr. Richard L. Montesi 2000 David Shepard 1999 Richard C. Wolter 1998 Robert L. Hemmings 1997 Kate T. Kestnbaum & Robert D. Kestnbaum 1996 Joan Throckmorton & Jerry Reitman 1995 Geraldine Hedberg & Lee Epstein 1994 Lester Wunderman 1993 Paul Leblang 1992 Edward "Ted" Spiegel 1991 Bob Hutchings 1990 Jim Kobs |
1989 John Flieder 1988 Robert B. Clarke 1987 Robert DeLay 1986 C. Rose Harper 1985 Richard Hodgson 1984 Freeman Gosden, Jr. 1983 Martin Baier 1982 Henry Hoke, Jr. 1981 Paul Sampson 1980 Robert Stone 1979 John Yeck 1978 Nat Ross 1977 Lewis Kleid |
Ed Mayer
Ed Mayer, 1907-1975, was an international authority on direct mail and direct marketing from the mid-1930s until the day of his death. His career as a practitioner, innovator, and teacher spanned nearly 50 years, beginning in 1928 when he joined James Gray, Inc. He later served as its president for 26 years.
During this time, he also served as president of the Mail Advertising Service Association, International, and as president of the Direct Mail Advertising Association, an organization which retained his active interest throughout this life.
He was an accomplished and frequent speaker and the author of two books. His many honors from all over the direct marketing world included the first Miles Kimball Award, The Mail Advertising Service Association International's highest honor for distinguished service, and selection as a charter honoree of the Direct Marketing Hall of Fame.
After some 15 years of service on the Educational Committee of the then DMAA, Mr. Mayer inspired the formation, in 1965, of the DMEF, whose programs were to be the prime focus of the rest of his life. During those ten years, while serving as Educational Director of the DMA, he gave much of his time and money to perpetuate a program of direct marketing education and career guidance for talented young college students.
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