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Archived Announcements
December 20, 2012
DMA in DC 2013 Advances the Data-Driven Way of Life As the great data debate takes shape in Washington and in the states, the Direct Marketing Association (DMA) is taking the lead to keep its members – and all data-driven marketers — well-informed on the issues and implications. Toward that end. DMA today announced two vibrant keynote addresses to be presented by data-policy experts at the upcoming DMA in DC conference: Federal Trade Commissioner Julie Brill and Doug Gansler, Attorney General, State of Maryland.
December 19, 2012
Email Evolution Conference 2013 Presents Outstanding Keynote Lineup The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced a dynamic keynote lineup for the upcoming Email Evolution Conference — the Hottest Conference for Convergence of Email, Social, Digital, and More — which will be held February 6-8 at Fountainebleau, Miami Beach, FL. Enterprise email service provider BlueHornet is the Title Sponsor for the Conference.
December 18, 2012
DMA Statement: FTC 'Data Broker' Investigation Will Highlight Invaluable Benefits of Data-Driven Marketing to Consumers and Economy The Direct Marketing Association (DMA) today responded to news that the Federal Trade Commission (FTC) has launched an investigation into “data brokers” by expressing confidence that any such inquiry will highlight the responsible use of consumer information by data-driven marketers – and the significant benefits derived by consumers from those practices.
December 13, 2012
Direct Marketing Association Extols the Benefits of Data-Driven Marketing The Direct Marketing Association (DMA) today extolled the individual, societal, and economic benefits of data-driven marketing during a congressional briefing hosted by Representatives Ed Markey (D-MA) and Joe Barton (R-TX), co-chairs of the Congressional Privacy Caucus. DMA was joined by industry leaders, consumer activists, and Federal Trade Commissioner Julie Brill in a discussion of the business and privacy practices of an industry segment characterized as “data brokers.” The briefing follows a July 25, 2012 query by members of Congress of nine companies they labeled “data brokers.”
December 5, 2012
NCDM Panel Explores Threats to the Data-Driven Way of Life Yesterday, at the Direct Marketing Association’s (DMA) NCDM Conference in Orlando, Florida, Linda A. Woolley, DMA’s acting president and CEO, led a panel of experts in a discussion of the current threats to the responsible collection of consumer data. Panelists included Tony Hadley, senior vice president of government affairs and public policy, Experian; Susan Fox, vice president, government relations, The Walt Disney Company; and Brooks Dobbs, CPO, KBM Group.
December 3, 2012
DMA's Nonprofit Federation Urges Congress to Protect Charitable Giving The Direct Marketing Association (DMA) is joining hundreds of nonprofit leaders December 4-5, 2012, in the nation’s capital to urge lawmakers to protect a 100-year-old American tradition of common-sense tax policies that encourage giving and help support critical programs and services for people in need.
November 20, 2012
DMA Releases Quarterly Business Review (QBR) for Q3 2012 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the third quarter of 2012. Despite ongoing uncertainty about the fate of the economy and its potential impact on broader business opportunities, a vast majority of respondents to the third quarter 2012 Quarterly Business Review survey said they are confident about the practice of direct and digital marketing (DDM) and its prospects for future growth.
November 15, 2012
The Future Is Now: DMA's 2013 Washington Nonprofit Conference, Feb. 7-8 in Washington, DC The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced an outstanding lineup of educational and interactive sessions, networking opportunities, and thought-provoking roundtable discussions at the 2013 Washington Nonprofit Conference, which will take place February 7-8 at the Renaissance Washington, DC Downtown Hotel.
November 12, 2012
The End of Strategic Marketing? Industry Leaders to Address Threats to the Data-Driven Way of Life at NCDM 2012, Dec. 4 in Orlando The Direct Marketing Association (DMA) today announced that key industry leaders will discuss the many and growing threats to data-driven marketing in an agenda-setting panel on Tuesday, December 4, at DMA’s NCDM 2012 conference in Orlando, Florida.
October 16, 2012
DMA Names Macy's and United Airlines MileagePlus 2012 Marketers of the Year The Direct Marketing Association (DMA) today honored two recipients with its 2012 Marketer of the Year Award at a ceremony held during DMA 2012 in Las Vegas. Each year, the DMA Marketer of the Year award recognizes a company or individual for outstanding achievements in the direct marketing community. This year, the awards were presented to Macy’s and United Airlines MileagePlus.
October 16, 2012
DMA Presents 2012 International ECHO Awards; Complete List of Winners The Direct Marketing Association (DMA) last night presented its 2012 International ECHO Awards at the Mandalay Bay in Las Vegas, during the DMA2012 Conference & Exhibition, which concludes Thursday, October 18.
October 16, 2012
DMA PRESENTS 2012 INTERNATIONAL ECHO AWARDS DURING DMA2012 IN LAS VEGAS The Direct Marketing Association (DMA) last night presented its 2012 International ECHO Awards at the Mandalay Bay in Las Vegas, during the DMA2012 Conference & Exhibition, which concludes Thursday, October 18.
October 15, 2012
DMA Announces Data-Driven Marketing Institute During DMA2012 Opening Keynote The Direct Marketing Association’s (DMA) Acting CEO and President Linda A. Woolley today announced the launch of a ground-breaking new initiative aligned with DMA’s mission of advancing and protecting data-driven marketing. Woolley made the announcement during her opening address at the DMA2012 Conference and Exhibition at the Mandalay Bay Resort and Casino in Las Vegas, NV.
October 14, 2012
DMA Announces 2013 Board Roster The Direct Marketing Association (DMA) Board of Directors has announced the election of four new Board members for 2013-2014. The terms of office commenced at DMA’s Annual Business Meeting, which took place at DMA2012 in Las Vegas, Nevada.
October 13, 2012
DMEF Completes FY2013 Board Slate The Direct Marketing Educational Foundation (DMEF) Board today announced its newest trustees, Lynn Edmonds, President, LW Robbins and Markus Wilhelm, CEO, Solar Strata LLC, approved by the Board of Trustees during its Board meeting. After a four- and five-year hiatus, respectively, Edmonds and Wilhelm rejoin the Board to complete the slate of professionals and academics committed to supporting the DMEF.
October 2, 2012
DMA Appoints Stephanie Miller Vice President, Member Relations DMA today announced the appointment of Stephanie Miller as Vice President, Member Relations, a newly-created position.
September 27, 2012
Hal Brierley and Marjorie Kalter 2012 DMA Hall of Fame Inductees The Direct Marketing Association (DMA) today announced Hal Brierley, executive chairman, Brierley+Partners, Inc. — and Marjorie Kalter, professor at New York University’s Stern School of Business, teaching social media and brand management — will be the 2012 DMA Hall of Fame recipients.
September 24, 2012
Former White House Cyber Security Czar Schmidt to Keynote NCDM Conference The Direct Marketing Association (DMA) today announced that Howard Schmidt, former Special Assistant to the President and Cyber Security Coordinator at the Executive Office of the President, will deliver a keynote address at DMA’s NCDM 2012 conference, on Wednesday, December 5, in Orlando, FL
September 13, 2012
DMA Announces 2012 International ECHO Awards Competition Diamond Finalists DMA today announced the Diamond finalists for the 2012 International ECHO Awards competition, which will take place during the DMA2012 Conference & Exhibition in Las Vegas. The five Diamond finalists are: Aspen Marketing Services, BBDO New York, BMF Australia, Colenso BBDO/Proximity New Zealand, and Shackleton Madrid.
September 13, 2012
DMA Appoints Thomas J. Benton Chief Financial Officer DMA today announced the appointment of Thomas J. Benton as Chief Financial Officer. Benton, a seasoned senior-level finance and marketing analytics executive, will be based at DMA’s New York City headquarters, reporting to Acting President & CEO Linda A. Woolley.
September 13, 2012
DMA s Email Experience Council and Epsilon Release Q2 2012 North America Email Trend Results. DMA's Email Experience Council and Epsilon today released the Q2 2012 North America Email Trends and Benchmarks report, which introduces a new metric, Email Activity Segment Evaluation (EASE). According to EASE, 59% of new email subscribers on an average email list are unengaged with email marketing programs.
September 11, 2012
NCDM 2012 to Address Critical Issues of Data Regulation, Data Governance DMA today announced a slate of new speakers for its 2012 NCDM Conference, which will take place December 3-5 in Orlando, Florida. Two new sessions will address the increasingly challengingly environment for marketers who leverage big data to reach and engage customers:
September 7, 2012
DMA Releases Quarterly Business Review (QBR) for Q2 2012 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the second quarter of 2012. DMA partnered with management consulting firm Winterberry Group on the report.
September 6, 2012
DMA Announces 2012 Innovation Awards Winners The Direct Marketing Association (DMA) today announced the winners of its 2012 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors will be presented during DMA2012 Annual Conference & Exhibition, the Global Event for Real-Time Marketers, which will be held October 13-18 in Las Vegas.
September 5, 2012
DMEF Kicks Off Sixth Year of Next Generation Leaders Program The Direct Marketing Educational Foundation (DMEF) today announced the kickoff of the sixth year of its Next Generation Leaders Program (NextGen), an innovative, fast-track, rotational program designed to deliver the bright new marketing talent to the field. NextGen is just one of many facets used by the DMEF to expand and enrich the marketing talent pool.
August 29, 2012
DMEF Announces 2012 Collegiate ECHO Winners The Direct Marketing Educational Foundation (DMEF) has announced the winners of the 2012 DMEF Collegiate ECHO Direct/Interactive Marketing Challenge, whose content was provided by SkyMall. DMEF awarded a total of $8,500 in scholarships to the University of Georgia, which swept this year’s competition, with $3,500 in cash prizes going to the winning student teams.
August 23, 2012
DMA Announces Thought Leadership Series at DMA2012 DMA today announced its innovative Thought Leadership Series at the DMA2012 Annual Conference & Exhibition. Co-sponsored by Paradysz and SAS, each Thought Leadership Series module is designed to provide attendees with leading insight into marketing best practices and emerging trends. DMA2012 will take place October 13-18 at the Mandalay Bay in Las Vegas.
August 22, 2012
Digital Advertising Alliance (DAA) Appoints Lou Mastria as Managing Director The Digital Advertising Alliance (DAA), a consortium of the nation's largest media and marketing associations, announced today that it has a new Managing Director. Lou Mastria, CIPP, CISSP, served most recently as the Chief Privacy Officer for Canoe Ventures. He succeeds Peter Kosmala, who departed DAA to become senior vice president, government relations, for The 4A’s, which is a DAA member association.
August 20, 2012
DMA Announces Lineup for NCDM 2012 DMA today announced an outstanding lineup of speakers for its 2012 NCDM Conference, which will take place December 3-5, 2012 at the Gaylord Palms in Kissimmee, FL. The opening keynote will be provided by digital analyst, sociologist, and futurist Brian Solis, principal of the Altimeter Group and author of the best-selling "The End of Business as Usual."
August 16, 2012
DMA Bolsters Consumer Choice with Expanded Opt-Out Service The Direct Marketing Association (DMA) today announced the expansion of its suppression tool that allows consumers to exercise greater choice over the mail they receive. DMAchoice.org, DMA’s longstanding online tool that helps consumers manage their mail preferences, is now available to marketers using the Postal Service’s new product, Every Door Direct Mail (EDDM).
August 13, 2012
DMA Responds to Congressional Probe Aimed at Marketing Data The Direct Marketing Association (DMA) today responded to members of Congress who have queried nine companies they labeled “data brokers” about their business and privacy practices. Representatives Ed Markey (D-MA), Joe Barton (R-TX), Henry Waxman (D-CA), Steve Chabot (R-OH), G.K. Butterfield (D-NC), Austin Scott (R-GA), Bobby Rush (D-IL) and Jan Schakowsky (D-IL) issued a joint letter on July 25, 2012, with detailed questions about how companies acquire and store marketing data, and the protections that they give consumers.
August 9, 2012
DMA Gets 'Wired' at DMA2012 in Las Vegas The Direct Marketing Association (DMA) has announced an outstanding lineup of keynote speakers for the DMA2012 Annual Conference & Exhibition. Nearly 10,000 marketing professionals from more than 50 countries will be in attendance to hear from stellar marketing experts, including Chris Anderson, Editor-In-Chief, Wired magazine; David Fischer of Facebook; Buell G. Duncan of IBM; Stephen Arthur of Google; Jeff Ragovin of Buddy Media, and more.
July 23, 2012
DMA Creates 'TruST Coalition' to Fight Unfair Internet Sales Taxation The Direct Marketing Association (DMA) today announced the creation of the True Simplification of Taxation (TruST) Coalition. The TruST Coalition will fight attempts to pass unfair Internet sales tax requirements in Congress. DMA is joined in creating TruST by the American Catalog Mailers Association (ACMA), Electronic Retailers Association (ERA), and NetChoice.
July 6, 2012
Do You Know Your Data? 5 Data Governance Questions Every Marketer Should Ask, and Their Answers This is the first in a three-part series of tips and takeaways from DMA's Institute for Data Governance and Certification . The new, three-day certification course will be held first on July 18-20, 2012, at DMA's NYC seminar center. Check back next week for Part 2 on privacy policies.
June 28, 2012
DMANF S 2012 New York Nonprofit Conference Builds Results; Conference Set for July 25-26 at the Grand Hyatt, NY The DMA Nonprofit Federation (DMANF) today announced an exciting lineup of speakers, educational sessions, and networking events at the 2012 New York Nonprofit Conference, which is set to take place July 25-26 at the Grand Hyatt in New York City.
June 1, 2012
DMA Reiterates Commitment to Consumer Choice in Online Advertising The Direct Marketing Association (DMA) today reiterated its commitment to providing transparency and honoring consumer choices in online advertising.
February 23, 2012
White House to Applaud Direct Marketing Association and Digital Advertising Alliance for their Privacy Leadership In a West Wing ceremony at 12 noon ET today, The White House will gather the leaders of the Self-Regulatory Program for Online Behavioral Advertising, as well as leaders of some of the largest companies online, to launch the Administration’s “Privacy Bill of Rights.” The ceremony will recognize executives from companies and associations that have led the Digital Advertising Alliance and its Self-Regulatory Program for Online Behavioral Advertising, including the Direct Marketing Association (DMA). The event will feature National Economic Council Director Gene Sperling, Commerce Secretary John Bryson and Federal Trade Commission Chairman Jon Leibowitz.
February 23, 2012
USPS Releases List of Mail Processing Facility Closings and Consolidations As part of its plan to reduce costs by $20 billion, the USPS released on Thursday its decisions on closing and consolidating mail processing facilities. There will be no actions taken until May 15, the end date of the moratorium agreement between the Postmaster General and the Congress. Moreover, the closing and consolidations are contingent upon revisions to the next day delivery standards for First-Class Mail which is before the Postal Regulatory Commission for an Advisory Opinion and then will be before the USPS Board of Governors.
February 23, 2012
DMA Honored to Have White House Support for Our Self- Regulatory Program In a West Wing ceremony today, the White House gathered the leaders on the issue of privacy to launch the Administration’s “Privacy Bill of Rights.” The ceremony recognized executives from companies and associations that have led the Digital Advertising Alliance (DAA) and its Self-Regulatory Program, including the Direct Marketing Association (DMA).
February 21, 2012
DMA Kicks Off 2012 International Echo Awards Competition The Direct Marketing Association (DMA) has announced that the 2012 International ECHO Awards competition is underway. These prestigious awards honor the world’s outstanding marketing campaigns that demonstrate exceptional creativity, visionary strategy, and results. The awards will be presented at a gala ceremony held October 16 in Las Vegas, Nevada. The Deadline for submissions is April 25, 2012.
February 21, 2012
DMA Releases Annual Compliance Report; Urges Focus on Enforcement DMA has released its Annual Compliance Report, naming companies not in compliance and summarizing the consumer affairs, investigation, and casework of DMA’s Corporate & Social Responsibility (CSR) department. DMA’s CSR Department and Ethics Operating Committee review complaints about member and nonmember consumer and business marketing business practices to ensure consumer concerns are properly handled and that marketers are following industry best practices.
February 9, 2012
DMA and Econsultancy Release 'Email In Action' Report; EEC Conference Provides Tips and Trends on All Things Email The Email Experience Council (eec) of the Direct Marketing Association (DMA) and Econsultancy today released a new report, “2012: Email in Action.” The study, which represents the first collaboration between DMA and Econsultancy, reports the findings of a joint survey on current email practices and the concerns of email marketers. The study covers current challenges to email marketing, the relationship between email and social media, segmentation, automation, metrics, and budgetary share.
February 9, 2012
DMA'S 2012 Washington Nonprofit Conference Infuses Fundraising with Fresh Ideas The Nonprofit Federation of the Direct Marketing Association (DMANF) has announced a dynamic lineup of educational, inspirational, and networking opportunities at the 2012 Washington Nonprofit Conference, which will take place March 1-2, 2012, at the Renaissance Washington DC Downtown. The Conference will present innovative strategies and creative approaches to fundraising that will help attendees identify and develop new initiatives, as well as increase donations.
January 23, 2012
Behold The Power of the Pixel DMA CEO Lawrence M. Kimmel writes: Last week, something amazing happened – again. The power of the pixel demonstrated its influence. Two Bills in Congress that were being considered for test votes – SOPA and PIPA – suddenly lost sponsors and momentum. The power of the pen changed the world. The power of the pixel – in the hands of those with strong consumer relationships -- is doing it again.
January 20, 2012
DMEF Calls for Nominations for 2012 'Rising Stars' and 'Corporate Commitment' Awards The Direct Marketing Educational Foundation (DMEF) has announced it is welcoming nominations for its 2012 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, Feb. 25, 2012.
January 20, 2012
Digital Advertising Alliance (DAA) New 'Your AdChoices' Campaign Informs Consumers about Interest- Based Advertising The Digital Advertising Alliance (DAA), a coalition of the nation's leading media and marketing trade associations — including the Direct Marketing Association (DMA), the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) — today announced the launch of the 'Your AdChoices' public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy.
January 19, 2012
DMA Seeks Sizzling Marketing Stories; Proposals Sought for Top New Conference The Direct Marketing Association (DMA) is seeking the brightest, sharpest, most innovative minds to dazzle and delight an eager audience of marketing professionals at its newest conference — the Forum for Cross-Channel Merchants in Nashville, Tennessee.
January 11, 2012
Email Evolution Conference Presents Dynamic Keynote Lineup The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, has announced an outstanding keynote lineup for the upcoming Email Evolution Conference, which will be held February 22-24 at the Westin Diplomat Resort in Hollywood, Florida. This high-powered event will feature keynotes from Gilt Groupe, Forrester Research, BlueHornet, and TextureMedia.
January 9, 2012
DMEF Welcomes Three New Trustees The Direct Marketing Educational Foundation (DMEF) Board has announced three new trustees, brought on to fill positions vacated due to resignations. The incoming trustees are Robert W. Allen, former president & CEO of The Vermont Country Store; David Diamond, vice president, dELiA*s; and Jeff Gundersen, founder & CEO of Executive Connections LLC. All three have terms expiring in June 2013, at which time they will be eligible to be re-elected for a three-year term.
December 20, 2011
DMA Announces Winners of 2011 NCDM Database Excellence Awards The Direct Marketing Association (DMA) has announced the 2011 NCDM Database Excellence Awards winners. Honors were presented at a special awards ceremony held during NCDM 2011 -The Conference for Engaging Customers Using Data & Technology, which took place December 12-14 in Las Vegas, Nevada.
December 12, 2011
DMA Appoints David Evans Senior Vice President, Content & Experience The Direct Marketing Association (DMA), the world’s largest marketing trade association, today appointed David Evans to the newly created position of Senior Vice President, Content & Experience. Evans, an industry innovator with a proven track record, will be based at DMA’s New York headquarters reporting to CEO Lawrence M. Kimmel.
December 7, 2011
Q3 2011 North America Email Trends Results: Open Rates Increase Over Previous Quarter and Year The Direct Marketing Association’s (DMA) Email Experience Council and Epsilon has released the Q3 2011 North America Email Trends and Benchmarks Results, which show a 7.1% increase in open rates from Q2 2011, and a 7.8% increase since Q3 2010. Click rates remained stable at 5.5% and the average volume per client increased from the previous year by 14.9%.
December 5, 2011
DMA Urges USPS to Withdraw Request for Exigent Postal Increase The Direct Marketing Association; the Association for Postal Commerce; Alliance of Nonprofit Mailers; and MPA-The Association of Magazine Media, have asked the Postmaster General to withdraw the Postal Service request for a $2.3 billion exigent (above inflation) postage increase. This increase would be over and above the announced inflation-capped postage increases scheduled for Jan. 22, 2012.
November 17, 2011
DMA Releases Quarterly Business Review (QBR) for Q3 2011 DMA has released its Quarterly Business Review (QBR) for the third quarter of 2011. In Q3 2011, marketers reported net gains for all key indicators, including sales revenue, spending on direct and digital marketing efforts, profitability, and staffing.
November 17, 2011
DMA Members Speak Out on Capitol Hill for 'DMA Hill Day' Members of the Direct Marketing Association (DMA) and the Direct Marketing Nonprofit Federation (DMANF) headed to Capitol Hill with the DMA Government Affairs team to participate in DMA’s Postal Hill Day, meeting with key Congressional leaders to ensure that the interests of marketers are safeguarded as the postal reform debate heats up.
November 9, 2011
DMA Expresses Disappointment with Introduction of the 'Marketplace Fairness Act' The Direct Marketing Association (DMA) expressed disappointment with the introduction today of the “Marketplace Fairness Act” in the Senate by Senators Lamar Alexander (R-TN), Mike Enzi (R-WY), Dick Durbin (D-IL), and Tim Johnson (D-SD). The bill, including the section codifying the Streamlined Sales and Use Tax Agreement, does not provide the needed harmonization across state taxing structures — neither does it sufficiently reduce the deficiencies that led the Supreme Court in its Quill v. North Dakota decision to restrict states from requiring remote sellers to collect sales tax in the first place.
November 8, 2011
DMA Urges PRC to Reject USPS Request for Exigent Postage Increase The Direct Marketing Association (DMA) is disappointed that the United States Postal Service (USPS) has told the Postal Regulatory Commission (PRC) that it will pursue its request for exigent (above inflation) postage increases. These increases would be in addition to the now scheduled 2.1 percent increase that becomes effective January 22, 2012. This request is in error. DMA urges the PRC to reject this plan.
November 2, 2011
DMA Applauds Introduction of 'The 21st Century Postal Service Act of 2011' The Direct Marketing Association (DMA) applauds Senators Joe Lieberman (I-CT), Susan Collins (R-ME), Tom Carper (D-DE) and Scott Brown (R-MA) for introducing a bipartisan postal reform bill, “The 21st Century Postal Service Act of 2011."
October 14, 2011
INSEAD's Kaifu Zhang Wins DMEF's 2011 Shankar- Spiegel Dissertation Proposal Award The Direct Marketing Educational Foundation (DMEF) today announced that Kaifu Zhang of INSEAD is the winner of its 2011 Shankar-Spiegel Dissertation Proposal Award. This prestigious award recognizes doctoral candidates from accredited programs, with the best dissertations in the area of direct/interactive marketing.
October 5, 2011
DMA Presents 2011 International ECHO Awards - Complete List of Winners The Direct Marketing Association (DMA) last night presented its 2011 International ECHO Awards at the Boston Convention and Exhibition Center during the DMA2011 Conference & Exhibition, which concludes Thursday, October 6.
October 5, 2011
DMA Presents 2011 International ECHO Awards; Diamond ECHO Goes to BBDO New York for AT&T 'The Last Text' Integrated Campaign The Direct Marketing Association (DMA) last night presented its 2011 International ECHO Awards during a ceremony hosted by standup comic Greg Proops. DMA presented a total of 80 ECHO Awards to multichannel direct marketing campaigns from all over the globe.
October 5, 2011
DMA and MOM365 Release 'Direct Marketing to Moms' The Direct Marketing Association (DMA) and Mom365 this week released a new white paper, “Direct Marketing to Moms – A joint study by Mom365 and the Direct Marketing Association” the first study of its kind on direct marketing behavior and attitudes of new mothers. The release of this study, based on a survey of over 1,700 new mothers, corresponds to an appearance by Mom365 as an expert at DMA2011 in Boston. The study reveals a demographic group that heavily uses direct marketing. 95% of respondents report seeking out direct offers online.
October 4, 2011
Senator Scott Brown Addresses DMA Marketing Gurus at Google Boston The Direct Marketing Association (DMA) and Google last evening hosted a networking reception for Boston area business leaders to share how online direct marketing tools have helped grow their businesses. The event, held at Google's Boston headquarters, was planned in conjunction with DMA2011, DMA’s annual must-attend industry conference for direct marketers around the world.
October 4, 2011
Michael Bronner and Ernan Roman Inducted into DMA's Hall of Fame at DMA2011 in Boston The Direct Marketing Association (DMA) today is honoring Ernan Roman, founder & principal, Ernan Roman Direct Marketing, and Michael Bronner, founder & chairman emeritus Digitas and Upromise, as its 2011 DMA Hall of Fame recipients.
October 4, 2011
DMA Names Gilt Groupe 2011 Marketer of the Year during DMA2011 in Boston The Direct Marketing Association (DMA) today honored Gilt Groupe, Inc. with its 2011 Marketer of the Year Award at a ceremony at the Boston Convention and Exhibition Center, held during DMA 2011 The Global Event for Real-Time Marketers.
October 2, 2011
DMA Releases New 'Power of Direct' Report; DM-Driven Sales Growth Outpace Overall Economic Growth The Direct Marketing Association (DMA) has released The Power of Direct Marketing, a biennial forecast of direct marketing’s economic impact on the US economy. First published in 1995, the report is released every other year in conjunction with DMA’s Annual Conference and delivers historic trends, current year estimates, and one-year and five-year projections for direct marketing expenditures, sales, ROI and employment. No other publication covers the economic impact of direct marketing channels with the same level of detail.
October 2, 2011
Seven New Directors Join DMA Board at Annual Business Meeting The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2012-2013. The terms of office commenced at DMA’s Annual Business Meeting, which was held today at the Fairmont Hotel in Boston, Massachusetts.
October 1, 2011
DMA Releases 'Real-Time Marketing's Moment' The Direct Marketing Association (DMA) today released a new white paper, “Real-Time Marketing’s Moment,” DMA’s first report on real-time marketing. The release of the study, which analyzes findings from a survey of 392 marketers, corresponds with the opening of DMA 2011 The Global Event for Real-Time Marketers, and highlights DMA’s role in providing the latest information and insights around one of marketing’s foremost developments.
September 28, 2011
DMA Insurance And Financial Services Council to Honor Four Award Winners during DMA2011 in Boston The Direct Marketing Association’s (DMA) Insurance and Financial Services Council today announced that Aaron Davis, EVP Analytics, DataLab USA LLC will receive its Financial Services Direct Marketer of the Year Award and Acxiom will receive its Financial Services Company of the Year Award. Warren Hunter, chairman of DMW Direct, is Insurance Direct Marketer of the Year and The Hartford is the Insurance Company of the Year. Honors will be presented on October 3, at the DMA Councils Awards Luncheon during DMA2011 in Boston.
September 23, 2011
DMA Encourages Members to Participate in President Obama's Town Hall Meeting On Monday, Sept. 26, President Obama will host a town hall meeting on the social network LinkedIn, focusing on job creation and putting America back to work. DMA encourages its members to participate in the town hall and ask questions about the issues that matter most to the direct marketing community. We especially encourage you to submit questions that underscore the importance of direct marketing to the US economy.
September 15, 2011
DMA Supports Children's Privacy Protection Responding to the release of the Federal Trade Commission’s (FTC) final report on its review of the COPPA Rule, The Direct Marketing Association (DMA) today reiterated its belief that the existing rule continues to play an important role in providing protections to children in the online environment and does not require many of the changes proposed by the FTC.
September 15, 2011
DMA Urges Members to Take Action to Keep Mail Viable Linda Woolley, DMA’s EVP of Washington operations, today sent a letter to DMA members urging them to take action to keep mail viable.
September 15, 2011
Postal Service Unveils Plan to Right-Size Its Mail Processing Network Today, the US Postal Service released its plan to right-size its mail processing network. The Service is beginning a study to potentially close over 50 percent of its mail processing facilities.
September 14, 2011
DMA Announces 2011 Innovation Awards Winners; Honors to be Presented during DMA2011 in Boston The Direct Marketing Association (DMA) has announced the winners of its 2011 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors will be presented during DMA2011 Annual Conference & Exhibition, the Global Event for Real-Time Marketers, which will be held October 1-6 in Boston.
September 14, 2011
DMA Calls on ICANN to Abandon Top-Level Domain Program The Direct Marketing Association (DMA) has announced its strong opposition to the Internet Corporation for Assigned Names and Numbers (ICANN) top-level domain naming program, stating that the plan will cause irreparable harm to both brand owners and consumers.
September 8, 2011
DMA Announces Opening of New Center for Accountable Marketing in Silicon Valley he Direct Marketing Association (DMA), in collaboration with a consortium of innovative marketing companies, has launched the first-ever Center for Accountable Marketing (CAM) headquartered in Sunnyvale, California. Alexandra Morehouse, a seasoned marketing professional with leadership experience at American Express, Charles Schwab & Co., Ancestry.com, and most recently Chief Marketing Officer of AAA, will be CAM’s Executive Director reporting directly to DMA’s CEO, Lawrence M. Kimmel; ensuring that full DMA resources are available to support CAM’s success.
September 7, 2011
Cindy Humphrey of CenturyLink Awarded 2011 DMA B-to- B Marketer of the Year The Direct Marketing Association (DMA) has announced the Business-to-Business Council will honor Cindy Humphrey, CenturyLink Business vice president, product and marketing, with its 2011 B-to-B Marketer of the Year Award.
August 30, 2011
Key Email Metrics Remain Strong; Average Volume Per Client Increases, Q2 2011 North America Email Trend Results Show DMA and Epsilon have released the Q2 2011 North America Email Trends and Benchmarks Results, which show a 16.2% increase in average volume-per-client from Q1 2011, and a 14.3% decrease in average volume-per-client from Q2 2010. Open rates increased by 0.4% from Q2 2010 and click rates were directly in line with the same time last year.
August 23, 2011
DMA Releases Quarterly Business Review (QBR) for Q2 2011; Marketers Cautiously Optimistic The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the second quarter of 2011. In Q2 2011, marketers reported moderate growth in spending, sales, profits, and staffing, compared with the previous quarter (Q1 2011) and same quarter last year (Q2 2010).
August 12, 2011
DMA Applauds Postal Service's New Cost-Cutting Proposals DMA applauds Postmaster General Patrick R. Donahoe for proposing new cost-cutting ideas for the US Postal Service for Congress and the postal community to examine. To return to financial stability, the Postal Service has stated that it is seeking legislative changes to allow for network and workforce adjustments.
August 4, 2011
DMEF Announces 2011 Collegiate ECHO Winners The Direct Marketing Educational Foundation (DMEF) has announced the winners of the 2011 DMEF Collegiate ECHO Direct/Interactive Marketing Challenge, whose content was provided by charity: water, an international nonprofit that provides clean drinking water to communities worldwide that are deprived of access.
August 3, 2011
DMA and Advertising Age Join Forces to Illustrate Direct Marketing's Importance The Direct Marketing Association (DMA) and Advertising Age are joining forces to illustrate the important role direct marketing plays in the ever-evolving marketing and advertising industry. On October 3, while DMA2011 gathers 10,000 marketers in Boston, Advertising Age will complement the conference content by publishing a deep dive into the world of direct marketing to help educate marketers on current best practices for improving their effectiveness.
August 2, 2011
Editorial Response: Proposed Postal Legislation Would Hurt Nonprofits, Says DMA In response to an editorial published July 28 by the Washington Post entitled, “A Better Route for USPS," the Direct Marketing Association (DMA) comments: The editorial, “A Better Route for USPS,” supporting the postal legislation introduced by Representatives Issa and Ross, correctly highlights the financial situation facing the US Postal Service (USPS) is much worse than most Americans and legislators realize.
August 1, 2011
DMA Expresses Disappointment with the Introduction of 'Main Street Fairness Act' The Direct Marketing Association expressed disappointment with the introduction of the “Main Street Fairness Act” in the Senate, SB 1452, by Senator Dick Durbin (D-IL) and in the House, HB 2701, by Rep. John Conyers (D-MI). The bills do not provide the needed efficiencies across state taxing structures nor do they sufficiently reduce the “undesirable burdens” that led the Supreme Court in its Quill decision to restrict states from requiring remote sellers to collect sales tax in the first place.
July 28, 2011
Ernan Roman and Michael Bronner 2011 DMA Hall of Fame Inductees The Direct Marketing Association (DMA) has announced that Ernan Roman, founder & principal, Ernan Roman Direct Marketing, along with Michael Bronner, founder & chairman emeritus Digitas and Upromise, will be the 2011 DMA Hall of Fame recipients.
July 27, 2011
Donna Hoffman Named DMEF's 2011 Robert B. Clarke Outstanding Educator Award Recipient The Direct Marketing Educational Foundation (DMEF) today announced that Donna L. Hoffman, Ph.D., the Albert O. Steffey Professor of Marketing and co-Director of the Sloan Center for Internet Retailing at the A. Gary Anderson Graduate School of Management at the University of California, Riverside, will receive the DMEF Robert B. Clarke Outstanding Educator Award.
July 20, 2011
DMEF Names 2012 Officers and Trustees of the Board The Direct Marketing Educational Foundation (DMEF) Board has announced the election of 2011-2012 officers, 11 new trustees and term renewals and extensions of its Board of Trustees, as well as members of its prestigious Chair’s Advisory Council. The terms commence on October 1 at DMEF’s Annual Meeting, which will be held at the Fairmont Copley Plaza in Boston, Massachusetts.
July 14, 2011
Direct Marketing Educational Foundation (DMEF) Announces Annual Awards Recipients The Direct Marketing Educational Foundation (DMEF) has announced that Dr. John Deighton, Brierley Professor of Business Administration at Harvard Business School, will receive the Edward N. Mayer, Jr. Education Leadership Award — and Guthy-Renker, one of the world’s largest direct marketing companies, will be presented with the Corporate Leadership Award.
June 24, 2011
Supreme Court Strikes Decision on Prescription Drug Records: Victory for Marketers By a 6-3 vote, the Supreme Court has come to the decision to eliminate a law prohibiting the use of prescription drug records for marketing — ruling for free-speech rights over a state government’s medical privacy concern. The Direct Marketing Association (DMA) supports the Supreme Court’s decision to strike down the law.
June 22, 2011
Converge Direct Receives Top Votes in 2011 DMA Early Stage Innovation Awards The Direct Marketing Association (DMA) has announced ConvergeDirect as the recipient of the most votes among the three finalists for its 2011 Early Stage Innovation Awards. The award celebrates advancement in direct and digital marketing technology for companies established within the past three years. Nine semi-finalists received a free booth at the Innovation Award Pavilion at DMA’s ALL FOR ONE Summit, which was held at The Hilton NY June 20 – 21.
June 20, 2011
DMA's ALL FOR ONE: The Integrated Marketing Summit Kicks Off DMA kicks off ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City. ALL FOR ONE features the insights of top marketing minds from American Express, Coca-Cola, Condé Nast, Crispin Porter & Bogusky, DIRECTV, Domino’s, E*Trade, FreshDirect, IBM, Microsoft, OgilvyOne Worldwide, Sports Illustrated, and many more. These superstars will share their expertise on how to master marketing integration throughout all of today’s channels.
June 16, 2011
Direct Marketing Association Nonprofit Group Reveals New Leadership Team The Direct Marketing Association Nonprofit Federation's (DMANF) Advisory Council has announced its new leadership for the 2011-2013 term beginning July 1. This includes incoming Chair Brian Cowart of ALSAC/St. Jude and Vice Chair Tom Harrison of Russ Reid, as well as seven new Advisory Council members.
June 15, 2011
DMA Announces 2011 Early Stage Innovation Awards Semi- Finalists The Direct Marketing Association (DMA) has announced the semi-finalists for its 2011 Early Stage Innovation Awards, celebrating advancement in direct and digital marketing technology for companies established within the past three years. The ten semi-finalists will receive a free booth at the Innovation Award Pavilion at booth #1126 at the ALL FOR ONE Summit, being held at The Hilton NY (NY, NY) June 20-21. In the next phase of the competition, ALL FOR ONE conference attendees will decide who moves on to the final round of the competition. Attendees will visit each company and vote for them by texting via their mobile devices.
June 14, 2011
DMA Announces DMA2011 Monday Keynotes: Twitter's Biz Stone, Facebook's Randi Zuckerberg The Direct Marketing Association (DMA) has announced Monday keynote speakers for the DMA2011 Conference & Exhibition; The Global Event for Real-Time Marketers, Where Relationships are Key. Biz Stone of Twitter kicks off the morning keynote discussing the impact of real-time 24/7 marketing; and Randi Zuckerberg of Facebook energizes with an afternoon keynote addressing how social media has changed the world.
June 14, 2011
DMEF Announces the Montesi Scholarship Fund Honoring Dick Montesi's 20-Year Legacy The Direct Marketing Educational Foundation (DMEF) was saddened to learn of the death of Richard “Dick” Montesi, the former president of DMEF. Montesi died peacefully at his home in New Canaan, Connecticut on Sunday, June 12. Paying tribute to his passion and commitment to education and the field of direct marketing, DMEF has created the Montesi Scholarship Fund
June 10, 2011
DMA List & Data Council and Data Innovators Group Announce 2011 Award Winners The Direct Marketing Association’s (DMA) List & Data Council and Data Innovators Group have announced the winners of its highest honors: The 2011 List & Data Leader of the Year Award will be presented to Lon Mandel, president and CEO, Specialists Marketing Services; the 2011 Ron Davis Young List Professional Award goes to Jennifer Le, list manager, Carney Direct Marketing; and the recipient of the 2011 Data Innovator Award is Rodale. These honors will be presented Monday, June 20, during an awards dinner at The Water Club in Manhattan — coinciding with DMA’s ALL FOR ONE Summit.
June 7, 2011
Digital Advertising Alliance Announces First 100 Companies Participating in Self-Regulatory Program for Online Behavioral Advertising The Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA), has confirmed the names of the first 100 companies currently participating in the Self-Regulatory Program for Online Behavioral Advertising. The DAA includes the Direct Marketing Association.
June 2, 2011
Q1 2011 North America Email Trend Results: Open Rates Increase from Previous Quarter and Q1 2010 The Direct Marketing Association's (DMA) Email Experience Council and Epsilon have released the Q1 2011 North America Email Trends and Benchmarks Results, which show a 4.2% increase in open rates over Q1 2010 and a 39.2% increase in average volume per client from Q1 2010.
May 31, 2011
DMA Releases Quarterly Business Review (QBR) for Q1 2011; Continued Improvement in All KPIs; Caution Replaces Anxiety The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the first quarter of 2011. On this report, DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value.
May 25, 2011
DMA Updates Its 'Guidelines for Ethical Business Practice' The Direct Marketing Association (DMA), through its Ethics Committees and its Board, has announced it has modified and updated its Guidelines for Ethical Business Practices. The Guidelines now include new provisions for social media marketers; changes reflecting the passage of new laws; and updated material addressing consumers’ recent concerns.
May 19, 2011
DMA Calls for End to 'Hidden Postal Tax' Congress needs to make broad reforms to the US Postal Service or risk hurting the vital US mailing industry, according to testimony given to a US Senate Subcommittee. The Direct Marking Association (DMA) testified about the urgent reforms that need to be made at the Postal Service.
May 12, 2011
'The Battle of Media Titans' - Top Media Minds on Reaching Today's Consumer The Direct Marketing Association (DMA) has announced “The Battle of Media Titans,” where the sharpest minds face off on the best strategies for reaching today’s consumers. Moderated by Stuart Elliott, advertising columnist, The New York Times, panelists include Antony Young, CEO, Optimedia US; Sasha Savic, chief operating officer, Havas Media North America; David Penski, president, Zenith Media; and Philip Cowdell, CEO, Mindshare North America.
May 11, 2011
DMA Releases New White Paper: 'Rowing As One: Integrated Marketing Today' The Direct Marketing Association (DMA) has released a new white paper, Rowing as One: Integrated Marketing Today, which intertwines analysis and insights from marketing experts with findings from a DMA survey on integrated marketing. The report is part of DMA’s effort to provide a wide range of essential information and insights on integrated marketing ahead of DMA’s ALL FOR ONE Marketing Summit, which will be held June 20 and 21 at the Hilton New York in New York City.
May 9, 2011
DMA STATEMENT: 'Do Not Track Online Act' is Unnecessary' The Direct Marketing Association (DMA) has expressed disappointment with the “Do Not Track Online Act of 2011” introduced by Senator Jay Rockefeller (D-WV).
May 9, 2011
DMA STATEMENT: Markey-Barton 'Do Not Track Kids' Proposal is 'Off Track' The Direct Marketing Association (DMA) has expressed strong concerns with the discussion draft of a “Do Not Track Kids Act” released by Representatives Ed Markey (D-MA) and Joe Barton (R-TX). The DMA described the draft bill, which would significantly change the standard set in the Children’s Online Privacy Protection Act of 1998 (COPPA), as unnecessary and “off track.”
May 5, 2011
DMA Calls for 2012 Board of Directors Nominations The Direct Marketing Association (DMA) Board of Directors today announced it is now accepting nominations for a limited number of vacancies on its 2012 Board of Directors. The deadline to submit nominations is Thursday, June 30, 2011.
April 29, 2011
'ALL FOR ONE: The Integrated Marketing Summit' Behind the Scenes: Secrets of Ground-Breaking Campaigns from Domino's 'Apology,' Watson Computer on Jeopardy! and E*Trade's Talking Baby The Direct Marketing Association (DMA) has announced behind-the-scenes looks at three ground-breaking and hugely successful campaigns — E*Trade’s Talking Baby, Domino’s “apology,” and super-computer Watson on Jeopardy! These exciting presentations will take place during ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City
April 22, 2011
DMA's 'Recycle Please' Program Is Working! National Recovery Rates for Recycling of Direct Mail Now Surpass 60% The Direct Marketing Association (DMA) is pleased that the US Environmental Protection Agency has found that Standard Mail, which comprises 1.9% of all municipal solid waste, was recovered and recycled in 2009 at a rate of 63.4% – a marked increase from 40.7% recovery in 2008 and 5.2 percent recovery in 1990.
April 21, 2011
HVDMA Gathers for 6th Annual Roundtable Event On April 6, the Hudson Valley Direct Marketing Association (HVDMA) membership convened for their annual Roundtable lunch at the Tamarack Country Club in Greenwich, CT. This year, three experts informed, entertained, and challenged attendees with their takes on important direct marketing topics.
April 19, 2011
DMA CEO Delivers Earth Day Message; Encourages Commitment to 'Being Green' DMA CEO Larry Kimmel has sent an Earth Day message to DMA membership, encouraging stronger commitment to "being green." "Since 2005, our Committee on the Environment & Social Responsibility, an initiative of our Board of Directors, has created tools to help marketers chart this course. We offer real, practical steps that any company or group might consider; and we bring them to you for free."
April 19, 2011
DMA Files Comments with FCC on 'Truth in Caller ID Act' DMA has filed comments with the FCC, responding to the FCC’s Notice of Proposed Rulemaking (NPRM) implementing the Truth in Caller ID Act of 2009.
April 14, 2011
DMA Urges Marketers to Safeguard Personal Data in Their Care DMA has sent a letter from its Senior Vice President of Corporate & Social Responsibility Senny Boone, advising marketers to safeguard the personal data in their care, and inviting feedback.
April 13, 2011
Representatives Stearns and Matheson Introduce Privacy Bill; Legislation Risks Harming Vibrant Information Economy with Minimal Consumer Benefit Representatives Cliff Stearns (R-FL) and Jim Matheson (D-UT) today introduced the “Consumer Privacy Protection Act of 2011.” DMA continues to voice concerns that legislation in this area would have unintended consequences for the growth of the direct marketing/information economy and the millions of jobs it supports.
April 12, 2011
Senators Kerry and McCain Introduce Privacy Bill; Legislation Could Undercut Information Economy Senators John Kerry (D-MA) and John McCain (R-AZ) have introduced the “Commercial Privacy Bill of Rights of 2011.” The Direct Marketing Association (DMA) remains concerned that legislative proposals regarding the Internet run the risk of undercutting the leading area of American dominance and job growth.
April 8, 2011
DMA's 'ALL FOR ONE: The Integrated Marketing Summit' Marketing Superstars Reveal Trade Secrets June 20-21 at the New York Hilton The Direct Marketing Association (DMA) has announced a stellar lineup of experts who will be revealing their marketing secrets at ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City.
April 6, 2011
DMEF Announces 2011 'Rising Stars' and 'Corporate Commitment' Award Winners The Direct Marketing Educational Foundation (DMEF) has announced the five winners of its 2011 Rising Stars Awards, and the one distinguished company that has earned its 2011 Corporate Commitment Award. This year’s five Rising Stars are: Shane Atchison, ZAAZ; Steve Froehlich, ASPCA; Avinash Kaushik, Market Motive | Google; Megan Pagliuca, Merkle; and Paull Young, charity: water. This year’s Corporate Commitment Award winner is Gerber Life Insurance Company.
March 24, 2011
Email Experience Council Applauds AP for Removing Hyphen From 'E-Mail' The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association, has announced that it applauds the Associated Press for its decision to remove the hyphen from “e-mail,” making “email” its accepted term.
March 24, 2011
PRC Issues Advisory Opinion on Postal Service Five-day Delivery Proposal The PRC has its Advisory Opinion on a Postal Service plan to end Saturday mail delivery, collection, and outbound mail processing. The Postal Service advised the Commission that due to falling mail volumes and revenues it is considering eliminating Saturday mail collection and delivery except for Express Mail and existing post office box service. It should be noted that the Commission did not make a specific recommendation, and four out of the five commissioners had additional and separate views.
March 21, 2011
DMA in DC 2011 Takes Members from Issues to Action On March 15 and 16, DMA hosted its annual policy conference, DMA in DC 2011. Members from across the country joined DMA staff and a stellar line-up of expert panelists for a day-long issues briefing before heading to Capitol Hill to advocate on the issues that matter most to their businesses.
March 14, 2011
South Dakota Use Tax Notice Bill Signed; DMA Strongly Opposes Governor Dennis Daugaard (R) has signed SB 146, a bill requiring out-of-state marketers to notify consumers that they may owe taxes to South Dakota on their purchases and SB 147, a bill that redefines “controlled group of corporations” for the purposes of requiring sales tax collection. DMA strongly opposed both of these bills throughout the legislative process
March 11, 2011
DMA Releases Quarterly Business Review (QBR) for Q4 2010 The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the fourth quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report.
March 11, 2011
DMA Regrets Illinois Governor's Approval of Affiliate Nexus Legislation DMA regrets Illinois Governor Quinn’s approval on March 10 of HB 3659, the affiliate nexus legislation that changes the definition of “doing business in the state” for the purposes of collecting sales tax, to include the use of affiliates who for some form of payment either directly or indirectly refer customers to an out of state retailer. If out-of-state retailers with no physical presence in Illinois have affiliates in Illinois, they will be obliged to collect sales tax on all purchases made in the state after July 1, 2011.
March 10, 2011
EEC Announces Q4 2010 North America Email Trend Results: Conversion Rates Strongest over Two-Year Period The Direct Marketing Association’s Email Experience Council and Epsilon has released the Q4 2010 North America Email Trends and Benchmarks Results, which show an increase in conversion rates of 16.1% over Q4 2009. The 2.9% conversion rate is the strongest over a two-year period.
March 1, 2011
DMA Releases 2011 'Statistical Fact Book' The Direct Marketing Association (DMA) has released the 2011 Edition of its Statistical Fact Book. Now in its 33rd year of publication, “The Definitive Source for Direct Marketing Benchmarks” continues to adapt with the ever-changing business landscape, replacing and updating information as necessary.
February 18, 2011
DMA Releases Digital Marketing in the US and Canada Report The Direct Marketing Association (DMA) has announced the release of its new Digital Marketing in the US and Canada report, which compared trends in usage, familiarity, and sentiments regarding digital marketing channels in the US and Canada. In both countries, support from senior marketers has accelerated the adoption of new technologies, but Canadian marketers indicated slightly greater openness to change among their senior management
February 17, 2011
PRC Says USPS Postage Increase Within Price Cap but Flat-Shaped Rate Increase Should Have Been Higher The Postal Regulatory Commission has found that the Postal Service postage increases for market dominant classes of mail were correctly calculated within the statutory CPI price cap.
February 14, 2011
ECHO Awards Entry a Blatant Self-Promotion But It Works! The 2011 International ECHO Awards Call for Entry campaign created by OgilvyOne in New York for the Direct Marketing Association (DMA) is not only a blatant play for an award itself, but a fully-fledged marketing campaign that delivers a tracking tool that lets those on the sideline judge the work as well.
February 2, 2011
Email Experience Council (eec) Honors Silverpop's Loren Mcdonald with Stefan Pollard Marketer of the Year Award The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced that it has awarded the Stefan Pollard Marketer of the Year Award for Excellence in Creativity & Contribution to Loren McDonald, vice president of industry relations, Silverpop. The award was presented this morning during the morning keynote session at the Email Evolution Conference in Miami Beach, Florida.
January 31, 2011
DMA Launches Enforcement for Online Behavioral Advertising The Direct Marketing Association has announced that it is beginning enforcement activities to ensure industry compliance with the Self-Regulatory Program for Online Behavioral Advertising (the Program), which DMA launched with its association partners in October 2010. The Program gives consumers enhanced notice and choices about the interest-based advertising they receive, and gives businesses a clear road map to compliance with the Self-Regulatory Principles for Online Behavioral Advertising that were released in July 2009.
January 28, 2011
Judge Grants DMA Preliminary Injunction Request Against Colorado Tax Law The Direct Marketing Association (DMA)is pleased that the Federal District Court in Denver agreed with us that we would likely prevail on our claim that the Colorado Reporting Law violated the US Constitution. Now our members (and non members alike) need not comply with this unconstitutional law.
January 26, 2011
DMANF Honors Carol Portale with 2011 Max Hart Nonprofit Achievement Award The DMA Nonprofit Federation is very pleased to announce the selection of Carol Portale, senior VP of CRM and direct response, for the March of Dimes as its 2011 Max Hart Nonprofit Achievement Award recipient.
January 25, 2011
DMEF Launches Dynamic New Speakers Series The Direct Marketing Educational Foundation (DMEF) today announced the launch of a dynamic new offering — the DMEF Speakers Series. On three separate evenings, DMEF will bring together a diverse roster of top marketing professors and respected industry practitioners to educate and engage attendees on emerging topics that are galvanizing business in today's marketplace. The events will take place February 22, March 10, and April 14 at the Ney Center in New York City.
January 19, 2011
New Year's Makeovers? Don't Forget Your Mailbox! DMAchoice.org Puts Consumers In Charge As consumers renew and review their life choices for 2011, it is important to make the right decisions about managing their mail. There is a solution to unwanted advertising mail — and that solution is DMAchoice.org. The Direct Marketing Association’s DMAchoice (www.dmachoice.org) free online website is among the offerings that enable consumers to remove their names from marketing lists.
January 7, 2011
DMEF Calls for Nominations for 2011 'Rising Stars' and 'Corporate Commitment' Awards: Deadline Feb. 25 The Direct Marketing Educational Foundation (DMEF) has announced it is welcoming nominations for its 2011 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, February 25, 2011.
December 30, 2010
Postal Service Files Annual Compliance Report for FY2010 The US Postal Service has filed its Annual Compliance Report (ACR) for the 2010 fiscal year. After losing $8.5 billion last year, the USPS lost $173 million in the first two months of its 2011 fiscal year, which began October 1.
December 30, 2010
DMA Insert Media Council to Honor Jackie Kern and Geico at Jan. 25 'Roast & Toast' The Direct Marketing Association’s (DMA) Insert Media Council has announced that their Annual Roast & Toast Holiday Luncheon will take place Jan. 25 at Aureole in NYC. Two honorees will receive awards this year: one Individual and one Company.
December 16, 2010
DMA's Analytics Council and Hearst Announce Winner of First Annual Hearst Challenge The Direct Marketing Association's (DMA) Analytics Council and Hearst Magazines today announced the winner of the Hearst Challenge (http://hearstchallenge.com) a competition to build a model that better predicts a magazine's sell-through rate, or the percentage of copies distributed to newsstands that end up being sold. The winning team, A^3 from the US, consisting of Aleksey Fadeev, Ph.D., Aleksey Ashikhmin, Ph.D. and Arthur Abdulin, was awarded $25,000. The announcement was made from the 2010 NCDM Conference in Miami, FL.
December 16, 2010
Direct Marketing Association Praises Department of Commerce Privacy Report DMA has praised the much-anticipated privacy report released by the Department of Commerce (DOC). The report supports 'Fair Information Practice Principles' as the underlying framework for privacy policy in the US, and encourages the development of “voluntary, enforceable privacy codes of conduct” to foster trustworthy privacy practices that both address risks and preserve evolving business models.
December 13, 2010
DMEF Announces 2010 Collegiate ECHO Winners The Direct Marketing Educational Foundation (DMEF) has announced the winners of the 2010 DMEF Collegiate ECHO Direct/Interactive Marketing Challenge, whose content was provided by Microsoft Advertising. The 2010 competition was conducted during the Fall 2009 and Spring 2010 semesters, and included entries on undergraduate and graduate levels. This year for the first time, students from around the globe participated in the Challenge, which previously was open only to students from the US.
December 8, 2010
DMA and Direct Announce Finalists for 2010 NCDM Database Excellence Awards NCDM Conference - The Conference for Engaging Customers Using Data & Technology has announced nine finalists for the 2010 NCDM Database Excellence Awards. This event is organized and presented jointly by the Direct Marketing Association (DMA) and Direct (part of the Chief Marketer Network).
December 8, 2010
DMA Releases Quarterly Business Review (QBR) for Q3 2010 The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the third quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report.
November 1, 2010
DMEF Awards 2010 Shankar-Spiegel Dissertation Proposal Award to Northwestern University's Shyam Gopinath The Direct Marketing Educational Foundation (DMEF) has announced that Shyam Gopinath of Northwestern University the winner of its 2010 Shankar-Spiegel Dissertation Proposal Award.
October 13, 2010
DMA Presents 2010 International ECHO Awards During DMA2010 in San Francisco; Diamond ECHO Goes to Fsc Inserta and Shackleton DMA has evening presented its 2010 International ECHO Awards during a ceremony hosted by “Late, Late Show” host Craig Ferguson at the Moscone Convention Center. DMA presented a total of 93 ECHO Awards to multichannel direct marketing campaigns from all over the globe.
October 13, 2010
Direct Marketing Educational Foundation Honors Dr. Marjorie Kalter, Markus Wilhelm, and Merkle The Direct Marketing Educational Foundation (DMEF) gathered hundreds of direct/interactive marketing professionals for their Annual Awards Dinner at the Fairmont Hotel in San Francisco.
October 12, 2010
DMA Names GEICO 2010 Marketer of the Year during DMA2010 in San Francisco DMA has honored GEICO with its 2010 Marketer of the Year Award during a ceremony at the Moscone Convention Center, held during the DMA2010 Conference & Exhibition, the Global ROI Marketing Event.
October 12, 2010
Rance Crain and Howard Draft Inducted Into DMA'S 2010 Hall of Fame During DMA2010 in San Francisco DMA has inducted Rance Crain, president, Crain Communications Inc. and editor-in-chief, Advertising Age, Crain’s Chicago Business, Crain’s New York Business, and TelevisionWeek along with Howard Draft, chairman of Draftfcb, into the 2010 DMA Hall of Fame.
October 12, 2010
2010 DMA Innovation Awards Winners Honors Presented During DMA2010 In San Francisco DMA has announced the winners for its 2010 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, were presented earlier during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition
October 10, 2010
POINT: The Gender Issue -- DMA Releases Fourth Edition of Digital Publication The Direct Marketing Association (DMA) today released the newest issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum.
October 10, 2010
Ten New Directors Join DMA Board at Annual Business Meeting The Direct Marketing Association (DMA) Board of Directors has announced the election of new Board members for 2011-2012. The terms of office commenced at DMA’s Annual Business Meeting, which was held today at the Fairmont Hotel in San Francisco.
October 9, 2010
DMA Insurance And Financial Services Council to Honor Four Award Winners During DMA2010 in San Francisco DMA's Insurance and Financial Services Council today announced that Karin Giffney, VP at Discover Financial Services will receive its Financial Services Direct Marketer of the Year Award and Jefferson National will receive its Financial Services Company of the Year Award. Rose Cahill, VP/director of marketing, The Savings Bank Life Insurance of Massachusetts is Insurance Direct Marketer of the Year and SBLI of MA is the Insurance Company of the Year. Honors will be presented during the Oct. 11 DMA IFSC Awards Dinner at the Empress of China Restaurant during DMA2010 in San Francisco.
October 9, 2010
DMA Kicks Off DMA2010 Annual Conference & Exhibition in San Francisco DMA has kicked off DMA2010 Conference & Exhibition, in San Francisco. One of the world's largest gatherings of integrated, multichannel marketing professionals, this conference connects people from around the world with the companies, ideas, education, trends, and technology that will shape marketing’s future.
October 9, 2010
DMEF Elects Richard Hochhauser 2011 Chairman of the Board; Eleven New Trustees Elected for 2010 2011 The Direct Marketing Educational Foundation (DMEF) has announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF's Annual Meeting, which was held at the Fairmont Hotel in San Francisco.
October 6, 2010
Education Marketing Council (EMC) Announces Release of Best Practices Code The Education Marketing Council (EMC), an affiliate of the Direct Marketing Association (DMA), has announced the release of its Best Practices Code. The code was developed in an effort to encourage excellence among education marketers based on DMA's longstanding Guidelines for Ethical Business Practice.
October 5, 2010
Two Live Video Streaming Sessions at DMA2010: CEO Larry Kimmel's Opening Remarks and Social Media Face- Off The Direct Marketing Association (DMA) has announced live video streaming for two Monday DMA2010 sessions: CEO Larry Kimmel’s opening remarks; and Social Media Face-Off, where 10 digital gurus will duke it out as they try to monetize social media marketing
October 4, 2010
DMA, Major Marketing/Media Trade Groups Launch Program to Give Consumers Enhanced Control over Collection and Use of Web Viewing Data for Online Behavioral Advertising A group of the nation's largest media and marketing trade associations, including DMA, with support from the Council of Better Business Bureaus, have announced the details of a self-regulatory program that will give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes.
October 1, 2010
Marketing Rocks: Bret Michaels: Music Icon, Actor, 'Celebrity Apprentice' Winner Keynotes DMA2010 DMA has announced legendary rock front man, Bret Michaels, will keynote the Monday, Oct. 11 panel presentation where he’ll talk about building fan enthusiasm and community during the DMA2010 Conference & Exhibition.
October 1, 2010
DMA's Analytics Council and Hearst Partner in Contest to Find Better Newsstand Sell-Through Model DMA's Analytics Council and Hearst have announced that the two companies are partnering to sponsor the Hearst Analytic Challenge, a competition to build a model that better predicts a magazine’s sell-through rate, or the percentage of copies distributed to newsstands that end up being sold. The Hearst Challenge will also be the 2010 NCDM (National Center for Database Marketing) Analytics Challenge, an annual contest held by DMA. The winner, who will receive $25,000, will be announced at this year’s NCDM Conference in Miami, Fla., December 13-15. The contest will be open to the public.
September 30, 2010
DMA Praises Postal Regulatory Commission Rejection of Postal Rate Hikes as a Job Saving Action DMA has praised the decision of the PRC to reject an excessive postal rate hike proposed by the US Postal Service (USPS). DMA led efforts on behalf of its members encouraging the PRC to reject the USPS request for an unlawful and exorbitant rate increase.
September 27, 2010
DMA Announces NCDM 2010 Keynote Speakers The Direct Marketing Association has announced Don Peppers, founding partner of Peppers & Rogers Group; Dave Frankland, senior analyst, Forrester Research; and Perry Cooper, senior vice president, direct and digital marketing and fan analytics for the National Hockey League keynote speakers for the upcoming 2010 NCDM Conference.
September 22, 2010
Kathleen Barrett of Hewlett Packard Earns 2010 DMA B- to-B Marketer Of The Year Award The Direct Marketing Association's (DMA) Business-to-Business Council HAS announced it will honor Kathleen Barrett of Hewlett Packard, with its 2010 B-to-B Marketer of the Year Award.
September 8, 2010
Email Experience Council and Epsilon Release Q2 2010 North America Email Trend Results: Steady Open Rates The Email Experience Council and Epsilon have released the Q2 2010 North America Email Trends and Benchmarks Results which show an 18.0% increase in open rates from the same time two years earlier.
September 7, 2010
DMA Releases Quarterly Business Review (QBR) for Q2 2010 The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the second quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report.
September 7, 2010
DMA Releases Quarterly Business Review (QBR) for Q2 2010 The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the second quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report.
September 1, 2010
Direct Marketing Association Announces Education Marketing Council The Direct Marketing Association (DMA)has announced the Education Marketing Council (EMC) created to organize and galvanize thought leadership in higher education, recognize and promote ethical marketing practices and provide insightful and actionable resources to help member institutions best serve their students.
August 27, 2010
Spending on Social Media Highest Among US Marketers Using the Emerging Channel to Deepen Customer Loyalty, Research by DMA and COLLOQUY Shows US companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by the Direct Marketing Association (DMA) and COLLOQUY.
August 17, 2010
Direct Marketing Association Chooses Infogroup to Power Its Multichannel Marketing Efforts Infogroup has announced it will help power DMA's multichannel marketing efforts. Under the agreement, Infogroup will work with the DMA to develop, update and maintain a state-of-the-art marketing database platform for the management of combined customer and prospect data.
August 16, 2010
DMA Nonprofit Federation Honors Heifer International as 2010 Nonprofit Organization of the Year The Direct Marketing Association's Nonprofit Federation (DMANF) has announced Heifer International as the winner of its 2010 Nonprofit Organization of the Year Award. The award will be presented Wednesday, Aug. 25 during DMANF’s 2010 New York Nonprofit Conference.
August 4, 2010
DMA and Affordable Mail Alliance Continue Fight to Oppose USPS Rate Hike Senator Susan Collins (R-ME), Ranking Republican Member of the Homeland Security and Governmental Affairs Committee, has released a statement agreeing with the Affordable Mail Alliance that the exigent rate hikes proposed by the USPS are not justified under the law.
July 26, 2010
DMA Files Motion to Dismiss USPS Postal Rate Hike Request The Direct Marketing Association (DMA) and the DMA Nonprofit Federation (DMANF) have asked the Postal Regulatory Commission (PRC) to dismiss the USPS's request to increase postal rates by ten times the rate permissible by law. The petition was filed by the Affordable Mail Alliance, of which DMA and the DMANF Nonprofit Federation are supporting members.
July 26, 2010
Direct Marketing Association Announces New CEO: Lawrence M. Kimmel The Direct Marketing Association has announced it has appointed Lawrence M. Kimmel as its new CEO. Kimmel is the former Chairman and CEO of Grey Direct Global Network, a leading direct and digital agency, where he was responsible for up to 49 offices in 42 countries. He will begin Monday, Aug. 2, and will be based in DMA’s New York headquarters.
July 21, 2010
DMA Announces Craig Ferguson to Host 2010 International Echo Awards The Direct Marketing Association (DMA) has announced that Craig Ferguson, host of CBS’s The Late, Late Show will host the 2010 International ECHO Awards Ceremony & Gala. This year’s awards will be presented on Tuesday, Oct. 12, at the Moscone Center during the DMA2010 Conference & Exhibition, running Oct. 9-14 in San Francisco.
July 20, 2010
DMEF Honors V. Kumar with Robert B. Clarke Outstanding Educator Award The Direct Marketing Educational Foundation (DMEF) has announced that Dr. V. Kumar is the recipient of the 2010 DMEF Robert B. Clarke Outstanding Educator Award. This award honors an academic’s overall achievement in direct/interactive marketing.
July 19, 2010
DMA Releases Digital Marketing Practices and Trends Report The Direct Marketing Association (DMA) has released its new Digital Marketing Practices and Trends report which takes the pulse on digital and traditional marketing methods as they are implemented today. DMA partnered with David Shepard Associates, a database and interactive marketing consulting firm, on this report.
July 9, 2010
Nominations Sought for DMA Business to Business Council Marketer of the Year Award; Deadline for Submissions July 30 The DMA Business to Business Council is calling for nominations for its Marketer of the Year Award. Nominations must be submitted by July 30. The award will be presented at the Business to Business Council Awards Breakfast at DMA 2010 in San Francisco, on Tuesday, Oct. 12.
July 7, 2010
DMA Announces Rance Crain and Howard Draft Will Be 2010 Hall of Fame Inductees The Direct Marketing Association (DMA) today announced that Rance Crain, president, Crain Communications Inc. and editor-in-chief, Advertising Age, Crain’s Chicago Business, Crain’s New York Business, and TelevisionWeek along with Howard Draft, chairman of Draftfcb, will be the 2010 DMA Hall of Fame recipients.
July 6, 2010
Affordable Mail Alliance, Including DMA and DMANF, Forms to Fight Major Postal Service Price Increases Announced Today The Affordable Mail Alliance, an unprecedented coalition of Postal customers, is calling on the Postal Regulatory Commission to reject the USPS's new proposal to increase postal rates by ten times the rate permissible by law. DMA and DMANF are supporting members of the Affordable Mail Alliance.
July 6, 2010
DMA Strongly Opposes USPS Rate Increase Request DMA strongly opposes the US Postal Service's request for a rate increase. In its presentation to business mail customers, the USPS said that mail volume declined by 36 billion pieces (or 17%) between 2007 and 2009. DMA strongly believes that a postal rate increase at this time will cause mail volumes to decrease even further, and irreparably harm the financial viability of the Postal Service going forward.
July 6, 2010
DMA Highlights Key Initiatives; Encourages Interactive Dialogue DMA has sent a letter to its membership, updating them on key efforts spearheaded by DMA staff, and highlighting its efforts in the arenas of Advocacy, Council Activity, Education and Communications, as well as the upcoming DMA 2010 Conference & Exhibition in San Francisco. The letter also welcomes feedback, encouraging an active dialogue with Association members.
June 30, 2010
DMA Files Lawsuit Against the State of Colorado Over Internet Sales Tax Law Today, the Direct Marketing Association (DMA) filed a lawsuit in Federal District Court in Colorado challenging the constitutionality of a new Colorado notice and reporting law (HB 1193) that requires out-of-state retailers to turn over to the Department of Revenue (DOR) confidential purchasing history information regarding their Colorado customers, and even certain customers in other states. This legislation constitutes an unprecedented invasion of consumer privacy and also unfairly discriminates against interstate commerce, as the law is targeted solely at out-of-state retailers.
June 29, 2010
DMEF Announces Annual Awards Recipients The Direct Marketing Educational Foundation (DMEF) has announced that Dr. Marjorie Kalter, clinical professor, and academic program director, NYU Master of Science, integrated marketing program, will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Markus Wilhelm, CEO of AKS Marketing & Media and chairman of Strata Solar LLC, will receive the exclusive DMEF Vision Award; and Merkle, a primary customer relationship marketing agency, will be presented with the DMEF Corporate Leadership Award.
June 25, 2010
Senate Rejects House Proposal on FTC Expansion; DMA Led Charge Early this morning, the Senate three-times rejected a House proposal to drastically expand the powers of the Federal Trade Commission (FTC) across all but a few sectors of the American economy. DMA led the charge in the fight to keep these FTC expansion provisions out of the Restoring American Financial Stability Act (H.R. 4173) as the final text of the bill was negotiated by a formal Conference Committee.
June 24, 2010
DMA Testifies at House Committee Postal Policy Forum DMA Senior VP of Government Affairs Jerry Cerasale spoke before the House Committee on Oversight and Government Reform. In his presentation, entitled "The Future Of The Postal Service: a Postal Policy Forum," Cerasale testified that "the expected five-percent postage increase that the Postal Service will be seeking due to 'extraordinary or exceptional circumstances' will reduce the value of advertising mail to marketers."
June 23, 2010
DMA Releases Quarterly Business Review for Q1 2010; Digital Channels Command Lion's Share of New Marketing Spending The Direct Marketing Association (DMA)has released its Quarterly Business Review (QBR) for the first quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report.
June 22, 2010
DMANF Urges House and Senate to Retain Provisions Vital to Nonprofits in Financial Reform Legislation As the House & Senate work to reconcile their versions of this legislation, the DMA Nonprofit Federation (DMANF) and a coalition of 17 other organizations have sent a letter to House and Senate conferees, urging them to ensure that nonprofit organizations and the people they serve are not inadvertently harmed by the legislation.
June 21, 2010
Two Companies Adopt eec's New Email Measurement Standard; 11 More to Follow Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by DMA's Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months.
June 21, 2010
DMA Urges Members to Tell Congress to Keep FTC Expansion Out of Wall Street Reform The Direct Marketing Association (DMA) today sent a letter to its members, urging them to take immediate action by telling members of Congress to keep FTC expansion out of Wall Street reform legislation.
June 21, 2010
DMA 2010 Innovation Awards Celebrates Advancements in Direct And Digital Marketing Technology; Deadline for Submissions Extended to July 10 Direct Marketing Association (DMA) has announced that it is extending the deadline for entries for its 2010 Innovation Awards, celebrating advancements in direct and digital marketing technology to July 10. The honors will be presented on Tuesday, Oct. 12, during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition, which takes place October 9-14 in San Francisco.
June 16, 2010
DMA Urges Action on Colorado Tax Reporting Law DMA has sent a letter to its membership urging them to take action against a new tax reporting law in Colorado, explaining that the law is expensive, intrusive, and oppressive. The letter goes on to say that DMA and its members are filing suit against the state of Colorado in Federal Court, with the DMA acting as plaintiff.
June 15, 2010
DMA Releases 2010 Response Rate Trend Report DMA today released the 2010 Response Rate Trend Report which provides key cost and performance benchmarks to help marketers gauge the efficiency of their campaigns. The updated report shows effective paid search campaigns usually lead to a multi-step sales process.
June 15, 2010
DMEF Announces Four Dynamic New Members to Board of Trustees The Direct Marketing Educational Foundation (DMEF) has announced four new Board members: Christine Aguilera, president of SkyMall; Warren Hunter, chairman and CEO of DMW Direct; Wesley Protheroe, president and CEO of Gerber Life Insurance Company; and Jerry Shereshewsky, chief grown-up of GrownUpMarketing to its Board of Trustees.
June 11, 2010
Philadelphia Direct Marketing Association (PDMA) Honors Its Direct Marketer of the Year, Lifetime Achievement Awardee, and 'Benny' Award Winners The Philadelphia Direct Marketing Association has honored its 2010 Direct Marketer of the Year, Lifetime Achievement Award recipient, and made presentations to winners of the Benjamin Franklin Award for Direct Marketing Excellence. The PDMA presented this year’s Direct Marketer of the Year award to Lisa Formica, president of fmi direct, inc.
June 10, 2010
DMA Asks Financial Reform Conferees to Keep FTC Expansion Out of 'Restoring American Financial Stability Act' The Direct Marketing Association (DMA) today was joined by 47 other trade associations and business coalitions in sending a letter to each of the conferees on H.R. 4173, the “Restoring American Financial Stability Act” (RAFSA), urging them to keep language that would dramatically expand the powers of the Federal Trade Commission (FTC) out of the final bill.
June 7, 2010
DMA Comments on Stearns and Boucher Privacy Legislation Discussion Draft The Direct Marketing Association (DMA) has sent comments to House Representatives Rick Boucher (D-VA) and Cliff Stearns (R-FL) regarding their privacy legislation discussion draft. DMA expressed its concerns regarding the changes the bill would cause in the collection of online and offline information.
May 27, 2010
DMA's Committee on Environment & Social Responsibility Announces Paulette Kranjac as New Committee Member The Direct Marketing Association’s (DMA) Committee on Environment and Social Responsibility (CESR)has announced that Paulette Kranjac, president and chief executive officer of List Process Direct is its newest committee member.
May 27, 2010
DMA and Trade Associations Urge House to Remove FTC Expansion Provisions from Financial Reform Bill The Direct Marketing Association (DMA), along with a coalition of trade associations, sent a letter today to the House of Representatives, urging it to remove FTC provisions form the financial reform bill.
May 26, 2010
An Exciting Time for Marketers: DMA Interim President & CEO Bob Allen Welcomes Attendees to RMC Conference "It’s such an exciting time to be a marketer, and a purveyor of change,” said DMA Interim President & CEO Bob Allen, as he welcomed attendees to DMA's Retail Marketing Conference in Orlando Florida. “I am so passionate about the innovations taking place in our world and being part of a team that gets to implement them once again."
May 21, 2010
FTC Powers Not Expanded in Senate Financial Reform Bill The Direct Marketing Association (DMA) is pleased to announce that, although the Senate has passed a far-reaching bill that would affect “virtually every aspect of the financial industry” according to The New York Times, the bill does not include the expansion of the Federal Trade Commission’s rulemaking power.
May 17, 2010
DMA Fills Treasurer Position; Completes Current Slate of Board Officers The Direct Marketing Association (DMA) Board of Directors has announced Glenn S. Eisen, executive vice president of marketing for Guthy-Renker, LLC as Treasurer of the Board, completing the current slate of DMA Board Officers.
May 13, 2010
Direct Marketing Association Announces Partnership to Create Italian DMA The Direct Marketing Association (DMA) has announced a partnership with 4IT Group, an Italian marketing, communications, and information technology company, to develop an affiliate DMA in Italy. The launch coincides with 4IT Group’s DM Expo – Direct and Relationship Marketing, the first exhibition in Italy to address direct, personalized, and relationship marketing, taking place May 12-14 in Milan.
May 11, 2010
DMA Elects G. Steven Dapper Chairman of the Board; Don Mckenzie Vice Chairman DMA's Board of Directors today announced the election of G. Steven Dapper, chairman and founder of hawkeye, as Chairman of the Board; and Don McKenzie, chief executive officer of Direct Group, as Vice Chairman of the Board. The terms of office commenced at DMA’s Board meeting today in Washington, DC.
May 10, 2010
DMA Releases New Edition of Digital Publication, Point: 'The Global Marketplace . . . Can We All Live Together?' The Direct Marketing Association (DMA) has released the newest issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum. The theme of this third issue, “The Global Marketplace…Can We All Live Together?” explores how marketers are navigating the globe.
May 5, 2010
DMA Responds to Release of Draft Privacy Bill The Direct Marketing Association (DMA) has expressed disappointment with the scope and broadly restrictive nature of the draft privacy legislation proposed by Representatives Rick Boucher (D-VA) and Cliff Stearns (R-FL).
April 26, 2010
Award Winning Director/Producer James Cameron Talks 'Avatar' at DMA 2010 DMA today announced its remarkable lineup of keynote speakers for the DMA2010 Conference & Exhibition. Marketing and media collide at this global ROI event featuring James Cameron, director and producer of “Avatar,” as well as Jack Dorsey, creator of Twitter; Jacques Levy of Sephora Worldwide; Ehtisham Rabbani of LG Mobile Phones; Jeff Hayzlett of Kodak; Scott Donaton of Ensemble, an Interpublic Company; Gary Vaynerchuck, author of The New York Times bestseller “CRUSH IT!;” David Jones of HAVAS Worldwide, Euro RSCG Worldwide, and more.
April 22, 2010
DMA Opposes Provisions Expanding FTC Authority in Letter to Senate Leadership Direct Marketing Association (DMA)and 40 other trade associations and business coalitions have sent a letter to Senate Majority Leader Harry Reid (D-NV), and Senate Minority Leader Mitch McConnell (R-KY), urging them to keep proposals for expansion of the FTC out of the Senate’s current debate over financial regulatory reform.
April 22, 2010
DMA Celebrates Earth Day; Invites Marketers to 'Recycle Please' & Take the 'Green 15' Pledge In celebration of Earth Day, DMA has asked all marketers worldwide to join its “Recycle Please” campaign and take its “Green 15” Pledge. Both programs inspire innovation, encourage awareness, and deliver environmental benefits.
April 15, 2010
IAB and NAI Release Technical Specifications for Enhanced Notice to Consumers for Online Behavioral Advertising The Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) yesterday released the CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications, a set of common technical standards enabling enhanced notice in online ads.
April 14, 2010
DMA Is Event Supporter for BBB's 'Good Business 2010' Forum DMA is pleased to announce that it is an event supporter for the Better Business Bureau’s (BBB) upcoming forum entitled, “Good Business 2010.” The event will be held Tuesday, May 4, 2010 from 8:00 a.m. to 12:30 p.m., at the EmblemHealth’s Conference Center at 55 Water Street in New York City.
April 8, 2010
DMA to Host Conference Call on Colorado Tax Bill DMA will host a conference call Monday, April 12, at 1:00 p.m. to help plan a response to the recently passed Colorado House Bill 1193. “This bill targets direct marketers and is meant to be so onerous that your businesses concedes to collect tax in Colorado,” said Neil O’Keefe, DMA’s VP of multichannel segments.
April 8, 2010
PRC Approves Postal Summer Sale The PRC has approved the Postal Service’s request for a 2010 Summer Sale for Standard Mail. Mailers who entered at least 350,000 pieces of Standard Mail letters and flats July 1 through Sept. 30, 2009 are eligible for the sale.
April 7, 2010
DMA Announces Call for Entries for 2010 Innovation Awards; Deadline for Submissions is June 20 DMA has announced a call for entries for its 2010 Innovation Awards celebrating advancements in direct and digital marketing technology. The honors will be presented on Tuesday, Oct. 12, during the DMA2010 Conference & Exhibition, which takes place Oct. 9-14 in San Francisco. The deadline for submission is June 20.
April 5, 2010
DMA to Discuss Ramifications of PRC Annual Complicance Report On Thursday, Apr. 8, at 12:00 p.m. ET, DMA will hold a discussion via teleconference, exploring the potential ramifications of the recent PRC Annual Compliance Report on the USPS FY 2009 (ACR).
April 5, 2010
DMA Urges Marketers to Contact Congress to Prevent Over-Expansion of FTC Authority DMA is urging marketers to contact their senators to stress the importance of upholding the longstanding safeguards that prevent the overreaching of the FTC's legislative powers.
April 5, 2010
Harte-Hanks Selects Veracentra to Power Private Label On-Demand Marketing Solution for Direct Marketers VeraCentra, Inc., an innovative leader of on-demand marketing software and services, has announced that it has signed an agreement with Harte-Hanks Inc., a worldwide direct and targeted marketing company, to brand and sell the VeraCentra Collaborate solution, an on-demand marketing intelligence tool and delivery platform.
March 29, 2010
DMA in DC: DMA Members Hear from USPS, PRC, and FTC DMA member companies from across the US recently came together to hear directly from key representatives from the USPS, FTc, and PRC. In addition to the perspective provided by these policy makers, DMA's own government affairs team spoke about the most pressing public policy issues facing the marketing community. mmunity.
March 24, 2010
Martha Stewart to Keynote at TWTRCON NY & DMA's Digital Marketing Days on June 14 DMA AND Modern Media and the Direct Marketing Association (DMA) have announced that Martha Stewart, Founder of Martha Stewart Living Omnimedia, will keynote the TWTRCON NY and Digital Marketing Days Conference & Expo joint session on June 14, 2010, at the Hilton New York.
March 22, 2010
DMEF Announces 2010 'Rising Stars' and 'Corporate Commitment' Award Winners The Direct Marketing Educational Foundation (DMEF) has announced this year's Rising Stars Awards winners, and the winner of the 2010 Corporate Commitment Award. This year’s four Rising Stars are: Sebastien Bilodeau, Synapse Group; Bryan Eisenberg, Eisenberg & Associates; Mitch Joel, Twist Image; and Alison Shaffer, Cisco WebEx. This year’s Corporate Commitment Award winner is Publishers Clearing House (PCH).
March 22, 2010
DMA and DMANF File Comments with PRC Supporting USPS Summer Sale DMA and the DMA Nonprofit Federation (DMANF) filed comments Mar. 18 with the Postal Regulatory Commission (PRC) in support of the USPS 2010 Summer Sale.
March 19, 2010
DMA Announces Specifications for Position of President & CEO DMA has announced specifications for the position of DMA President and CEO. All interested parties are asked to email their resume or referrals to dma@thebuffkingroup.com.
March 17, 2010
DMA Unveils Dynamic Hall of Fame Award Website DMA has unveiled its newly upgraded Hall of Fame Award website, www.dmahalloffame.org. The Hall of Fame Award will be given at a luncheon ceremony on Tuesday, Oct. 12, 2010, during the DMA2010 Conference & Exhibition in San Francisco. Deadline for submissions is Friday, Apr. 30.
March 17, 2010
DMA Testifies in Opposition of Proposed Expansion of FTC Authority DMA Executive Vice President of Government Affairs Linda Woolley testified before the Senate Commerce Committee’s Consumer Protection, Product Safety, and Insurance Subcommittee in opposition to the proposed expansion of the Federal Trade Commission’s (FTC) rulemaking and enforcement authority.
March 16, 2010
Live Webcast: DMA's Linda Woolley to Testify at Senate Commerce Subcommittee Hearing on FTC Expansion DMA Executive VP of Government Affairs Linda Woolley will testify tomorrow before the Senate Commerce Committee’s Consumer Protection, Product Safety, and Insurance Subcommittee regarding the proposed expansion of the Federal Trade Commission’s (FTC) rulemaking and enforcement authority. The hearing begins at 3:00 p.m. ET in room 253 of the Russell Senate Office Building in Washington, DC, and will be available online via live webcast at
March 11, 2010
DMA Offers 'Safe Harbor' Program for Companies that Import European Personal Data to US Does your company import personal data from Europe to the United States? If “yes,” then you might want to consider joining the US Department of Commerce’s safe harbor framework.
March 11, 2010
Joint Statement from the Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA) DMA and the American Catalog Mailers Association (ACMA) have come to an understanding of their common goals in protecting the catalog segment from legislative and regulatory threats. We pledge to work together on postal issues at the US Postal Service, Postal Regulatory Commission, and Congress, and in fighting Do-Not-Mail proposals at the state and local level.
March 10, 2010
DMA Selects The Buffkin Group to Execute CEO Search DMA is pleased to announce the selection of The Buffkin Group, a national retained search firm, to execute the search for the Association’s President/CEO position. The firm was chosen based on their history and experience.
March 9, 2010
DMA Releases Annual Ethics Case Report DMA has released its Ethics Case Report for February 2009 – February 2010. During this period, the Committee on Ethical Business Practice conducted in-depth reviews of the promotions and practices of 34 companies. DMA’s Corporate & Social Responsibility and Customer Service staff handled an additional 4,000 complaints and inquiries from consumers about direct and interactive marketing practices.
March 8, 2010
DMEF Premieres 2010 Interactive Marketing Immersion Xperience (I-Mix) The Direct Marketing Educational Foundation (DMEF) recently announced it is accepting applications for its 2010 Interactive Marketing Immersion Xperience (I-MIX) program. I-MIX, designed for juniors and first semester college seniors considering a career in marketing, is an innovative program that will help students set themselves apart from their peers in today’s job market. The program is open to US citizens, permanent residents, and international students. Deadline for submission is April 30, 2010.
March 5, 2010
DMA Supports New 'P2P Cyber Protection and Informed User Act' DMa has announced its support of the recent “P2P Cyber Protection and Informed User Act” (S. 3027), a bill that would prevent the inadvertent disclosure of information on a computer through P2P (peer-to-peer) file-sharing, introduced by Senators Amy Klobuchar (D-MN) and Jon Thune (R-SD).
March 4, 2010
DMA Releases Revised Quarterly Business Review (QBR) for Q4 2009 DMA has released its updated Quarterly Business Review (QBR) for the fourth quarter of 2009. For the first time DMA has published this report in conjunction with Winterberry Group. Working together, DMA and Winterberry Group have given new life to the report.
March 2, 2010
Postal Service Outlines 10-Year Plan to Address Declining Revenue, Volume Facing unprecedented volume declines and a projected, cumulative $238 billion shortfall during the next decade, Postmaster General John E. Potter has outlined an aggressive plan of cost cutting, increased productivity, and an array of legislative and regulatory changes necessary to maintain a viable United States Postal Service.
March 2, 2010
What to Watch for in Washington: DMA EVP Linda Woolley Keynotes at the Direct Marketing Club of New York At a luncheon meeting of the Direct Marketing Club of New York, DMA Executive VP of Government Affairs Linda A. Woolley gave a keynote presentation entitled “Direct from Washington: The Impact of Federal Legislation on Direct & Interactive Marketers.” Woolley’s talk touched on the most important issues and developments to watch for in Washington.
March 1, 2010
DMA to Host National Conference on Operations & Fulfillment (NCOF), April 19-21 in Orlando, FL DMA will host the National Conference on Operations & Fulfillment (NCOF) 2010 sponsored by the United States Postal Service (USPS). The conference will take place Monday, Apr. 19 through Wed., April 21, 2010 at The Walt Disney World Swan and Dolphin Resort in Lake Buena Vista, Florida.
February 25, 2010
DMA Unveils New 'DM Unplugged' Blog; Thoughts from DMA Chairman Eugene Raitt and Colleagues DMA has officially launched, "DM Unplugged," a new blog authored by DMA Chairman Eugene Raitt. DM Unplugged was designed to provide members of the direct/digital marketing community with a forum to engage with some of the leaders of DMA. The blog will also provide readers with insightful advice and information on worldwide direct and digital marketing trends and developments.
February 23, 2010
DMANF and Coalition Voice Concerns Over New Nonprofit Regulations The DMA Nonprofit Federation (DMANF), along with a nonprofit coalition, has sent a letter to the Senate Banking Committee, voicing concerns about possible new nonprofit regulations that would affect fundraising and certain financial literacy programs.
February 17, 2010
comScore Releases January 2010 US Search Engine Rankings comScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. In January 2010, Americans conducted 15.2 billion core searches, with Google sites accounting for 65.4% search market share. Microsoft sites grabbed 11.3% market share, up 0.6 percentage points versus December.
February 17, 2010
Bing Searches Increase 5% in January 2010, According to Hitwise Experian Hitwise has announced that Google accounted for 71.49% of all US searches conducted in the four weeks ending Jan. 31, 2010. Yahoo! Search, Bing, and Ask.com received 14.57%, 9.37% and 2.64%, respectively. The remaining 65 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.93% of US searches.
February 16, 2010
DMA Kicks Off 2010 International ECHO Awards Competition with Unique Call-for-Entry Campaign The Direct Marketing Association (DMA) recently kicked off its 2010 International ECHO Awards competition with a unique call for entries campaign, No More Silly Awards, which highlight the substantial meaning that comes from winning an ECHO. Deadline for submissions is April 24, 2010.
February 16, 2010
Recycling in Post Offices Expanding, According to USPS More than 200,000 tons, and counting. That’s how much paper, plastics, and other waste the US Postal Service recycled in 2009, representing a decrease in its greenhouse gas emissions of approximately 1.67 million barrels of oil, according to the US Postal Service.
February 5, 2010
DMA Interim President & CEO Robert W. Allen Writes Open Letter to DMA Membership DMA Interim President & CEO Robert W. Allen has written an open letter to DMA Membership, addressing the evolution of the direct marketing world, the opportunities that lie ahead, and why DMA should be the go-to place for companies large and small.
February 5, 2010
C. Rose Harper, First Woman to Serve as DMA Chairman, Passes Away at Age 90 DMA was saddened to learn of the death of C. Rose Harper, former DMA Chairman, DMA Hall of Fame Inductee, and direct marketing pioneer. Ms. Harper passed away on the evening of Feb. 4, at the age of 90.
February 5, 2010
DMANF-Lead Coalition Urges Obama Administration to Reconsider Proposal Limiting Value of Tax Deductions for Charitable Contributions The White House has again proposed reducing the charitable deduction for families earning $250,000 and above. A coalition led by DMANF has sent a letter to President Obama, strongly urging the Administration to reconsider its proposal (or any similar proposals) in the FY 2011 Budget that would limit the value of itemized deductions for charitable contributions.
February 4, 2010
Direct Marketing Association Names Robert Allen Interim President & CEO The Direct Marketing Association has named Robert (Bob) Allen, Interim President & CEO. Mr. Allen, an award winning direct marketing executive, is the former President & CEO of The Vermont Country Store, a multichannel retailer of hard-to-find products. He will assume the title of Interim President & CEO effective Friday, Feb. 5, and will be based in DMA's New York office.
February 2, 2010
Direct Marketing Educational Foundation (DMEF) Selects Zoominfo as Key Data Services Partner ZoomInfo has announced that the Direct Marketing Educational Foundation (DMEF) has selected the company to expand and enhance their database of donors, educators, corporations and friends.
February 1, 2010
DMA Releases 2010 'Statistical Fact Book' DMA has released the 2010 Edition of its Statistical Fact Book. Now in its 32nd year of publication "The Definitive Source for Direct Marketing Benchmarks" continues to adapt with the ever-changing business landscape, replacing and updating information as necessary.
January 29, 2010
Internet Alliance Announces New Executive Director and Expanded State Government Affairs Team DMA Executive Vice President Linda Woolley has announced that Tammy Cota has been named executive director of the Internet Alliance (IA), the nation’s leading Internet, e-commerce and technology advocacy group. Cota had served as interim director since July of 2009, when former executive director Emily Hackett retired.
January 29, 2010
DMA and Conference Board Present 'Brand Convergence' Panel Exploring Disappearing Marketing Boundaries On Thursday, Jan. 28, in New York City, DMA collaborated with The Conference Board to present a lively panel of direct marketing experts at The 2010 Corporate Image and Branding Conference. Entitled "Brand Convergence: The Direct Platform," the session explored the disappearing boundaries between brand advertising and direct marketing in an era of social media and global competition.
January 27, 2010
Trade Groups Announce the Selection of the Wording and Link/Icon that will be Used to Indicate Adherence to Industry Self-Regulatory Principles for Online Behavioral Advertising The coalition of associations comprised of the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB), and the Council for Better Business Bureaus (BBB) (“Coalition”) that announced the Self-Regulatory Principles for Online Behavioral Advertising in July 2009, has announced the selection of the icon that will indicate adherence to the Principles.
January 26, 2010
DMA Nonprofit Federation Honors Kory Christianson with Max L. Hart Nonprofit Achievement Award The Direct Marketing Association's Nonprofit Federation (DMANF) has announced Kory Christianson of St. Joseph’s Indian School in South Dakota as the 2010 recipient of its Max L. Hart Nonprofit Achievement Award.
January 26, 2010
DMA's Certified Marketing Professional Program Debuts in Japan The Direct Marketing Association’s (DMA) “DMA Certified Marketing Professional” program debuted today in Tokyo, Japan. The new global standard for direct marketing education, originally launched in the US, is now available to Japan Post associates and will open to the general Japanese public in March.
January 25, 2010
DMA Releases New Guidelines for Testimonials and Endorsements The Direct Marketing Association (DMA) has announced its Board of Directors has approved the recommended changes to DMA’s Guidelines for Ethical Business Practice for testimonials and endorsements in all channels.
January 25, 2010
DMA Announces Search Committee for New President & CEO The Direct Marketing Association (DMA) has announced the formation of an executive search committee charged with finding a new president & CEO to lead the DMA. The committee will be spearheaded by Kelly B. Browning, EVP & COO of the American Institute for Cancer Research.
January 22, 2010
DMANF Releases Findings of Study on Delivery of Nonprofit Standard Mail The first-ever DMA Nonprofit Federation study of the delivery of Non-Profit Standard mail, sponsored by US Monitor, the leading mail monitoring system in the country, has released its first quarterly findings.
January 20, 2010
DMA Joins Association Letter to Senate Commerce Committee Highlighting Concerns with Proposed Expansion of FTC Authority DMA has joined 28 other trade associations and business coalitions in sending a letter to members of the Senate Committee on Commerce, Science & Transportation, expressing concerns about the provisions of H.R. 4173, the Wall Street Reform and Consumer Protection Act of 2009, that would remove existing procedural safeguards on the rulemaking and enforcement capabilities of the FTC.
January 19, 2010
DMA Announces Search for New President & CEO; Interim President & CEO and Search Committee to Be Named The Direct Marketing Association (DMA) the leading global trade association of businesses and nonprofit multichannel direct marketers, has announced they will begin a search for a new President & CEO to replace John A. Greco, Jr. Mr. Greco has resigned his role effective today and DMA has organized a search committee to identify possible candidates.
January 14, 2010
DMA Members Join in Haiti Earthquake Relief Efforts The Direct Marketing Association (DMA) and the DMA Nonprofit Federation (DMANF) are deeply saddened by the destruction and loss of life caused by the recent earthquake in Haiti. News reports indicate efforts are already underway to help the survivors and many DMA Nonprofit members are part of the efforts.
January 8, 2010
Philadelphia Direct Marketing Association (PDMA) to Hold Networking & Lunch Meeting Jan. 20 Business professionals from across the Delaware Valley are invited to attend the Jan. 20 networking & lunch meeting hosted by the Philadelphia Direct Marketing Association.
January 7, 2010
DMEF Calls for Nominations for 2010 'Rising Stars' and 'Corporate Commitment' Awards The Direct Marketing Educational Foundation (DMEF) has announced it is welcoming nominations for its 2010 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, Feb. 26, 2010.
December 21, 2009
Direct Marketing Association and Participatory Marketing Network Co-Host Social Media Seminar The Participatory Marketing Network (PMN) and DMA have announced they will co-host “Spotlight on Social Media” Jan. 21, 2010 at the DMA Seminar Center in New York City. The event will feature keynotes from leading social media experts, a “brand spotlight” presented by Castrol and social media case studies.
December 17, 2009
DMA Announces 2010 Retail Marketing Conference (Formerly Known as ACCM) DMA is pleased to announce that its inaugural Retail Marketing Conference will take place May 24-27, 2010, at the Gaylord Palms Convention Center in Orlando, Florida. This innovative conference is designed to help all retailers integrate data and channels, create a unique shopping experience for today’s saavy customers, and ultimately boost ROI.
December 10, 2009
2009 NCDM Database Excellence Awards Presented In Las Vegas The Direct Marketing Association (DMA) and DIRECT have announced the 2009 NCDM Database Excellence Awards winners. Honors were presented during a special luncheon ceremony held at the Mandalay Bay Resort & Casino during the 2009 National Center for Database Marketing (NCDM) Conference in Las Vegas, Nevada.
December 10, 2009
DMA: Careers. Connections: DMA Strengthens Community and Social Media Savvy With Free Networking Event. DMA has announced that it will host a free networking event, open to members and non-members, to give direct marketers in the tri-state area who are in between jobs a chance to share information and network. The session will take place Monday, January 5, from 10 to 11:30 a.m. at DMA’s headquarters in New York City.
December 10, 2009
DMA Offers Extensive Environmental Facts & Tools: Setting the Record Straight As we enter 2010, we are faced with new challenges and opportunities for improving our business, while being ever mindful of our environment and our impact on it. DMA and its members place a high priority on self-regulation and environmental stewardship, offering green tools and resources to assist you with this complex issue and responding appropriately to demands from environmental activists.
December 7, 2009
DMA and Trade Associations Oppose Provisions Removing Checks on FTC's Enforcement Powers DMA and 21 other trade associations have sent a letter to the US House of Representatives, stating that little-noticed provisions in the Wall Street Reform and Consumer Protection Act, H.R. 4173 would remove critical and longstanding safeguards on the Federal Trade Commission’s regulatory and enforcement powers.
November 30, 2009
DMA and Direct Announce Finalists for 2009 NCDM Database Excellence Awards The National Center for Database Marketing (NCDM) Conference, co-produced by DMA and DIRECT have announced nine finalists for the 2009 NCDM Database Excellence Awards.
November 11, 2009
NCDM 2009 Keynote Speakers Announced The National Center for Database Marketing (NCDM) has announced Sandy Carter, vice president of IBM Software Group Channels, and Aaron Cano, vice president enterprise customer knowledge of 1800-Flowers.com keynote speakers for the upcoming NCDM 2009 Conference. Co-produced by the Direct Marketing Association (DMA) and DIRECT, NCDM will take place December 7-9, at the Mandalay Bay Resort & Casino in Las Vegas, Nevada.
October 28, 2009
Direct Marketing Educational Foundation Announces Jonathan Zhang 2009 Shankar-Spiegel Dissertation Proposal Award Winner The Direct Marketing Educational Foundation (DMEF) has announced that Jonathan Zhang of Columbia University is the winner of the 2009 Shankar-Spiegel Dissertation Proposal Award.
October 28, 2009
The DMA Nonprofit Federation Launches New Legislative & Regulatory Update The DMA Nonprofit Federation is pleased to announce a new member benefit: The DMANF Legislative & Regulatory Update. This digital publication will arrive in each subscriber's inbox the last Wednesday of every month.
October 21, 2009
DMA09 in San Diego: Innovative Events Planned for Stan Rapp Keynote When Stan Rapp presents his keynote today at DMA09 in San Diego, there will be some “unusual happenings” taking place. Among them: The live demonstration of the power of iDirect by Domino's and Ford is about to happen along with the first announcement by Michael McCathren, the Conversation Catalyst at Chick--fil-A, that they are going live today with a new "cows insurrection" website; Rob Weisberg, EVP multi-media at Domino's will be inviting the audience to text a code to get a mobile reply with a special offer for them. There will be $100 gift certificates under three of the sandwiches. The keynote will take place at 11:30 a.m. (PT) in Hall F in the San Diego Convention Center.
October 21, 2009
DMA Presents 2009 International Echo Awards During DMA09 in San Diego; Diamond ECHO Goes to Tourism Queensland and CumminsNitro Brisbane DMA has presented its 2009 International ECHO Awards during a ceremony hosted by former “Tonight Show” host Jay Leno at Hilton San Diego Bayfront Hotel. DMA presented a total of 85 ECHO Awards to multichannel direct marketing campaigns from all over the globe.
October 20, 2009
DMA09 in San Diego: DMA President & CEO John Greco Welcomes Attendees DMA President and CEO John Greco welcomed attendees to the DAM09 Conference & Exhibition, held in the San Diego Convention Center, runs through Thursday, Oct. 22. “If you are interested in getting ahead and staying ahead in this very challenging environment, you are in the right place at the right time,” he said.
October 20, 2009
DMA Gets to the Point Again; Second Issue Discussing Social Media Trends Released DMA has released the next issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum.
October 20, 2009
DMA Names Best Buy and Zurich Financial Services 2009 Marketers of the Year During DMA09 in San Diego DMA has honored both Best Buy and Zurich Financial Services with its 2009 Marketer of the Year Award during a ceremony at the San Diego Convention Center, held during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing.
October 20, 2009
Shelly Lazarus Inducted into DMA's 2009 Hall of Fame During DMA09 in San Diego DMA has inducted Shelly Lazarus, chairman of Ogilvy & Mather Worldwide, into the 2009 DMA Hall of Fame during a luncheon sponsored by American Airlines held earlier today, during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing.
October 19, 2009
DMA Board Elects Eugene Raitt 2010 Chairman of the Board; Twelve New Directors Join Board at Annual Business Meeting DMA's Board of Directors has announced the election of new officers and Board members for 2010-2011. The terms of office commenced at DMA's Annual Business Meeting, which was held at the US Grant Hotel in San Diego. 2010 DMA Officers Allied World Assurance Company Senior VP — Accident & Health and Chief Marketing Officer, Asia Eugene R. Raitt was elected DMA Chairman of the Board for 2010. Raitt, who served as Board vice chairman in 2009, succeeds American Institute for Cancer Research Executive Vice President & Chief Operating Officer Kelly B. Browning who will continue to serve on the Board.
October 19, 2009
DMA's Power of Direct Marketing Report Finds DM Ad Expenditures Climb to Over 54% of All Advertising Expenditures DMA has released The Power of Direct Marketing, an annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales. First published in 1995, the report is released each year in conjunction with the DMA09 Conference and Exhibition, the Global Event for Integrated Marketing.
October 17, 2009
DMA Kicks Off DMA09 Annual Conference & Exhibition in San Diego DMA has kicked off DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, in San Diego, California. The keynote speakers headlining this year’s conference are people who have changed the face of business, marketing, and social media — marketing icons Martha Stewart and Stan Rapp, and social media visionaries Scott Monty and Ken Dychtwald.
October 17, 2009
DMA Announces Finalists for New DMA Future Innovators Awards DMA has announced finalists for the inaugural DMA Future Innovators Awards (FIA), which recognize the innovative advances being made in the field of marketing. Honors will be presented at a special presentation on Sunday, Oct. 18, at 5 p.m. (PT) in the Exhibit Hall near booth 1147, during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, taking place Oct.17-22 in San Diego
October 15, 2009
PMG Potter Announces No First Class or Standard Mail Postage Increases in 2010 DMA is pleased to announce that Postmaster General John Potter has stated that the Postal Service will not increase prices for market dominant products, (such as First Class Mail, Standard Mail, and periodicals) in calendar year 2010.
October 14, 2009
DMA Board Chair Encourages Voting Members to Cast Proxy Votes for Impressive Slate Of Multichannel Marketers Chairman of DMA's Board of Directors Kelly B. Browning has sent an email to DMA voting members encouraging them to cast their proxy votes for an impressive slate of multichannel marketers in order to sustain and enhance the the vitality of the Association.
September 27, 2009
DMA President & CEO John Greco and Board Chairman Kelly Browning Respond to Comments by Board Member DMA President & CEO John A. Greco, Jr. and DMA Board Chairman Kelly B. Browning have sent an email to DMA voting members in response to recent comments from a member of the DMA Board of Directors.
September 16, 2009
DMA Insurance and Financial Services Council Announces Winners of Direct Marketer of the Year and Company of the Year Awards DMA's Insurance and Financial Services Council has announced that Tony Baldus, senior VP of Marketing & Analytics for Marsh US Consumer will receive its Direct Marketer of the Year Award and Marsh US Consumer will receive its Company of the Year Award. Honors will be presented during an October 19 awards dinner at The Palm Restaurant during DMA09 in San Diego.
September 15, 2009
DMEF'S Next Generation Leaders Program Goes National The Direct Marketing Educational Foundation (DMEF) has announced the kick off of its third year Next Generation Leaders program (formerly known as the Direct Marketing Leadership Development Program or DMLDP). This year, for the first time, the program is going cross country.
August 31, 2009
New Law on Marketing to Minors Passes Maine Legislature A bill, LD 1183, titled 'An Act to Prevent Predatory Practices Against Minors,' becomes effective on Sept. 12. The bill passed the Maine Legislature very late in the session, and was signed by the governor of Maine in early June.
August 10, 2009
Direct Marketing Educational Foundation (DMEF) Announces 2009 Collegiate Echo Winners The Direct Marketing Educational Foundation (DMEF) has announced the winners of the 2009 DMEF Collegiate ECHO Awards: The University of Georgia (undergraduate team), and Eastern Michigan University (graduate team).
August 10, 2009
DMA Appoints Tom Shimko as SVP & CMO; Lee Shufro as VP, Sales The Direct Marketing Association (DMA) today announced Tom Shimko has joined DMA as senior vice president and chief marketing officer and Lee Shufro has come on board as vice president of sales. Shimko and Shufro are both based in DMA’s New York headquarters, and will report to Executive Vice President and Chief Operating Officer Ramesh Ratan.
August 3, 2009
DMA Nonprofit Federation Honors ASPCA as Nonprofit Organization of theYear DMA Nonprofit Federation (DMANF) has announced the American Society for the Prevention of Cruelty to Animals (ASPCA) as the winner of its 2009 Nonprofit Organization of the Year Award.
July 29, 2009
DMA Unveils First-Ever 'DMACertifiied Marketing Professional' Certification Program DMA has unveiled its “DMA Certified Marketing Professional” program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing.
July 28, 2009
Politically Direct Summer 2009: Online Advertising Community Answers Call for Self-Regulation In response to calls from the Federal Trade Commission (FTC) to develop more far-reaching self-regulatory guidelines for behavioral advertising, DMA and a coalition of key trade groups have released comprehensive privacy principles for the use and collection of behavioral data in online advertising.
July 28, 2009
Politically Direct Summer 2009: Behavioral Advertising Legislation Following a markup and approval of a manager's amendment on June 2, the House Committee on Energy and Commerce Subcommittee on Commerce, Trade, and Consumer Protection approved HR 2221, the Data Accountability and Trust Act.
July 28, 2009
Politically Direct Summer 2009: Fighting for the Future of Mail Many have assumed that, as a government agency, the Postal Service must be immune to the ups and downs of the economy. Unfortunately, that is not the case. The USPS relies on earned revenue rather than taxpayer support, and is therefore vulnerable to financial instability and its effects on business.
July 28, 2009
Politically Direct Summer 2009: Nexus Tax: Bad Policy, Bad For Consumers, Bad For California California state lawmakers passed a controversial tax law that would require many online retailers to begin collecting sales taxes on purchases shipped to the state, even when they have no operations or employees working there. Fortunately, Governor Arnold Schwarzenegger vetoed the legislation.
July 28, 2009
Politically Direct Summer 2009: Senate Approves FCC Nominations The Senate has given the go-ahead to President Obama’s first two nominees to the FCC, approving Democrat Julius Genachowski as FCC Chairman, and Republican Robert McDowell to serve his second term with the Commission. Both nominees were approved as part of a package of nominees for executive agencies.
July 28, 2009
Politically Direct Summer 2009: State Report An overview of state legislation affecting the marketing community.
July 28, 2009
Politically Direct Summer 2009: Happening On The Hill An overview of current legislation on Capitol Hill.
July 27, 2009
DMA09 Exhibit Hall: Where Multichannel Marketers Successfully Integrate Campaigns The DMA09 Conference & Exhibition, which takes place Oct. 17-22 at the San Diego Convention Center, boasts one of the largest exhibit halls for all integrated marketing solutions. This year, DMA09's Exhibit Hall includes five specialty pavilions: Digital Print & Publishing Pavilion; Mobile Marketing Hot Spot; Online Marketing Solutions Pavilion; Multichannel Marketplace; and International Services Pavilion.
July 20, 2009
DMA to Induct Shelly Lazarus into Its 2009 Hall of Fame DMA has announced that Shelly Lazarus, chairman of Ogilvy & Mather Worldwide, will be the 2009 DMA Hall of Fame recipient. Lazarus will be inducted into DMA’s Hall of Fame on Tuesday, Oct. 20, during the DMA09 Conference & Exhibition, taking place October 17-22 in San Diego, CA.
July 13, 2009
John 'Jack' Schibrowsky to Receive DMEF's 2009 Robert B. Clarke Outstanding Educator Award The Direct Marketing Educational Foundation (DMEF) has announced that John "Jack" Schibrowsky, PhD, professor of marketing at the University of Nevada, Las Vegas (UNLV) will receive the DMEF Robert B. Clarke Outstanding Educator Award.
July 2, 2009
DMA and Key Trade Groups Release Comprehensive Privacy Principles for Use And Collection of Behavioral Data in Online Advertising DMA, along with colleagues in the advertising and marketing community, the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the Interactive Advertising Bureau (IAB), and the Council of Better Business Bureaus (BBB), has announced cross-industry principles for self-regulation for Online Behavioral Advertising. This announcement culminates a year-long effort to respond to the call from the FTC for industry self-regulation in this important and rapidly evolving area.
June 30, 2009
Direct Marketing Educational Foundation Announces Annual Awards Recipients The Direct Marketing Educational Foundation (DMEF) has announced that Beth Smith, co-owner of Smith Browning Direct will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Susan Goodman, chief executive officer, Goodman&Company will be presented with the DMEF Corporate Leadership Award on behalf of Goodman&Company; and Jerry Shereshewsky, chief executive officer of Grandparents.com, will receive the exclusive DMEF Vision Award.
June 18, 2009
DMA Nonprofit Federation Announces 2009 Advisory Council Members The Nonprofit Federation of the Direct Marketing Association (DMANF)has announced the names of five new members to its Advisory Council. Starting July 1, 2009, Susan M. Loth, director of fundraising, Disabled American Veterans, will serve as chairman and Geoffrey W. Peters, president, CDR Fundraising Group, will serve as vice-chairman of the DMANF Advisory Council. The Federation also welcomes three new appointments from the nonprofit community who will serve as Council members.
June 17, 2009
Live From DM Days NY: Leveraging Web. 2.0: LinkedIn's Mike Gamson Urges Marketers to Join the Conversation Ramesh A. Lakshmi-Ratan, Ph.D., DMA’s executive vice president & chief operating officer welcomed attendees to the second day of the DM Days New York Conference & Expo. Mike Gamson, VP of Corporate Solutions, LinkedIn gave a keynote address on how Web 2.0 can best be leveraged for marketing.
June 16, 2009
DMA Introduces iDirect Leadership Committee The Direct Marketing Association (DMA) has introduced the new iDirect Leadership Committee, a strategic reinforcement of DMA’s broad commitment to developing the power of multichannel direct marketing for advertisers and consumers in the digital age.
June 8, 2009
DMEF Names Charles F. Hofacker Co-Editor of Journal of Interactive Marketing The DMEF has announced that it has named Charles F. Hofacker, PhD, professor of marketing at Florida State University, co-editor of the Journal of Interactive Marketing (JIM), effective Jan. 1, 2010. Hofacker will work jointly with Edward C. Malthouse, DMEF Board Member, and Sills Professor of Integrated Marketing Communications at Northwestern University.
May 22, 2009
DMA Supports USPS 'Summer Sale' in Comments To The Postal Regulatory Commission DMA has submitted comments to the PRC in support of the USPS Standard Mail Volume Incentive Pricing Program, or Summer Sale Program. As the Postal Service states, the Summer Sale Program will improve Postal Service finances, help finances of its customers, and provide the Postal Service with some intangible benefits.
May 18, 2009
DMA09 Educational Tracks Give Marketers Top-Notch Multichannel Training At DMA's DMA09 Conference & Exhibition, nine educational tracks, including the brand new Trigger Marketing track, will give marketers the multichannel training they need to succeed. DMA09 will take place Oct. 17-22 at the San Diego Convention Center.
May 18, 2009
DMA Calls on Direct Marketers to Contact PRC Chairman to Encourage Endorsement of Proposed USPS Summer Sale DMA is asking all direct marketers affected by the USPS and mail to contact the PRC and encourage the expeditious endorsement of the proposed USPS “Summer Sale.” “The sooner the PRC acts, the sooner the marketing community can begin to stimulate our portion of the economy through a much-needed stimulus in retail sales and USPS revenues, all without an infusion of US tax dollars,” said Neil O’Keefe, DMA’s vice president of Catalog and Multichannel Merchant Segments.
May 11, 2009
DMA List & Data Council Announces 2009 List Leader Of The Year, Young List Professional, and Industry Innovation Awards: Adrea Rubin, Robin Smith, and Denny Hatch DMA's List & Data Council has announced the 2009 winners of its List Leader of the Year Award, Ron Davis Young List Professional of the Year, and Industry Innovation Award. The recipients are Adrea Rubin, chief executive officer, Adrea Rubin Marketing; Robin Smith, account supervisor, ALC; and Denny Hatch, proprietor, BusinessCommonSense.com, respectively. Honors will be presented during a June 15 awards dinner in New York City during the 2009 DM Days New York Conference & Expo.
May 11, 2009
Drop in Online Customer Satisfaction Offers More Bad News for Retailers, According to ForeSee Results A new report released from ForeSee Results finds that customer satisfaction with many of the largest online retailers is taking a dive. The annual Top 100 Online Retail Satisfaction Index from ForeSee Results and FGI Research falls 3% since last year.
May 6, 2009
Frederick's of Hollywood s Linda Lore Keynotes at ACCM 2009 in New Orleans The 26th Annual Conference for Catalog and Multichannel Merchants (ACCM), co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant opened the final day of programming Wednesday with a keynote presentation by Linda LoRe, president and CEO of Frederick’s of Hollywood, entitled “Bringing $exy Back: How Frederick’s of Hollywood Transformed and Thrived.”
May 5, 2009
DMA Premieres Social Media Council (SMC) DMA has announced the brand new Social Media Council (SMC), strengthening its commitment to multichannel marketing. This rounds out the impressive lineup of 20 DMA Special Interest Councils.
May 5, 2009
DMA Nonprofit Federation Partners with US Monitor On First Ever Mail Delivery Study The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced a partnership with US Monitor, a mail monitor and list protection service, to perform a first of its kind study to track delivery results within the United States Postal Service (USPS) nonprofit standard mail.
May 5, 2009
DMA Announces Launch of New Digital Publication, 'Point' DMA is pleased to announce the released of the premiere issue of Point, a new digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum, per installment. Point offers readers a wide vista of perspectives and practices from marketing’s best innovators and thought-leaders on relevant subject matter that closely touches our diverse, multichannel audience.
May 5, 2009
Live from ACCM: Appleseed's Claire Spofford Keynotes at 26th Annual Conference for Catalog and Multichannel Merchants The 26th Annual Conference for Catalog and Multichannel Merchants (ACCM), co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant kicked off yesterday at the Morial Convention Center in New Orleans, Louisiana. On Tuesday Morning, Claire Spofford, president of Appleseed’s Holdings Inc. addressed attendees with her opening keynote presentation entitled “Profitability in Times of Turmoil: Appleseed’s and Orchard Brands Measure for Success.”
April 29, 2009
Martha Stewart, Stan Rapp, Scott Monty, and Ken Dychtwald to Keynote at DMA09 DMA has announced its keynote speakers for DMA09 Conference & Exhibition, the Global Event for Integrated Marketing. Headlining at the San Diego Convention Center October 17-22 will be marketing icons Martha Stewart and Stan Rapp, and social media visionaries Scott Monty from Ford Motor Company, and Key Dychtwald from Age Wave.
April 28, 2009
DM Days New York Conference & Expo Delivers Specialized Training In Five Concentrated Workshops The Direct Marketing Association’s (DMA) 2009 DM Days New York Conference & Expo gives attendees the specialized training to go beyond the buzz words like Twitter, SEM, mobile, and blog in order to profit from 21st Century marketing with these five concentrated workshops: Relationship Marketing; Mobile Marketing; Creative Strategies; Database Marketing; and Email & Digital Marketing. DM Days New York will be held at the Jacob K. Javits Convention Center, June 16-18.
April 23, 2009
At ACCM in New Orleans, Skill Strengthening Labs, Performance Enhancing Critiques, and Ask The Doctor Experts Offer Hands-On Help The Direct Marketing Association (DMA) and Multichannel Merchant have announced hands-on help in the form of skill strengthening labs, performance enhancing critiques, and “Ask the Doctor” experts at the 2009 Annual Conference for Catalog and Multichannel Merchants (ACCM).
April 22, 2009
USPS Unveils Further Details on 'Summer Sale' DMA Provides Update on Current Outline On Tuesday, April 21, the USPS briefed DMA and other associations on the details of its upcoming “Summer Sale.” Although the Summer Sale has not yet been approved by the Board of Governors, USPS is informing mailers of what they currently envision as the outline of the plan. DMA has provided a summary of that outline, which may be changed before it is brought to the Board of Governors.
April 22, 2009
DMA Celebrates Earth Day, Asks Marketers to 'Recyle Please' & Take the 'Green 15' Pledge As DMA celebrates Earth Day, it is asking all marketers worldwide to join its “Recycle Please” campaign and take its “Green 15” Pledge in honor of Earth Day 2009. Both programs inspire innovation, encourage awareness, and deliver environmental benefits.
April 21, 2009
DMA and NAPEAN to Host New Mobile Marketing Seminar, Apr. 28 DMA, along with NAPEAN, will host the second session in a new Mobile Marketing Series: Mobile Marketing for Agencies and Media Buyers, on Tuesday, Apr. 28, at the DMA Seminar Senter in NYC.
April 20, 2009
DMA Announces Opening of Arab Direct Marketing Association (ADMA) DMA has announced the formal launch of the Arab Direct Marketing Association (ADMA) at the 2009 Arab Direct Mail & Marketing Forum in Jeddah, Saudi Arabia. Yousef M. Hamidaddin, founder of Direct Marketing Services, was appointed chief executive officer, ADMA.
April 20, 2009
DMA Catalogers Meet Top Federal Policymakers in DC Representatives from DMA’s Catalog Segment convened in Washington, DC for a daylong meeting on the policy issues most pressing for the catalog community. During the course of the meeting, sessions allowed for frank discussion with the leading policymakers in a personal setting.
April 20, 2009
DMA and Merkle Announce New Integrated Customer Marketing Seminar The Direct Marketing Association (DMA) today announced a new seminar in cooperation with Merkle, a database marketing agency. The two-day seminar entitled, “Integrated Customer Marketing — Optimizing the Customer Portfolio to Maximize Shareholder Value” will be presented by David Williams, president and CEO of Merkle, May 21-22, at DMA's Seminar Center in New York City.
April 17, 2009
DMA Hosts New Mobile Marketing Series DMA will host the first session in a new, monthly Mobile Marketing Series: Mobile Marketing for Agencies and Media Buyers, on Tuesday, Apr. 28, at the DMA Seminar Senter in NYC.
April 14, 2009
DMA Is Event Supporter for BBB's 'Leading the Recovery' Program DMA is pleased to announce that it is an event supporter for the Better Business Bureau’s (BBB) upcoming forum, entitled “Leading the Recovery Program: Restoring Transparency and Trust in Business.” The forum, which will take place May 12, 2009 at the Time Inc. Conference Center at 1271 Avenue of the Americas in New York City, features top corporate CSR leaders and a behavior marketing panel moderated by Stuart Elliott.
April 10, 2009
USPS Proposes 'Summer Sale' for Many Standard Mailers The Postal Service has informed mailers that it will be announcing shortly a summer sale on postage for any increased Standard Mail volume for many Standard mailers. “We are very pleased that USPS is taking advantage of the pricing flexibility that DMA worked so hard for in the passage of the Postal Accountability and Enhancement Act," said DMA President and CEO John Greco.
April 8, 2009
DM Days New York Conference & Expo to Feature Training Workshops from Search Engine Strategies DMA's 2009 DM Days New York Conference & Expo has announced an offering with Search Engine Strategies to add a new SEO Training Workshop to its June 16 programming. DM Days New York will be held at the Jacob K. Javits Convention Center, June 16-18.
April 6, 2009
DMA and Multichannel Merchant Announce 2009 MCM Awards Finalists DMA and Multichannel Merchant have announced the 78 finalists for its 2009 MCM Awards. Winners will be announced during a May 6 luncheon ceremony held during the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM), which will be held May 4-7 at the Morial Convention Center in New Orleans, Louisiana.
April 3, 2009
DMA Announces Agreement with Universal Postal Union DMA has announced its agreement and signed Memorandum of Understanding (MOU) with the Universal Postal Union (UPU). The Memorandum was signed by DMA President and CEO, John Greco and Edouard Dayan, general director of the UPU, at the International Bureau, UPU’s headquarters in Berne, Switzerland.
April 3, 2009
DMA Files Comments with FCC Regarding the Porting of Customer Landlines DMA has filed comments with the FCC regarding the Petition for Expedited Clarification and Declaratory Ruling, filed by Paul D.S. Edwards. The comments address how the “porting” of customers’ telephone numbers from landlines to mobile affects the ability of marketers to contact those customers with whom they already have a business relationship.
April 1, 2009
Workers and Small Business Oppose San Francisco's Job- Killing Do Not Mail Proposal The Mail Moves America coalition has expressed disappointment in the San Francisco Board of Supervisors’ vote of recommendation yesterday for a resolution calling for the creation of a Do Not Mail program. The resolution was widely opposed by labor unions and workers because of the harmful impact that a Do Not Mail program would have on jobs and the economy.
April 1, 2009
Politically Direct: The Five Biggest Changes in Washington With each election, we face changes that affect our legislative priorities, and ultimately, the business practices of the entire direct marketing community. Despite the current economic conditions, understanding these changes will allow marketers to move forward, and not only survive, but thrive.
April 1, 2009
Politically Direct: Grassroots: Telling Your Story to Policymakers With a new Congress and Administration in Washington, it remains vital to maintain and strengthen a well-connected network. Joining DMA’s Grassroots Network ensures that you will be part of such a powerful alliance, and that your voice will be heard.
April 1, 2009
Politically Direct: FTC Issues Report on Behavioral Advertising; DMA and Coalition Respond The FTC recently released a report clarifying the Commission’s previously released privacy principles, and continues to support a self-regulatory approach to online behavioral advertising. While the report explores the potential benefits that online behavioral advertising offers consumers, it also examines privacy concerns regarding this practice.
April 1, 2009
Politically Direct: State Budget Deficits Draw Increased Attention to Streamlined Sales Tax Project Lawmakers in state houses across the country may be looking to the Streamlined Sales Tax Project (SSTP) to provide an easy solution to their financial woes by allowing them to collect money already owed to the state. But in reality, SSTP is no quick fix.
April 1, 2009
Politically Direct: State Tax-Obsessed Politicians Propose Internet Tax That Would Stifle Innovation, Says Internet Alliance So far this year, seven states are considering a controversial tax that would require many online retailers to begin collecting sales taxes on purchases shipped to the state, even if they have no operations or employees working there. The Internet Alliance opposes this type of tax, as it would inhibit commerce and communications with out-of-state businesses and consumers.
April 1, 2009
Politically Direct: Economic Pinch Impacts US Postal Service It should come as no surprise to anyone that the tough economic climate is affecting all sectors of the USPS, the downturn in the economy has drawn increased attention, and calls for a restructured business plan aimed at helping the agency regain its financial footing.
April 1, 2009
Politically Direct: DMA Offers Mediation and Arbitration Services to Members DMA, in conjunction with the Council of Better Business Bureaus (CBBB), has begun offering an independent mediation and arbitration service for the purpose of resolving commercial disputes involving DMA members. The service, which is tailored to address the unique aspects of direct marketing, is being provided in response to member requests for a simple, low-cost, and efficient means to resolve commercial disputes that arise between organizations.
April 1, 2009
Politically Direct: DMA's Spring 2009 State Report: News from State Capitals The 2008 election brought mixed results for control of state houses. In an average election cycle, approximately 12 chambers change party control. This year closely followed that average, with Democrats and Republicans trading control of 11 seats.
April 1, 2009
Politically Direct: Happening on the Hill, An Overview of Key Congressional Legislation The US Senate and House of Representatives continue to consider dozens of proposals that could affect the direct marketing community. Politically Direct's "Happening on the Hill" provides a quick overview of key Congressional legislation, including updates on postal issues, mail delivery, data protection, and Internet sales tax, please click here
March 31, 2009
DMA Is Event Supporter for BBB's 'Leading the Recovery Program' DMA has announced that it is an Event Supporter for the Better Business Bureau’s (BBB) upcoming forum, entitled “Leading the Recovery Program: Restoring Transparency and Trust in Business.” The forum, which will take place May 12, 2009 at the Time Inc. Conference Center at 1271 Avenue of the Americas in New York City, features top corporate CSR leaders and a behavior marketing panel moderated by New York times Columnist Stuart Elliott.
March 31, 2009
Email Experience Council Partners with Online Marketing Summit The Email Experience Council (eec), the email marketing arm of DMA, has announced a partnership with the Online Marketing Summit (OMS) to add a new email marketing track focused on best practices in email marketing to the 2009 OMS Whistle Stop Tour.
March 24, 2009
Nolan Burris Keynotes at NCOF The National Conference on Operations & Fulfillment (NCOF), co-produced by DMA and Multichannel Merchant kicked off Wed., Mar. 24, at the Rio All-Suite Hotel in Las Vegas, Nevada. Nolan Burris, president and chief vision-eer of Visionistics Enterprises, Inc. welcomed attendees this morning with his keynote presentation, entitled “The Future is Now.”
March 18, 2009
ACCM 2009 Offers 360˚ Education May 4-7 in New Orleans DMA and Multichannel Merchant have announced eight new tracks that give attendees a 360˚ education at the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM). ACCM, the largest conference for catalog, online, and retail marketers will be held May 4-7 at the Morial Convention Center in New Orleans, Louisiana.
March 17, 2009
DMA'S 'Green 15' Wins ASAE's Associations Advance America Award DMA has announced its “Green 15 Standards & Environmental Action Program” has won the American Society of Association Executives (ASAE) 2009 Associations Advance America (AAA) Award in a national competition sponsored by ASAE & The Center for Association Leadership in Washington, DC.
March 16, 2009
DMA Releases Quarterly Business Review (QBR) for Q4 2008 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the fourth quarter of 2008.
March 11, 2009
DMA Announces DM Days Keynote Speakers Ivanka Trump and Linkedin's Mike Gamson DMA has announced that Ivanka Trump of the Trump Organization, and Mike Gamson, VP of Corporate Solutions for LinkedIn, will be keynote speakers for the 2009 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Center, June 16-18.
March 10, 2009
DMA Releases 2009 Response Rate Report DMa has released the 2009 Response Rate Report. This report provides key budgeting and performance benchmarks to help marketers develop comprehensive, results oriented campaigns, as well as improve their overall performance.
March 9, 2009
DMANF Names Christopher M. Quinn as Executive Director The Nonprofit Federation of the Direct Marketing Association (DMANF) has announced that Christopher M. Quinn, assistant VP of Membership for the Association for Advanced Life Underwriting (AALU), has joined the DMANF as its executive director. He will report directly to Senny Boone, DMA’s senior VP, Corporate & Social Responsibility, and will be based in DMA's Washington, DC office.
March 4, 2009
ACCM 2009 Keynote Speakers Announced; Conference to Take Place May 4-7 in New Orleans DMA and Multichannel Merchant have announced that Claire Spofford, president of Appleseed’s Holdings Inc. and Linda LoRe, president and CEO of Frederick’s of Hollywood will be keynote speakers for the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM).
February 27, 2009
DMEF Calls for Nominations for 2009 Rising Stars and Corporate Commitment Awards; Nominations Deadline is Tuesday, Mar. 3 The Direct Marketing Educational Foundation (DMEF) has announced it is welcoming nominations for its 2009 Rising Stars and Corporate Commitment Awards. Nominations are being accepted until close-of-busines on Tuesday, March 3, 2009.
February 25, 2009
DM Days 2009 New York Conference & Expo Offers Greater Concentration on Digital Marketing DMA has announced a bolder, better 2009 DM Days New York Conference & Expo. DM Days is set to take place June 16-18 at the Jacob K. Javits Convention Center in New York. Tracks include: Relationship Marketing in a Multichannel World; Digital Marketing & New Media; Creative Strategies & Execution; Leveraging the Power of Your Brand; and Strategic Forecasts & Trends.
February 25, 2009
DMA Offers Mediation and Arbitration Services to Members DMA, in conjunction with the Council of Better Business Bureaus (CBBB), has announced that, beginning March 1, 2009, it will offer members access to an independent mediation and arbitration service for the purpose of resolving commercial disputes involving DMA members. The service is being provided in response to member requests for a simple, low-cost, efficient means to resolve commercial disputes that arise between organizations.
February 24, 2009
DMA Releases New Direct Marketing Employment Overview Report DMA has released the Direct Marketing Employment Overview Report. This report builds upon a quarterly hiring practice study conducted by Bernhart Associates since 2001. The Report complements this existing research and provides a broader look at hiring and compensation issues facing direct marketers in this turbulent economy.
February 24, 2009
NCOF Conference in Las Vegas to Feature New Programs, Events, and Content DMA and Multichannel Merchant have announced the special features added to this year's National Conference on Operations & Fulfillment (NCOF). In addition to the tried and true strategies of Ask the Experts sessions and the Executive Summit, this year’s 19th annual conference will also include an NCOF First-Timers event, an Onsite Tour at Zappos.com, and an Event Mentor Program.
February 20, 2009
DMEF Unveils New Case Study, 'Obama Versus Clinton: The Youtube Primary' DMEF has unveiled a case study entitled "Obama versus Clinton: The YouTube Primary," written by John Deighton, DMEF Board Member and Harvard Business School Professor, and Leora Kornfeld, Research Associate, on the "Direct@Work" section of its website. The case study explores the use of a range of direct and interactive marketing tools including websites, text messaging, social media, and social video in the presidential primary contest.
February 18, 2009
DMA and Multichannel Merchant Present ACCM 2009 in New Orleans DMA and Multichannel Merchant will host the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM). The conference will take place May 4-7, 2009 at the Morial Convention Center, in New Orleans. ACCM, the largest conference for 360˚ marketers, will help attendees gain a complete view of their customers.
February 13, 2009
Philadelphia Direct Marketing Association to Hold Lunchon for Regional Marketers Feb. 18 The Philadelphia Direct Marketing Association (PDMA) will challenge regional marketers on tracking and measuring marketing campaign performance at a luncheon meeting on Wednesday, February 18, 2009 at the Crowne Plaza Philadelphia Main Line in Philadelphia, PA.
February 12, 2009
DMA, Key Advertising Groups Committed to Strong Industry Self-Regulation and Development of Privacy Guidelines for Online Behavioral Advertising Data Use and Collection Four leading marketing and advertising industry associations, including DMA, stated their continuing commitment to work together to develop a cross sector set of privacy principles for online behavioral advertising in order to respond to the challenge issued by the FTC for comprehensive industry self-regulation.
February 10, 2009
Direct Marketing Provacateur Stan Rapp Sounds Wake-Up Call for Madison Avenue at Email Evolution Conference The second annual Email Evolution Conference, the event for email marketers, hosted by the Email Experience Council (eec) and the DMA, has kicked off at the Westin Kierland in Scottsdale, Arizona. Stan Rapp, chairman of Engauge, welcomed attendees this morning with his opening keynote presentation entitled “The Writing on the Wall for Winning in 2009: It’s the E-Conomy, Stupid!”
February 6, 2009
DMA President and CEO John A. Greco, Jr. Affirms DMA's Commitment to Keeping Postal Service, and All Marketing Channels, Open and Economically Viable DMA President and CEO John A. Greco, Jr. yesterday sent a letter to DMA members regarding the challenges currently facing the USPS. In the letter, Greco affirmed DMA’s commitment to keeping every channel open and economically viable, including "the mail, Internet, emerging mobile and broadcast channels, and perhaps new channels yet to be identified."
February 5, 2009
DMA Testifies Against Streamlined Sales and Use Tax Agreement Before the Florida Senate Committee on Finance and Tax Testifying before the Committee on Finance and Taxation of the Florida Taxation and Budget Reform Commission, DMA strongly urged the State of Florida not to join the Streamlined Sales and Use Tax Agreement (SSUTA).
February 4, 2009
Keynote Speakers Announced for National Conference on Operations & Fulfillment (NCOF) 2009 DMA and Multichannel Merchant announce three creative visionaries: Nolan W. Burris, president & chief vision-eer, Visionistics Enterprises, Inc., Robert Stephens, founder and chief executive officer, Geek Squad, and Kathleen Peterson, chief vision officer, PowerHouse Consulting, Inc. keynote speakers for the 2009 National Conference on Operation & Fulfillment (NCOF) which takes place March 23-26 at the Rio All-Suite Hotel in Las Vegas, Nevada.
February 3, 2009
DMA'S Catalog on the Road Conference Kicks Off DMA today kicked off its 17th annual Catalog on the Road Conference at the Hyatt Regency Cambridge in Cambridge, MA. This morning, Edward Schmults, CEO of FAO Schwarz, welcomed attendees with his opening keynote presentation.
February 2, 2009
DMA Releases 2009 Statistical Fact Book DMA has released the 2009 Edition of its Statistical Fact Book. DMA’s Statistical Fact Book has 12 chapters and more than 250 charts, which is why in its 31st year of publication, it continues to be “The Definitive Source for Direct Marketing Benchmarks.”
January 29, 2009
DMA Kicks Off 2009 International Echo Awards Competition DMA has kicked off its 2009 International ECHO Awards competition. The awards recognize the world’s outstanding integrated, multichannel direct marketing campaigns based on excellence in innovative strategy, creativity, and results. Deadline for submissions is April 24, 2009.
January 28, 2009
Second Annual Email Evolution Conference Provides Email Immersion The Email Experience Council (eec) and DMA together will host the second annual Email Evolution Conference, the event for email marketers, Feb. 9-11 at the Westin Kierland in Scottsdale, Arizona. The Email Evolution Conference helps attendees stay ahead of the competition with first-rate keynotes.
January 27, 2009
DMA Circulation Council to Induct Pete Pedersen into Circulation Hall of Fame DMA's Circulation Council has announced it will induct Pete Pedersen, former executive director, Publisher Relations for Publisher's Clearing House (PCH) into the DMA Circulation Hall of Fame. The award will be presented at a ceremony during DMA’s 23rd Annual Circulation Day, on Feb. 3, at the Marriot Marquis in New York
January 22, 2009
DMA and Coalition of Organizations Send Letter to House Committees in Support of Postal Reform Bill DMA, along with several other industry organizations, has sent a letter to the US House of Representatives Committee on Oversight and Government Reform; and the Subcommittee on Federal Workforce, Postal Service and the District of Columbia; in support of House postal reform bill HR 22.
January 16, 2009
DMA Premieres First-of-its-Kind 'Hispanic Direct Marketing: Techniques & Best Practices' Report DMA is premiering the “Hispanic Direct Marketing: Techniques and Best Practices” report. This first-of-its-kind report presents the business side of marketing to Hispanics. It complements earlier DMA research that focused on the Hispanic market from the consumer vantage point.
January 16, 2009
DMEF Calls for Nominations for 2009 'Rising Stars' and 'Corporate Commitment' Awards; Nominations Deadline Extended to March 2 The Direct Marketing Educational Foundation (DMEF) has announced it is welcoming nominations for its 2009 Rising Stars and Corporate Commitment Awards. The deadline for nominations has been extended to March 2, 2009. Individual and corporate award recipients will be honored for their commitment to excellence in the field of direct/interactive marketing education.
January 14, 2009
'Survive and Thrive' - DMA President and CEO John A. Greco, Jr. Presents Outlook for 2009 DMA President and CEO John A. Greco, Jr. has sent a message to DMA membership, presenting an outlook for 2009. "While the coming year will be very challenging, DMA is committed to providing members with the knowledge, resources, and skills needed to survive and thrive," Greco wrote.
January 13, 2009
DMA Announces Keynote Speakers for 23rd Annual Circulation Day DMA today announced that Johnny McIntosh of Southern Living At HOME, and Eileen Naughton of Google will be keynote speakers for the 23rd annual Circulation Day, taking place on Feb. 3 at the Marriot Marquis in New York City. From two stellar keynote presentations, to a full day of educational sessions, and networking, from top professionals at leading publishers, there is no better way to learn how to keep publications on the map, and drive both subscription and retention rates.
January 12, 2009
DMA Releases First-Ever 'Future of Direct Marketing' Report DMA has released the first-ever “Future of Direct Marketing” qualitative report. This report provides insights into what leaders in the direct marketing community think about the short- and long-term future.
January 6, 2009
DMA Calls for 2010 Board of Directors Nominations; Feb. 27 Deadline The Direct Marketing Association (DMA) Board of Directors has announced it is now accepting nominations for a limited number of vacancies on its 2010 Board of Directors. The deadline to submit nominations is Friday, Feb. 27, 2009.
December 16, 2008
DMA, Return Path Launch Email Reputation Registry DMA, in partnership with Return Path, a leading deliverability and email reputation services provider, has launched a Web-based Email Reputation Registry giving member companies unprecedented access to third-party data about their email programs. The registry makes it easier for DMA’s more than 3,400 member companies to increase the integrity and value of email marketing, and in doing so, reinforces the Association’s efforts around self-regulation in the digital marketing arena.
December 16, 2008
DMA, RETURN PATH LAUNCH EMAIL REPUTATION REGISTRY The Direct Marketing Association (DMA), in partnership with Return Path, a leading deliverability and email reputation services provider, has launched a Web-based Email Reputation Registry giving member companies unprecedented access to third-party data about their email programs.
December 10, 2008
2008 NCDM Database Excellence Awards Presented in Orlando DMA and DIRECT magazine have announced the 2008 NCDM Database Excellence Awards winners. The awards, which honor organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases, were presented during a luncheon ceremony held at the Gaylord Palms Resort in Orlando.
December 10, 2008
NCDM in Orlando: S. Murray Gaylord and NYTimes.com Present NCDM 2008 Keynote The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by DMA and DIRECT magazine will conclude today at the Gaylord Palms resort in Orlando, Florida. S. Murray Gaylord, VP, marketing and customer insights for NYTimes.com addressed attendees this morning with his keynote presentation entitled “What You Can Do to Win and Measure Success in the Digital Revolution.”
December 9, 2008
NCDM Conference Kicks Off with Keynote by Disney's Tom Boyles The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by DMA and DIRECT magazine, yesterday kicked off at the Gaylord Palms Resort in Orlando, Florida. Tom Boyles, senior VP, global customer managed relationships for the Walt Disney Company, addressed attendees during his luncheon keynote entitled “Understanding the Customer Focused Journey and Where It’s Likely To Go.”
November 25, 2008
DMA Premieres Library of Echo Awards Case Studies DMA has announced its new Library of ECHO Awards Case Studies, a Web-based subscription plan allowing viewers to read the marketing strategies, dive deep into media selections and tactics, click around creatives, as well as see award winning results from DMA’s 2008 International ECHO Awards winners.
November 24, 2008
NCDM 2008 Offers Five Tracks, Six Intensive Sessions, and 40 Concurrent Sessions From Monday, Dec. 8 through Wednesday, Dec. 10, The National Center for Database Marketing (NCDM) 2008 conference, co-produced by the Direct Marketing Association (DMA) and DIRECT magazine will feature over 40 concurrent sessions spread across five innovative tracks.
November 21, 2008
DMA Comments on Proposed Labeling Requirements for Toy and Game Ads on the Web In a letter to the Consumer Product Safety Commssion, DMA has provided comments on the Consumer Product Safety Commission’s proposed labeling requirements for toy and game advertisements on the Internet. DMA previously provided comments to the Commission with respect to labeling requirements for toy and game advertisements in catalogs and other printed materials.
November 20, 2008
NCDM Announces Keynote Speakers For 2008 Conference The National Center for Database Marketing (NCDM)has announced its keynote speakers for the upcoming NCDM 2008 Conference. Co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, NCDM will take place December 8-10 at the Gaylord Palms Resort in Orlando, Florida.
November 19, 2008
Email Experience Council Releases Retail Email Subscription Benchmark Study The Email Experience Council (eec), DMA's email marketing arm, has announced the release of its third annual “Retail Email Subscription Benchmark Study.” The new study examined the opt-in practices of 120 of the top online retailers tracked via the Retail Email Blog and found that there is a clear trend toward richer subscription processes.
November 18, 2008
Direct Marketing Educational Foundation Hosts Student Career Forum The Direct Marketing Educational Foundation (DMEF) recently hosted its Annual Student Career Forum at the Ney Center in New York City, carrying on the annual tradition first initiated by The Lee Epstein Fund. The Forum is sponsored in large part by The Lee Epstein Fund, which was created as a DMEF Endowment Trust to continue the vision of its namesake to support students and their educational needs.
November 11, 2008
DMA Praises FTC for Improving Accuracy of National Do Not Call Registry by Addressing List Hygiene Issues Direct Marketing Association (DMA) President and CEO John A. Greco, Jr. has praised the Federal FTC for improving the accuracy of the National Do Not Call Registry by hiring an outside contractor to remove disconnected, reassigned and abandoned phone numbers from the registry.
November 11, 2008
NCDM Conference Offers Special Features, Dec. 8-10 in Orlando, Florida The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, will take place December 8-10 at the Gaylord Palms Resort in Orlando, Florida. The NCDM 2008 program will offer the latest in both online and offline analytical approaches, multichannel marketing strategies, and technology solutions.
November 7, 2008
DMA Offers 'Safe Harbor' Program for Companies that Import European Personal Data to US Does your company import personal data from Europe to the US? If "yes," then you might want to consider joining the US Department of Commerce's safe harbor framework. In 1998, the European Union passed wide-sweeping privacy legislation called the European Union Data Protection Directive. This Directive places requirements on businesses that wish to collect, process or transfer personal data from an EU Member State. The US Department of Commerce and DMA have Safe Harbor programs in place to help American companies who are impacted by the directive.
November 4, 2008
DMA Insert Media Council to Honor Zuckermandel and Boardroom, Inc. at Dec. 11 'Roast & Toast' Awards Luncheon DMA's Insert Media Council has announced that plans for its Annual Roast & Toast Holiday Luncheon are underway. The 2008 Individual Award-winner is Jim Zuckermandel, CEO & founder of Zed Marketing Group, Inc. The Corporate Award honoree is Boardroom, Inc. The awards will be presented on Thursday, Dec. 11 at the Yale Club in New York City.
November 3, 2008
eec Announces Call for Nominations for its People's Choice: 2009 Best In Email Award; Nomination Deadline Nov. 21 The Email Experience Council (eec), DMA's email marketing arm, has announced a call for nominations for the eec People’s Choice: 2009 Best in Email Award. The award will be presented during the Email Evolution Conference in Scottsdale, Arizona, which takes place Feb. 9 — 11, 2009. The deadline for submissions is Friday, Nov. 21, 2008.
October 29, 2008
DMA Announces Partnership with China Direct Mail Association The Direct Marketing Association (DMA) today announced a partnership with the China Direct Mail Association (CDMA), which is owned by the China Post, to promote business development in light of the economic globalization and blooming direct mail business across China.
October 23, 2008
DMA Issues Comments to Consumer Product Safety Commission on Labeling Requirements for Toys in Catalogs DMA has sent comments to the Consumer Product Safety Commission regarding the Commission’s proposed labeling requirements for toy and game advertisements in catalogs. DMA also intends to file specific comments related to Internet advertising by the deadline of November 20, 2008.
October 23, 2008
USPS Adds Express Mail 'Hold For Pickup' to USPS.com Express Mail packages can be held at Post Offices for pickup, giving customers both the peace of mind of secure delivery and the convenience of picking up their packages when it best fits their schedules. And now, customers can choose Express Mail Hold For Pickup service through Click-N-Ship on usps.com.
October 15, 2008
DMA Presents 2008 International ECHO Awards During DMA08; Diamond ECHO Goes to Shackleton and Action Against Hunger DMA last night presented its 2008 International ECHO Awards during a ceremony hosted by "Tonight Show" host Jay Leno at the Bellagio Las Vegas. DMA presented a total of 92 ECHO Awards to multichannel direct marketing campaigns from all over the globe.
October 15, 2008
Two New Directors Join DMA Board for 2008-2009 DMA yesterday announced that two members will be joining the Board of Directors for 2008-2009 to fill two unexpired terms. They will be joining 15 newly elected members, one ex-officio member, as well as 22 other sitting Board members. They are: Kimberley Partoll, executive VP, Paid Services & New Ventures, AOL, and Gian-Carlo Peressutti, senior VP of public affairs, R.R. Donnelley.
October 15, 2008
DMA Introduces 'Green Marketing' Professional Development Program: A Certificate in Eco-Responsible Marketing For the first time in marketing, professionals have an opportunity to earn "green marketing" career education credentials through the DMA Certificate in Environmentally Responsible Marketing (ERM), a new program of the DMA.
October 15, 2008
Live from DMA08: Weaving a Web of Trust: Craigslist Founder Craig Newmark Keynotes At the Las Vegas Convention Center, Craig Newmark, Customer Service Rep and Founder of Craigslist, discussed the past, present, and future of online communities, in his DMA08 Conference & Exhibition keynote address.
October 14, 2008
DMA Names eBay 2008 Marketer of the Year During DMA08 in Las Vegas DMA today honored eBay with their 2008 Marketer of the Year Award during a ceremony at the Las Vegas Convention Center, held during the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing.
October 14, 2008
Live from DMA08: Deepening Connections: New DMA Chairman Kelly Browning Looks Ahead American Institute for Cancer Research Executive VP and COO Kelly B. Browning today addressed attendees at the DMA08 Conference & Exhibition. Browning was elected DMA chairman of the board for 2009 and served as Board vice chairman in 2008.
October 14, 2008
Live from DMA08: The Partnership of Brand and Direct: Heffner Shares Lessons Learned Christie Hefner, chairman and CEO of Playboy Enterprises, presented her keynote address to DMA08 Conference & Exhibition attendees. The conference, held at the Las Vegas Convention Center, runs through Thursday, October 16.
October 14, 2008
Jan Brandt, Andi Emerson, W. Howard Lester, Charles Williams Inducted into DMA's 2008 Hall of Fame During DMA08 The Direct Marketing Association (DMA) has announced its 2008 Hall of Fame inductees: Jan Brandt, member, Pilot Group and chairman of North American Membership Group; the late Andi Emerson, founder, president, and board chair, John Caples International Awards; W. Howard Lester, chairman of the board and chief executive officer, Williams-Sonoma; and Charles Williams, founder and director emeritus, Williams-Sonoma.
October 13, 2008
Live from DMA08: 'r u Connected?' That Is the Question for Direct Marketers, Says DMA President & CEO Making interactive connections in today's multichannel digital universe is what DMA08 is all about, said DMA President & CEO John A. Greco, Jr., as he welcomed attendees from around the globe to the DMA08 Conference & Exhibition in Las Vegas. "Making vital connections is my message to you here this morning," Greco said.
October 13, 2008
Live from DMA08: Full Text of DMA President & CEO John A. Greco, Jr.'s Opening Remarks The following is the complete text of Direct Marketing Association (DMA) President & CEO John A. Greco, Jr.’s opening remarks at DMA08 Conference & Exhibition, which is being hold in Las Vegas through Thursday, Oct. 16.
October 13, 2008
Live from DMA08: Outgoing DMA Chairman Donn Rappaport Outlines a Year of Accomplishment This morning, during the opening session of the DMA08 Conference & Exhibition in Las Vegas, Donn Rappaport, outgoing chairman of the DMA Board of Directors, discussed the Board's accomplishments over the past year, and his vision for the association’s future.
October 13, 2008
DMEF Honors Jon Roska and Scholastic at Awards Dinner; Raises Close to $400,000 at Dinner; Celebrates Launch of New Website The Direct Marketing Educational Foundation (DMEF) gathered hundreds of direct marketing professionals Saturday night at the Bellagio Hotel, Las Vegas for their Annual Awards Dinner, held in conjunction with the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing.
October 13, 2008
DMA Announces Future of Business-to-Consumer Communications; Expanded 'DMAchoice' Empowers Consumers DMA, the trusted consumer preference service leader in America for the past 37 years, today announced the launch of its newly expanded consumer choice portal site, DMAchoice.org. The announcement was made today by DMA President & CEO, John A. Greco, Jr., at the DMA08 Conference and Exhibition.
October 13, 2008
Direct Marketing Ad Expenditures Account for 53% of Total US Advertising Expenditures, DMA's 'Power of Direct Marketing' Report Unveils DMA has released "The Power of Direct Marketing," an annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales. First published in 1995, the report is released each year in conjunction with the DMA08.
October 13, 2008
DMA's Quarterly Business Review (QBR) Finds Direct Marketers Looking to Modest Growth Despite Decline in Year-Over-Year Revenue for Quarter III The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the third quarter of 2008, complete with 2009 forecasts for marketers and suppliers, in conjunction with the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing.
October 13, 2008
Live from DMA08: Making a Difference: A Conversation with Ty Pennington DMA08 attendees this morning were treated to a lively dialogue between Ty Pennington, two-time Emmy Award-winner and host of ABC's Extreme Makeover: Home Edition, and DMA President & CEO John A. Greco, Jr.
October 12, 2008
DMA Board Elects Kelly Browning 2009 Chairman of the Board; 16 New Directors Join Board DMA Board of Directors today announced the election of new officers and Board members for 2008-2009. The terms of office commenced at DMA’s Annual Business Meeting, which was held today at the Bellagio Hotel and Casino, Las Vegas.
October 12, 2008
Live from DMA08: Joseph Jaffe Challenges Marketers to Join the Conversation "I'm here to shock you out of your complacency," Joseph Jaffe, founder and president of crayon, a new marketing company, told DMA08 Conference & Exhibition attendees Sunday. In his keynote address, Jaffe challenged marketers to break free of tired methodologies and embrace a new marketing model.
October 11, 2008
DMA Kicks Off DMA08 Annual Conference & Exhibition in Las Vegas DMA today kicks off DMA08 Conference & Exhibition, the Global Event for Integrated Marketing in Las Vegas, Nevada, asking the question, "r u Connected?"
October 11, 2008
DMEF Elects Gary S. Laben 2009 Chairman of the Board; 13 New Members DMEF Board Elected The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 13 new members to its Board of Trustees for 2008-2009. The terms commenced earlier today at DMEF's Annual Meeting, which was held at the Bellagio Hotel, Las Vegas.
October 8, 2008
DMA's Prescott Urges Posts to Invest in Improved Address Systems at PostExpo in London Charles Prescott, DMA's VP of global development and chair of the Consultative Committee of the Universal Postal Union, told delegates at PostExpo at Excel in London last week that it was imperative for the postal operators of the world to increase their investment in and attention to their address systems.
October 6, 2008
DMA Utilizes Specialized 'Voice of Customer' Research to Improve DMA08 and Future Conferences DMA is nearing the kick-off of this year's annual conference, DMA08 Conference & Exhibition. Through a recent partnership with Ernan Roman Direct Marketing who conducted in-depth "Voice of the Customer" (VOC) research, DMA is now using the findings from this specialized research to deliver the best events and value-added information to the direct marketing community.
October 6, 2008
Data Services, Inc. Partners with DMA to Sponsor DMA08 Annual Kick-Off Party in Las Vegas For the second consecutive year, Data Services, Inc. has teamed up with the Direct Marketing Association (DMA) to present DMA's Annual Conference & Exhibition's Annual Kick-Off Party, which will be held at 7 p.m. on Saturday, October 11 at PRIVE in the Planet Hollywood Resort & Casino, Las Vegas, NV.
October 3, 2008
DMA Announces Partnership to Create Arab DMA in Saudi Arabia; DMA to Provide Best Practices, Research, Self- Regulation Tools, and Education Services DMA today announced a partnership with Direct Marketing Services YMH LLC, who is currently in a joint venture with the Saudi Post, to develop the direct mail industry and work toward the creation and operation of the Arab Direct Marketing Association (ADMA), as well as develop direct marketing across the global Pan-Arab community.
October 1, 2008
Email Experience Council Releases Email Marketing Q&A's The Email Experience Council (eec), the email marketing arm of DMA, today announced the release of the Email Marketing Q&A’s, a set of 20 commonly asked email marketing questions and their answers.
September 29, 2008
DMA08 Connects Web 2.Next with Attendees; Puts Conference in Their Hands For the first time ever, DMA's annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips.
September 26, 2008
DMA Names Neil C. O'Keefe VP Catalog and Multichannel Merchant Segment; Underscores Segment Commitment DMA today announced that Neil C. O’Keefe, VP, marketing for Spiegel Brands, will join DMA as its vice president, catalog and multichannel merchant segment, reporting directly to Ken Ebeling, senior vice president, member and segment services. O'Keefe will begin on Sept. 30 and will be based in DMA’s New York headquarters.
September 24, 2008
Direct Marketing Educational Foundation Announces Inaugural Shankar Spiegel Award Winner The Direct Marketing Educational Foundation (DMEF) today announced that Anita Man Luo of the University of Connecticut will be presented with the first-ever DMEF Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing. Andrew Stephen of Columbia University and Seshadri Tirunillai of the University of Southern California will receive Honorable Mentions.
September 23, 2008
The Change Starts Now: DMA Advertising Week Panelists Take Marketers into a New Age Yesterday, at the PricewaterhouseCoopers Auditorium in New York City, DMA hosted two panel presentations, collectively entitled "What Business Needs Now: What You Need to Know About Direct + Digital = Exponential Growth," featuring discussions with thought leaders in direct marketing and digital media.
September 18, 2008
Celebrate Advertising Week 2008 at DMA's Sept. 22 'Direct + Digital' Marketing Forum Advertising Week is North America’s largest and most prestigious annual gathering of industry decision-makers. Now in its fifth year, it is a hybrid of cutting-edge thought leadership programming and unique special events. On Monday afternoon, September 22 in New York City, DMA will host a dynamic and engaging presentation entitled “What Business Needs Now: What You Need to Know About Direct + Digital = Exponential Growth.”
September 16, 2008
DMA's Quarterly Business Review (QBR) for Q2 Finds Profitability Growth Despite Decline in Year-Over- Year Revenue DMA released its Quarterly Business Review (QBR) for the second quarter of 2008. The headline QBR Revenue Index vs. Same Quarter Last Year (SQLY) for Q2 2008 was 47, marking a one point difference from Q1's 48. In the QBR Index, scores below 50 represent a decline in direct marketing business performance during the quarter versus the SQL, while a score of 50 represents no change and scores above 50 represent growth.
September 10, 2008
Tomorrow! DMA to Host Sept. 11 Virtual Conference on 'Move Update & Standard Mail' On Nov. 23, the US Postal Service's Move Update standards will expand from First-Class Mail automation and presort-price mailings to include all Standard Mail mailings. To assist mailers prepare for the change, DMA will host a virtual seminar on Thursday, Sept. 11 at 2 p.m. (EDT).
September 5, 2008
DMA Names Senny Boone New Senior VP of Corporate & Social Responsibility; Current SVP Pat Kachura to Retire at Year's End DMA President & CEO John A. Greco, Jr. has announced the appointment of Senny Boone, VP, special counsel and executive director of the DMA Nonprofit Federation, to the role of senior VP, corporate and social responsibility. Boone will replace Pat Kachura, who announced her plans to retire at the end of the year after 13 years of distinguished service to the DMA.
September 3, 2008
DMEF Announces Partnership with Elsevier, Starting a New Chapter in the Life of the Journal of Interactive Marketing The Direct Marketing Educational Foundation (DMEF) announced a new publishing partnership for the Journal of Interactive Marketing® (JIM). Effective Jan. 1, 2009, Elsevier will be publisher of the JIM, making the latest research available both in print and online. The JIM is regarded as the leading peer-reviewed, academic research journal in the areas of direct, interactive, database, and Internet marketing.
August 27, 2008
DMA Releases 'Loyalty Programs: A Cross-Industry Analysis of Usage and Effectiveness' DMA has released "Loyalty Programs: A Cross-Industry Analysis of Usage and Effectiveness." This first-ever report, which focuses solely on loyalty marketing, is designed to provide marketers with a snapshot view of loyalty marketing strategies as a whole, as well as within different industry segments.
August 26, 2008
DMA Career Center Launched; Largest Online Career Center for Direct Marketing Professionals DMA has launched the newly designed DMA Career Center, the largest online career center for direct marketing professionals. The DMA Career Center provides exceptional value — boasting over 500 open multichannel positions for job seekers and over 40,000 searchable resumes for employers. The extensive job portal includes positions located around the world, including New Zealand, Egypt, and Singapore.
August 26, 2008
Email Experience Council Releases Retail Email Guide to the Holiday Season; Benchmarks, Advice for '16 Phases of Christmas' The Email Experience Council (eec), DMA's email marketing arm, today announced the release of the Retail Email Guide to the Holiday Season. The new guide includes benchmarks and advice on when to begin holiday campaigns, how much to increase email volume, which days to send on, and how to stand out in the inbox during the holidays.
August 26, 2008
DMA Politically Direct (Summer 2008): States Focus on Behavioral Marketing In addition to congressional activity, the consumer privacy debate intensified on the state level for marketers this year, as lawmakers in three states considered legislation that would regulate online behavioral marketing. Online behavioral marketing refers to advertising that is targeted to specific users based on their previous Internet searches or activities.
August 26, 2008
DMA Politically Direct (Summer 2008): Implementation of Postal Reform Law Advances As 2008 has progressed, the United States Postal Service (USPS) and the Postal Regulatory Commission (PRC) have continued to put into place the reforms outlined in the Postal Accountability and Enhancement Act of 2006 (PAEA).
August 26, 2008
DMA Politically Direct (Summer 2008): FTC Approves New CAN-SPAM Rules The Federal Trade Commission (FTC) has approved four provisions under the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM) to clarify the requirements of the act, which took effect in 2004.
August 26, 2008
DMA Politically Direct (Summer 2008): Internet Alliance Supports Laws Cracking Down on Sex Offenders Online A dangerous trend in Internet regulation emerged in the states this year. Seven states introduced bills that would require interactive Web services to verify the identity, location, and age of each user. The bills would also require that parental consent be obtained for minors.
August 26, 2008
DMA Politically Direct (Summer 2008): DMA Continues Series of Policy Briefings To help members gain a clear understanding of new regulations and legislation, DMA’s Government Affairs team offers a continuing series of virtual seminars on a wide range of legislative and regulatory issues — as they arise.
August 26, 2008
DMA Politically Direct (Summer 2008): New York Clarifies Affiliate Sales Tax Law As the enforcement date of June 1, 2008 approached and passed the New York State Department of Taxation and Finance issued two Technical Services Bulletins (TSB) clarifying the Affiliate Sales Tax Law, specifically explaining who would be required to collect New York sales/use taxes.
August 26, 2008
DMA Politically Direct (Summer 2008): Behavioral Targeting and Online Advertising Under Scrutiny; DMA Responds Throughout the summer, both chambers of Congress have been holding hearings on various topics relating to behavioral and online marketing.
August 26, 2008
DMA Politically Direct (Summer 2008): Summer 2008 State Report DMA continues to monitor and actively participate in state legislatures. Key state issues include Identity Theft, Do Not Mail, and Telecommunications.
August 26, 2008
DMA Politically Direct (Summer 2008): Canada's Do Not Call Registry Launches Sept. 30 Do you or your company make telemarketing calls to Canada? With the Canadian National Do Not Call List (DNCL) set to launch September 30, 2008, you may need to adjust your business practices to remain in compliance.
August 26, 2008
DMA Politically Direct (Summer 2008): DMA Names Linda Woolley EVP Government Affairs DMA President & CEO John A. Greco, Jr. in July announced that Linda A. Woolley would be joining DMA as executive vice president, government affairs. Reporting directly to Greco, Woolley began August 11.
August 26, 2008
DMA Politically Direct (Summer 2008): Happening on the Hill DMA provides a brief overview of recent legislative activity in the United States Senate and House of Representatives.
August 25, 2008
DMA to Host Sept. 10 Virtual Seminar, Entitled 'Mobile Marketing: Consumer Perspectives' Mobile commerce is emerging strongly, offering marketers yet another channel to reach prospects. To shine a spotlight on m-commerce developments, DMA will host a virtual conference on Wednesday, September 10 (1 to 2 p.m. EDT) titled “Mobile Marketing: Consumer Perspectives.”
August 22, 2008
Email Experience Council Announces Roundtable and Advisory Committee Chair Election Results The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association, yesterday announced the 2008 Member Roundtables and Advisory Committee chair election results.
August 21, 2008
DMA Releases 16th Annual 'State of the Catalog Industry'; 62% Use Catalogs as Primary Sales Channel DMA yesterday released the "State of the Catalog Industry, 2008 edition." Now in its 16th year, the report has continued to evolve since its first publication.
August 19, 2008
DMA Responds to FTC's Telemarketing Sales Rule Amendments Regarding Prerecorded Calls The Federal Trade Commission (FTC) has announced two amendments to the Telemarketing Sales Rule (TSR). One will expressly bar telemarketing calls that deliver prerecorded messages, unless a consumer previously has agreed to accept such calls from the seller. The other related technical amendment modifies the TSR's method of calculating the maximum permissible level of "call abandonment."
August 14, 2008
Nonprofit Federation Recognizes Operation Smile as 2008 Nonprofit Organization of the Year The DMA's Nonprofit Federation (DMANF) has announced that Operation Smile is the winner of its 2008 Nonprofit Organization of the Year Award. The award will be presented Aug. 15 at a luncheon that will conclude the DMANF's New York Nonprofit Conference.
August 14, 2008
Email Experience Council Launches Speakers Bureau; Experts Spread Best Practices, Invite New Practitioners into Email Marketing Community The Email Experience Council (eec), the email marketing arm of the DMA, has announced the official launch of the eec Speakers Bureau. Composed of experienced eec members, the speakers have committed to making themselves available to speak at events that currently have little or no programming about email marketing.
August 13, 2008
UPU Selects Non-Private Sector Reps to Consultative Committee; DMA's Prescott Re-Elected Chair On Aug. 12, the closing day of the Universal Postal Union's (UPU) 24th Universal Postal Congress in Geneva, Switzerland, the UPU's Council of Administration (CA) and Postal Operations Council (POC) selected their representatives to the private-sector representative group called the Consultative Committee (CC). In turn, CC members re-elected by acclamation Charles Prescott of the US as chair. Prescott, who is DMA's VP of global development. The CC elected as vice chair the UK's Murray Buchanan of the Royal Mail.
August 13, 2008
DMA08 Connects Attendees to State-of-the-Art Education; DM Basics and Database & Analytics Tracks for the Novice and the Veteran The DMA08 Conference & Exhibition will give attendees valuable tools to effectively target and retain their customers. At DMA08, the Global Event for Integrated Marketing, being held Oct. 11–16 in Las Vegas, attendees will be trained by the most experienced marketers when they participate in the Direct Marketing Basics and the Database & Analytics educational tracks.
August 13, 2008
DMA to Host Aug. 21 Virtual Seminar on FTC's New 'Red Flags' Rules for ID Theft Prevention In an effort to limit ID theft, the FTC, federal bank regulatory agencies, and the National Credit Union Administration have issued regulations called the "Red Flags Rules," which take effect Nov. 1, 2008. To help members comply with the new rules, DMA will host a virtual seminar on Thursday, Augist 21 at 2 p.m. (EDT).
August 12, 2008
2008 DMA Hall of Fame Winners Announced: Jan Brandt, Andi Emerson, W. Howard Lester, Charles Williams The Direct Marketing Association (DMA) has announced its 2008 Hall of Fame inductees: Jan Brandt, vice chair emeritus, AOL and member, Pilot Group; the late Andi Emerson, founder, president, and board chair, John Caples International Awards; W. Howard Lester, chairman of the board and CEO, Williams-Sonoma; and Charles Williams, founder and director emeritus, Williams-Sonoma.
August 11, 2008
DMA Publishes 'Direct Mail Best Practices, Benchmarks, and Strategies'; First of Its Kind Report DMA today released "Direct Mail Best Practices, Benchmarks, and Strategies," an inaugural report designed to provide knowledge of current best practices in the direct mail arena.
August 8, 2008
DMA Extends Deadline for 'Marketer of the Year' Nominations to Aug. 14 DMA has extended the deadline for nominations of an individual, company, or nonprofit organization for its 2008 Marketer of the Year Award. The new deadline for nominations is Thursday, Aug. 14. The winner will be honored Oct. 14 during DMA08 in Las Vegas.
July 30, 2008
DMA08 Presents Extra Opportunities Special Sessions and Events for Attendees DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that runs Oct. 11-16 in Las Vegas, will offer attendees special attention. Whether it's a full day of Spanish language programming or the brand new DMA08 Master Class, attendees will find exactly what they’re looking for.
July 28, 2008
DMA's Prescott Presents UPU Consultative Committee Chairman's Report at 24th Universal Postal Congress in Geneva DMA VP of International Development Charles Prescott is attending the 24th Universal Postal Congress in Geneva. Prescott also is the chairman of the Universal Postal Union's (UPU) Consultative Committee (CC). During his report to the Congress on CC activities, Prescott announced that the Committee, during the next four-year cycle, would focus on address systems and change of address systems. Also, Prescott said that the CC will focus on the environmental impact of poorly addressed mail, which is one of the UPU's core postal strategies.
July 28, 2008
DMEF Announces 2008 Collegiate ECHO Awards Winners; Pitney Bowes and Litle & Co. Sponsor Competition The Direct Marketing Educational Foundation (DMEF) today announced the winners of the 2008 DMEF Collegiate ECHO Awards: The University of Northern Colorado (undergraduate team), and Baruch College (graduate team).
July 22, 2008
DMA Names Linda A. Woolley Executive VP of Government Affairs Direct Marketing Association (DMA) President & CEO John A. Greco, Jr. has announced that Linda A. Woolley will join DMA as executive vice president, government affairs. Reporting directly to Greco, Woolley will begin on Monday, August 11, 2008, and will be based in DMA’s Washington, DC office.
July 22, 2008
DMEF Announces Annual Awards; Roska, Scholastic, and Malthouse to Be Honored During DMA08 The Direct Marketing Educational Foundation (DMEF) has announced that Jon Roska, founder, CEO, and chief creative officer of Roska Direct Advertising, will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Seth D. Radwell, president of e-Scholastic and executive vice president of Scholastic will be presented with the DMEF Corporate Leadership Award on behalf of Scholastic; and Edward C. Malthouse, Ph.D., professor of Integrated Marketing Communications at the Medill School of Journalism at Northwestern University, will receive the 2008 Robert B. Clarke Outstanding Educator Award.
July 22, 2008
DMA08 Welcomes Attendees to Las Vegas, 'Entertainment Capital of the World,' Midler, Beatles' 'Love,' Cirque Du Soleil Entice Attendees at the Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will find that Las Vegas is definitely not just a place to gamble. The "Entertainment Capital of the World" boasts a variety of attractions that will keep conference-goers entertained throughout the six-day event, which runs between October 11 and 16.
July 17, 2008
DMA08 to Offer Six Pre-Conference Intensive Workshops DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that runs Oct. 11-16 in Las Vegas, continues this year’s educational focus by offering additional comprehensive instruction with its Pre-Conference Intensive Workshops. The Pre-Conference Intensives — taking place on Saturday, Oct. 11 and Sunday, Oct. 12 — will provide participants useful, cutting-edge information on direct and multichannel integration topics for all levels of marketing professionals, from direct marketing novices to marketing veterans who want to focus on specific marketing strategies.
July 17, 2008
New DMA Mobile Marketing Study Finds Text Messaging Most Often Recalled M-Marketing Technique DMA has released the results of its first-ever quantitative research effort in the area of mobile marketing. The online survey indicated that text messaging is by far the most often cited mobile marketing method — accounting for 70% of consumer mobile marketing responses — compared to a 41% response rate to surveys and a 30% response rate for e-mail offers.
July 16, 2008
DMA Announces First Environmental Goal in the Area of Solid Waste Source Reduction Today, the The Direct Marketing Association's (DMA) Board of Directors announced its first public and measurable "green"” goal toward achieving continuous environmental improvement in the US direct marketing community. This new, five-year goal seeks to improve the relevance, deliverability, and carbon footprint of direct mail through widespread marketer adoption of key list hygiene practices.
July 15, 2008
DMA Welcomes FTC Statement that Self Regulation Continues to Be Best Approach to Behavioral Advertising DMA Senior Vice President of Government Affairs Jerry Cerasale praised the Federal Trade Commission for its statement in testimony before the US Senate Committee on Commerce on July 9 that privacy concerns raised by behavioral advertising can be addressed by industry self regulation.
July 11, 2008
Nonprofit Federation of the DMA Names Incoming Advisory Council Members The Nonprofit Federation of the Direct Marketing Association (DMANF)has announced the names of six new members to its Advisory Council: Mary Bogucki, VP of Amergent; Thomas Harrison, president and CEO at Russ Reid; Roger Hiyama, VP of Strategy and Analytics for Merkle; Mimi LeClair, VP of Development at Mercy Home for Boys and Girls in Chicago; Atul Tandon, SVP for Donor Engagement at World Vision; and Kim Walker, director of Direct Mail for Memorial Sloan-Kettering Cancer Center (MSKCC) and the 2007-2008 president of the Direct Mail Fundraisers Association (DMFA).
July 8, 2008
Direct Marketing Veteran John J. Flieder Passes Away; DMEF Establishes Fund Direct marketing veteran, businessman, and community activist John J. Flieder passed away on June 30 after a lengthy battle with kidney and bladder cancers. He was 71. In recognition of Flieder's commitment to direct/interactive marketing education, DMEF in May created the John Flieder Fund.
July 8, 2008
DMA's Member-Online CAN-SPAM Briefing Available Online; FTC's New Rules Now in Effect To brief members on what the FTC's new CAN-SPAM rules mean, DMA hosted a conference call on May 16. That briefing is now available for members online. The new rules took effect July 7, 2008.
July 7, 2008
China's Postal Administration Alerts DMA to Mail Security During Olympics DMA has been informed by the postal administration of the People's Republic of China about security and the mail during the Summer Olympics, which begin Aug. 8 in Beijing.
July 2, 2008
DMA08's Thought Leadership Series to Provide Insight into Integrated Marketing's Best Practices The DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that will be held Oct. 11–16 in Las Vegas, will feature a two-day Thought Leadership series that will present attendees with the latest in best practices, marketing solutions, and management insight. DMA08's Thought Leadership series — running Oct. 13 and 14 — will consist of valuable sessions that will leave attendees inspired, engaged, and fully connected to the entire direct marketing community.
June 30, 2008
Tomorrow! DMA to Host July 1 Virtual Seminar on USPS's New Rules for Addressing Flat Mail DMA will host a virtual seminar on the US Postal Service's new rules for addressing flat mail on Tuesday, July 1 at 3 p.m. (EDT). At this one-hour virtual seminar — entitled "New USPS Rules for Addressing Flat Mail: How to Ensure Your Mail Continues to Qualifies for Discount Rates" — USPS experts will provide DMA members with detailed information on all aspects of the new addressing requirements for flat-shaped mailpieces, which will take effect Mar. 29, 2009, and answer questions.
June 25, 2008
At DMA08, Programming to Include Acquisition & Prospecting and Creative Strategy Tracks The Direct Marketing Association's (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that will be held October 11–16 in Las Vegas, will provide nine leading-edge educational tracks to help marketers strategize and become masters of their craft. Two of those nine tracks — Acquisition & Prospecting and Creative Strategy — are back by popular demand from last year’s conference.
June 20, 2008
DMEF Kicks Off Second Year of Direct Marketing Leadership Development Program; Goodman&Company, Kraft, and Scholastic Help Students The Direct Marketing Educational Foundation (DMEF) has kicked off of the second year of its Direct Marketing Leadership Development Program (DMLDP), an innovative, next-generation, rotational program designed to provide carefully selected and highly qualified recent graduates (program associates) with valuable employment experience through a unique combination of work settings.
June 19, 2008
DMA's 'Recycle Please' Campaign Gains Momentum; Pitney Bowes and Metropolitan Museum of Art Join Over 80 Companies, Nonprofits in Campaign Support of the DMA's "Recycle Please" campaign continues to intensify, as Pitney Bowes Inc., a leading provider of mailstream solutions, and the Metropolitan Museum of Art (MMA), one of the world's largest museums, recently announced their participation in the nationwide campaign.
June 18, 2008
With FCC Action, DMA Awaits FTC Report on Accuracy of National Do Not Call Registry Direct Marketing Association (DMA) Senior Vice President of Government Affairs Jerry Cerasale praised the Federal Communications Commission (FCC) for its decision to require telemarketers to honor National Do Not Call list registrations indefinitely, and expressed anticipation for the Congressionally-mandated Federal Trade Commission (FTC) report on improving the accuracy of the DNC Registry.
June 16, 2008
DMA to Host June 25 Briefing for Members on Canada's Do Not Call Rules Canada's Do Not Call registry takes effect Sept. 30. 2008. To assist members who market in Canada, DMA will host a virtual briefing on Wednesday, June 25 at 12 p.m. (EDT) to inform members of the new rules and their impact on their telemarketing operations.
June 16, 2008
DMA's New Integrated Marketing Media Mix Report Focuses on Benchmarks and Trends for Successful Integrated Campaigns The Direct Marketing Association (DMA) today released 'The Integrated Marketing Media Mix,' a report designed to fill the gap between how marketers use media in integrated campaigns and their growing importance within the greater direct marketing community.
June 12, 2008
Live from DM Days: 'Magic on Your Desktop' Tom Goosmann Explores the World of New Media Tom Goosmann, founder and chief creative officer of True North Inc., presented a luncheon keynote entitled “Magic on Your Desktop.” The keynote presentation took place during the DM Days New York Conference and Exhibition, which concludes today.
June 12, 2008
DMA Offers 'DM Days Special Membership Offer' Through June 13 In welcoming DM Days attendees on Tuesday morning, DMA President & CEO John Greco urged marketers and suppliers who are not currently an association member to join. To celebrate DM Days New York 2008, Greco presented conferees a special membership offer.
June 12, 2008
Live from DM Days: Big Blue Goes 'Big Green' IBM's Elaine Lennox Explains How Days attendees today gained insight on "going green" from Elaine Lennox, VP of marketing for IBM's Systems and Technology Group, and Matt Rosenblum, CEO of Neuwing Energy. The keynote presentation, entitled "How to Go Green Profitably and Responsibly," took place on the final day of DM Days.
June 11, 2008
DMEF Presents 2008 'Rising Stars' and 'Corporate Commitment' Awards The Direct Marketing Educational Foundation last evening presented its 2008 Rising Stars Awards and Corporate Commitment Award. The five Rising Stars Award winners are Janet Barker-Evans, Draftfcb; Todd Leiser, Rodale, Inc.; Joseph Pak, Google, Inc.; Joe Pych, NextMark, Inc.; and Jeff Yowell, Datacore Marketing. The Corporate Commitment Award winner is KnowledgeBase Marketing/Wunderman.
June 11, 2008
Live from DM Days: Wunderman's David Sable Asks: Are You Saving the World, or Saving the Quarter? Wunderman Vice Chairman and Chief Operating Officer David M. Sable today discussed what works and what doesn’t in the realm of ethical marketing. His keynote address, entitled "Fashion Statement or Fad du Jour? The Possibilities and Pitfalls of Ethical Marketing," took place during DM Days New York Conference & Expo at the Jacob K. Javits Convention Center in New York City.
June 11, 2008
DMA Testifies Before Senate on Impact, Policy Implications of Spyware on Consumers and Businesses In testimony submitted today at a US Senate Commerce Committee hearing on the impact and policy implications of spyware on consumers and businesses and on S. 1625 (the Counter Spy Act), DMA praised the Committee for its interest in combating spyware. However, DMA expressed concern that a statutory approach might not achieve the desired purpose of limiting spyware, but rather, might have the unintended effect of interfering with important e-commerce and marketing functionalities.
June 10, 2008
Linda Huntoon, Tim Hickman and Scott Chilcutt Honored by DMA List & Data Council The DMA List & Data Council last evening presented its highest honors — the 2008 List Leader of the Year Award, the Ron Davis Young List Professional of the Year Award, and the first-ever Industry Innovation Award — to winners Linda Huntoon, Tim Hickman, and Scott Chilcutt, respectively.
June 10, 2008
DMA Offers 'DM Days Special Membership Offer' Through June 13 If you're not already a DMA member, now is the perfect time to take advantage of a DM Days special membership offer. In welcoming DM Days attendees, DMA President & CEO John Greco urged marketers and suppliers who are not currently an association member to join. To celebrate DM Days, Greco presented conferees a special membership offer. DM Days New York Conference & Expo runs through June 12 at the Jacob K. Javits Convention Center in New York.
June 10, 2008
Live from DM Days: DMA's Greco Pledges to Keep Marketing Channels Open, Economically Viable In his DM Days New York opening remarks, DMA President & CEO John A. Greco, Jr., said, "Marketers need a 360-degree view. This panorama needs to take in how to acquire customers, how to retain them, how to interact and engage online and offline and in every channel in ways that will earn and retain their trust." DM Days, he explained, is an important part of achieving that vision. However, he pointed out that marketers today face significant challenges—most notably on the legislative and regulatory front.
June 10, 2008
Live from DM Days: 'Shift Happens' and Marketers Must Be Prepared, Says Ted Leonsis During his keynote address at DM Days New York Conference & Expo, AOL Vice Chairman Emeritus Ted Leonsis explored new paradigms for marketers, as they strive to meet the changing needs of today’s consumers.
June 5, 2008
Email Experience Council Releases Retail Email Rendering Benchmark Study The Email Experience Council (eec), DMA's email marketing arm, has released its "Retail Email Rendering Benchmark Study." The new study examines the email design practices of 104 top online retailers tracked via RetailEmail.Blogspot, and examines their performance in an images-off email environment. It also includes the results of a survey of 472 marketers regarding rendering issues, conducted in conjunction with SubscriberMail, the sponsor of this study.
June 5, 2008
DMA's Quarterly Business Review (QBR) for Q1 Indicates Softness in Year-Over-Year Revenue The Direct Marketing Association (DMA) has released the Quarterly Business Review (QBR) for the first quarter of 2008. The report details how the greater direct marketing community — including direct marketers, agencies, and suppliers — collectively experienced a revenue dip following eighteen consecutive quarters of positive results.
June 3, 2008
ALC Sponsors Mail Moves America Kiosk at DM Days New York, June 10-12 The Direct Marketing Association (DMA) has announced that American List Counsel (ALC) will sponsor the Mail Moves America (MMA) kiosk during DM Days New York Conference & Expo, which is being held June 10-12 at the Jacob K. Javits Convention Center in New York City.
June 2, 2008
All Systems 'Go' for DM Days New York Conference & Expo; Kicks Off June 9 with Fast Forward The Direct Marketing Association’s (DMA) DM Days New York Conference & Expo has undergone several changes this year, from going mobile to the addition of four popular events, it is a must for every direct marketer.
May 28, 2008
Ty Pennington, Joseph Jaffe, Christie Hefner, and Craig Newmark to Keynote at DMA08 in Las Vegas The Direct Marketing Association (DMA) today announced keynote speakers for DMA08 Conference & Exhibition, taking place October 11-16 at the Las Vegas Convention Center. “Extreme Makeover: Home Edition” host Ty Pennington, crayon’s Joseph Jaffe, Playboy’s Christie Hefner, and Craiglist Founder Craig Newmark will headline during the global event for integrated marketing.
May 27, 2008
All Marketers Stay on Track at 2008 DM Days NY Conference & Expo During the Direct Marketing Association's (DMA) DM Days New York Conference & Expo, marketers can take advantage of a full range of programming, including International Day, Directo Day, List Day, and five solution showdowns where vendors face off, on the exhibit floor, to provide solutions to real-life scenarios. The conference is being held June 10–12 at the Jacob K. Javits Convention Center in New York City.
May 22, 2008
Live from ACCM: Multichannel Merchant Presents 2008 MCM Awards Multichannel Merchant presented its 2008 MCM Awards at a luncheon ceremony during the 25th Annual Conference for Catalog and Multichannel Merchants (ACCM). Top honors went to: Catalog of the Year: The Republic of Tea, Catalogue No. 98; Website of the Year: eBags; B-to-B Multichannel Merchant of the Year: Black Box; B-to-C Multichannel Merchant of the Year: L.L. Bean.
May 22, 2008
Live from ACCM: Who's in Control? Author Keith Wardell Puts Marketers Back in the Driver s Seat Yesterday, at the 25th ACCM in Orlando, Keith Wardell, author of "Marketing Out of Control," a handbook for profiting from the new balance of power, explored how marketers can adjust to today’s consumer-centric marketplace.
May 22, 2008
Nonprofit Federation Testifies Before PRC on Universal Service Obligation of USPS and Postal Monopoly In testimony submitted on May 21 at a Postal Regulatory Commission public hearing in Flagstaff, AZ, Matt Panos, a member of the Nonprofit Federation Advisory Council and VP of ministry partnerships and resources at Food for the Hungry, raised questions about the PRC's proposed definition of Universal Service Obligation (USO).
May 21, 2008
Live from ACCM: Exploring DMA's 'Green 15' At the 25th ACCM in Orlando, DMA's Serenity Edwards, Dick Goldsmith, chairman of The Horah Group, and Phil Riebel, environmental director, North America, UPM-Kymmene Inc., discussed how and why marketers should make the effort to "Go Green: 15 Strategies for Marketers to Improve Efficiency and Help the Environment."
May 20, 2008
Live from ACCM: Power Forum Explores the Multichannel Consumer Unmasked At the 25th Annual Conference for Catalog and Multichannel Merchants (ACCM) in Orlando, attendees got a shot of power with their brunch, as a keynote panel explored issues affecting multichannel commerce. Monday's Brunch & Power Forum, entitled “The Mystique of the Multichannel Customer — What Engages Customers and Prospects?” was held at the Gaylord Palms Resort during the conference, which runs through Thursday, May 22.
May 20, 2008
DMA Releases 'Catalog Design: Methods and Strategies to Increase Sales' DMA has released "Catalog Design: Methods and Strategies to Increase Sales," a first of its kind report that presents catalogers with benchmarks in catalog design elements. The new report was released at the 25th Annual Conference for Catalog & Multichannel Merchants in Orlando through Thursday.
May 20, 2008
Live from ACCM: DMA's Greco Kicks Off 25th ACCM; Focuses on Keeping Channels Open DMA President & CEO John A. Greco, Jr. today welcomed attendees to the 25th Annual Conference for Catalog and Multichannel Merchants (ACCM), which is being held in Orlando. Greco told conferees there are some important challenges and even threats facing marketers today, particular for those in the catalog industry.
May 20, 2008
Live from ACCM: My Fair Indigo: Founder Bill Bass Shares Lessons Learned Tuesday morning, at the 25th Conference for Catalog and Multichannel Merchants (ACCM) in Orlando, Bill Bass, CEO of Fair Indigo and former senior vice president of Lands' End, shared with attendees lessons learned through the evolution of his 18-month-old fair trade company.
May 16, 2008
You Ask the Questions: DM Days NY Conference & Expo Answers with 'Ask the Experts' Roundtables During DMA's DM Days New York Conference & Expo, marketers who missed a session, need a recap, want to learn more, or just have a specific question are invited to attend the "Ask the Experts" roundtable question-and-answer forums. DM Days New York Conference & Expo is being held June 10–12 at the Jacob K. Javits Convention Center in New York City.
May 16, 2008
DMA Politically Direct (Spring 2008): Self-Regulation Critical to Direct Marketing s Continued Success Earning and maintaining consumer trust is a business imperative in today’s data-driven, multichannel marketplace. DMA is diligently working on multiple fronts, as it has been doing for decades, to address consumers’ and policymakers’ concerns and to promote corporate responsibility within the global direct marketing community.
May 16, 2008
DMA Politically Direct (Spring 2008): The Green Movement: How Important Is It to You, Your Customers, and DMA? How “green” is your organization? More and more, that question is being asked by your customers, donors, business partners, and policymakers. From the largest company to the smallest, environmental responsibility is a key business concern, affecting your reputation, operations, efficiency — and your bottom line.
May 16, 2008
DMA Politically Direct (Spring 2008): DMA Leads Efforts Against 'Do Not Track' Proposal Privacy protection advocates continue to press the Federal Trade Commission (FTC) to create a “Do Not Track” list that would prevent online advertisers from monitoring the habits of website users. A vigorous advocate for self-regulation in the consumer privacy arena, DMA remains strongly opposed to the creation of a Do Not Track list.
May 16, 2008
DMA Politically Direct (Spring 2008): State Legislative Report DMA continues to monitor and be active in state legislatures. Key state issues include: Do Not Mail, List Exchange Restrictions, Do Not Deliver, Data Security/ID Theft, and Internet Third-Party Preference Marketing.
May 16, 2008
DMA Politically Direct (Spring 2008): DMA Opposes New York, Florida Tax Efforts New York Governor David Paterson in April signed into law the state’s fiscal year 2008-09 budget that included a provision requiring out-of-state Internet retailers to collect sales tax on deliveries made into New York, based solely on a link to a marketer’s website. In testimony submitted both to the New York State Senate Committee on Finance and State Assembly Committee on Ways and Means, DMA expressed strong opposition to the proposal.
May 16, 2008
DMA Politically Direct (Spring 2008): Hill Profile: Rep. Marsha Blackburn (R-TN) Representative Marsha Blackburn (R-TN) was elected to the US House of Representatives in 2002. When she began serving in 2003 at the start of the 108th Congress, she was the first woman in Tennessee elected in her own right to the House.
May 16, 2008
DMA Politically Direct (Spring 2008): Happening on the Hill DMA provides an overview of recent legislative activity in the United States Senate and House of Representatives.
May 16, 2008
DMA Politically Direct (Spring 2008): Join DMA's 2008 'Grasstops' Program DMA needs your power and influence in Washington, DC, at your state capital, and before your city council. Get engaged in the political process and take control of your bottom line and how you operate your business. How can you do this? Become a member of DMA’s “grasstops” network.
May 13, 2008
DMA to Host Teleconference May 16 to Brief Members on FTC's New CAN-SPAM Rules To brief members on the impact of Federal Trade Commission's new CAN-SPAM rules, DMA will host a conference call on Friday, May 16 at 1 p.m. (EDT). To register, please email government@the-dma.org.
May 13, 2008
DMA Applauds FTC's Approval of New Rule Provisions Under CAN-SPAM Act DMA President & CEO John A. Greco, Jr. praised the Federal Trade Commission (FTC) for its approval of four new rule provisions under the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, also known as the CAN-SPAM Act.
May 9, 2008
DMA08 Exhibition Hall: Go Beyond the Booth, Get a Backstage Pass to Best Show in Vegas DMA's DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will boast the largest exhibit hall for all integrated marketing solutions. That’s why reserving a booth at DMA08 is like getting a front-row seat at the best show in town along with a backstage pass to the multichannel marketplace of today — and tomorrow. DMA08 will be held October 11-16 at the Las Vegas Convention Center.
May 8, 2008
DMA Launches Research to Improve Future DM Days Conferences; Ernan Roman Direct Marketing Conducting 'Voice of the Customer' Research DM Days New York Conference & Expo has a long and respected history. DMA wanted to ensure that it remains a vibrant and relevant conference for both the loyal marketers who have been attending for years and the new generation of marketers. DMA has partnered with Ernan Roman Direct Marketing to conduct in-depth "Voice of Customer" (VOC) research. A wide range of issues are being studied.
May 7, 2008
Multichannel Medicine: Critiques and More at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) Everybody's a critic. Direct marketers know this, because it's all they hear if their catalogs, websites, email creative, or other multichannel efforts are found wanting. Usually, those critics don't offer solutions. But a plethora of experts at the 25th Annual Conference for Catalog & Multichannel Merchants (ACCM) will have the answers. Catalog, website, and email creative critiques and the "Ask the Doctor" Multichannel Merchant Medical Center will help cure what ails multichannel marketing efforts.
May 5, 2008
Wall Street Journal Publishes Greco's Letter: 'Internet Sales Tax Is a Bad Idea' The Wall Street Journal on Saturday, May 3 published a letter to the editor that DMA President & CEO John A. Greco, Jr. sent regarding the Journal's Thursday, May 1 editorial on New York State's new tax law, which DMA has opposed since it was first introduced last fall.
May 2, 2008
'Tonight Show's' Jay Leno Headlines International ECHO Awards at DMA08 in Las Vegas "Tonight Show" host Jay Leno, who is known for ironic comedy, will soon be "Jaywalking" with multichannel direct marketers as he headlines the 2008 International ECHO Awards Ceremony & Gala. This event that honors the best in direct marketing will take place on Tuesday evening, Oct. 14 at the Bellagio Las Vegas, during the DMA08 Conference & Exhibition at the Las Vegas Convention Center (Oct. 11-16).
May 1, 2008
DMA Releases 'New Media Emergence in DM & Brand'; To Host May 7 Virtual Seminar DMA yesterday released "New Media Emergence in DM & Brand," a report that investigates Web 2.0 as the platform which converges all marketing. The new DMA study addresses a wide range of issues surrounding direct marketing and branding, and specifically, their integration of new Web 2.0 new media, including blogs, virtual words, social networks, user-generated content, RSS feeds, and Wikis.
May 1, 2008
DMEF Calls for Nominations for 2008 'Ed Mayer' and 'Corporate Leadership' Awards; Nominations Due May 23 The Board of Trustees of the Direct Marketing Educational Foundation (DMEF) is accepting nominations for both the 2008 DMEF Edward N. Mayer, Jr. Education Leadership Award, and the 2008 DMEF Corporate Leadership Award. The deadline for nominations is Friday, May 23.
April 30, 2008
DMA List & Data Council Announces 2008 Award Winners: Huntoon, Hickman and Chilcutt The DMA List & Data Council has announced the winners of its highest honors, including its first-ever Industry Innovation Award. The honors will be presented during a June 9 awards dinner, coinciding with DM Days New York Conference & Expo.
April 29, 2008
For First Time, DMA 'Goes Mobile' at 2008 DM Days New York Conference & Expo A complete conference guide in a cell phone? As the 2008 DM Days New York Conference & Expo goes mobile — a first for a DMA conference — attendees will be able to employ their cell phones to help them navigate the three-day event. DM Days will be held June 10-12 at the Jacob K. Javits Convention Center in New York, NY.
April 29, 2008
DMEF Launches First Podcast DMEF launched its first-ever podcast of a virtual roundtable entitled “The Next Generation of Leaders Discuss the Next Generation of Challenges for Direct Marketing.”
April 28, 2008
Ad Age Publishes DMA CEO's Letter Responding to Direct Mail and the Environment Article Advertising Age published DMA President & CEO John A. Greco, Jr.’s letter to the editor in response to an April 21 article by Michael Bush entitled “To Direct Mailers, Green Means One Thing: Cash.”
April 25, 2008
DMA's Charles Prescott Re-Elected to FEDMA Board and Vice Chairman Charles A. Prescott, DMA vice president of Global Knowledge Network Services, has been re-elected to a two-year term as a member of the Board of Directors of the Federation of European Direct and Interactive Marketing (FEDMA). Additionally, Prescott was re-elected as one of the Board’s four vice chairmen.
April 25, 2008
Nonprofit Federation Calls for Nominations for 2008 Nonprofit Organization of the Year; Nominations Due May 16 Each year, the Nonprofit Federation of the Direct Marketing Association recognizes an outstanding nonprofit group with its Organization of the Year Award. This year's deadline for nominations is Friday, May 16, 2008. The award will be presented at a luncheon on August 15 during the 2008 New York Nonprofit Conference.
April 24, 2008
Hands-On Labs Strengthen Web Skills at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) Transcendentalist writer Ralph Waldo Emerson once said, "All life is an experiment." But few of life's experiments offer a chance at an absolute solution. Enter the Website Usability and Search Engine Marketing Labs at the 25th Annual Conference for Catalog & Multichannel Merchants (ACCM). Co-produced by DMA and Multichannel Merchant, ACCM will take place May 19-22 in Orlando, FL.
April 24, 2008
DMA Extends 2008 International ECHO Awards Submissions Deadline to May 5 DMA has extended its entry submission deadline for the 2008 International ECHO Awards to Monday, May 5. The awards, which recognize the world's outstanding direct marketing campaigns based on excellence in strategy, creativity, and results, will be presented during DMA08, Oct. 11-16 in Las Vegas.
April 23, 2008
DMA President & CEO John A. Greco, Jr. Responds to Ad Age Article on Direct Mail and the Environment DMA President & CEO John A. Greco, Jr. sent the following letter to the editor of Advertising Age in response to an April 21 article by Michael Bush entitled "To Direct Mailers, Green Means One Thing: Cash."
April 23, 2008
DMA08 to Offer Nine Tracks of Educational Programming to Improve Marketers' Strategies, ROI DMA is planning ahead to help marketers strategize and become masters of their craft by providing nine leading-edge educational tracks during DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, which will be held Oct. 11–16 in Las Vegas.
April 22, 2008
At 2008 DM Days New York, Exhibit Hall Is the Center of Action This year, DM Days New York Conference & Expo will take marketers directly to the hub of innovation — the DM Days Exhibit Hall. With sessions conducted right on the Exhibit Hall floor during DM Days, conferees can just lean over and touch the technology, which will last from June 10-12 at the Jacob K. Javits Convention Center in New York, NY.
April 18, 2008
DMA Research Now Selling Database Licenses; Recent 'Consumer Response Database' Available Now, for the first time, DMA is making its research available for licensing, with its groundbreaking Consumer Response Database. Additional studies will follow, allowing marketers to mine these other rich databases, segmenting the information any way they please.
April 16, 2008
Email Experience Council Partners with Iconix to Fight Email Fraud The Email Experience Council (eec), the DMA's email marketing arm, announced that it has partnered with Iconix, the leading provider of visual email identification solutions, and joined the more than 500 senders protected from email fraud by the Iconix® Truemark® service.
April 15, 2008
DMA Asks: r u Connected? Get Connected at DMA08 Conference & Exhibition in Las Vegas Today, being connected to all the components of the multichanneled marketplace is more vital to marketers than ever. That's why this year, DMA is asking marketers around the globe an important question: "r u Connected?" The best way to answer with a resounding "yes!" is by attending the DMA08 Conference & Exhibition, which will be held October 11-16 in Las Vegas, NV.
April 11, 2008
DMA Names John Horan Senior Vice President and Chief Financial Officer DMA President & CEO John A. Greco, Jr. has announced that John Horan will join DMA as senior vice president and chief financial officer, beginning April 14. Horan, who was most recently vice president and chief financial officer for Ablest, Inc. in Tampa, FL., will report directly to Greco and will be based in DMA’s New York headquarters.
April 11, 2008
DMA's Charles Prescott to Stand for Re-Election as Chair of UPU's Consultative Committee DMA has announced that Charles A. Prescott, DMA vice president of Global Knowledge Network Services, will stand for re-election to a four-year term as chairman of the Consultative Committee (CC) of the Universal Postal Union (UPU).
April 10, 2008
DMA Announces Keynote Speakers for 2008 DM Days New York Conference & Expo DMA has announced four keynote speakers for its 2008 DM Days New York Conference & Expo, which will be held June 10-12 at the Jacob K. Javits Center in New York. They are: Ted Leonsis, Vice Chairman Emeritus, AOL; David M. Sable, Vice Chairman and Chief Operating Officer, Wunderman; Tom Goosmann, Chief Creative Officer, True North, Inc.; and Elaine Lennox, Vice President of Marketing Management, IBM's Enterprise Systems Division.
April 10, 2008
DMA Forecasts $10.6 Billion in 2008 Pharmaceutical Sales via Direct Marketing; New Report Focuses on Pharmaceutical Industry This year, pharmaceutical companies are forecast to generate $10.6 billion in sales through direct marketing, and that figure is expected to hit $15.2 billion in 2012. These are key findings in a new DMA report entitled "Direct Marketing Facts and Figures in the Pharmaceutical Industry."
April 9, 2008
DMA Joins Coalition in Responding to FTC's Proposed Self-Regulatory Principles for Online Behavioral Advertising DMA has joined a coalition of leading trade associations representing the advertising, marketing, financial services, retail, and Internet industries in filing a joint comment to the Federal Trade Commission on its proposed self-regulatory principles for online behavioral advertising.
April 8, 2008
Nonprofit Federation of the DMA Launches Major Benchmarking Survey The Nonprofit Federation of the Direct Marketing Association on Monday announced that it is launching a comprehensive benchmarking survey, which will provide Federation members with data on how nonprofit organizations are performing relative to their counterparts through their use of various marketing channels. The survey will run through April 25, 2008.
April 8, 2008
Finalists for 2008 MCM Awards Announced; Awards Set for May 21 at ACCM Multichannel Merchant today announced the 120 finalists for its 2008 MCM Awards. Winners will be announced during a May 21 luncheon ceremony at the Annual Conference for Catalog & Multichannel Merchants (ACCM). Co-produced by DMA and Multichannel Merchant, the 2008 ACCM will be held May 19-22 at Gaylord Palms Resort in Orlando, FL.
April 3, 2008
DMA's Fast Forward, Directo Day, International Day, and List Day Incorporated into 2008 DM Days New York Conference & Expo DMA has announced that four of its popular annual events are being incorporated into the 2008 DM Days New York Conference & Expo. The four DMA events that now will be part of the DM Days line-up are: Fast Forward, Directo Day, International Day, and List Day.
March 31, 2008
Nonprofit Federation and MobileCause Launch Mobile Marketing Pilot Program The Nonprofit Federation of the Direct Marketing Association, in partnership with MobileCause, announced that the National Law Enforcement Officers Memorial Fund, Food for the Hungry, and Big Brothers/Big Sisters of Greater Kansas City will be the participants in the first phase of a pilot program that is aimed at helping Nonprofit Federation members increase opportunities to raise funds through mobile marketing.
March 26, 2008
Email Experience Council Releases Inbox Management Tips The Email Experience Council (eec), the DMA's email marketing arm, has announced the release of seven inbox management tips to help people reduce emailbox congestion and frustration. The eec’s advice ranges from four actions to take when receiving an email to tips on managing email newsletter subscriptions and inbox organizing.
March 25, 2008
DMA Names 2008 ECHO Award 'Ambassadors'; Program Now Includes US Ambassadors In an effort to draw upon direct marketing talent from around the world and raise awareness and participation in the DMA's annual International ECHO Awards, DMA in 2007 launched an International ECHO Ambassadors Program. Now, DMA announced that the program has been expanded to include American ECHO Ambassadors. The 2008 Awards Ceremony & Gala, which will be hosted by "Tonight Show" host Jay Leno, will take place Oct. 14 at The Bellagio, during the DMA08 Conference & Exhibition in Las Vegas (Oct. 11-16).
March 21, 2008
Eight Specialized Programming Tracks Hit the Mark at 2008 DM Days New York Conference & Expo; Set for June 10-12 in New York City Direct marketers attending the 2008 DM Days New York Conference & Expo can aim at their educational targets thanks to eight tailored tracks, two Intensive Workshops, plus two special pavilions — one dedicated to marketing technology/operations, and another dedicated to online solutions.
March 19, 2008
Warren Hunter Named DMA Financial Services Council Direct Marketer of the Year DMA Financial Services Council named Warren Hunter, chairman and chief executive officer of DMW Worldwide, as the 2008 DMA Financial Services Council Direct Marketer of the Year.
March 19, 2008
DMA Responds to Washington Post's 'Do Not Mail' Article The Washington Post published an article dated March 19, 2008, entitled "Efforts to Block Junk Mail Slowed," discussing state efforts to establish Do Not Mail Registries. Responding to this article, DMA has sent a letter to the Post’s editors, stating that DMA vehemently opposes any legislation proposing a Do Not Mail registry.
March 18, 2008
2008 NCOF to Present Ways for Operations and Fulfillment Professionals to Win in Challenging Economic Times; NCOF Set for Apr. 7-10 Even if the economy dips, operations and fulfillment professionals can come out on top by learning winning solutions at the 2008 National Conference on Operations & Fulfillment (NCOF), the only event focused exclusively on the operations and fulfillment opportunities and challenges facing today’s catalog, online, and multichannel retailers.
March 18, 2008
DMA Applauds US Postal Service's New 'Mail Back' Program DMA President & CEO John A. Greco, Jr. praised the US Postal Service (USPS) for its decision to launch a pilot program that would enable its customers to recycle small electronics and inkjet cartridges by mailing them free of charge.
March 17, 2008
DMEF Announces 2008 'Rising Stars' and 'Corporate Commitment' Award Winners; Honors to Be Presented at June 10 Dinner The Direct Marketing Educational Foundation has named its 2008 Rising Stars Award and Corporate Commitment Award winners. The five Rising Stars are Janet Barker-Evans, Draftfcb; Todd Leiser, Rodale, Inc.; Joseph Pak, Google, Inc.; Joe Pych, NextMark, Inc.; and Jeff Yowell, Datacore Marketing. The 2008 DMEF Corporate Commitment Award winner is Wunderman/KnowledgeBase Marketing (KBM). The honors will be presented at a June 10 dinner in New York City.
March 17, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Financial Services Industry' American financial services institutions are increasingly harnessing the power of direct marketing. According to the Direct Marketing Association (DMA), the $13.4 billion that US banks and credit institutions spent last year on direct marketing advertising generated $178.8 billion in sales. In 2012, these sales are forecast to hit $286.2 billion.
March 13, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Computer and Electronics Industry' DMA is now offering “Direct Marketing Facts and Figures in the Computer and Electronics Industry,” its first such study on the topic.
March 12, 2008
Exciting New Features at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) Catalog, Internet, and multichannel professionals are always innovating, to provide their latest and greatest offerings to their customers. These direct marketers wouldn’t dream of giving consumers anything less. And that’s why the 25th Annual Conference for Catalog & Multichannel Merchants (ACCM) is doing the same for them, with plenty of new programs and access to industry providers at the 2008 event.
March 7, 2008
DMA Publishes 30th Edition of 'Statistical Fact Book' DMA announced the publication of its Statistical Fact Book, now celebrating 30 years as one of DMA’s best-selling research offerings. From basic benchmarks to detailed data, this book provides marketers with easy access to information that will help them make informed decisions.
March 5, 2008
US State Department Appoints DMA's Charles Prescott to International Postal Advisory Committee The United States Department of State has invited Charles A. Prescott, DMA’s vice president of global knowledge network services, to serve on its International Postal and Delivery Services Advisory Committee.
March 5, 2008
DMA Urges Senate to Provide Greater Flexibility Regarding Consumer Notification of Hazardous Products In a letter to Senate Leadership and members of the Senate Commerce Committee this week, DMA made clear its support for effective notification policies to protect children's health and safety, but noted its opposition to provisions in the Consumer Product Safety Commission (CPSC) Reform Act (S. 4050).
March 5, 2008
Debbie Oenning Presented with 2008 DMA B-to-B Marketer of the Year Award The DMA Business-to-Business Council has presented Debbie Oenning with its 2008 DMA B-to-B Marketer of the Year Award. Oenning received her accolade during the B-to-B Marketer of the Year Award Luncheon on the final day of the DMA B-to-B Marketing Conference at the Rosen Centre Hotel in Orlando, FL.
March 5, 2008
DMA Politically Direct (Winter 2008): DMA Helps Members Prepare for 2008 Postal Rates The US Postal Service on February 11 announced rate adjustments for market-dominant mailing services (First-Class Mail, Standard Mail, Periodicals, Package Services, and Special Services) that will take effect May 12, 2008. Price changes for Priority Mail and Express Mail are expected to be announced.
March 5, 2008
DMA Politically Direct (Winter 2008): Do Not Call Bills Make Registration Permanent, Cap Fees As the first session of the 110th Congress came to a close in December 2007, the Senate and House each passed a pair of bills relating to the operations of the National Do Not Call Registry, which is run by the Federal Trade Commission (FTC). President Bush signed into law S. 781 and H.R. 3541 on February 15.
March 5, 2008
DMA Politically Direct (Winter 2008): Consumer Privacy High on Capitol Hill's 2008 Agenda DMA expects the 2008 presidential election to heavily influence the second year of the Congress’ 110th session, making the passage of any controversial legislation more difficult.
March 5, 2008
DMA Politically Direct (Winter 2008): Internet Access to Remain Tax-Free; Fight Moves to Sales Tax As the final days of the previous Internet access tax moratorium waned, US businesses were faced with the threat of an unpredictable tax forecast. Fortunately for these businesses, Congress passed a seven-year extension to ensure that access to the Internet would remain tax-free until November 2014.
March 5, 2008
DMA Politically Direct (Winter 2008): DMA's State Report This year promises to be another busy year for DMA on the state legislative front for issues that affect multichannel direct marketing.
March 5, 2008
DMA Politically Direct (Winter 2008): Internet Alliance Opposes Data Security Liability Bills Data security will again be a priority for lawmakers in the 44 state legislatures scheduled to meet in 2008, and marketers are big targets.
March 5, 2008
DMA Politically Direct (Winter 2008): Hill Profile: Senator Ron Wyden (D-OR) Throughout his Congressional career, Senator Ron Wyden (D-OR) has been a leader on a variety of high tech-related issues — many of which are critically important to multichannel direct marketers.
March 5, 2008
DMA Politically Direct (Winter 2008): DMA Launches Tool to Assess Information Security Guidelines Compliance DMA in February 2008 released a fully automated process that members may employ to assess their level of information security against self-regulatory guidelines and current government regulations.
March 5, 2008
DMA Politically Direct (Winter 2008): Join DMA's 2008 'Grasstops Program' Day in and day out, DMA is working with elected officials on the Federal, state, and local levels of government.
March 5, 2008
DMA Politically Direct (Winter 2008): Happening on the Hill DMA provides a brief overview of recent legislative activity in the United States Senate and House of Representatives.
March 5, 2008
DMA Publishes 'The B-to-B Sphere of Influence: Best Practices' How big is the sphere of influence in a B-to-B sale? DMA answers that question and many others in its first study exploring the topic: “The B-to-B Sphere of Influence: Best Practices.”
March 3, 2008
DMA Releases Quarterly Business Review (QBR); Direct Marketing Delivers 18th Consecutive Quarter of Positive Results Despite some recession concerns, direct marketers are expecting growth in the coming quarter, according to DMA's Quarterly Business Review (QBR) for the fourth quarter of 2007.
February 29, 2008
DMA's President and CEO John A. Greco, Jr. Issues Statement on Resignation of FTC Chairman Majoras John A. Greco, Jr., DMA's President and CEO, has issued a statement regarding this week's announcement that FTC Chairman Deborah Platt Majoras will resign in late March. "Throughout her tenure, Chairman Majoras has been both a strong advocate for consumers on a variety of issues, including privacy protection, data security, and marketing and a champion of strong self-regulation as an effective tool for driving responsible business practices."
February 28, 2008
Warren Hunter Named DMA Financial Services Council Direct Marketer of the Year DMA Financial Services Council announced that Warren Hunter is its 2008 DMA Financial Services Council Direct Marketer of the Year.
February 27, 2008
Debbie Oenning Earns 2008 DMA B-to-B Marketer of the Year Award DMA announced that Debbie Oenning will receive the most prestigious honor the DMA Business-to-Business Council has to offer — the 2008 DMA B-to-B Marketer of the Year award.
February 25, 2008
Bill Bass, Keith Wardell, and Power Forum Panel Top the Marquee at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) Catalog, Internet, and multichannel professionals will want to take note that ACCM announced conference keynoters and a marquee affair. ACCM 2008, co-produced by DMA and Multichannel Merchant, is a four-day conference and exhibition taking place on May 19-22 in Orlando, FL.
February 25, 2008
DMA Welcomes Nominations for 2008 Hall of Fame Honors; Induction Ceremony Set for Oct. 14 During DMA08 in Las Vegas DMA is now accepting nominations for its 2008 Hall of Fame honors. The deadline for nominations is Mon., April 14. Nomination forms are available online at www.dmahalloffame.org. Up to four individuals will receive accolades for their lifetime contributions to direct marketing, during the DMA08 Conference & Exhibition, which will be held October 11–16 at the Las Vegas Convention Center. The formal inductions will take place at the DMA Hall of Fame Awards Luncheon on Tuesday, October 14.
February 21, 2008
DMA B-to-B Marketing Conference Keynoters Get Down to Business in Orlando, March 3-5 Keynoters at DMA's B-to-B Marketing Conference know how to navigate troubled waters and come out on top. To that end, they’ll reveal how surfing the Web put them at the apex of the Internet wave when they address attendees at the conference, which will take place March 3-5 at the Rosen Centre Hotel in Orlando, FL.
February 20, 2008
2008 NCOF Keeps Operations and Fulfillment Professionals on Track in a Multichannel Retailing Environment DMA and Penton Media’s Multichannel Merchant magazine, the co-producers of the event, are welcoming attendees to NCOF from April 7–10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL. The US Postal Service is the official sponsor of this 18th annual conference.
February 19, 2008
DMA Testifies in Opposition to Governor Spitzer's Proposal to Tax Out-Of-State Marketers In testimony submitted last week to both the New York State Senate Committee on Finance and New York State Assembly Committee on Ways and Means, DMA expressed strong opposition to Governor Eliot Spitzer's recent legislative proposal requiring out-of-state marketers to begin collecting sales tax on deliveries made into New York, based merely on a link to the marketer's website. DMA called it "an unabashed attempt by New York State government to expand the reach of its tax system across state borders to businesses, which have no physical presence in the state."
February 19, 2008
DMA to Host Feb. 29 Virtual Seminar on 2008 Postal Rates; Free for DMA Members DMA will present a free virtual seminar for DMA members on Friday, February 29 from 1 to 2:30 p.m. (EST) that will focus on the 2008 postal rates. The USPS on Feb. 11 announced that it will adjust prices for market-dominant services — First-Class Mail, Standard Mail, Periodicals, Package Services, and Special Services — on Monday, May 12, 2008.
February 15, 2008
DMA Testifies Before House Small Business Committee in Support of Business Activity Tax Reform Legislation In testimony yesterday before the US House Small Business Committee, DMA expressed its support for the Business Activity Tax Simplification Act of 2008 (H.R. 5267). This legislation, introduced by Rep. Rick Boucher (D-VA) and Bob Goodlatte (R-VA), would require a clear physical presence standard in determining the applicability of business activity taxes (e.g., income taxes and gross receipts taxes).
February 15, 2008
DMA Executive VP & COO Ramesh Lakshmi-Ratan Elected to Easter Seals New Jersey Board of Directors Ramesh A. Lakshmi-Ratan, Ph.D., executive vice president & chief operating officer of DMA, was elected to the Board of Directors for Easter Seals New Jersey.
February 15, 2008
DMA to Host Feb. 29 Virtual Seminar on 2008 Postal Rates; Free for DMA Members DMA will present a free virtual seminar for DMA members on Friday, February 29 from 1 to 2:30 p.m. (EST) that will focus on the 2008 postal rates.
February 14, 2008
Live from Email Evolution Conference: Bloggers Unite: Passion, Power, or People? The final day of the Email Evolution Conference opened with a keynote panel discussion focused on the power of blogging. Hosted by eec, DMA’s email marketing arm, the two-day event was held at the Sheraton Hotel & Marina in San Diego.
February 14, 2008
Live from Email Evolution Conference: DailyCandy's Pete Scheinbaum Keynotes on Facilitating Passionate Communities “The cornerstone of any company’s business and marketing strategy should be understanding and facilitating relationships and communication between their customers,” said Pete Sheinbaum, CEO of DailyCandy, as he presented his keynote address at the Email Evolution Conference. The conference, hosted by eec and DMA, was held February 12-13 at the Sheraton Hotel & Marina in San Diego.
February 14, 2008
Wacom and eROI Win Email Experience Council's Email Performance Award eec, DMA's email marketing arm, presented Pen tablet manufacturer Wacom and email and interactive agency eROI with its 2008 Email Performance Award, which recognizes an organization that has created an email marketing campaign that demonstrates the full power of the email channel. The award was presented during the two-day Email Evolution Conference, which concluded Feb. 13 in San Diego.
February 13, 2008
Live from Email Evolution Conference: The Consumer's Perception IS Your Reality "Email is only as good as it is to your consumers....It is the consumer that matters the most to us," said Jeanniey Mullen, founder of the Email Experience Council (eec), as she led a Tuesday panel of email professionals during the Email Evolution Conference. The panel of email marketing experts consisted of David Daniels, VP and research director, JupiterResearch; Chip House, VP marketing services, ExactTarget; and Craig Spiezle, chairman of Authentication & Online Trust Alliance and Director Online Safety & Security at Microsoft Corp.
February 13, 2008
Live from Email Evolution Conference: Luncheon Keynote Panel Focuses on Email, US Policy and Beyond Relevance and vigilance: These are two watchwords attendees most likely carried with them from a luncheon panel discussion held Tuesday during the Email Evolution Conference hosted by the Email Experience Council (eec) and DMA. DMA Senior VP of Government Affairs Jerry Cerasale posed questions to Eileen Harrington, deputy director of the FTC's Bureau of Consumer Protection, and Jordan Cohen, senior director of corporate communication for Epsilon, as they explored the topic of email legislation and its impact on the fight against spam.
February 13, 2008
Email Experience Council Launches Email Marketing Program for Women's Bean Project eec, DMA's email marketing arm, announced that it has helped the Women’s Bean Project, a Denver-based nonprofit, successfully design, create, and launch a new email marketing program from scratch. The effort, which began last summer, was part of the eec’s annual E-ality Focus project.
February 13, 2008
Hachette Filipacchi CEO Jack Kliger Keynotes at DMA's 22nd Annual Circulation Day Hachette Filipacchi Media US President and CEO Jack Kliger was the luncheon keynote speaker at DMA's 22nd annual Circulation Day, which was held on yesterday at the Marriott Marquis in New York’s Times Square.
February 12, 2008
DMA to Host Feb. 29 Virtual Seminar on US Postal Service's 2008 Rate Increases The US Postal Service yesterday announced that it will adjust prices for mailing services — First-Class Mail, Standard Mail, Periodicals, Package Services, and Special Services — on Monday, May 12, 2008. To fully brief DMA members on today' postal rate news and its implications for all direct mailers, the Association will host a virtual seminar on Friday, Feb. 29 from 1 to 2:30 p.m. (EST).
February 12, 2008
Email Measurement Accuracy Coalition Merges with Email Experience Council; eec Announces Partnership with JupiterResearch eec, DMA's email marketing arm, announced that it is taking over guardianship of the Email Measurement Accuracy Coalition (EMAC), which has been working to establish email marketing measurement standards.
February 12, 2008
Email Experience Council Launches Digital Lifestyle Roundtable eec, DMA's email marketing arm, announced the launch of a new and innovative roundtable called the Digital Lifestyle (DLS) Roundtable.
February 11, 2008
DMA Launches Automated Tool to Help Members Assess Compliance with Information Security Guidelines DMA today released a fully automated process for members to employ to assess their level of information security against industry self-regulatory guidelines as well as current government regulations. DMA partnered with Solutionary, Inc., a security services organization in Omaha, NE, to customize SecurCompass®, which is Solutionary’s security and compliance assessment tool. Solutionary has designed DMA SecurCompass specifically to help association members measure their compliance against DMA’s Information Security ethics guidelines.
February 8, 2008
DMA's Predicting Customer Behavior Seminar Has Predicting Customer Behavior Down to a Science Steve Cuno isn't afraid of a little controversy. As the instructor of the new DMA seminar, "Predicting Customer Behavior: Finding What Works and Why," he teaches marketers to use science — not gut feelings — to predict consumer behavior. It may rub a few the wrong way, but Cuno knows his method will lead to marketing success, and he’s sticking to his guns.
February 7, 2008
DMEF Welcomes Jeannette Monaco as Director of Development The Direct Marketing Educational Foundation has announced the appointment of Jeannette Monaco as the Foundation's new director of development. Monaco, who started on Monday, has a strong and varied background in direct/interactive marketing and development, as well as a natural interest and commitment to education.
February 6, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Health Services Industry' Doctors, hospitals, health maintenance organizations, and medical equipment companies survive by acquiring and maintaining relationships with patients, members, and customers. To help them stay healthy, the Direct Marketing Association (DMA) introduces its first-ever “Direct Marketing Facts and Figures in the Health Services Industry.”
February 6, 2008
eec Founder Exits Ogilvy for Zinio Systems and VIV Magazine; Retains eec Leadership Jeanniey Mullen, the founder of Email Experience Council (eec), DMA’s email marketing arm, is leaving her position as executive director of OgilvyOne worldwide’s Global Email and Digital Dialogue practice to join Zinio Systems and VIV Magazine as the Global EVP and CMO. Even with this move, she will maintain her current eec leadership role, which is substantial.
January 31, 2008
DMA Kicks Off 2008 International ECHO Awards Campaign; Jay Leno to Host Gala DMA has kicked off its 2008 International ECHO Awards competition. Submissions for this year's honors — which recognize the world's outstanding direct marketing campaigns based on excellence in innovative strategy, creativity, and results — will be accepted until April 24. Hosted by Emmy Award-winning "Tonight Show" host Jay Leno, the 2008 ECHO Awards Ceremony & Gala will take place on Tuesday evening, Oct. 14 during the DMA08 Conference & Exhibition in Las Vegas (October 11-16).
January 31, 2008
Wacom and eROI Win Email Experience Council's Email Performance Award eec DMA's email marketing arm, announced that Wacom and eROI are the winners of its 2008 Email Performance Award, which recognizes an organization that has created an email marketing campaign that demonstrates the full power of the email channel.
January 31, 2008
DMA Circulation Council to Induct Susan M. Allyn into Circulation Hall of Fame DMA Circulation Council today announced it will honor Susan M. Allyn, vice president and circulation marketing director for TV Guide magazine, with induction into the DMA Circulation Hall of Fame. The award will be presented at a ceremony on Feb. 12, during DMA's 22nd Annual Circulation Day at the New York Marriott Marquis.
January 28, 2008
DMA Extends Deadline for DMA08 Session Proposals to Feb. 11 Calling all presenters for DMA08 Annual Conference & Exhibition! DMA is inviting the multichannel direct marketing community to submit speaker proposals for DMA08, which will be held Oct. 11-16, 2008, in Las Vegas. The NEW deadline for submitting proposals is Monday, Feb. 11, 2008.
January 28, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Automotive Industry' Auto retailers who spent $7.3 billion on direct marketing campaigns in 2007 saw it drive $248.1 billion in sales. The return on investment of $33.81 is just one astounding statistic among many that may make auto industry direct marketers gear up and review the DMA's first-ever “Direct Marketing Facts and Figures in the Automotive Industry.”
January 25, 2008
DMA Financial Services Conference Keynotes to Focus on Market Opportunities Questions such as "Which Do You Choose — Customers or Money?" are bound to catch the attention of attendees at DMA's 32nd Annual Financial Services Conference, which will take place March 16–18 in Fort Lauderdale, FL. Those queries and more, will be answered by the four expert keynoters: Anne Herbster, brand service director, AARP; Catherine Muriel, CMO, Prosper Marketplace; Don Peppers, founding partner, Peppers & Rogers Group; and Jon Roska, CEO, Roska Direct Advertising.
January 25, 2008
Email Experience Council Releases 'Retail Email Unsubscribe Benchmark Study' The Email Experience Council (eec), the email marketing arm of DMA, released its first annual "Retail Email Unsubscribe Benchmark Study." The new study examines the opt-out practices of 94 of the top online retailers tracked via RetailEmail.Blogspot.
January 25, 2008
Nonprofit Federation Honors Kelly B. Browning The Nonprofit Federation of the Direct Marketing Association has announced that Kelly B. Browning, executive VP & COO of the American Institute for Cancer Research and CFO of the World Cancer Research Fund, has been selected as the 2008 recipient of its Max L. Hart Nonprofit Achievement Award.
January 24, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Insurance Industry' Insurance marketers last year spent $6.81 billion on direct marketing-related advertising expenditures, which in turn generated more than $55.53 billion in US sales. That is an impressive return on investment of $8.15 for every dollar spent. These are two of the top findings from DMA's new report "Direct Marketing Facts and Figures in the Insurance Industry."
January 23, 2008
DMA Releases Statement Regarding New York Governor's Proposal to Tax Out-of-State Marketers DMA issued a statement opposing New York Governor Eliot Spitzer's tax proposal calling for legislation requiring out-of-state marketers to begin collecting state sales tax on deliveries made into New York, based merely on a link to the marketer's website.
January 18, 2008
DMA Introduces 'Channel Integration and Benchmarks in the Retail Industry' Although many retail businesses have mastered the art of multichannel direct marketing, quite a few are still apprentices when it comes to cross-channel integration. This is one of the key findings of a report by DMA, entitled "Channel Integration and Benchmarks in the Retail Industry." DMA takes an in-depth look at the multichannel players in the retail industry, helping retailers determine what aids the process of cross-channel integration — and what hinders it.
January 18, 2008
DMA Testifies Against Streamlined Sales and Use Tax Agreement Before Florida Taxation Commission Testifying on Jan. 17 before the Committee on Finance and Taxation of the Florida Taxation and Budget Reform Commission, DMA strongly urged the State of Florida against joining the Streamlined Sales and Use Tax Agreement (SSUTA) compact.
January 18, 2008
Email Experience Council Announces Finalists for Email Performance Award The Email Experience Council (eec), DMA's email marketing arm, has announced the five finalists for its Email Performance Award, which recognizes an organization that has created an email marketing campaign that demonstrates the full power of the channel.
January 17, 2008
A Menu of New Offerings at National Conference on Operations & Fulfillment (NCOF) 2008 The menu of new offerings at the 2008 National Conference on Operations & Fulfillment (NCOF) is so rich and extensive, that attendees may find themselves going back for many extra helpings. DMA and Penton Media's Multichannel Merchant magazine, the co-presenters of the event, are welcoming attendees to NCOF 2008 from April 7–10, 2008, in Orlando.
January 16, 2008
DMEF's Don Kuhn Fund Expands to Help Advance Entry- Level Direct Marketing Professionals The Direct Marketing Educational Foundation's Don Kuhn Fund for Research and Education has expanded. Now, in addition to assisting college students whose focus is on nonprofit direct marketing, DMEF will also help to advance the careers of entry-level direct marketing professionals in the nonprofit sector. The inaugural recipient of the Don Kuhn Fund’s entry-level scholarship is Kate Conner, donor relations manager of Piedmont Park Conservancy, Atlanta.
January 15, 2008
DMA 'Direct Marketing Facts and Figures in the Nonprofit Sector,' Is Updated, Expanded In the thrifty world of nonprofits, every penny counts. That's why nonprofit organizations value direct marketing. In 2007, every dollar that membership organizations spent on direct marketing yielded a return on investment of $14.47 — and that figure is only going to rise through 2012, according to the newly released Direct Marketing Association (DMA) report "Direct Marketing Facts & Figures in the Nonprofit Sector."
January 10, 2008
DMEF Calls for Nominations for 2008 'Rising Star' and 'Corporate Commitment' Awards; Nominations Deadline Feb. 22 DMEF is welcoming nominations for its 2008 Rising Star Awards and Corporate Commitment Award.
January 8, 2008
DMA Unveils Free Online Service; Enhances DMAChoice to Meet Consumers' Needs for Choice in Catalog Mailings DMA announced plans to enhance DMAChoice with the latest evolution of DMA's Mail Preference Service (MPS) and remove the $1 verification fee online, to help consumers decide what catalogs they receive in their mailbox. Also, for the first time, DMA now will allow consumers to opt out of mailing lists by individual brands as well as to select the catalogs they do wish to receive.
January 8, 2008
DMA's 2008 Financial Services Conference Expands, Reflecting Industry Growth; Set for Mar. 16-18 in Fort Lauderdale The 32nd Annual DMA Financial Services Conference will take place March 16–18, 2008, at Harbor Beach Marriott Resort & Spa, Fort Lauderdale, FL. The conference will provide leading direct marketing strategies for professionals in the insurance, banking, and other financial services industries, many of whom have already made clear their affinity for all things direct marketing.
January 4, 2008
DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline The Direct Marketing Association (DMA) is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008. Completed nomination forms should be returned no later than Friday, February 22.
December 20, 2007
DMA Convenes Catalog Summit; Introduces Significant Enhancements to Mail Preference Service DMA on Dec. 17 convened a Catalog Summit for members to discuss current developments in the mail channel and to plan an appropriate, strategic response. Opening the summit, DMA President & CEO John A. Greco, Jr. pointed out that the mail channel is under assault, noting that the number of states that have proposed Do Not Mail registries have grown from three states in 2005 to 15 states this year. Greco went on to describe major DMA initiatives to show consumers that marketers do want to provide consumers relevant information and offers, and do want to honor consumers' choices.
December 18, 2007
DMA Calls for Proposals for DMA08; Submission Deadline Jan. 25 Calling all presenters for DMA08 Annual Conference & Exhibition! DMA is inviting the multichannel direct marketing community to submit speaker proposals for DMA08, which will be held Oct. 11-16, 2008, at the Las Vegas Convention Center in Las Vegas. The deadline for submitting proposals is Friday, Jan. 25, 2008.
December 18, 2007
DMA List Leaders Group Announces 2008 Chair & Vice Chair The DMA List Leaders Group yesterday announced the election results for its 2008 chair and vice chair positions. Effective January 1, 2008, Jay Schwedelson, corporate vice president of Worldata, will take office as chairman, and Fran Green, chief revenue strategist at American List Counsel, Inc. (ALC), will serve as vice chair. Lee Kroll, president of Kroll Direct Marketing, is the group’s 2007 chair.
December 18, 2007
DMA Lauds Senate for Working to Improve Accuracy and Cost of National Do Not Call Registry DMA lauds the efforts of the US Senate for passing two pieces of legislation last night that will greatly improve the National Do Not Call Registry for consumers and marketers alike.
December 14, 2007
Keynoters Announced for National Conference on Operations & Fulfillment (NCOF) 2008 From a magical inventor to a multi-millionaire shoe salesman, the keynote speakers for the 2008 National Conference on Operations & Fulfillment (NCOF) are one-of–a-kind resources for attendees at the only event focused exclusively on meeting the operations and fulfillment challenges facing today’s catalog, online and multichannel retailers. NCOF co-producers DMA and Multichannel Merchant's O+F magazine are pleased to announce the business leaders who will headline NCOF 2008 from April 7–10, 2008, in Orlando.
December 13, 2007
DMA Warns That Sales Tax 'Sourcing Rule' Jeopardizes Sales Tax Simplification DMA yesterday announced its strong opposition to the recently approved "sourcing rule" provision of the Governing Board of the Streamlined Sales and Use Tax Agreement (SSUTA). DMA said the provision was a significant step backward on the road to genuine sales tax simplification.
December 12, 2007
DMA Praises FTC's Workshop on Use of Social Security Numbers by Private Sector DMA praised the Federal Trade Commission (FTC) for hosting a successful and constructive public workshop on the use of Social Security numbers (SSN) by American businesses. The workshop, entitled “Security in Numbers: SSNs and ID Theft,” explored the uses of SSNs in the private sector and their role in identity theft.
December 11, 2007
NCDM in Las Vegas: Devyani Sadh, Ph.D., Shows Attendees the Database Ropes It's Monday morning in Las Vegas. While thousands of rodeo fans crowded the strip in anticipation of local cowboy events, Devyani Sadh, Ph.D. showed NCDM attendees that she could lasso with the best of them. Sadh, CEO and founder of consulting company Data Square, and chair of DMA's Analytics Council, corralled a packed session of marketing professionals for an intensive entitled "Primer on Database Marketing and Digital Channel Integration for Senior Marketers."
December 11, 2007
DMA Lauds House for Working to Improve Accuracy and Cost of National Do Not Call Registry DMA lauds the efforts of the US House of Representatives for passing two pieces of legislation today that will greatly improve the National Do Not Call Registry for consumers and marketers alike.
December 7, 2007
Dive into Email Evolution Pre-Conference Workshops on Feb. 11 in San Diego A day of pre-conference workshops will be featured during the Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on February 12-13, 2008.
December 6, 2007
In US House Testimony, DMA Opposes Mandatory Sales Tax Collection Bill DMA tax counsel George Isaacson today testified before the House Judiciary Subcommittee on Commercial & Administrative Law in opposition to the Sales Tax Fairness and Simplification Act (H.R. 3396). Introduced by Rep. William Delahunt (D-MA), the bill would make interstate sales tax collection mandatory — regardless of whether the seller has a physical presence or "tax nexus" in the taxing state.
December 4, 2007
DMEF Launches Shankar-Spiegel Dissertation Award The Direct Marketing Educational Foundation (DMEF) announced the inaugural Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing, which is to be awarded for the first time in October 2008. The award is named for its co-sponsors, DMEF Outstanding Educator Award recipient Venkatesh "Venky" Shankar, Ph.D., who is the Coleman Chair Professor in Marketing at Texas A&M University, and DMA Hall of Fame Award recipient Edward J. "Ted" Spiegel, president and founder of Spiegel Marketing Associates.
November 28, 2007
DMA's 'Customer Prospecting and Retention Report' Updated, Expanded; Reveals Real-World Customer Acquisition Practices Internet marketing is hot and email marketing is on fire, but professionals who track new customer return on investment (ROI) still concentrate most on direct mail. These and other survey results are in the second edition of DMA's newly released "Customer Prospecting and Retention Report." The DMA report builds on its 2005 predecessor by comparing and contrasting previous data with new results, while adding relevant information about how marketers are reaching, converting, and retaining customers in today's multichannel marketing environment.
November 28, 2007
DMA and DIRECT Magazine Announce NCDM Database Excellence Awards Finalists DMA and DIRECT magazine announced the finalists for the 2007 NCDM Database Excellence Awards. Winners will know their exact ranking when their names are called during the NCDM Database Excellence Awards Luncheon and Ceremony on Dec. 11 during the National Center for Database Marketing (NCDM) 2007 Conference. Co-presented by DMA and DIRECT magazine, NCDM 2007 will take place Dec. 10–12 at Mandalay Bay Resort & Casino in Las Vegas.
November 28, 2007
DMA Applauds FTC Study on ID Theft; Study Indicates Continued Nationwide Decline in ID Theft DMA commended the Federal Trade Commission for its new benchmarking survey exploring the extent and effect of identity theft in the US. While the survey affirms that ID theft remains a serious threat, DMA notes that the data also reveal that incidents of the crime have decreased by nearly 9% since the FTC's 2003 survey.
November 15, 2007
NY Plan to Require Sales Taxes Dropped. DMA Pleased at Reversal, Remains Committed to Keeping All Marketing Channels Open DMA constantly works to support the free flow of commerce online and in the entire multichannelled direct marketing community, and was pleased that New York Governor Eliot Spitzer yesterday rescinded a plan that would have required many out-of-state online companies to collect sales tax from New Yorkers, as reported by the Houston Chronicle. DMA EVP for Government Affairs & Corporate Responsibility Steven K. Berry said, "Although DMA is pleased the proposed regulation was rescinded, we remain fully committed to support the Supreme Court's decision in Quill."
November 15, 2007
DMA Praises Postal Service Governors for Embracing New Ratemaking Regulations The Direct Marketing Association today commended the Postal Service Governors’ decision to use the Postal Regulatory Commission’s (PRC) new regulations to adjust future postal rates. According to the Postal Accountability and Enhancement Act that was signed into law in December of 2006, future price increases of mailing services adjusted under the new system must be capped at the rate of inflation.
November 14, 2007
New DMA 'Web Analytics Report' Helps Direct Marketers Increase ROI, Conversion Rates Multichannel direct marketers today can accumulate a plethora of data about their customers through the marketers' Web sites. But the real challenge for many is how to interpret and use that data effectively — especially when the sheer volume of that data seems too daunting for any kind of meaningful analysis. Enter DMA's first-edition "Web Analytics Report." In this report, which is based on the responses of 131 marketers and suppliers who responded to DMA's analytics survey, DMA has encapsulated information that has long been the sole province of those with advanced degrees.
November 14, 2007
Email Experience Council Launches Email Performance Award; Entries Due Dec. 10 The Email Experience Council (eec), DMA's email marketing arm, has announced its call for entries for the eec’s first award competition recognizing email marketing excellence. Chosen directly by eec members, the Email Performance Award will be presented to an individual or organization that has created an email marketing campaign that demonstrates the full power of the channel.
November 14, 2007
US Postal Inspection Service Invites DMA Members to Participate in Intelligence Sharing Initiative DMA has been working for a number of years with the US Postal Inspection Service (USPIS) on initiatives to assist members face the challenges of fraud perpetrated against legitimate businesses — fraud that significantly impacts marketers' bottom lines. The US Postal Inspection Service's Financial Industry Mail Security Initiative recently met in Denver to present updates on current frauds and fraud prevention trends and efforts.
November 14, 2007
DMA Releases Statement Regarding New York State's New Policy to Tax Out-of-State Marketers Governor Spitzer’s New York Department of Taxation and Finance has issued a new regulation that requires out-of-state marketers to begin collecting state sales tax on deliveries made into New York based merely on a link to their website.
November 14, 2007
PRC Briefs DMA Members on Final Ratemaking Regulations DMA today hosted an online and teleconference briefing for its members with Steve Sharfman, general counsel of the Postal Regulatory Commission, to further clarify the PRC's new ratemaking procedures for the US Postal Service.
November 13, 2007
DMA's 'Getting Creative with Copywriting' Report Is Devoted Exclusively to Direct Mail Copy Dear Direct Marketing Professional: Do you know that a picture is worth a thousand words? Or would your direct mail creative efforts achieve higher ROI with factual, personalized appeals? DMA knows the answers and is providing them to direct marketing professionals in its first-ever report titled "Getting Creative with Copywriting," which is filled with research devoted exclusively to direct mail copy. This new DMA report contains 15 chapters that are presented in four sections, each dealing with a specific facet of copywriting.
November 13, 2007
National Conference on Operations & Fulfillment (NCOF) Set for April 7-10 in Orlando; Sponsored by US Postal Service DMA and Penton Media Exhibitions are joining forces to present the 17th Annual National Conference on Operations & Fulfillment (NCOF), which will take place April 7–10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL. The US Postal Service is the official sponsor of NCOF 2008.
November 13, 2007
DMA to Present Nov. 14 Member Briefing on PRC's Final Ratemaking Rules DMA on Wednesday, Nov. 14 at 2 p.m. (EST) will present a briefing, both online and by teleconference, to help members better understand the Postal Regulatory Commission' final regulations to implement the new postal ratemaking procedures. The new rules promise to have a lasting impact on members of the direct marketing community for years to come.
November 8, 2007
NCDM 2007 Keynote Speakers Reveal Secrets Behind Turning Consumers' Discretionary Spending into Reliable Income Those who visit Las Vegas may be interested in a game of chance, but the keynoters for the National Center for Database Marketing (NCDM) 2007 Conference — which will take place in Las Vegas — have turned consumers’ discretionary spending into a sure thing. Keynoters will reveal their database marketing secrets during NCDM 2007, the conference that will be co-presented by DMA and DIRECT magazine. NCDM 2007 will take place Dec. 10–12 at Mandalay Bay Resort & Casino in Las Vegas.
November 8, 2007
Email Experience Council Releases Schedule for Email Evolution Conference; Set for Feb. 12-13 in San Diego The Email Experience Council (eec), DMA's email marketing arm, has announced the release of the schedule for its inaugural Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on Feb. 12-13, 2008. The new conference will feature 34 sessions and more than 85 speakers.
November 5, 2007
DMA List Leader Executives Come to Capitol Hill Last week, a number of executives from DMA’s List Leaders Group came to Capitol Hill for a day of meetings with various Senators and Congressional staff. Among the six meetings held on Capitol Hill, four were with Senators - Senator Joseph Lieberman (D-CT), Senator Susan Collins (R-ME), Senator Gordon Smith (R-OR), and Senator Blanche Lincoln (D-AK). Meetings were also held with aides for Senate Republican Leader Mitch McConnell (Republican-Kentucky) and Congressman Rick Boucher (D-VA).
November 2, 2007
DMA Highlights the Critical Importance of Ad-Supported Internet Content at FTC Meeting on Behavioral Marketing The Direct Marketing Association participated in the Federal Trade Commission’s (FTC) Town Hall Meeting on Behavioral Marketing. DMA’s Senior Vice President for Government Affairs Jerry Cerasale emphasized the importance of responsible data collection by marketers, and the critical role such data plays in keeping Internet content free and accessible to all Americans.
November 1, 2007
DMA to Hold Briefing on PRC s Final Regulations for New Ratemaking System. Nov. 14. DMA will hold a briefing on Nov. 14 at 2 p.m., in order to discuss in detail the Postal Regulatory Commission's (PRC) recent release of its final regulations to implement new modern ratemaking and classification systems for market dominant and competitive mail products. DMA has invited the PRC to participate in the briefing, which is open to DMA members. Further information on how members can participate in the briefing will be released shortly.
November 1, 2007
DMA Survey Finds Majority of Web Users Prefer Current Model of Online Advertising Consumer response to a national survey of more than 1,000 adult consumers, which was conducted during the weekend of October 26-28 on behalf of DMA by ORC International of Princeton, NJ, found that, when given a choice about how Web content should be paid for, the vast majority (72%) of Web users preferred that websites not charge them, and instead be funded by advertising.
October 31, 2007
DMA Lauds Congress for 7-Year Extension of Internet Tax Moratorium to 2014 as Good for US Economy, but Maintains Position on Permanence DMA commended Members of the House for accepting the Senate’s seven-year extension in advance of the Internet Tax Moratorium’s November 1, 2007 expiration date. The moratorium prevents states and localities from imposing taxes on Internet service and once signed by President Bush will remain in effect until 2014.
October 26, 2007
It s a Wrap! DMA07 Conference & Exhibition Pulled Together DMA's 'Five Pillars' of Member Services In a six-day whirlwind of activity, DMA integrated all five pillars of its member service into its flagship show of the year — DMA07 Conference & Exhibition, which took place Oct. 13-18 at McCormick Place West in Chicago. The largest global gathering of multichannel direct marketers saw more than 12,000 attendees partake in more than 150 educational sessions, and view the wares of more than 575 exhibiting companies.
October 26, 2007
DMA Insert Media Council to Honor Kranjac, Erickson, and Lenox Collections at Dec. 6 'Roast & Toast' DMA's Insert Media Council plans kidding and kudos for its honorees during its annual Roast & Toast Holiday Luncheon. Individual Award winners Paulette Kranjac, founder of List Process Company, and Dennis Erickson, VP of insert and print media for Paradysz Matera, will join Corporate Award honoree Lenox Collections on the hot seat from 11:45 a.m. to 2:45 p.m. on Dec. 6 at the Yale Club of New York.
October 26, 2007
DMA Lauds Senate for Extension of Internet Tax Moratorium to 2014; DMA Continues Support for Permanent Moratorium DMA today commended Members of the Senate for passing a seven-year extension in advance of the Internet Tax Moratorium's Nov. 1, 2007, expiration date. Nevertheless, as this legislation moves through the final stages of the legislative process on Capitol Hill, DMA will maintain its position in support of a permanent prohibition on taxing access to the Internet.
October 25, 2007
National Center for Database Marketing (NCDM) Presents New Features for Dec. 10-12 Conference in Las Vegas The National Center for Database Marketing (NCDM) 2007 Conference will present exciting new features designed to equip attendees with results-driven database marketing strategies. Co-presented by DMA and DIRECT magazine, NCDM 2007 will take place Dec. 10–12 at the Mandalay Bay Resort & Casino in Las Vegas, NV. For more information, visit www.ncdmevents.com.
October 24, 2007
DMA Seminar 'When Intuition Isn't Enough' Has Predicting Customer Behavior Down to a Science Steve Cuno isn't afraid of a little controversy. As the instructor of the new DMA seminar, "When Intuition Isn't Enough: The Science of Predicting Customer Behavior," he teaches a theory that may rub a few the wrong way at first: marketers need to use science to predict consumer behavior — not gut feelings. But Cuno knows this knowledge will lead to marketing success, and he's sticking to his guns. Cuno, chairman of RESPONSE Prospecting & Loyalty Strategies, Inc. and author of "The Fallible Gut: A Marketer's Guide to Surviving Intuition," will elaborate on his theory during the Dec. 3 and 4 seminar, which will be held at the DMA Seminar Center in New York.
October 22, 2007
DMA's 'Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture' Seminar Brings Together Creative and Technical Direct Marketers It's been said that there's no "I" in "Team, but not when "I" stands for Internet. Optimizing the power of Web marketing requires teamwork between the creative and the technological sides of the process. In the new DMA seminar, "Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture," marketers from both sides of the fence come together to gain a thorough understanding of what it takes to market a Web site to its full potential. The seminar will be held Nov. 12-13 in New York City.
October 17, 2007
DMA Presents 2007 International ECHO Awards; Diamond ECHO Goes to Draftfcb DMA last night presented its 2007 International ECHO Awards. Reflecting multichannel direct marketing’s growing influence on the global marketing landscape, DMA presented a total of 130 ECHO awards to multichannel direct marketing campaigns from the US and 37 other nations. Of the record-breaking 1,124 campaigns submitted for the 2007 ECHO Awards, this year, six campaigns were honored with special awards. In addition, 24 campaigns were honored with Gold ECHOs, 51 with Silver ECHOs, and 55 with Bronze. The top award, for the campaign considered “best-in-show,” went to Draftfcb of New York, NY, for its campaign “Have a Ball. Or Two.”
October 17, 2007
Live from DMA07: A Little Respect Goes a Long Way: Jimmy Wales Guides Marketers Through the World of Wikia Today, NeXt Gen marketer Jimmy “Jimbo” Wales, president of Wikia Inc. and founder of the hugely popular online encyclopedia, Wikipedia, addressed DMA07 delegates on a subject dominating the marketing arena today: “User-Generated Media: Leading the Marketing Mix in the Digital Era.”
October 16, 2007
DMA Names Microsoft-MSN 2007 Marketer of the Year Microsoft-MSN thought outside of the box when it created advertising platform Microsoft adCenter and produced the critically acclaimed Live Earth project, which integrated television, radio, Internet, and audiences to bring a live concert to the world while raising awareness about global warming. DMA today honored those achievements, presenting Microsoft-MSN with DMA's 2007 Marketer of the Year Award. The award was presented at DMA07 in Chicago.
October 16, 2007
Ronald Bliwas and Charles Morgan Inducted into DMA Hall of Fame at DMA07 Ronald L. Bliwas, president/CEO of A. Eicoff & Company, the largest direct response television agency in the nation, and Charles D. Morgan, chairman of the board and company leader of Acxiom Corporation, a firm that integrates data, services, and technology, were inducted into DMA's Hall of Fame today.
October 16, 2007
DMA Lauds House for Passage of Internet Tax Moratorium Extension; DMA Prefers Permanent Moratorium, But Encouraged by Move DMA commended members of the US House of Representatives for passing H.R. 3678, the Internet Tax Freedom Amendment Act of 2007 in advance of the Internet Tax Moratorium's Nov. 1, 2007, expiration date. H.R. 3678 extends the Internet Tax Moratorium another four years to 2011. "While DMA continues to advocate for a permanent ban on taxing access to the Internet, the House's vote today to extend the Internet Tax Moratorium has sent a clear message to the American public," said Steven K. Berry, DMA's EVP for government affairs and corporate responsibility.
October 16, 2007
Direct Marketing Expenditures Account for 50% of Total Ad Expenditures, Says DMA's 2007 'Power of Direct Marketing' Report Despite a US economy that shows signs of softening in key areas, growth is predicted in direct marketing (DM) expenditures, sales, ROI, and employment through 2008, as reported in "The Power of Direct Marketing," DMA's annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales. The 2007 edition of the report, which was first published in 1995, was released today.
October 16, 2007
DMA's Quarterly Business Review for Q3 Indicates 17th Consecutive Quarter of Economic Growth DMA's Quarterly Business Review (QBR) for the third quarter of 2007 was released today, complete with 2008 forecasts for marketers and suppliers. The 32-page report details how the greater direct marketing community — including direct marketers, agencies, and suppliers — collectively experienced a 17th consecutive quarter of positive economic growth.
October 16, 2007
Live from DMA07: Rise Up and Take the Lead -- Lazarus and Rappaport Encourage Marketers to Innovate On Tuesday, leaders of the direct marketing community brought the DMA07 podium alive with messages of optimism and encouragement for the future of direct marketing. John A. Greco, Jr. welcomed attendees and introduced incoming board Chairman, Donn Rappaport. Rappaport, chairman and CEO of American List Counsel, Inc., who highlighted his vision for the coming year. Keynote speaker Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide, presented a stirring keynote address entitled “Changing Faces of Direct — Reinventing the Client, the Consumer and the Agency.”
October 15, 2007
DMA Launches New 'Commitment to Consumer Choice' Guidelines to Empower Consumers, Build Consumer Trust DMA President & CEO John A. Greco, Jr. today announced DMA's new "Commitment to Consumer Choice" (CCC) guidelines that apply to all DMA members using mail to communicate with consumers. The CCC is DMA's public assurance that all Association members will follow specific practices to honor consumer choice in the receipt of solicitations.
October 15, 2007
Live from DMA07 in Chicago: Kenneth Cole Bares His Sole To be aware is more important than what you wear,” declared pun-loving Kenneth Cole during his keynote address Monday. Playing multiple roles as fashion icon, author, chairman and CEO of Kenneth Cole Productions, and social activist, Cole gave DMA07 attendees his perspective on balancing business with social responsibility.
October 15, 2007
DMA President & CEO John A. Greco, Jr. Champions Choice and Innovation DMA President & CEO John A. Greco, Jr. kicked off DMA07's opening general session with an address, during which he was joined, both in person and via video message, by a number of illustrious guests, including US Representative Danny Davis (D-IL), Senator John Ensign (R-Nevada), Senator Mark Pryor (D-AK), and FTC Chairman Deborah Platt-Majoras.
October 14, 2007
DMA Board Elects Donn Rappaport 2008 Chairman of the Board; Five New Directors Elected The DMA Board of Directors on Sunday announced the election of new officers and Board members for 2007–2008. American List Counsel, Inc. Chairman/CEO Donn Rappaport was elected DMA Chairman of the Board for 2008. Rappaport succeeds AKS Marketing & Media LLC Partner Markus Wilhelm, who will continue to serve on the Board. Other officers and five new Board members were elected.
October 14, 2007
Mayor Daley to Address Direct Marketers at DMA07 in Chicago Chicago Mayor Richard Daley will deliver welcoming remarks to DMA07 attendees in Chicago at the Opening General Session on Monday morning, Oct. 15, 2007. DMA07 Conference & Exhibition, the six-day multichannel marketing event of the year, is taking place at McCormick Place West in Chicago.
October 14, 2007
Live from DMA07 in Chicago: Beyond Integration: John Adams Portends a New World Order for Marketers John Adams, The Martin Agency's chief executive officer, sees a whole new world order ahead for the marketing arena — one that moves beyond integration, into unification. Adams expounded on this theme in his keynote address this afternoon at DMA07 Conference and Exhibition at Chicago’s McCormick Place West.
October 14, 2007
DMEF Raises $500,000 at Awards Dinner for Direct/Interactive Marketing Education; Tim Litle and Draftfcb Honored It's a brand new day at the Direct Marketing Educational Foundation (DMEF) as more than 350 direct marketing professionals and academics gathered last evening at the Hyatt Regency Chicago to raise more than $500,000 for direct/interactive marketing education at the university level. DMEF also honored Tim Litle, chairman and founder of Litle & Co., with its 2007 Edward N. Mayer Educational Leadership Award, and Draftfcb with its 2007 Corporate Leadership Award.
October 13, 2007
Direct Marketing Educational Foundation Elects New Board, Re-Elects Chairman Al Dyon; Nine New Members of DMEF Board Are Elected for 2007 2008 The Direct Marketing Educational Foundation (DMEF) elected officers and nine new members to its Board of Trustees. They will oversee the Foundation, which is moving forward in 2007–2008 with a recharged mission to exponentially improve service to the direct/interactive marketing community of educators, professionals, and students. Al Dyon, chief marketing officer of DMRA, was re-elected Chairman of the Board.
October 13, 2007
DMA Releases 5th Annual 'Response Rate Trends Report' For nearly 30 years, direct marketers have been asking DMA, "What's the typical response rate for a direct marketing campaign in my profession and product category, and what channels will yield the best response?" Five years ago, DMA put all the answers in one book. Today, DMA's 2007 Response Rate Trends Report is bigger and better than ever. The report includes four years of data — with more refined calculations, and more precise results — to help multichannel direct marketers benchmark their campaigns.
October 12, 2007
At DMA07, Pre-Conference Attendees Get a Jump Start, Offering Early Start for Eager Attendees DMA07 Conference & Exhibition will offer a rich, information-laden opportunity to get a jump on the competition with its Pre-Conference Intensives on Oct. 13-14. This DMA07 event will present in-depth learning in eight key areas: Creative Strategies & Execution, Database Marketing, Direct Marketing University, Direct Response TV, Email Marketing, Mobile Marketing, Online Optimization, and Search Marketing Certification.
October 12, 2007
Revving It Up with Search Engine Marketing at DMA07 Search engine marketing (SEM) is hot. In fact, it's one of direct marketing’s most powerful tools today. So it’s no wonder that SEM will be front and center this year at DMA07, direct marketing's premier event, which will take place from October 13–18 at McCormick Place West in Chicago. Expertise in SEM will be readily available to DMA07 attendees.
October 12, 2007
DMA07 Offers Seven Post-Conference Intensives on Oct. 17-18 in Chicago Just as customers flock to the malls for the best bargains the day after the big Thanksgiving dinner, conferees crowding the halls on Oct. 17 and 18 at Chicago's McCormick Place West know a good deal when they see one. DMA07 attendees who stay after the main feast of the Oct. 13-18 conference will gain the advantage by snapping up extra marketing know-how — guaranteed to be concentrated, in-depth expertise.
October 11, 2007
DMA's Special Interest Councils Present Fresh Offerings at DMA07 in Chicago Just as many wires can plug into one big power source, everything marketing converges at DMA07 Conference & Exhibiton. Then all that renewed energy flows back out through a network of marketing branches. And DMA has a special interest council for 20 of them! Committed to bringing innovative, relevant offerings to the largest gathering of marketing professionals, DMA will welcome brand-new councils and will offer a host of exciting events and networking opportunities.
October 11, 2007
DMA07's 'Online Marketing/Interactive Media' Track Offers 20-Plus Specialized Sessions The two-dimensional Internet is so last season. Smart marketers who insist on nothing less than the hottest Web 2.0 e-commerce innovations will gather at DMA07 Conference & Exhibition for the "Online Marketing/Interactive Media" track of conference programming. Attendees will discover how to succeed online by thinking outside of the box, creating three-dimensional Web experiences.
October 11, 2007
DMA Lauds House Judiciary Committee for Action on Internet Tax Moratorium DMA commended the House Judiciary Committee for passing H.R. 3678, the Internet Tax Freedom Amendment Act in advance of the Internet Tax Moratorium's Nov. 1, 2007, expiration date. H.R. 3678 would extend the current moratorium by another four years, rather than make it permanent. DMA EVP for Government Affairs & Corporate Responsibility Steven Berry said, "DMA is thankful for the four-year extension. But as this legislation continues to move through the legislative process, we will remain committed to encouraging lawmakers to make the Internet Tax Moratorium permanent...."
October 10, 2007
Ronald Bliwas and Charles Morgan to Be Inducted into DMA Hall of Fame on Oct. 16 at DMA07 Ronald L. Bliwas, president/CEO of A. Eicoff & Company, the largest direct-response television agency in the nation, and Charles D. Morgan, chairman of the board and company leader of Acxiom Corporation, a firm that integrates data, services, and technology, are the DMA's 2007 Hall of Fame honorees. They will be inducted into DMA's Hall of Fame at a luncheon on Tuesday, Oct. 16, during the DMA07 Conference & Exhibition, the marketing event of the year, which will be held Oct. 13–18 at McCormick Place West in Chicago, IL.
October 10, 2007
At DMA07, Pre-Conference Attendees Get a Jump Start, Offering Early Start for Eager Attendees Some people enjoy getting a jump start on a good thing. For those people, DMA07 Conference & Exhibition offers a rich, information-laden opportunity to get a jump on the competition with its Pre-Conference Intensives on Saturday, Oct. 13 and Sunday, Oct. 14. This two-day special DMA07 event will present in-depth learning in eight key areas: Creative Strategies & Execution, Database Marketing, Direct Marketing University, Direct Response TV, Email Marketing, Mobile Marketing, Online Optimization, and Search Marketing Certification.
October 10, 2007
Danette Dickerman, Joan Renfrow to Receive DMA Broadcast Council's 2007 Jake Weisbarth Spirit Award DMA's Broadcast Council has announced that Danette Dickerman, director of media for Nautilus, Inc.'s Direct Division, and Joan Renfrow, president of ONYX Productions, will be honored as co-recipients of the council's 2007 Jake Weisbarth Spirit Award. The award, which honors a DMA Broadcast Council member who has demonstrated the most energetic and positive contribution to the council, will be presented Sunday evening, Oct. 14 in Chicago during the DMA07 Exhibition & Conference.
October 9, 2007
Kenneth Cole, Shelly Lazarus, Jimmy Wales and John Adams to Keynote at DMA07 Marketing acumen comes in all forms — from a shoe guru to a Web wizard — and DMA has four of the field's top experts keynoting during the DMA07 Conference & Exhibition, which will be held Oct. 13–18 in Chicago. The four DMA07 keynoters are: John B. Adams, Jr., chairman and CEO of The Martin Agency; Kenneth Cole, chairman and CEO of Kenneth Cole Productions; Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide; and Jimmy "Jimbo" Wales, president of Wikia Inc. and founder of the online encyclopedia Wikipedia.
October 9, 2007
DMA07 and Nonprofit Federation: Donor-Focused Nonprofit Day Sessions to Add Value On Tuesday, Oct. 16 at DMA07 Conference & Exhibition — the day after business icon and author Kenneth Cole presents a keynote presentation about fusing fashion marketing with social action — nonprofit professionals will have a golden opportunity to spend a day honing their charitable skills in ways that will help bolster their organizations' fundraising endeavors in today’s multichannel marketplace. DMA07, the six-day multichannel event of the year for nonprofit as well as for-profit marketers, will be held from Oct. 13–18 at Chicago's McCormick Place West.
October 8, 2007
DMA's 'Optimize Media Channels for Creative Prospecting' Teaches Techniques to Accomplish One DM Goal Direct marketers with one-track minds will be very welcome at DMA's new seminar, "Optimize Media Channels for Creative Prospecting." That is, as long as that "one track" is the desire to explore every possible channel to accomplish the singular goal of acquiring new customers. Here, search marketers will discover that banner advertisements are alive and well, catalogers will learn the power of radio advertising, and Internet retailers will learn how using blogs can lift their site's search rankings.
October 8, 2007
DMA07 Jazzes It Up in Chicago with Special Events; Networking, Awards, Fun Are High on Agenda Whether it's the sassy flapper costumes and gangster spats party-goers will be wearing at DMA's first-ever old-school Chicago-themed "Launch Party" on Oct. 13, or the laughter and fun comedian Howie Mandel will bring to the 2007 International ECHO Awards Gala on Oct. 16, it may seem as if all of Chicago is outdoing itself to welcome direct marketers at DMA07.
October 8, 2007
At DMA07, Individualized Creative Meets Today's DM Needs in Creative Strategies & Execution Track To help marketers succeed in today’s multichannel environment, DMA will dedicate one of its nine educational programming tracks at its DMA07 Conference & Exhibition to "Creative Strategies & Execution." This track will cover elements of copy, design, art direction, offers, and format for all marketing channels — all with the goal of making attendees' creative to appeal to choosy consumers, be more dynamic, increase response, and boost sales.
October 5, 2007
DMA's 2007 International ECHO Awards to Be Presented Oct. 16 at DMA07; Howie Mandel to Host Gala Of all of the 1,124 direct marketing campaigns that were submitted for DMA's 2007 International ECHO Awards, which will win the Diamond ECHO, which goes to the campaign that is judged the "best of the best"? Well, that's a top secret — for now, at least. But on Tuesday evening, Oct. 16, all of this year's ECHO honors will be presented at a gala at Chicago’s historic Union Station during the DMA07. The evening will be hosted by Howie Mandel, the "Deal or No Deal" emcee and comedian.
October 5, 2007
At DMA07, DMEF's Educational Events, Awards Dinner and Auction to Focus on the Future Lester Wunderman, often referred to as the father of direct marketing, has stressed that, “staying intellectually young requires that one takes the future as your turn — not the past.” Taking Wunderman’s advice to heart, the Direct Marketing Educational Foundation (DMEF) will present new, forward-looking, innovative programs and events during the DMA07 Conference & Exhibition, which will be held Oct. 13–18 at McCormick Place West in Chicago.
October 4, 2007
DMA07 'Boot Camp' to Whip Direct Marketing Recruits into Shape; Educational Track Turns Civilians into DM Professionals Attention! Basic training isn't just for the military anymore. "1:1 Marketing Boot Camp" puts marketing civilians at ease, helping them fall in line with the rules, regulations, and procedures of direct marketing during the DMA07 Conference & Exhibition, which will be held Oct. 13–18 at McCormick Place West in Chicago, IL. The program offers the new professional a comprehensive overview of the direct marketing process and a taste of the full spectrum of DMA seminars held across the US each year.
October 4, 2007
DMA07 to Focus on Corporate Responsibility; Making the World a Better Place, One Direct Marketer at a Time The words "trust" and "trusted" can be found at least a dozen times in the DMA07 Conference & Exhibition booklet, describing educational offerings aimed at maintaining consumer trust and bolstering loyalty. From keynoter Kenneth Cole's social activism, to a session entitled "Is Your Future Green? It Better Be," DMA has taken definitive steps to ensure that its largest event of the year reflects the Association's belief that direct marketing needs to be synonymous with corporate responsibility.
October 3, 2007
For DMA07 Attendees, Chicago Is Our Kind Of Town! Direct marketers, get ready for Chicago! Along with six days of education, networking, and a cutting-edge exhibition hall at DMA07, which will be held Oct. 13-18 at the brand new McCormick Place West, Chicago will offer conferees distinguished museums, restaurants of every variety, comedy clubs, blues and jazz, and sports events. Whether DMA07 attendees prefer watching the runways at Fashion Focus 2007 or the Bears take the field, The Windy City offers plenty to see and do.
October 3, 2007
DMA07 Exhibit Hall to Feature Online Marketing Solutions Pavilion, International Pavilion, 550+ Companies Direct marketers who want to see what's hot and what's cool in their profession need look no further. The newest, hottest technology will be showcased in the Exhibit Hall at the DMA07 Conference & Exhibition, the six-day multichannel marketing event of the year, which will be held Oct. 13–18 at Chicago's McCormick Place West. In addition to showcasing the cutting-edge technologies, services, and supplies of more than 550 companies, the exhibition will feature an Online Marketing Solutions Pavilion and an International Pavilion.
October 2, 2007
DMA07 Offers Nine Tracks of Educational Programming to Improve Marketers' Strategies, ROI DMA is planning ahead to help marketers strategize and become masters of their marketing craft by providing nine leading-edge educational tracks during DMA07 Conference & Exhibition, which will be held Oct. 13–19 at the brand new McCormick Place West in Chicago, IL. More than 140 sessions will aid marketers in making their next "big move" through top-level training in the nine tracks.
October 1, 2007
Revving It Up with Search Engine Marketing at DMA07 Search engine marketing (SEM) is hot. In fact, it's one of direct marketing’s most powerful tools today. So it's no wonder that SEM will be front and center this year at DMA07, direct marketing's premier event, which will take place from Oct. 13–18 at McCormick Place West in Chicago, IL. Expertise in SEM will be readily available to DMA07 attendees. This year, there are even more offerings than ever.
September 27, 2007
Email Experience Council Releases 'Retail Welcome Email Benchmark Study' The Email Experience Council (EEC), DMA's vertical working group that's focused on the email marketing industry, has announced the release of its second annual Retail Welcome Email Subscription Benchmark Study. The study, which examines the welcome emails of 118 of the top online retailers tracked via RetailEmail.Blogspot, identifies a number of best practices and provides benchmarks in the areas of merchandising, relationship-building, deliverability, and CAN-SPAM compliance.
September 25, 2007
DMA07 Offers Seven Post-Conference Intensives on Oct. 17-18 in Chicago Just as customers flock to the malls for the best bargains the day after the big Thanksgiving dinner, conferees crowding the halls on Oct. 17 and 18 at Chicago's McCormick Place West know a good deal when they see one. DMA07 attendees who stay after the main feast of the Oct. 13-18 conference will gain the advantage by snapping up extra marketing know-how that's guaranteed to be concentrated, in-depth expertise.
September 25, 2007
DMA Files Comments on PRC's Ratesetting Reform Proposals; Comments Reflect Members' Input In response to proposed rules issued Aug. 15 by the Postal Regulatory Commission (PRC) for a new system of postal ratesetting as authorized by the Postal Accountability and Enhancement Act, DMA has submitted formal comments to the PRC that addressed a number of concerns about how direct mailers would be affected by the proposed policies. DMA's comments were a collaborative effort between DMA, its members, and other mailing community groups.
September 21, 2007
DMA Celebrates Advertising Week 2007, Hosting Special Events on Sept. 24 Direct marketing today is truly an essential part of the advertising mix. So it's no wonder that DMA will occupy a prominent spot on the opening day of Advertising Week 2007, one of the largest gatherings of advertising, marketing, and media professionals in the nation, held Sept. 24–28 in New York City.
September 20, 2007
DMA07's 'Online Marketing/Interactive Media' Track Offers 20-Plus Specialized Sessions in Chicago The two-dimensional Internet is so last season. Smart marketers who insist on nothing less than the hottest Web 2.0 e-commerce innovations will gather at DMA07 Conference & Exhibition for the "Online Marketing/Interactive Media" track of conference programming. Attendees will discover how to succeed online by thinking outside of the box, creating three-dimensional Web experiences that jump out of computer monitors, taking advantage of unprecedented insights into the interactive habits that drive consumer engagement and sales, and much more.
September 18, 2007
DMA's Special Interest Councils Present Fresh Offerings at DMA07 in Chicago Just as many wires can plug into one big power source, everything marketing converges at DMA07 Conference & Exhibiton. Then all that renewed energy flows back out through a network of marketing branches. And DMA has a special interest council for 20 of them! Committed to bringing innovative, relevant offerings to the largest gathering of direct marketing professionals, this year DMA will be welcoming brand-new councils, and offering a host of exciting events and networking opportunities.
September 14, 2007
DMA Opposes New Alternative Sourcing Proposal Before Streamlined Sales Tax Governing Board In a letter this week to Scott Peterson, the Executive Director of the Streamlined Sales Tax Governing Board, DMA expressed its strong opposition to the "Alternative Sourcing Proposal," a complex, tiered taxing protocol that would further complicate interstate commerce for businesses and customers. The proposal will be considered by the Streamlined Sales Tax Governing Board at its Sept. 19–20 meeting in Kansas City.
September 14, 2007
DMA's Enhanced Quarterly Business Review Finds 16th Consecutive Quarter of Positive Results in Q2 With brand new metrics, updated figures, and expanded access, DMA's Quarterly Business Review (QBR) for the second quarter is new, improved, and ready for the marketing world. The report details how the greater direct marketing community — including direct marketers, agencies, and suppliers — collectively experienced a 16th consecutive quarter of positive economic growth.
September 12, 2007
WebmasterRadio.FM Turns Direct Marketers into Broadcasting Celebrities at DMA07 Direct marketers who want to tell their stories to the world won't have to look far. All they have to do is attend DMA07, and WebmasterRadio.FM will take it from there. The Internet-based radio station will be transmitting live from the Exhibit Hall floor Oct. 13–18 at Chicago’s McCormick Place West.
September 11, 2007
DMA Releases 15th Annual 'Multichannel Marketing in the Catalog Industry' Report DMA's Multichannel Marketing in the Catalog Industry report reveals that successful multichannel marketers have consistent and integrated standards across all channels. The study — which is a comprehensive roadmap for best practices and trends in channel integration within the catalog, retail, and e-commerce infrastructures — also reveals that nearly 70% of respondents reported increased multichannel sales over the prior year, and 59% reported increased catalog circulation in 2006.
September 6, 2007
DMEF's 2007 Auction for Education 'Direct Marketers Gone Wild!' Kicks Off Today, DMEF's annual Auction for Education goes live online. The 2007 auction — dubbed "Direct Marketers Gone Wild!" — will continue until Tuesday evening, Oct. 16 during DMA07 Conference & Exhibition. Direct Marketers Gone Wild! presents auction bidders a treasure trove of valuable goods, events, and services to bid on.
September 5, 2007
DMA Promotes Alan P. Kuritsky to Senior VP Sales & Marketing DMA today announced the promotion of Alan P. Kuritsky to the position of senior vice president of sales and marketing. Kuritsky, who has served as DMA’s vice president of marketing and chief marketing officer since June 2005, will lead the creation of a new department to advance DMA sales and marketing excellence as well as closely coordinate its member services and benefits, information collection, member data analysis, and marketing campaign execution.
September 4, 2007
DMA's 2007 International ECHO Awards Bring 'Best of the Best' Campaigns to DMA07 Cheers will reverberate on Tuesday evening, Oct. 16, at Chicago's historic Union Station. That's because it's an ECHO of an evening — a chance for DMA to honor "the best of the best" direct marketing campaigns during its 2007 International ECHO Awards during DMA07 Conference & Exhibition. Howie Mandel, "Deal or No Deal" emcee and comedian, will host the gala. The 2007 ECHOs attracted a record number (1,124) of campaign entries, more than half of which were submitted in new media categories.
September 4, 2007
DMA to Host Sept. 5 Teleconference Call for Members on PRC's Ratesetting Reform Proposals; Federal Register Notice Published DMA will host a second teleconference call on Wednesday, Sept. 5 at 3:00 p.m. (ET) to provide DMA members with an opportunity to discuss their views relating to the PRC's proposed ratesetting rules in accordance with the provisions of the Postal Accountability and Enhancement Act. The Federal Register on Tuesday published the PRC’s proposal.
August 30, 2007
Winterberry Group White Paper, Co-Sponsored by DMA's Marketing Technology Council, Explores Dramatic Growth in Marketing Automation Channel proliferation, an emerging discipline enabling marketers to apply best-practice process engineering and the latest technology has grown dramatically over the last decade. According to a newly-released white paper by Winterberry Group, and sponsored by DMA's Marketing Technology Council, nearly 70% of marketers are now engaged in planning or implementing processes that stand to drive dramatic improvements in both marketing efficiency and effectiveness.
August 29, 2007
DMA07 and Nonprofit Federation: Donor-Focused Nonprofit Day Sessions to Add Value On Tuesday, Oct. 16 at DMA07 Conference & Exhibition — the day after business icon and author Kenneth Cole presents a keynote presentation about fusing fashion marketing with social action — nonprofit professionals will have a golden opportunity to spend a day honing their charitable skills in ways that will help bolster their organizations' fundraising endeavors in today's multichannel marketplace. "DMA07 will keep nonprofit professionals ahead of the fundraising curve in today’s rapidly evolving marketplace," says Nonprofit Federation Executive Director Senny Boone. "In one information-packed day, we have put together two nonprofit sessions and a networking event — specifically for nonprofit attendees — at a special rate."
August 29, 2007
Email Experience Council Declares Start of Holiday Email Marketing Season; Releases 'Roadmap' for Email Campaigns The Email Experience Council (EEC), DMA's vertical working group that's focused on the email marketing industry, today announced that the holiday email marketing season for retailers has begun. Along with the announcement, the EEC released "Ring-Cha-Ching, Hear Them Ring: The Guide to Gearing Up for the Holiday Email Season," a 15-page report that discusses retail email marketing trends and practices from the past holiday season.
August 29, 2007
PRC Extends Deadline for Comments on Ratesetting Reforms to Sept. 24; DMA to Host Teleconference Calls The Postal Regulatory Commission has extended the dates for comments on its proposed ratesetting regulations from Sept. 14 to Sept. 24. DMA will host two teleconference calls — on Aug. 30 and Sept. 5 (both at 3 p.m. ET) to provide members with an opportunity to discuss their views on the proposed rules.
August 28, 2007
At DMA07, Individualized Creative to Meet Today's DM Needs in Creative Strategies & Execution Track To succeed today, marketers must learn the art of creatively and persuasively anticipating customers' needs and delivering offers that address those needs. To help marketers meet this challenge, the DMA07 Conference & Exhibition (Oct. 13-18 in Chicago) will dedicate one of its nine educational programming tracks to "Creative Strategies & Execution." This track will cover elements of copy, design, art direction, offers, and format for all marketing channels — all with the goal of making attendees' creative to appeal to choosy consumers, be more dynamic, increase response, and boost sales.
August 28, 2007
DMA to Host Two Teleconference Calls for Members to Discuss PRC's Ratesetting Proposals DMA will host two teleconference calls to provide DMA members with an opportunity to discuss their views relating to the Postal Regulatory Commission's proposed ratesetting rules in accordance with the provisions of the Postal Accountability and Enhancement Act. Open to all interested members, DMA will conduct the teleconference calls on Thursday, Aug. 30 at 3:00 p.m. (ET) and again on Wednesday, Sept. 5 at 3:00 p.m. (ET).
August 28, 2007
DMA Ethics Committees Call Attention to Non-Compliant Companies Acting on consumer complaints, DMA has published the names of five companies whose marketing practices are not in compliance with DMA's self-regulatory Guidelines for Ethical Business Practice. DMA works with both member and non-member companies to promote good business practices for direct marketers. Compliance with the Guidelines is a requirement of DMA membership.
August 24, 2007
Kenneth Cole, Shelly Lazarus, Jimmy Wales and John Adams to Keynote at DMA07; Conference Set for Oct. 13 18 in Chicago Marketing acumen comes in all forms — from a shoe guru to a Web wizard — and DMA has four of the field's top experts keynoting during the DMA07 Conference & Exhibition, which will be held Oct. 13–18 in Chicago. The keynoters are: John B. Adams, Jr., chairman and CEO of The Martin Agency; Kenneth Cole, chairman and CEO of Kenneth Cole Productions; Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide; and Jimmy "Jimbo" Wales, president of Wikia Inc. and founder of the online encyclopedia Wikipedia.
August 23, 2007
Direct Marketing Educational Foundation and Elsevier Announce New Partnership Elsevier has been chosen by the Direct Marketing Educational Foundation (DMEF) to publish its premier journal, beginning January 2008. The DMEF's Journal of Interactive Marketing (JIM) is a quarterly, peer-reviewed academic research journal with a mission to shape ideas and issues associated with electronic, interactive, and direct marketing.
August 22, 2007
DMA07's 'Emerging Channels' Programming to Take Direct Marketers to the Next Level At DMA07 Conference & Exhibition, emerging media and their marketing applications will be the focus of a new "Emerging Channels" programming track. The track's 14 sessions will showcase such channels as advergaming, digital signage, and place-based media, interactive TV, video-on-demand, mobile marketing, and word of mouth. DMA07 will be held Oct. 13–18 in Chicago.
August 22, 2007
2007 DMA Hall of Fame to Honor Ronald Bliwas and Charles Morgan; Induction Set for Oct. 16 During DMA07 Direct Marketing Association (DMA) President & CEO John A. Greco, Jr. has announced the 2007 recipients of the DMA Hall of Fame honors. This year’s two honorees are: Ronald L. Bliwas, president/CEO of A. Eicoff & Company, the largest direct-response television agency in the nation; and Charles D. Morgan, chairman of the board and company leader of Acxiom Corporation, a firm that integrates data, services, and technology.
August 21, 2007
At DMA07 in Chicago, DMEF's Educational Events, Awards Dinner and Auction to Focus on the Future The Direct Marketing Educational Foundation (DMEF) will present new, forward-looking, innovative programs and events during the DMA07 Conference & Exhibition, which will be held Oct. 13–18 at McCormick Place West in Chicago. "The Foundation will offer a stellar lineup of educational and networking events during DMA07," said DMEF President Terri L. Bartlett. "Marketing professionals and academia will have the chance to come together to discuss current — and future — activities in the corporate and academic arenas."
August 17, 2007
DMA07 to Focus on Corporate Responsibility; Making the World a Better Place, One Direct Marketer at a Time The words "trust" and "trusted" can be found at least a dozen times in the DMA07 Conference & Exhibition booklet, describing educational offerings aimed at maintaining consumer trust and bolstering loyalty. From keynoter Kenneth Cole’s social activism, to a session entitled "Is Your Future Green? It Better Be," DMA has taken definitive steps to ensure that its largest event of the year reflects the Association's belief that direct marketing needs to be synonymous with corporate responsibility. DMA07 will be held Oct. 13-18 in Chicago.
August 15, 2007
DMA07 Exhibit Hall to Feature Online Marketing Solutions Pavilion, International Pavilion, 550+ Companies Direct marketers who want to see what's hot and what's cool in their profession need look no further. The newest, hottest technology will be showcased in the Exhibit Hall at the DMA07 Conference & Exhibition, which will be held Oct. 13–18 at Chicago's new McCormick Place West. In addition to showcasing the cutting-edge technologies, services, and supplies of more than 550 companies, the exhibition will feature an Online Marketing Solutions Pavilion and an International Pavilion.
August 15, 2007
PRC Proposes Ratesetting Rules to Implement Postal Reform; DMA to File Formal Comments and Solicit Member Input In response to proposed rules issued on Aug. 15 by the Postal Regulatory Commission to revise the postal ratesetting process, DMA is urging its members to carefully review the proposed rules and consider how their mailing operations would be affected by implementation of these new policies. To provide DMA members with an opportunity to discuss their concerns about the proposed rules, the postal affairs subcommittee of DMA's Government Relations Committee will host an open conference call during the week of Aug. 27. Additional details will be provided soon.
August 13, 2007
DMA07 Jazzes It Up in Chicago with Special Events; Networking, Awards, Fun Are High on Agenda Whether it's the sassy flapper costumes and gangster spats party-goers will be wearing at the DMA's first-ever old-school Chicago-themed "Launch Party" on Oct. 13, or the laughter and fun comedian Howie Mandel will bring to the 2007 International ECHO Awards Gala on Oct. 16, it may seem as if all of Chicago is outdoing itself to welcome direct marketers at DMA07.
August 9, 2007
DMA07 Offers Nine Tracks of Educational Programming to Improve Marketers Strategies, ROI Successful direct marketing takes as much planning and forethought as a masterful game of chess. DMA is planning ahead to help marketers strategize and become masters of their marketing craft by providing nine leading-edge educational tracks during DMA07 Conference & Exhibition, which will be held Oct. 13–19 at the McCormick Place West in Chicago.
August 9, 2007
DMANF Recognizes Doctors Without Borders as 2007 Nonprofit Organization of the Year The Nonprofit Federation of the Direct Marketing Association (DMANF) has announced that the US division of Doctors Without Borders/Médecins Sans Frontières (MSF) is its 2007 Nonprofit Organization of the Year. Alyssa Herman, director of development for the US section of MSF, accepted the award as part of DMANF's 2007 New York Nonprofit Conference, which was held August 7-9 at The Waldorf=Astoria.
August 9, 2007
DMEF's Don Kuhn Fund Presents First Scholarship and Research at New York Nonprofit Conference DMEF's Don Kuhn Fund for Research and Scholarship presented its first scholarship funds to a deserving student and its first sponsored research. Both were presented at the DMA Nonprofit Federation’s 2007 New York Nonprofit Conference, which is being held at the historic Waldorf-Astoria Hotel in New York City.
August 6, 2007
DMEF Taps Marie A. Adolphe for New VP Programming The Direct Marketing Educational Foundation (DMEF) has announced the appointment of Marie A. Adolphe as the Foundation's new VP of programming. Adolphe took the reins of her new position with 15 years of corporate experience. Most recently, she served as human resources director for Bertelsmann’s Bookspan. At DMEF, Adolphe’s primary responsibilities will include program development and implementation, direct marketing community and academic research, and image and promotion.
August 3, 2007
DMA Praises Senate Committee Move to Cap Access Fees for National Do Not Call Registry DMA on Aug. 2 praised members of the Senate Commerce Committee, who have approved the Do-Not-Call Registry Fee Extension Act (S. 781). The bill would extend the authority of the FTC to collect Do Not Call Registry fees after fiscal year 2007. More importantly, it sets a cap on the maximum fees charged to telemarketers for access to the registry and provides a structure for future fee increases.
August 2, 2007
DMA Presents Telemarketers' Concerns at Senate Committee Hearing In testimony Tuesday before the Senate Commerce Committee, DMA commented on several key issues related to the oversight of the FTC's National Do Not Call Registry and the broader oversight of telemarketing practices. The committee is currently considering permanent funding for the registry, including the fees that are being charged to telemarketers for access to the registry. In his testimony, DMA SVP for Government Affairs Jerry Cerasale noted that the fees have increased dramatically in the four years since the registry's inception.
July 31, 2007
Email Experience Council Releases 2007 Retail Email Subscription Benchmark Study The Email Experience Council (EEC), DMA's vertical working group focused on email marketing, has announced the release of its second annual Retail Email Subscription Benchmark Study. "This 37-page study gives email marketers an in-depth look at all the various steps in the subscription process," said Jeanniey Mullen, EEC founder and senior partner and executive director for Email and Dialogue Services at OgilvyOne worldwide.
July 30, 2007
DMA07 'Boot Camp' Track Turns Civilians into Direct Marketing Professionals Attention! Basic training isn’t just for the military anymore. "1:1 Marketing Boot Camp" puts marketing civilians at ease, helping them fall in line with the rules, regulations, and procedures of direct marketing during the DMA07 Conference & Exhibition, which will be held Oct. 13–18 at McCormick Place West in Chicago.
July 24, 2007
DMA Announces Improvements for Special Interest Councils; Seeks 'Counsel from Councils' DMA President & CEO John A. Greco, Jr. on July 23 outlined improvements to the way DMA will operate its 19 special interest councils. In a teleconference call to council leadership and a letter emailed to council members, Greco said, the change, which will take effect on November 1, addresses "what we see as significant opportunities to enhance and grow our DMA Council community…specifically, seeking 'Counsel from the Councils.'"
July 23, 2007
DMA's 2007 International ECHO Awards Sets All-Time High for Entries, Final Round of Judging This Week in NYC DMA's International ECHO Awards competition has long been committed to challenging the status quo. So it's no surprise that the 1,124 campaign entries submitted for the 2007 ECHOs have shattered all previous records, and more than half of the entries were submitted in new media categories.
July 18, 2007
DMA Seeks Balance in Legislation to Protect Social Security Numbers for Legitimate Business Purposes As Congress continues to seek ways to protect Americans from fraud and ID theft, DMA is asking Members of Congress to adopt a balanced proposal that prohibits the open purchase, sale, and display of Social Security numbers, but protects the use of this critical information for legitimate business purposes. In a letter to the House Committee on Ways and Means in advance of a hearing, DMA urged legislators to include important exceptions in the current language of the Social Security Number Privacy and Identity Theft Prevention Act (H.R. 3046).
July 17, 2007
DMANF's New York Nonprofit Conference to Help Fundraisers Hit a Home Run; Set for Aug. 8-9 In a world where there is tremendous competition for donor attention, choosing the fundraising strategies that work best is a significant challenge for most nonprofit organizations. The DMA Nonprofit Federation (DMANF) will help organizations learn how to meet this challenge at its 2007 New York Nonprofit Conference, which will be held Aug. 8-9 at the Waldorf=Astoria Hotel in New York City. Pre-Conference programming will be offered on Aug. 7.
July 12, 2007
DMA List and Database Council Honors DeVito and Morrison with 2007 Ron Davis Awards The DMA List and Database Council announced the 2007 winners of its Ron Davis Young List Professional of the Year Awards. This year's honorees are Tobi DeVito, associate director at Paradysz Matera, and Jodi Morrison, marketing manager of acquisition for New York Magazine. They will be honored during an awards luncheon at List Day 2007, which will be held Aug. 2 at the New York Marriott Marquis Times Square.
July 12, 2007
At FTC Summit, DMA Members Lead Discussions on Combating Spam; FTC Chairman Majoras Praises DMA's Authentication Work DMA joined with other thought leaders who gathered in Washington to explore consumer protection issues surrounding spam, phishing, and malware. The FTC's two-day "Spam Summit: The Next Generation of Threats and Solutions," brought together experts from business, government, consumer advocacy groups, and academia for a series of roundtables on how these various sectors can work together to combat spam. In her opening remarks, FTC Chairman Deborah Platt Majoras praised the DMA for being among the first groups to mandate such action.
July 10, 2007
DMA07 Pre-Conference Keynoter John Adams to Sell 'Smart Advertising' to Marketers The Martin Agency makes advertising look so easy, even a caveman could do it. But a real campaign is far more complex, and agency Chairman and Chief Executive Officer John B. Adams, Jr. will provide the clues during his keynote address during DMA07's Pre-Conference, which precedes DMA07 Conference & Exhibition at McCormick Place West in Chicago, IL, October 13–18.
July 10, 2007
DMEF to Honor Wharton School's Dr. Peter S. Fader with Robert B. Clarke Outstanding Educator Award Wharton School Marketing Professor Peter S. Fader, PhD, is the winner of the 2007 Robert B. Clarke Outstanding Educator Award, the Direct Marketing Educational Foundation's preeminent award to honor an academic’s overall achievement in direct/interactive marketing. Presented annually, the award is named for the late Robert B. Clarke, CEO of Grolier, whose personal contribution endowed the DMEF's Direct/Interactive Marketing Research Summit. Fader will receive the award at a special presentation during the DMEF Direct/Interactive Marketing Research Summit on Oct. 14 during DMA07 Annual Conference & Exhibition in Chicago, IL.
July 10, 2007
DMA President & CEO John A. Greco, Jr. Updates Members on Flats Rates, Next Rate Case, and 'Do Not Mail' Bills DMA President & CEO John A. Greco, Jr. on July 10 updated members on three postal policy matters: the Standard Mail flats rates that took effect on May 14, the USPS's next rate case at the Postal Regulatory Commission, and "Do Not Mail" bills.
July 9, 2007
DMA Strengthens Leadership Position with New Offerings for Email Marketers As part of ongoing efforts to add value and improve strategic insights for businesses and nonprofits using interactive marketing channels, DMA has announced three initiatives that strengthen its offerings for members involved in email marketing. DMA announced an agreement to merge its Email Marketing Council with the Email Experience Council (EEC), a leading independent global organization that brings not only thought leadership but also practical problem-solving capabilities to the email marketing community. Also, DMA announced an agreement with Return Path to develop a new online tool to help email marketers better navigate the complexities of authentication and benchmark their progress against other key reputation indicators.
July 9, 2007
DMA to Launch Email Reputation Registry; New Service Developed in Partnership with Return Path DMA will launch a Web-based Email Reputation Registry this summer, giving member companies unprecedented access to third-party data about their email programs. The registry, which is being developed in partnership with Return Path's Sender Score unit, bolsters the DMA's efforts around self-regulation in the digital marketing arena by making it easier for its members to increase the integrity and value of email marketing.
July 9, 2007
DMA's Email Marketing Council to Merge with Email Experience Council As part of its ongoing commitment to growing and strengthening all sectors within the multichannel marketing environment, DMA has reached an agreement to merge its Email Marketing Council with the Email Experience Council, LLC, (EEC) a global organization of marketing professionals.
July 9, 2007
DMA Appoints Sue R.E. Geramian SVP, Communications and Public and Media Relations DMA has announced the appointment of Sue R.E. Geramian to the newly created position of senior vice president of communications and public and media relations. Geramian will report directly to Dr. Ramesh Lakshmi-Ratan, DMA’s executive vice president & chief operating officer.
June 27, 2007
Luminaries Kenneth Cole, Shelly Lazarus and Jimmy Wales to Keynote at DMA07 in Chicago DMA has announced a stellar keynote lineup for the DMA07 Conference & Exhibition, which is set for Oct. 13–18 in Chicago. On Oct. 15, multichannel marketer, author, and fashion icon Kenneth Cole, chairman and CEO of Kenneth Cole Productions, will speak. On Oct. 16, legendary direct marketing ad-agency powerhouse Shelly Lazarus will address conferees. And on Oct. 17, NeXt Gen marketer Jimmy Wales, president of Wikia Inc. and founder of Wikipedia, will keynote.
June 26, 2007
DMA President & CEO John Greco, Jr. Speaks at DMA Co- sponsored Event in Madrid The first International Senior Management Programme in Direct, Interactive & Relationship Marketing started its first of four days of intensive course work and team-based projects in Madrid, Spain on June 25 with DMA President & CEO John A. Greco, Jr. reminding the audience of students and teachers, "Today’s marketing must actually become the means of creating genuine value for people — consumers, buyers, donors and prospects — because that is who is truly in control." The course is being held on the grounds of the prestigious Spanish business school, ISEC, in suburban Madrid and is jointly sponsored by the renowned El Instituto de Marketing Directo y Comercio Electrónico, DMA (US), and FEDMA.
June 22, 2007
DMEF Announces 2007 Collegiate ECHO Winners; Litle & Co. Sponsors 2007 Competition The Direct Marketing Educational Foundation on June 21 announced the winners of its 2007 Collegiate ECHO Competition, which is sponsored by Litle & Co. The Gold winners are: (Undergraduate) Christopher Newport University and (Graduate) Zicklin School of Business, Baruch College. Litle & Co. CMO Chris Long said, "The creative solutions offered by these students far exceeded our expectations, providing outstanding, insightful, and creative approaches that we will definitely implement in our upcoming campaigns."
June 22, 2007
Get Your Online House in Order! DMA Keynote Panelists Give Insight on Online Brand Protection How can marketers protect their brands online? A keynote panel of online experts discussed this issue on June 21 during DM Days New York Conference & Expo. Lou Mastria, NextAction’s VP and chief privacy officer, led the panel, which included Patti Freeman Evans, senior analyst, retail industry at Jupiter Research; Ben Isaacson, privacy and compliance leader, CIPP for Experian, Cheetah Mail, and the Antiphishing Working Group; Jim Nail, chief strategy and marketing officer at Cymfony; and Brian Zwit, executive director on the standards and practices team of consumer advocacy and privacy at AOL.
June 21, 2007
DMA Testifies in Senate on Caller ID Bill; Supports S. 704 But Proposes 'Intent' Language In testimony on June 21 before the Senate Committee on Commerce, Science and Transportation, DMA voiced support for the Truth in Caller ID Act (S. 704). The bill — introduced by Senators Bill Nelson (D-FL), Claire McCaskill (D-MO), and Olympia Snowe (R-ME) — makes it unlawful to transmit misleading or inaccurate caller ID information.
June 20, 2007
DMA 2007 'Statistical Fact Book' Adds Creative Chapter, Expands Information About Interactive Media DMA announced the 2007 publication of its "Statistical Fact Book," a perennial bestseller. Now in its 29th edition, the 2007 reference book offers an entirely new chapter about marketing creative, as well as expanded coverage of one of the fastest evolving aspects of direct marketing — interactive media. With 20 chapters, more than 200 pages, and nearly 500 charts, the answer to just about any direct marketing question is at a marketing professional's fingertips with this best-selling reference book.
June 20, 2007
DMEF Honors Time Consumer Marketing and Four 'Rising Stars' The Direct Marketing Educational Foundation on June 19 honored a top corporation and outstanding individuals in direct marketing, recognizing that their best may be yet to come. Specifically, DMEF honored Time Consumer Marketing, Inc., the consumer marketing division of Time Inc., with its first Corporate Commitment Award, and four "under-40" direct marketing professionals with the DMEF's inaugural Rising Stars Award. DMEF presented the awards during a "Rising Stars"-themed event, its New York Awards Dinner. The event was held in conjunction with DMA's 2007 DM Days New York Conference & Expo.
June 20, 2007
DMA Disappointed by Postal Governors' Flats Rate Decision; DMA Predicts Sharp Decrease in Flat Mail Volumes DMA on June 20 expressed its disappointment at the failure of the Governors of the US Postal Service to provide relief for the millions of commercial mailers who are being hit with massive, unplanned increases in postage costs. DMA President & CEO John A. Greco, Jr. warned that the Governors’ ultimate rejection of any rate reduction for flat-shaped mail will have a severe impact on the mailing community.
June 19, 2007
DMA International Council Honors James Thornton and Daniel Rutenberg at 2007 International Day DMA's International Council on June 18 presented James Thornton, managing director of Mailing Lists Asia (MLA), with its Lifetime Achievement Award, and Daniel Rutenberg, director of marketing for International Airline Passengers Association (IAPA), with its International Direct Marketer of the Year Award. This year's honors were presented at an awards luncheon during the DMA International Council's 2007 International Day at the Harvard Club in New York City.
June 15, 2007
DMA Analytics Council Embraces Education, Outreach; Council Seeks Dialogue with Corporate Decisionmakers To help marketers employ analytics optimally, DMA's Analytics Council is strengthening its outreach efforts, bolstered by a new mission statement and an updated blog. Devyani Sadh, PhD, council chair and CEO and founder of Data Square, said she wants decisionmakers — managers, directors, and executives — to be able to understand the marketing analytics so they can be used for their intended purpose, which is to improve business. To that end, the council maintains a new, frequently updated blog, which is chock-full of problem-solving information and discussion.
June 14, 2007
Sky's the Limit for DMA's Search Engine Marketing Council; Energized Council Has All-New Agenda, Events, Educational Opportunities Agewise, search engine marketing is a fifth grader just hitting a meteoric growth spurt. Knowledgewise, DMA's Search Engine Marketing Council (SEMC) is the smart kid in the class who throws off the curve. Now that kid's growth spurt is resulting in more energy to do more things — like the SEMC's new roster of programming, meeting agendas, and events. DMA's SEMC's burst of energy comes at an opportune time, considering search engine marketing is the fastest growing direct marketing channel.
June 14, 2007
DMA's Prescott Urges PUASP to Admit Wider Postal Sector to Meetings Charles Prescott, DMA's VP of Global Knowledge Services and chairman of the Consultative Committee of the Universal Postal Union (UPU), on Monday spoke via videoconference with members of the Postal Union of the Americas, Spain, and Portugal (PUASP) during its plenary meeting in Uruguay. Prescott encouraged PUASP members to admit private operators and the wider postal sector to their meetings, saying that this would allow members to hear "a perspective you would never hear unless you were discussing your business with, well, with businesses."
June 13, 2007
DMA Strengthens Guidelines Regarding Data Compiler Responsibilities DMA has announced that it has strengthened and clarified provisions within its Guidelines for Ethical Business Practice that relate to the collection and sharing of consumer information by data compiler organizations. As developed over the past year and approved by the Executive Committee of DMA's Board of Directors this month, the new guidelines apply to "data compilers" — defined as "any company that assembles personally identifiable information about consumers (with whom the compiler has no direct relationship) for the purpose of facilitating the renting, selling, or exchanging of information to non-affiliated third-party organizations for marketing purposes."
June 13, 2007
DMA Teleservices Council Honors Sam Kades, Jane Bulman The DMA's Teleservices Council presented its highest annual honors to Sam Kades, president of SaleseeK Partners Inc., with its Teleservices Excellence Award, and Jane Bulman, executive director of national telemarketing for Comcast Cable, with its TeleProfessional of the Year Award. The accolades were presented June 12 during the concluding day of the 23rd Annual DMA Teleservices Conference, which was held in Las Vegas, NV.
June 8, 2007
FTC and DMA to Host June 15 'Rules of the Road' Workshop in Boston DMA and the Federal Trade Commission on Friday, June 15 will co-host an all-day workshop in Boston titled "Green Lights & Red Flags: FTC Rules of the Road for Advertisers and Direct Marketers."
June 7, 2007
DM Days New York Conference & Expo to Present Three Days of 'Ask-the-Experts' Roundtables You can never have too much of a good thing. This aphorism seems apt for marketers who will be able to choose from 31 "Ask-the-Experts" roundtable discussions and question-and-answer forums at the 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21. Subjects will range from advertising to lead generation, and from segmentation to search engine marketing.
June 6, 2007
DMA and Other Business Groups Oppose Spyware Legislation Led by the DMA, a group of more than 30 trade associations and corporations sent a letter on June 5 to leaders of the US House expressing opposition to the Securely Protect Yourself Against Cyber Trespass Act (H.R. 964), which is scheduled to be considered by the full House on June 6. The so-called "Spy Act" is intended to combat "spyware," certain types of downloaded software that have taken over consumer computers.
June 6, 2007
DMA List and Database Council to Honor ALC's Fran Green with 2007 List Leader of the Year Award DMA's List and Database Council is pleased to announce that Fran Green, president of Data Management for American List Counsel, Inc. (ALC), will be the recipient of the DMA List Leader of the Year Award for 2007. The award, which recognizes outstanding contributions to the list and database industry, will be presented at the List Leader of the Year Awards Dinner on Wednesday, August 1, at the New York Marriott Marquis Times Square.
June 5, 2007
DMA Quarterly Business Review (QBR) Reflects 15th Consecutive Quarter of Positive Results The greater direct marketing community — including direct marketers, suppliers, and agencies — collectively experienced a 15th consecutive quarter of positive economic growth. That is a key finding of the DMA's Quarterly Business Review (QBR) for the first quarter of 2007. "In general, we saw a healthy bottom line for the direct marketing community during the first quarter of the year," said Anne B. Frankel, DMA's senior research manager in research and market intelligence. "Revenue compared to the same quarter last year showed growth for Q1. Equally heartening, profitability was also strong in Q1."
June 5, 2007
DMA Relaunches 'Marketing Technology Council'; MTC Kicks Off with DM Days New York Session DMA announces that its Marketing Technology and Internet Council will be born anew as the DMA Marketing Technology Council (MTC). According to Bruce Biegel, MTC chairman and senior managing director of the Winterberry Group, the council "will serve as a resource that represents, educates, and communicates the benefits of technology-enabled marketing, creating the most efficient and effective marketing processes that deliver superior shareholder and customer value." MTC on June 19 will host a DM Days New York panel on "The New Era of Marketing Technology: Choose the Right Solution to Drive ROI."
June 5, 2007
DMA Asks Postal Governors for Long-Term Rate Relief for Standard Mail Flats DMA has called on the Governors of the US Postal Service to quickly implement the rate reductions recommended by the Postal Regulatory Commission for Standard Mail flats. DMA is also asking that the temporary rate relief be extended beyond the Sept. 29 deadline recommended by the PRC.
June 4, 2007
DM Days New York's Five Special Concentration Workshops Offer an Expertise Extravaganza Synergy is the key as marketers and session leaders dive in to explore the nitty-gritty in five Special Concentration Workshops at the 2007 DM Days New York Conference & Expo, which will be June 19–21 in New York City. The five workshops, which will be offered on June 19, are: Creative Strategies and Execution; Search Engine Marketing Certification Level 1 Starter; State-of-the-Art Database Management; Email Tips, Tricks and Proven Solutions; and Acquisition and Loyalty Marketing Solutions.
June 4, 2007
DMA International Council to Honor MLA's James Thornton, IAPA's Daniel Rutenberg at International Day, June 18 in NYC DMA's International Council has announced its 2007 honors. This year, the council will present James Thornton, managing director of Mailing Lists Asia (MLA), with its Lifetime Achievement Award, and Daniel Rutenberg, director of marketing for International Airline Passengers Association (IAPA), with its International Direct Marketer of the Year Award.
June 1, 2007
DMA Praises USPS for Environmental Efforts; Calls on Mailers to Address Environmental Challenges DMA today congratulated the US Postal Service on its environmental achievement and joins with Postmaster General John E. Potter in encouraging companies involved in all aspects of the mailing process to find innovative ways to improve environmental performance. Earlier this month, DMA announced two key environmental initiatives for the integrated marketing community.
June 1, 2007
US Postal Inspection Service Invites DMA Members to Participate in Intelligence Sharing Initiative The Direct Marketing Association (DMA) has been working for a number of years with the US Postal Inspection Service (USPIS) on initiatives to assist members face the challenges of fraud perpetrated against legitimate businesses — fraud that significantly impacts marketers' bottom lines. The US Postal Inspection Service’s Financial Industry Mail Security Initiative recently met in Denver to present updates on current frauds and fraud prevention trends and efforts.
June 1, 2007
At DM Days New York, No Need to Stand in Line for Solutions at Online Marketing Solutions Pavilion Finding online marketing solutions is almost as easy as point and click at the 2007 DM Days New York Conference & Expo. Internet experts will gather in the Online Marketing Solutions Pavilion to provide marketing professionals with cutting-edge expertise and solutions during the conference and expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19–21.
May 31, 2007
New DMA Research Shows Direct Marketing Drives and Supports Branding Across All Marketing Channels The lines between direct marketing and brand marketing have all but disappeared, according to the results of a new DMA survey. The report, "The Integration of DM and Brand," shows how direct marketing's versatility and measurability have led marketers to integrate direct marketing tactics into all brand marketing efforts across multiple channels.
May 30, 2007
DM Days New York Offers Eight Tailored Tracks to Pinpoint Conferees' Needs If a direct marketer's goal is to attain specific, targeted skills pronto, that professional will hit the bull’s-eye during the 2007 DM Days New York Conference & Expo. The conference, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21, will offer eight programming tracks of concurrent sessions with beginner, intermediate, and advanced levels of training.
May 29, 2007
'The Changing Faces of Direct' to Be Focus of DM Days New York Keynote Panel Customers are out there. The thing is, they’re everywhere! And a standard, one-way barrage of information may not speak to them. So to catch them, direct marketers have to adapt. These professionals may need a little help adjusting and a special keynote panel will show them how during the 2007 DM Days New York Conference & Expo, which is being held at the Jacob K. Javits Convention Center in New York, June 19 – 21.
May 25, 2007
DMA Praises House for Passing Spyware Legislation DMA said that the Internet Spyware Prevention Act of 2007 (I-SPY), which the US House passed on May 22, is an important step toward helping make the online environment more secure and protecting Americans from fraud and identity theft. DMA strongly supported the I-SPY Act (H.R. 1525) and extended its appreciation to sponsors Representatives Zoe Lofgren (D-CA) and Bob Goodlatte (R-VA) for their bipartisan efforts in helping bring about this important legislation.
May 25, 2007
DMA Disappointed by PRC Decision; PRC Offers Only Temporary Rate Relief for Standard Mail Flats DMA expressed its disappointment today at the refusal of the Postal Regulatory Commission (PRC) to revise its recommendation for exorbitant postage increases for Standard Mail Flats, and instead offer postal customers less than four months of "transition time." DMA President & CEO John A. Greco, Jr. said, "Over the past several months, postal officials have heard a loud and clear message from the mailing community that these outrageous rate increases will force catalog and nonprofit mailers to make significant cuts in mailing volumes. Giving mailers a 'summer break' doesn't change that fact. Come October – just as companies head into the peak holiday mailing season – the hurt will be on once again."
May 25, 2007
DMA Cautions Congress on a 'Simplified' Sales Tax Bill in the US Senate DMA is cautioning legislators about a bill introduced earlier this week in the United States Senate that would allow states to force online sellers to collect sales taxes for all state and local taxing jurisdictions. Introduced by Senator Michael Enzi (R-WY), S. 34 would mandate provisions of the Streamlined Sales and Use Tax Agreement (SSTA), a voluntary agreement that 21 states are currently participating in. "Unfortunately, 'The Sales Tax Fairness and Simplification Act' is neither fair nor simple," said Steven K. Berry, DMA EVP for government and consumer affairs.
May 24, 2007
DMA Offers Guidance on Responsible Use of Marketing Lists The success of the data-driven "information economy" is built on consumer trust, and when that trust is shaken, the marketing community feels the impact. DMA reminds members to follow DMA guidance regarding the use of marketing data, underscoring that this is even more important when dealing with vulnerable groups or sensitive data. Adherence to DMA guidelines is a requirement for membership in the organization.
May 22, 2007
DMA Encourages Catalog & Direct Mail Recycling; New Campaign Asks Consumers to 'Recycle Please' DMA on May 22 launched a major new initiative to encourage consumers to recycle catalogs and mixed paper. Beginning this summer, DMA member companies, which represent many of the country’s leading brands, will be adding "Recycle Please" logos to their catalogs and direct mail pieces. The logo directs consumers to www.recycleplease.org, where they can find information, helpful tips, and resources on recycling.
May 22, 2007
DMA Asks Marketers to Benchmark Environmental Performance Recognizing that making environmentally responsible decisions is increasingly important from a social, economic, and business perspective, DMA President & CEO John A. Greco, Jr. on May 22 announced that the DMA Board of Directors had enacted a resolution calling on DMA members to consider the implementation of numerous business practices that are well understood to deliver environmental benefits. During the next year, Greco said, DMA expects its members to establish internal measurements to benchmark their progress. In June 2008, the Board will establish target goals for marketers in key areas and set timetables for measuring success.
May 17, 2007
DM Days Keynote Panel to Focus on 'Securing Your Brand Online'; Conference Set for June 19-21 In the digital marketplace, protecting customers and corporate identities is a major challenge facing today's brand stewards and marketers. Brand police doubling as keynote panelists will come to the rescue during the 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York, June 19-21. DMA has assembled a keynote panel of online safety experts who will speak at 10 a.m. on June 21 to help direct marketers "Secure Your Brand Online — Secure Your Future!"
May 17, 2007
DMEF Launches Direct Marketing Leadership Development Program to Prepare Tomorrow's Leaders Since 1966, the Direct Marketing Educational Foundation has worked to take direct marketing to US college and university campuses. Now, with the launch of its Direct Marketing Leadership Development Program, DMEF takes a step forward. Sponsored by Goodman&Company, Harte-Hanks, Inc., Scholastic, and Wunderman, the new program is designed to offer college graduates a rich, on-the-job opportunity to translate their classroom knowledge into real-world experience. Four university graduates have been selected for the 2007-2008 program.
May 16, 2007
DMEF to Honor Tim Litle and Draftfcb at Annual Awards Dinner on Oct. 13 in Chicago Direct Marketing Educational Foundation (DMEF) Chairman and DMRA CMO Allen W. Dyon has announced that Tim Litle, chairman and founder of Litle & Co., will receive the DMEF Edward N. Mayer Educational Leadership Award, and Draftfcb will be presented with the DMEF Corporate Leadership Award. Both honors will be presented at the DMEF's Annual Awards Dinner on Saturday, Oct. 13 at The Hyatt Regency Chicago during the DMA07 Conference & Exhibition, which takes place Oct. 13 – 18 in the Windy City.
May 14, 2007
Nominations for DMANF's 2007 'Nonprofit Organization of the Year Award' Due June 1 Each year, the DMANF recognizes an outstanding nonprofit with its Organization of the Year Award. The deadline for this year's nominations is Friday, June 1. The award will be presented at a luncheon on Aug. 9 during the DMANF New York Nonprofit Conference.
May 14, 2007
WebmasterRadio.FM Returns to DM Days New York; Conference Previews Air 'Live' Online on May 17 and June 8 DMA announced that WebmasterRadio.FM was such a hit at its inauguration at DM Days New York Conference & Expo last year that it is returning for the 2007 conference, which will be held at the Jacob K. Javits Convention Center in New York City, June 19–21. Those who can't wait until the conference to "plug in" can listen for an hour — or two — to Pre-DM Days Conference Specials at www.WebmasterRadio.FM. The "live" shows will broadcast online on May 17 and June 8.
May 11, 2007
DMA to Host E-Mail Policy Summit on May 18 in Washington, DC From security to spam to spyware, marketers using e-mail to reach out to current and potential customers are faced with a constantly changing landscape of laws and regulations. To help marketers make sense of complex and ever-changing policy issues, DMA will host an E-Mail Policy Summit on Friday, May 18, in Washington, DC. The day-long summit will bring together leaders from interactive marketing and the policy arenas for a frank discussion on the future of commercial e-mail.
May 11, 2007
On Eve of Postal Rate Hike, DMA's Greco Updates Members on Rate Case Status In a briefing to members on Friday, DMA President & CEO John A. Greco, Jr. said, "I share your great concern over the rapidly approaching postal rate change that will take effect on Monday, May 14." Greco's briefing updated DMA members on the ongoing rate case — what has happened to date, what DMA expects next, and how DMA's tactitcs have evolved due to some unfortunate outside influences.
May 10, 2007
At DM Days New York, No Need to Stand in Line for Solutions at Online Marketing Solutions Pavilion Finding online marketing solutions is almost as easy as point and click at the 2007 DM Days New York Conference & Expo. Internet experts will gather in the Online Marketing Solutions Pavilion to provide marketing professionals with cutting-edge expertise and solutions during the conference and expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.
May 10, 2007
DMA Names Thomas Foulkes as New VP in Washington Office As part of its ongoing effort to expand its advocacy capability, DMA is pleased to announce that Thomas Foulkes has joined the organization as VP of government affairs. "We are excited to have Tom as a new member of our advocacy team," said DMA President & CEO John A. Greco, Jr. "He brings a great deal of experience that will certainly be valuable as we continue to address the many policy issues that face direct marketers in today's rapidly changing, multichannel environment."
May 9, 2007
Who's Big Winner with Digital Media? Direct Marketing, Says DM Days All-Stars Keynote Panel Direct. Cost-effective. Innovative. Interactive. Immediate. These are just five words marketers use to describe digital media. Multiply that number by 1,000, and that's about how many ways marketing professionals are employing the medium to reach their customers, donors, and prospects. That will be one core message from a keynote panel of "Online Marketing All-Stars" on Wednesday, June 20 during the 2007 DM Days New York Conference & Expo, which will be held at New York City’s Jacob K. Javits Convention Center, June 19 – 21.
May 8, 2007
2007 ACCM's Executive Forums, Special Events Fit Like A Glove From day one, direct marketers attending the 2007 Annual Conference for Catalog & Multichannel Merchants (ACCM) will find programming and special events designed to fit their specific needs, delivered in a fashion tailored to their marketing acumen and goals during the conference held May 21–23 at the Boston Convention & Exhibition Center.
May 7, 2007
ACCM's Labs to Offer Marketers Personalized Expertise -- From Catalog Creative to Web Usability The 2007 Annual Conference for Catalog & Multichannel Merchants (ACCM), held May 21-23 in Boston, is offering attendees the opportunity to explore their promotion efforts alongside marketing experts during lab sessions. From instructional labs to one-on-one critiques, these sessions cover online merchandising, search engine marketing, Web site usability, catalog, e-mail, and Web analytics tools.
May 4, 2007
DM Days New York Keynote Panel to Focus on Social Media, Today's 'Town Square' DMA has assembled a keynote panel entitled "Next-Gen Interactive: How Marketers Are Optimizing the Power of Social Media to Connect and Deliver Results" to help kick off its 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21. The panelists, who deal with changing technology day-in and day-out, will tell DM Days conferees what works and what's not worth the hype.
May 3, 2007
DMA Offers Support for House Spyware Bill; 'I-SPY' Act Balances Protections for Consumers and Businesses As lawmakers look for ways to protect Americans from spyware, DMA on May 3 offered support for H.R. 1525, the Internet Spyware Prevention Act of 2007 (I-SPY). The bill is now being considered by the House Judiciary Committee's Subcommittee on Crime, Terrorism, and Homeland Security. In a letter submitted to the bill's sponsors in advance of a subcommittee hearing, DMA reiterated its support for legislation "that combats spyware by identifying and making illegal specific bad acts and by providing resources for enforcement against bad actors."
May 2, 2007
ACCM Workshops to Focus on Customer Databases, Production Efficiencies, Multichannel Marketing, SEM and Improving Conversion Rates The 2007 Annual Conference for Catalog & Multichannel Merchants (ACCM), which will be held May 21-23 in Boston, will present five in-depth, three-hour workshops that will explore some of the most pressing challenges facing multichannel marketing professionals. The workshops, which will be held on May 23, will focus on key aspects of customer database strategies, production efficiencies, multichannel/integrated marketing, search engine marketing (SEM) management, and real-time online testing to improve conversion rates. ACCM is co-sponsored by DMA and Multichannel Merchant.
May 2, 2007
'The Nairobi Strategy' Takes Shape, Reports DMA's Prescott Live from Berne at POC s Annual Meeting DMA's VP for Global Knowledge Network Services Charles Prescott reports from Berne, Switzerland, where he has been taking part in the annual meeting of the Postal Operations Council (POC). Prescott presents an informative update on developments and discussions that have taken place thus far, regarding issues affecting the Universal Postal Union (UPU) and its future.
May 1, 2007
DMA, PostCom, MOAA and PSA Ask US Postal Service to Delay Implementation of Standard Mail Rates In a letter to the Chairman of the US Postal Service, DMA, the Association for Postal Commerce, the Mail Order Association of America, and the Parcel Shippers Association asked the USPS Board of Governors to delay implementation of new postal rates for Standard Regular and Nonprofit Mail "until the later of July 15th or a reasonable time following the resolution of the Governors' March 29 decision requesting reconsideration of the PRC-recommended rates for flat-shaped Standard mail."
April 30, 2007
PRC Sets May 4 as New Deadline for Comments on Postal Rate Case The Postal Regulatory Commission (PRC) has announced a new deadline for submitting comments on its reconsideration of certain provisions of the current postal rate case. The new deadline is this Friday, May 4. DMA has asked our members to submit letters telling the PRC how the unexpected and exorbitant increases proposed for Standard Flat Mail will affect your business. If you have not sent your letters yet, there is still time!
April 30, 2007
2007 ACCM's Search Engine Marketing Intensive Sessions Show You How to Enhance Your ROI; Set for May 21 The updated, improved Search Engine Marketing (SEM) Intensive sessions will help open up the Annual Conference for Catalog & Multichannel Merchants (ACCM) on Monday, May 21, with a quintet of sessions filled with new information and led by a variety of panelists. ACCM will be held May 21–23 at the Boston Convention & Exhibition Center.
April 27, 2007
Howie Mandel to Host DMA's 2007 International ECHO Awards Ceremony on Oct. 16 in Chicago DMA announced that entertainer and popular "Deal or No Deal" host Howie Mandel will emcee its 2007 International ECHO Awards, which will take place on Tuesday, Oct. 16 at Chicago's historic Union Station during the DMA07 Conference & Exhibition in Chicago. In addition to honoring "the best of the best" direct marketing campaigns, gala attendees will be feted with a reception, dinner, and a night of dancing.
April 26, 2007
DMA Calls Senate Data Security Bill a 'Good Start' DMA thanked members of the Senate Committee on Commerce, Science and Transportation, who took a major step forward yesterday toward creating a clear national standard for data security. DMA praised the efforts of Senators Daniel Inouye (D-HI) and Ted Stevens (R-AK), who introduced and passed out of committee a new bill (S. 1178) to create a workable standard for protecting personally identifiable information and for notifying consumers when such data is stolen or compromised.
April 25, 2007
DMA Extends Deadline for 2007 International ECHO Awards Submissions to May 2 The deadline for DMA's 2007 International ECHO Awards competition has been extended to Wednesday, May 2. The 2007 ECHO Awards Ceremony and Gala will take place on the evening of Tuesday, Oct. 16, during DMA07 Conference & Exhibition, which will be held Oct. 13-18 in Chicago.
April 23, 2007
US Postal Inspection Service Invites DMA Members to Participate in Intelligence Sharing Initiative The US Postal Inspection Service invites DMA members to participate in its Intelligence Sharing Initiative (ISI) Web site. This is a daily digest of information on fraud applications, "hot" addresses (i.e., those used to facilitate fraud schemes), account takeovers, and other data regarding fraudulent financial activities that is provided by marketers, retailers, law enforcement agencies, and financial institutions provide data.
April 19, 2007
DMA Taps Ron Barnes as State Affairs VP DMA is pleased to announce that Ron Barnes has joined the organization as its new vice president for state affairs. Barnes comes to DMA from CTIA–The Wireless Association, where he managed the association's state regulatory advocacy. Prior to joining CTIA, Barnes served as a legislative affairs specialist with Holland & Knight LLP. He also served as a staff member for a US Senator from his home state of North Carolina.
April 17, 2007
DMA Reiterates Need for Data Security Legislation in Letter to Senate As Congress once again considers measures to create a national standard for notifying consumers in the event of the loss or theft of personal data, DMA continues to call for legislation that will offer protection for consumers without impeding the legitimate exchange of data necessary for electronic commerce. In a letter sent last week to leaders of the Senate Committee on Commerce, Science and Transportation, DMA outlined the principles it supports for any data security legislation.
April 16, 2007
DMA Launches Email Authentication Help Center; Gives Marketers a Head Start on Changing ISP Authentication Requirements DMA has announced the launch of its Email Authentication Help Center, which is designed to help email marketers to comply with the DMA Board of Directors' mandate requiring DMA members to authenticate all outbound e-ail. This authentication process is likely to become essential to clearing ISP gatekeepers.
April 13, 2007
PRC Extends Deadline for Public Comment; DMA Again Urges Members to Write PRC, Capitol Hill Regarding Standard Mail Flats The Postal Regulatory Commission has extended its deadline for public comment on the postal rate matters that the Postal Governors returned to the agency, asking for reconsideration. In response, DMA again urges members to contact the PRC regarding its reconsideration of Standard Mail flats postal rates. DMA also requests that members contact their Senators and Representatives, explaining the adverse impact of the higher-than-expected flats rates on mailers' operations.
April 12, 2007
2007 MCM Awards Finalists Announced, Gold and Silver Awards to Be Presented May 22 During ACCM Finalists in the 2007 MCM Awards – multichannel marketing's top honors for B-to-B and B-to-C marketers – have been announced. Sixty (60) Print Channel, 37 Web Channel, and 11 Cross-Channel finalists were named in 17 categories from more than 200 entries. Gold and Silver Award winners will be presented at a special luncheon on May 22, at the Annual Conference for Catalog and Multichannel Merchants (ACCM), taking place May 21-23 at the Boston Convention & Exhibition Center.
April 11, 2007
Rising Stars Award Winners Announced by the Direct Marketing Educational Foundation The Direct Marketing Educational Foundation (DMEF) is thrilled to announce the four winners of its Rising Stars Award, which honors direct marketing professionals who demonstrate superior leadership abilities. The inaugural winners of this prestigious award include: Austin Bliss of FreshAddress, Inc.,
April 6, 2007
DMA Business-to-Business Council Honors J. Douglas Lackey DMA's Business-to-Business Council will honor J. Douglas Lackey, manager of direct marketing for Xerox Corporation, North America, with its 2007 B-to-B Marketer of the Year Award. The award will be presented on Wednesday, April 18, at a keynote luncheon during the Direct Marketing to Business (DMB) Conference, which will take place April 16-18 at the Rosen Centre Hotel in Orlando, FL.
April 3, 2007
DMA Congratulates 14 Member Companies on National Postal Forum Awards DMA congratulates member companies that were honored during last week's National Postal Forum in Washington, DC. As part of the event, the US Postal Service recognized companies for their contributions to the continued success of the mailing community. More than half of the awards presented this year were given to DMA members.
April 3, 2007
DMA to Honor Chiqui Cartagena and Lexicon at 14th Annual DMA Directo Days Conference, Apr. 10-11 The DMA Directo: Council for Hispanic Marketing will honor Chiqui Cartagena, director for multicultural marketing at Meredith Integrated Marketing, with its Hispanic Direct Marketing Professional of the Year Award, and Lexicon with its Excellence in Hispanic Direct Marketing Corporate Award. Both awards will be presented on Apr. 10, during the 14th Annual DMA Directo Days Conference, taking place April 10-11, at the New York Marriott Marquis.
March 30, 2007
DMA Call to Action: PRC Needs to Hear from You Now on Standard Mail Flats DMA today called on its members to contact the Postal Regulatory Commission (PRC) regarding its reconsideration of Standard Mail flats postal rates. In addition, DMA asks its members to send copies of their PRC letters to the Chairman of the USPS Board of Governors, Postmaster General Potter, their members of Congress, and DMA's Washington office. The PRC is accepting public comments until April 12.
March 29, 2007
Improving Web Site Performance Takes Center Stage During ACCM Web Analytics Intensive Improving Web site performance through analysis is at the heart of the Web Analytics Track during the upcoming Annual Conference for Catalog & Multichannel Merchants (ACCM), which will take place May 21-23 in Boston. Led by Bill Bruno, project manager at Stratigent, this intensive session on May 21 will explore methods for analyzing information collected on consumer behaviors, Key Performance Indicators (KPIs), and how to create reports for management. An overview of how to select a Web analytics tool also will be presented.
March 27, 2007
DMA Concerned by Federal Court Ruling on Children's E- Mail Registries DMA has expressed concern that a US District Court ruling could undermine the national standard set forth the CAN-SPAM Act, the Federal law regulating commercial e-mail. On Mar. 23, a Federal judge refused to grant an injunction that would have shut down the operation of Utah's Child Protection Registry. DMA said it fully supports efforts to protect children from harmful or inappropriate online content, but believes that the Utah law and similar laws take the wrong approach.
March 26, 2007
DMA Continues to Recruit Members for Research Forum Delivering on its commitment to provide insight into the latest trends and best practices in the direct marketing process, DMA in December 2006 announced it would launch the DM Research Forum, a community of marketers and suppliers who will participate in a new cutting-edge research panel developed by DMA's Research and Market Intelligence Unit. DMA is now recruiting members for this new forum.
March 22, 2007
DMA Extends Deadline for 2007 Hall of Fame Nominations to April 2; Honors Presented at DMA07 The DMA has extended the deadline for its 2007 Hall of Fame honors to Monday, April 2. This year's honorees will be inducted into the DMA Hall of Fame at an awards luncheon on Oct. 16 during DMA07, DMA's Annual Conference & Exhibition, which will be held Oct. 13-18 in Chicago.
March 21, 2007
DMA President & CEO John A. Greco, Jr. Updates Members on Postal Rate Case DMA President & CEO John A. Greco, Jr. on Mar. 21 e-mailed DMA members to update them on the status of the postal rate case. The Postal Governors on Mar. 19 approved most of the PRC's postal rate recommendations. Most of the new rates are scheduled to take effect on May 14, 2007.
March 20, 2007
DMA Financial Services Council to Honor Wes Protheroe and Wells Fargo Consumer Credit Group DMA's Financial Services Council will honor Wesley D. Protheroe, president & CEO of Gerber Life Insurance Company, and Wells Fargo Consumer Credit Group, with its "Direct Marketer of the Year" and "Company of the Year" awards, respectively. Both awards will be presented at the DMA Financial Services Conference, which will take place Mar. 25-27 at the Don CeSar Beach Resort in St. Petersburg, FL.
March 20, 2007
Levels of Expertise Explain Divergent E-Mail Marketing Strategies, New DMA Study Finds Despite e-mail marketing’s success in producing 11.7% of total offline sales and 23.5% of online sales in 2007, a new DMA study reveals a surprisingly wide variation in e-mail marketing practices, metrics, and performance among marketers, including a large number who still avoid e-mail altogether. The research, "Actionable Insights into E-Mail Marketing," attributes much of the variation among different practices, metrics, and results to marketers' level of self-reported competence or expertise levels.
March 16, 2007
DMEF Announces Laurie Spar's Retirement The Direct Marketing Educational Foundation (DMEF) has announced the retirement of Laurie J. Spar, vice president & general manager, effective Mar. 30, 2007. Spar, the DMEF's first full-time employee, joined the Foundation in 1977. Allen Dyon, DMEF chairman and CMO of DMRA, commented: "Laurie has been critical to the growth and steadfastness of the DMEF over the years, and she will be sorely missed by industry, educators, and students alike."
March 16, 2007
DMA Cautions House on Spyware Bill; Seeks Balanced Protections for Consumers and Legitimate Businesses As lawmakers look for ways to protect Americans from spyware, DMA on Mar. 15 cautioned members of Congress about the need to effectively protect consumers while maintaining the flow of information that has enabled the growth of the online marketplace. Jerry Cerasale, DMA's SVP for government affairs, testified on H.R. 964 (the "Spy Act") before the Subcommittee on Commerce, Trade and Consumer Protection of the House Committee on Energy and Commerce.
March 15, 2007
DMA International ECHO Competition Adds Search Marketing Award and Expands Media for Awards; Deadline Apr. 24 DMA has added a special award to its 2007 International ECHO Awards competition: a Search Marketing Award. In addition, DMA has expanded its ECHO program to include five new advertising media: E-mail and instant messaging, mobile, search engine marketing, Web advertising, and Web development. The 2007 ECHO Awards will be presented Oct. 16, during the DMA07 Conference & Exhibition in Chicago.
March 14, 2007
DMA to Host Free Virtual Seminar on 'Improving Direct Marketers' Environmental Impact' on Mar. 21 A company's "environmental footprint" is its impact on the environment – determined by the amount of materials and resources it uses as well as the waste or emissions it generates. Top businesses today realize the importance of improving and reducing that footprint. On Wednesday, Mar. 21 (1:00 to 2:30 p.m. EST), DMA will present a free virtual seminar entitled "Critical Issues in Direct Marketing: What Direct Marketers Can't Afford to Ignore About Improving Their Environmental Impact."
March 13, 2007
Keys to the Ultimate Multichannel Marketing Mix on Agenda at ACCM Interactive Forums The many secrets behind the ultimate marketing mix for today's multichannel merchants will be revealed in abundance at several forums presented at the upcoming Annual Conference for Catalog & Multichannel Merchants (ACCM) (www.accmshow.com) when it convenes May 21 – 23 at the Boston Convention and Exhibition Center in Boston, MA.
March 9, 2007
DMA President & CEO Briefs Members on Postal Rate Case; Urges Continued Involvement; DMA Submits Comments to USPS Board DMA President & CEO John A. Greco, Jr. on Friday thanked DMA members for their quick response to the Association’s week-long call to action that had urged members to contact the Postal Governors concerning some of the Postal Regulatory Commission's recommended rates. Greco's letter briefed members on the current status of the postal rate case as well as outlined what mailers could expect in the weeks ahead. Greco explained why the new postal reform law did not affect the PRC’s rate recommendations that were unveiled Feb. 26. Also, DMA yesterday submitted its official comments to the USPS Board, requesting that they reject recommendations concerning flat-shaped mail and resubmit those rates to the PRC for reconsideration.
March 8, 2007
Markus Wilhelm, Bookspan CEO and DMA Chairman, to Address DMA List & Database Council Luncheon DMA's List & Database Council is proud to announce that Markus Wilhelm, Bookspan CEO and DMA Chairman of the Board, will speak at its luncheon on Thursday, Mar. 15 at the Harvard Club in New York City. Wilhelm will discuss the impact of DMA strategies on the direct marketing community.
March 7, 2007
DMA Call to Action! Members Should Contact Postal Governors NOW to Stop Unacceptable PRC Recommendations DMA is again calling on members to ask the Postal Governors to reject and resubmit for reconsideration specific recommendations of the Postal Regulatory Commission (PRC) that would result in increased postage costs for many catalog mailings by as much as 40%. These PRC-recommended rates could be devastating — not only to mail volumes, but to the ability of catalog mailers to communicate with customers and conduct business. Mailers have only until Thursday, Mar. 8 to fax comments to the Governors.
March 6, 2007
DMA Launches Creative Council; Boosts Creative Element in Multichannel Campaigns In the wake of its release of benchmarks and best practices on creative in direct mail, "Getting Creative with Direct Mail," and its Platinum Sponsorship of the 29th Annual Caples Awards, DMA continues to boost the creative element of multichannel marketing campaigns with the launch of the DMA Creative Council, the first creative community of its kind. Chaired by Holly Pavlika, EVP and chief creative officer of G2 Direct & Digital, the new DMA council will serve as a forum for the non-competitive exchange of information among creative peers and a means to encourage the next generation of creatives.
March 2, 2007
ACCM Announces L.L. Bean Legacy Leon Gorman and Credit Suisse s David McQuillen to Keynote The Annual Conference for Catalog & Multichannel Merchants (ACCM) will present keynotes by L.L. Bean legacy Leon Gorman, who serves as the company’s chairman and is its former president, and David McQuillen, VP of customer experience & voice of the customer at Credit Suisse (Zurich, Switzerland). ACCM will be held May 21-23 at the Boston Convention & Exhibition Center. To register or for more information, visit www.accmshow.com.
March 2, 2007
DMA Calls on Members to Protest Exorbitant, Unexpected Postage Rate Recommendations; Fax Postal Governors by Mar. 8 DMA is calling on its members to immediately fax letters to the USPS Board of Governors expressing concerns with certain of the PRC recommended rates. After a thorough review of the PRC's 700-page decision, DMA is expressing its deep disappointment over specific recommendations that would increase postage costs for catalog mailings by as much as 40% in some instances. The Board could approve the PRC's recommendations quickly, and mailers have only until Mar. 8 to fax comments to the Governors.
March 1, 2007
DMA's E-Mail Marketing Council Announces Expanded Mandate and Spring Activity Schedule DMA has announced an expanded mandate for and an extensive spring activity schedule for its E-Mail Marketing Council (EMC). Formerly the Council for Responsible E-Mail (CRE), DMA's E-Mail Marketing Council will help marketers of all shapes and sizes optimize the full potential of this vital marketing channel. EMC is chaired by Michael Della Penna, CMO of Epsilon; vice chairman is Stephanie Miller, VP of strategic services, ReturnPath.
March 1, 2007
DMEF Announces Time Consumer Marketing as First 'Corporate Commitment Award' Recipient The Direct Marketing Educational Foundation (DMEF) is pleased to announce that Time Consumer Marketing, Inc. (TCM), the consumer marketing division of Time Inc., is the first honoree to receive the Foundation's Corporate Commitment Award. The award will be presented at the annual DMEF New York Awards Dinner on June 19 at The Boathouse Central Park, held in conjunction with the Direct Marketing Association’s (DMA) 2007 DM Days.
March 1, 2007
DMA Adds Fast Forward to Standing Conference Roster; Event Slated for Growth in 2007 DMA has announced the addition of the Fast Forward Conference to its standing conference roster. Following a successful 2006 debut, the Fast Forward Conference will be presented – in conjunction with the DMA List Leaders Group – on August 1, 2007, at the Marriott Marquis Hotel in New York City. The event will precede the 2007 List Leader of the Year Award Dinner that evening and DMA List Day, which will be held the following day, August 2.
February 28, 2007
NCOF Reports from the Trenches with Case Study Results and Roundtables Compelling case study results and nearly 30 roundtables are on the confab agenda for operations and fulfillment professionals when they converge at the National Conference on Operations & Fulfillment (NCOF) (www.ncof.com), which will take place Apr. 29– May 2 at the Renaissance Schaumburg Hotel and Convention Center in Schaumburg, IL. Presented by Multichannel Merchant's Operations & Fulfillment, published by the new Penton Media, and DMA, NCOF is the premier gathering of direct-to-customer operations and fulfillment professionals.
February 28, 2007
Bob Stone, Direct Marketing Legend and DMA Hall of Famer, Passes Away DMA was saddened to learn that Bob Stone — businessman, teacher, mentor, writer, and direct marketing legend — passed away on Feb. 26. Stone, 88, was inducted into DMA's Hall of Fame in 1979. Jim Kobs, former chairman of the Direct Marketing Educational Foundation Board of Trustees, commented today, "We've lost a legend. Bob literally wrote the book on direct marketing."
February 23, 2007
Marketers End 2006 with Solid Performance, Finds DMA s Quarterly Business Review (QBR) DMA's Quarterly Business Review (QBR) for the fourth quarter of 2006 reported the 14th consecutive quarter of positive economic growth, with findings that indicate strength and growth in Revenue vs. Same Quarter Last Year (SQLY) with a direct marketing business-wide index of 67. A score of 50 represents no change in the direct marketing business’ performance this quarter versus the same quarter last year. Scores above 50 represent growth, and those below 50 represent a decline.
February 23, 2007
DMEF Invites Nominations for 'Ed Mayer Award' for Educational Leadership; Mar. 15 Deadline The Direct Marketing Educational Board of Trustees is now accepting nominations for the 2007 DMEF Edward N. Mayer, Jr. Award. The award, which recognizes the recipient's lifetime contributions to the advancement of direct marketing education, will be presented Oct. 13 at the DMEF's Annual Awards Dinner, held during DMA07 in Chicago (Oct. 13-18). Nominations for the 2007 award should be sent to DMEF President Terri L. Bartlett by Mar. 15.
February 22, 2007
DMA Calls for 2008 Board of Directors Nominations; Mar. 16 Deadline DMA is accepting nominations for a limited number of vacancies for its 2008 Board of Directors. The greatest need for Board representation exists in Multichannel Merchants, B-to-B Marketing, Consumer Products/Services, Financial & Insurance, and Nonprofits. DMA's Nominating Committee will be chaired by Stephen M. Lacy, president & CEO of Meredith Corporation and 2006 DMA Chairman of the Board.
February 22, 2007
DMA Launches New Interactive Tool to Help Marketers Address Environmental Concerns DMA has launched a new interactive tool to help guide direct marketers in addressing environmental concerns. Modeled on DMA's successful privacy policy tool, the new Environmental Planning Tool and Optional Policy Generator provides users with a broad selection of ideas and strategies to consider when developing internal environmental goals and public environmental policies. DMA will host a virtual seminar on Mar. 21 to help members learn how to use the policy generator more effectively.
February 21, 2007
DMA Seeks Nominations for 2007 Hall of Fame; Deadline Mar. 26 DMA is calling on nominations for its 2007 Hall of Fame honors, which will be presented during DMA07, DMA's Annual Conference & Exhibition in Chicago (Oct. 13-18). Since 1978, DMA has inducted 91 direct marketing leaders and legends in its Hall of Fame. Deadline for nominations is Mar. 26.
February 20, 2007
FundRaising Success Honors DMA Nonprofit Federation In its annual honors, the staff of Fundraising Success magazine has honored the DMA Nonprofit Federation (DMANF) for its contributions to the nonprofit sector. In recognizing the DMANF, the magazine said, "Now in its third year, the [DMANF's] Nonprofit Federation's Leadership Summit continues to mature into just the kind of thing the sector needs."
February 14, 2007
DMA's New 'Getting Creative with Direct Mail' Investigates Power of Creative Elements in Direct Mail Campaigns How can the most aggressive ROI be achieved? That is the question that fuels DMA's "Response Rate Report," which is updated annually. Now, the same question drives the latest DMA report – "Getting Creative with Direct Mail." The new 275-page report is the first research produced by DMA to examine the key creative components of direct mail campaigns. The data – presented in more than 400 tables – will help marketers make decisions on how to reach customers and prospects.
February 12, 2007
Dynamic Information Exchange Featured at NCOF Executive Summit and Power Forum Upholding its commitment to providing a productive exchange of vital business information and ideas, the National Conference on Operations and Fulfillment (NCOF) (www.ncof.com) will feature a Senior Executive Summit and Power Forum when it convenes April 29 – May 2 at the Renaissance Hotel and Convention Center in Schaumburg, IL.
February 9, 2007
DMA Offers Resources for National Consumer Protection Week In recognition of National Consumer Protection Week (February 4-10, 2007), DMA calls attention to resources that are available year-round to help consumers prevent identity theft, recognize fraudulent solicitations, and protect themselves in today’s rapidly changing marketplace.
February 8, 2007
DMA Expands Global Reach of International ECHO Awards with Launch of Ambassador Program In an effort to draw upon direct marketing talent from around the world and raise awareness and participation in its International ECHO Awards, DMA announced today the launch of its International ECHO Ambassadors Program. Twenty-two ambassadors will serve as the primary ECHO contact in their country. The 2007 call for ECHO entries is now open; entry deadline is Apr. 24. For more information, visit www.dma-echo.org.
February 8, 2007
DMANF Calls for Delay in Postage Rate Changes Some Rates Would More Than Double The DMA Nonprofit Federation is asking the Postal Service to delay the implementation of regulations that would more than double the postage for many nonprofit mail pieces. In its formal comments, the DMANF expressed serious concerns that the proposed regulations will dramatically increase postage costs for nonprofit mailers by pushing pieces that currently qualify as automation rate flats (as well as some letter mail that exceeds 3.5 ounces) into the much higher priced Not Flat-Machinable (NFM) and parcel rate categories.
February 7, 2007
DMEF Names Harvard Business School's John Deighton to Board of Trustees John A. Deighton, PhD, distinguished Harold M. Brierley Professor of Business Administration at Harvard Business School, has been named to the Direct Marketing Educational Foundation (DMEF) Board of Trustees. "Professor Deighton is renowned the world over for his leadership and innovation in the field of direct marketing education," said Allen Dyon, CMO of DMRA and chairman of DMEF's Board. "The timing could not be more perfect for the professor to join us as we continue to revitalize the educational programs and positioning of the DMEF."
February 7, 2007
DMA Circulation Council Inducts Dow Jones' Liberta Abbondante to Circulation Hall of Fame The DMA Circulation Council has inducted Liberta Abbondante, vice president of Circulation Marketing at Dow Jones & Company, into its Circulation Hall of Fame. The award presentation took place as part of DMA's 21st Annual Circulation Day, held on Feb. 7 at the New York Marriott Marquis. The honor recognizes professionals in the field who have made significant contributions to the circulation industry through professional achievement, breakthrough, creativity, and/or community involvement.
February 6, 2007
DMEF to Conduct Direct Marketing Seminar for Grad Students A group of 30 master's degree candidates from across the nation will gather at DMA's Seminar Center in New York City on Feb. 9-10 to participate in an intensive immersion seminar in direct marketing conducted by the Direct Marketing Educational Foundation (DMEF). Held annually, the program, titled "2007 DMEF Seminar in Direct and Interactive Marketing for Graduate Students," is a project of the Lee Epstein Fund.
February 5, 2007
Steven K. Berry Joins DMA Today as EVP of Government & Consumer Affairs DMA welcomes Steven K. Berry, JD, who joins the organization today as EVP for government and consumer affairs. "In this role, Steve will be taking on a key leadership role at DMA and its Washington operations," said DMA President & CEO John A. Greco, Jr. Berry brings to DMA nearly 30 years of experience in the public and private sectors, most recently as president of Steven K. Berry, LLC, and consultant to The Livingston Group, where he provided strategic counsel and government relations representation to clients in the areas of telecommunications and technology policy, as well as international trade and development issues.
February 2, 2007
DMEF Announces New 'Rising Stars' Awards Program; Nominations Due Mar. 15 As part of a new initiative to honor individual and corporate "Rising Stars" in the direct marketing community, the Direct Marketing Educational Foundation announces a call for nominations to honor three up-and-coming leaders within the field of direct marketing. The deadline for nominations is Mar. 15. The awards will be presented at the DMEF's annual Awards Dinner on June 19 in New York City during DMA's DM Days Conference and Expo (June 19–21).
February 1, 2007
DMA Circulation Council to Induct Dow Jones' Liberta Abbondante into Circulation Hall of Fame DMA Circulation Council has announced that Liberta Abbondante, VP of Circulation Marketing at Dow Jones & Company, will be honored with induction into its Circulation Hall of Fame. The award will be presented at a ceremony on Feb. 7 during DMA's 21st Annual Circulation Day at the New York Marriott Marquis.
January 31, 2007
DMA Ethics Committees Call Attention to Four Non- Compliant Companies Acting on consumer complaints, DMA has published the names of four companies whose marketing practices are not in compliance with DMA's self-regulatory Guidelines for Ethical Business Practice. Compliance with the Guidelines is a requirement of DMA membership.
January 30, 2007
DMA Releases Ethics Case Report for August through December 2006 DMA has released its Ethics Case Report for the period August to December 2006. During this period, DMA's Committee on Ethical Business Practice and Teleservices Ethics Committee, which investigate and examine promotions and practices made throughout the direct marketing field based on complaints and inquiries received, heard a total of 23 cases.
January 26, 2007
DMANF Honors Larry May with 2007 Hart Nonprofit Achievement Award At its Washington Nonprofit Conference today, the DMA Nonprofit Federation will honor Larry May, CEO of Direct Media Inc., with the 2007 Max L. Hart Nonprofit Achievement Award. The award recognizes outstanding achievement by an individual within the nonprofit community.
January 26, 2007
NCOF Announces Keynote Lineup, Intensive Pre- Conference Program; Begins Apr. 29 A stellar keynote lineup and an intensive pre-conference program are on tap for the National Conference on Operations and Fulfillment (NCOF), which will be held April 29 – May 2 at the Renaissance Schaumburg Hotel and Convention Center in Schaumburg, IL. NCOF is presented by DMA and and Multichannel Merchant's Operations & Fulfillment, published by Prism Business Media. For more information, visit www.ncof.com.
January 22, 2007
DMA Special Interest Councils Announce 2006-2007 Chair & Vice Chair Appointments DMA has announced the 2006 – 2007 Special Interest Council chair and vice chair appointments. "DMA council chairs and vice chairs serve an invaluable function within the DMA Council structure, providing a platform for council members to improve their business and personal skills," said Director of Special Interest Councils Terri Bartlett. "We are thrilled to have such an impressive lineup of chairs and vice chairs, whose contributions will support DMA in meeting its goal of moving the direct marketing process forward."
January 19, 2007
Expanding ECHO Brand Is Top of Mind for DMA 2007 ECHO Committee; Lieber, Feinstein Head Committee DMA announced that Mitchell Lieber, president of Lieber & Associates, and Neil Feinstein, director of creative strategy at True North, will serve as chair and vice chair, respectively, of the 2007 International ECHO Awards Committee. DMA's ECHO Award is the only international award that honors excellence in direct marketing creativity, marketing strategy, and response results – recognizing every type of media used in multichannel direct marketing campaigns.
January 17, 2007
DMA Introduces 'Direct Marketing Search' to Help DM Professionals Search Products and Services DMA has launched an online resource called Direct Marketing Search, a search engine with a broad array of direct marketing-specific products and services listings that will aid DMA's members in their purchasing decisions. Available free to the greater marketing community, Direct Marketing Search is located at www.thedirectmarketingsearch.com.
January 16, 2007
DMEF Invites Nominations for 2007 Corporate Commitment Award The Board of Trustees of the Direct Marketing Educational Foundation (DMEF) announced a two-part initiative to honor organizations committed to nurturing the development of tomorrow's direct marketing leaders. Nominations are now being accepted until Jan. 31 for the DMEF Corporate Commitment Award (formerly the Corporate Leadership Award) and later this year, DMEF will announce the details of a new award to honor three "Rising Stars" – up-and-coming leaders in the direct marketing community. All award recipients will be honored at the DMEF's New York June Awards Dinner on June 19.
January 12, 2007
Employee Incentives on NCOF's Agenda, April 29 May 2 in Schaumburg, IL Employee management will be a key component of the National Conference on Operations and Fulfillment (NCOF) to take place April 29–May 2 at the Renaissance Schaumburg Hotel and Convention Center in Schaumburg, IL. Presented by DMA and Multichannel Merchant's Operations & Fulfillment, published by Prism Business Media, NCOF is the premier gathering of direct-to-customer operations and fulfillment professionals in the world.
January 8, 2007
DMA Continues to Recruit Members for Interactive Research Forum Delivering on its commitment to provide insight into the latest trends and best practices in the direct marketing process, DMA is launching the DM Research Forum, an interactive community of marketers and suppliers who will participate in a new cutting-edge research panel developed by DMA's Research and Market Intelligence Unit. DMA is now recruiting members for this new forum, which will be fully operational in early 2007.
January 3, 2007
DMA Applauds Signing of US SAFE WEB Act DMA praised President Bush and members of Congress for securing enactment of the Undertaking Spam, Spyware and Fraud Enforcement With Enforcers Beyond Borders Act of 2006 (US SAFE WEB Act). The new law grants additional authority to the FTC to help protect consumers from spam, spyware, and Internet fraud and deception.
January 2, 2007
DMA Extends Proposal Deadline for DM Days Conference & Expo to Jan. 9; NYC Conference Set for June 19-21 DMA has extended the deadline for speaker and presentation proposals for its 2007 DM Days Conference & Expo until Tuesday, January 9. DMA invites members of the greater direct marketing community to submit presentation proposals for the conference, which will be held June 19-21 at the Jacob K. Javits Center in New York City. DM Days focuses on integrated marketing and offers direct marketers an opportunity to receive specific information on their target industry.
December 21, 2006
Direct Marketing Educational Foundation Launches Annual Year-End Appeal to Direct Marketing Community The Direct Marketing Educational Foundation (DMEF) is issuing its year-end appeal to the professionals who comprise the greater direct marketing community to support the Foundation and its mission, which is to attract, educate, and place top college students by continuously improving the teaching of world-class direct and interactive marketing.
December 21, 2006
DMA Seeks Member Comment on Revision to 'Information Security' Self-Regulatory Ethics Guideline; Jan. 12 Deadline DMA is seeking member comment on proposed revisions to its self-regulatory ethics guideline on "Information Security" (Article #36) of DMA's Guidelines for Ethical Business Practice. Deadline for member comments are due on or by Friday, Jan. 12, 2007.
December 20, 2006
DMA Recruiting Members for Interactive Research Forum Delivering on its commitment to provide insight into the latest trends and best practices in the direct marketing process, DMA has launched the DM Research Forum, an interactive community of marketers and suppliers who will participate in a new cutting-edge research panel developed by the Association's Research and Market Intelligence Unit.
December 19, 2006
FTC Grants DMA Petition that Extends Policy on Abandoned Calls Until New Rulemaking Completed DMA is pleased that the FTC on Dec. 18 responded favorably to its petition seeking to delay new enforcement policies for call abandonment under the Telemarketing Sales Rule (TSR). In a notice that soon will be published in the Federal Register, the FTC will officially announce it has granted four petitions seeking an extension of the agency's current policy of forbearing enforcement of the call abandonment provisions of the TSR against telemarketers using prerecorded messages.
December 19, 2006
President to Sign Postal Reform Act on Dec. 20; DMA's Greco, Cerasale to Attend Ceremony President Bush is scheduled to sign the Postal Accountability and Enhancement Act (H.R. 6407) into law on Wednesday, Dec. 20 in a White House ceremony. DMA President & CEO John A. Greco, Jr. and Senior Vice President of Government Affairs Jerry Cerasale have been invited to attend the 1:00 p.m. ceremony.
December 18, 2006
DMANF Urges Federal Workers to Continue to Support CFC Charities An investigation by the General Accounting Office (GAO) and accompanying media coverage have thrown a harsh spotlight on the Combined Federal Campaign, a major source of donations to many of America's charitable organizations. Commenting on the report, the DMA Nonprofit Federation has said it supports efforts to weed out fraudulent and problematic organizations from the roster of CFC participants, but encourages donors not to abandon this important and worthwhile program.
December 15, 2006
DMA White Paper: Internet and Catalog Holiday Sales Are Up 8.3% Over Last Year DMA has released a white paper on holiday shopping which indicates that the average combined Internet and catalog holiday sales are 8.3% higher than they were during the same period in 2005. For the holiday season to date this year, online sales have increased by 11.3% while catalog sales have increased by 2.2%.
December 15, 2006
DMA Solicits Presentation Proposals for DM Days Conference & Expo; Set for NYC June 19-21 Planning is well underway for DMA's 2007 DM Days Conference & Expo, which will be held June 19-21 in New York City. DMA invites members of the greater direct marketing community to submit presentation proposals for the conference. Deadline for submission is Friday, Dec. 22.
December 14, 2006
DMA Insert Media Council Honors Frank Hudetz, Jill Eastman Vidal and Bookspan at 'Roast and Toast' The Direct Marketing Association (DMA) Insert Media Council has presented honors to Frank C. Hudetz, chairman & CEO, Solar Communications, Inc.; Jill Eastman Vidal, director of third party marketing at 1-800-flowers.com, Inc.; and Bookspan. The council's honors were presented at its annual "Roast and Toast" Holiday Luncheon, which was held at the Yale Club of New York.
December 12, 2006
NCDM Database Excellence Awards Winners Announced; Teradata and Overstock.com Take Home Platinum Award DMA and DIRECT magazine have announced the winners of the 2006 NCDM Database Excellence Awards. The awards were presented at the NCDM Excellence Awards Luncheon and Ceremony in Orlando. Jointly presented by DMA and DIRECT Magazine, the NCDM Database Excellence Awards honor organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases. Thirteen awards were presented: one Platinum, four Gold, four Silver, and four Bronze.
December 11, 2006
Dec. 15 Is Deadline for DMA's 2007 'Directory of Members and Yellow Pages' DMA is preparing its 2007 "Directory of Members and Yellow Pages." Distributed to 10,000 direct marketing professionals each year, this directory contains nearly 40 specific business categories to make finding your company and specialty easy. Every DMA member organization gets a free listing. However, the deadline for inclusion is Dec. 15.
December 11, 2006
DMA Releases Latest Edition of Multichannel Marketing in the Catalog Industry Report DMA has released its new Multichannel Marketing in the Catalog Industry report, a comprehensive roadmap for best practices and trends in channel integration within the catalog, retail, and e-commerce infrastructures. The report is intended to help marketers better understand multichannel marketing dynamics, providing benchmarks in multichannel ad strategy/results, operations and fulfillment, financial planning, catalog circulation, merchandizing, inventory management, and shipping and handling.
December 8, 2006
DMEF Launches Its Annual Year-End Appeal to Direct Marketing Community The Direct Marketing Educational Foundation (DMEF) has issued its year-end appeal to the direct marketing community to support the Foundation and its mission, which is to attract, educate, and place top college students by continuously improving the teaching of world-class direct and interactive marketing.
December 7, 2006
NCDM Offers Campaign Management Solutions Track for Database Marketing Success; Conference Set for Dec. 12-13 On Dec. 12 and 13 top database marketing leaders will gather at NCDM 2006 in Orlando in a program designed to acquaint marketers with up-to-the-minute campaign techniques that will enable marketers to grasp solutions and streamline their business practices. Participants learn effective techniques for backend analysis and testing, how to handle higher campaign volume, master greater segmentation complexity and ultimately increase campaign ROI.
December 6, 2006
NCDM 2006 Evaluates Data from 360 Degrees; Conference Set for Dec. 12-13 in Orlando In today’s complex business environment, marketers must examine their data from every angle in order to realize its full value. On Dec. 12 and 13, experts in data analysis, mining, and leveraging will gather at NCDM 2006 in Orlando in a program designed to equip marketers with a surplus of strategies and tactics to build, leverage and/or integrate data to increase effectiveness and boost response.
December 5, 2006
DMA Representatives to Discuss 'Future of Privacy' at US Chamber of Commerce Conference As part of its commitment to addressing issues relating to data usage and consumer protection, DMA is pleased to co-sponsor "Minding Your Business: The Future of Privacy." This one-day conference, which will be held Dec. 5 in Washington, DC, is organized and hosted by the US Chamber of Commerce and the National Chamber Foundation, along with event partners Experian and Microsoft. Other event sponsors include KPMG, LexisNexis and Steptoe & Johnson, LLP.
December 5, 2006
DMA Postal Reform Call to Action: Faxes Needed NOW for Postal Reform! Calling All DMA Members: We are down to the wire on postal reform, and we need your help immediately! Before the end of the day tomorrow (Wed. Dec. 6), please take a few moments to send a fax to any or all of the following House and Senate leaders: Sen. Susan Collins 202-224-2693, Sen. Joe Lieberman. 202- 224-9750, Sen. Tom Carper 202-228-2190, Rep. Henry Waxman 202-225-4099, and Rep. Tom Davis 202-225-3071. We need to urge them to remain open to compromise and make the final push to get postal reform legislation passed before Congress adjourns at the end of the week.
December 4, 2006
2006 NCDM Database Excellence Award Campaigns Demonstrate Originality and Success The NCDM Database Excellence Awards, honoring organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases, will be co-presented by DMA and DIRECT magazine on Tuesday, December 12 at a 12:30 to 1:30 p.m. luncheon ceremony during NCDM 2006 at the Caribe Royale Hotel in Orlando, FL.
November 16, 2006
DMA Announces Improvements to Preference & Suppression Services; Introduces Two New Files Effective list hygiene is a challenge for all direct marketers regardless of the channels they employ. For direct marketers working with mail, e-mail or telephone channels, DMA makes available a wide range of services that help marketers improve list management, save valuable marketing dollars and resources, and build stronger relationships with customers and donors. Among them, DMA is introducing two new suppression files: a Recently Recorded Deceased File and a State and Federal Prison File.
November 16, 2006
DMA's Broadcast Council Honors Gail Eberlein of Direct Response Enhancements The DMA Broadcast Council is pleased to announce that Gail Eberlein, president of Direct Response Enhancements, was selected as the 2006 recipient of its Jake Weisbarth Spirit Award. The award honors a Broadcast Council member who has demonstrated the most energetic and positive contribution to DMA's Broadcast Council.
November 15, 2006
DMA Supports Universal Postal Union's DotPOST and Digital/Electronic Post Marking Initiatives Addressing delegates at the Universal Postal Union's (UPU) 2006 Strategy Conference where representatives of the worldwide postal sector converged Dubai (UAE) this week, Dr. Ramesh Lakshmi-Ratan, DMA executive vice president and chief operating officer, emphasized that direct mail and the posts continue to be increasingly important elements of multichannel direct marketing in the digital world. In his address, Ratan stated DMA's support for a DotPOST domain of the Internet and digital post mark (DPM) initiatives.
November 15, 2006
Nominations for DMANF s 2007 Max L. Hart Nonprofit Achievement Award Due Nov. 30; DC Conference Set for Jan. 25-26 The Direct Marketing Association's Nonprofit Federation (DMAF) is seeking nominations for its 2007 Max L. Hart Nonprofit Achievement Award, which recognizes outstanding achievement by an individual within the nonprofit community. The award will be presented on January 26 at DMANF's 2007 Annual Washington Nonprofit Conference, which will take place January 25-26 at the JW Marriott Hotel.
November 14, 2006
DMA's Charles Prescott Takes DMA Multichannel Research to Europe Last week, Charles Prescott, DMA VP for global knowledge network services, traveled abroad to participate in two important and exciting direct marketing conferences: Germany's DDV's Dialog Day in Frankfurt and Hungarian DMA's conference in Budapest.
November 9, 2006
DMA Insert Media Council to Honor Frank C. Hudetz, Jill Eastman Vidal and Bookspan The DMA Insert Media Council will honor Frank C. Hudetz, chairman & CEO, Solar Communications, Inc.; Jill Eastman Vidal, director of third party marketing at 1-800-flowers.com, Inc.; and Bookspan. The council's honors will be presented at its annual "Roast and Toast" Holiday Luncheon on Dec. 13 at the Yale Club of New York.
November 8, 2006
How Will Elections Affect You? Join DMA for Nov. 9 Teleconference Briefing; RSVP Today Election Day 2006 has come and gone, and now it's time for the greater direct marketing community to determine what the results could mean for business. To help, DMA will host a free, members-only teleconference briefing on Thursday, Nov. 9 from 3:00-4:00 p.m. EST. If you wish to join us, please RSVP by 5:00 p.m. EST on Wednesday, Nov. 8.
November 7, 2006
DMA Members: Join Post-Election Wrap-Up Teleconference Nov. 9 RSVP by 5:00 p.m. Wed., Nov. 8 What happens at the polls on Election Day could have a serious impact on your ability to communicate effectively with current and potential customers and donors. Once the votes are counted, we may see significant changes in Congress and in state legislatures, affecting legislation on issues ranging from privacy to postage rates to data security.
November 6, 2006
DMA Provides Members Alert and Flowchart on Contacting Wireless Devices Are you aware of the latest rules for contacting wireless devices by telephone, text message, or e-mail? Did you know you might be contacting a wireless telephone number when you think you are calling a landline number? DMA's Ethics and Consumer Affairs Department has developed an easy-to-understand guide and graphic flowchart to help you navigate the complex rules for contacting wireless devices. These tools are free and available online.
November 2, 2006
What Will the Election Mean for Marketers? Learn at DMA's Members-Only Teleconference on Nov. 9. From privacy to postage rates, changes in Congress and state legislatures could have a serious impact on your ability to communicate effectively with current and potential customers and donors. Once the votes are in, we invite you to join DMA's government affairs team for a post-election wrap-up and analysis of what the election results could mean for the direct marketing community. This exclusive, members-only conference call will take place on Thursday, November 9, from 3:00 p.m. to 4:00 p.m. EST. DMA’s government affairs staff and lobbyists will be on the phone with our members to discuss the election results and answer your questions.
October 31, 2006
DMANF Seeks Nominations For Max L. Hart Nonprofit Achievement Award The Direct Marketing Association’s Nonprofit Federation (DMAF) is seeking nominations for its 2007 Max L. Hart Nonprofit Achievement Award, which recognizes outstanding achievement by an individual within the nonprofit community. Nominations must be submitted to the DMANF by November 30, 2006. Additional information is available online at www.nonprofitfederation.org.
October 31, 2006
DMA Nonprofit Federation Hosts 2007 Washington Nonprofit Conference The Direct Marketing Association Nonprofit Federation's (DMANF) 2007 Annual Washington Nonprofit Conference will take place on January 25th and 26th at the JW Marriott Hotel. Leaders from many of the nation's most trusted and effective nonprofit organizations will gather in Washington, DC in January for two days of educational sessions, dynamic keynote presentations, roundtable discussions, and networking events.
October 30, 2006
DMA Begins Five-Year Phase Out of Telephone Preference Service on Nov. 1; No More Consumer Registrations After Nov. 1 In July, DMA announced it would begin a timed phase out of its Telephone Preference Service (TPS) as it currently exists. The first step in this five-year phase out will begin November 1, 2006, when DMA and Interactive Marketing Solutions (IMS), a DMA partner company that manages the TPS and other consumer preference files, no longer will accept new consumer registrations for the service.
October 27, 2006
National Center for Database Marketing (NCDM) to Present New Features at Dec. 11-13 Event; PAC Members Named The National Center for Database Marketing (NCDM) 2006 Conference will present exciting new features designed to equip attendees with results-driven database marketing strategies. Co-presented by DMA and DIRECT magazine, NCDM 2006 will take place Dec. 11-13 at the Caribe Royale Resort in Orlando. To help shape NCDM, DMA and DIRECT has named new programming advisory committee (PAC) members for NCDM,
October 27, 2006
What Will Elections Mean for You? Learn at DMA's Members-Only Teleconference on Nov. 9 From privacy to postage rates, post-election changes in Congress and state legislatures could have a serious impact on your ability to communicate effectively with current and potential customers and donors. To review the results of Election Day 2006 and their impact on the direct marketing community, DMA will host a free, members-only teleconference on Nov. 9 from 3:00 to 4:00 p.m. EST.
October 26, 2006
DMA Releases Ethics Case Report for April-July 2006 DMA's Committee on Ethical Business Practice and its Teleservices Ethics Committee, which investigate and examine promotions and practices made throughout the direct marketing field based on complaints and inquiries received, have released their latest Ethics Case Report. Between April and July 2006, the two DMA committees heard 32 cases.
October 25, 2006
DMA Begins Five-Year Phase Out of Telephone Preference Service on Nov. 1; No More Consumer Registrations After Nov. 1 DMA will begin its five-year phase out of its Telephone Preference Service (TPS) on Nov. 1, 2006, when DMA and Interactive Marketing Solutions (IMS), a DMA partner company that manages the TPS and other consumer preference files, no longer will accept new consumer registrations for TPS. However, DMA member will be required to use the file for the next five years.
October 24, 2006
DMA Refers GetItFree.net to the Federal Trade Commission DMA's Committee on Ethical Business Practice, acting on a consumer complaint, has referred one company, GetItFree.net, to federal and state law enforcement agencies for possible action against the company. The consumer complaint against GetItFree.net alleges that the company offered a free $50 gift certificate to consumers who referred friends to its Web-based program. DMA's Committee on Ethical Business Practice believed that the company's initial e-mail did not adequately disclose the marketer’s identity.
October 24, 2006
DMA Announces Improvements to Mail Preference Service; Lower Fees, Caregiver Access Improve Service to Consumers DMA has announced improvements to its Mail Preference Service (MPS) that make it easier for consumers to control the amount of advertising mail they receive. MPS is designed to assist consumers who wish to decrease the amount of unsolicited advertising mail they receive at home from companies that market nationwide.
October 18, 2006
DMA Announces 2006 International ECHO Award Winners; OgilvyOne Wins Diamond ECHO for 'Purina Friskies Milkaholics' Campaign DMA on Oct. 17 announced the 77th Annual International ECHO Award winners at a gala celebration hosted by Emmy winner Dana Carvey. Of the 994 campaigns submitted this year, five campaigns were honored with special awards, 16 were honored with Gold ECHOs, 35 Silver, and 42 Bronze. The Diamond ECHO Award went to OgilvyOne for its campaign "Purina Friskies Milkaholics" for client Nestlé Purina Petcare.
October 18, 2006
DMA Releases Quarterly Business Review for Q3; Survey Finds 13th Consecutive Quarter of Positive Results The Direct Marketing Association has released its Quarterly Business Review (QBR) for the third quarter (Q3) of 2006. Among its key findings, the QBR reported the thirteenth consecutive quarter of positive economic growth, with findings that indicate strength and growth in Revenue vs. Same Quarter Last Year (SQLY) with a direct marketing business-wide Index of 61.
October 17, 2006
DMA Releases 2006 Response Rate Trends Report; Covers Seven Media, 19 Industry Categories, 30 Products & Services DMA on Oct. 17 released its 2006 Response Rate Trends Report, containing some of the most sought-after data on the benchmarks of successful direct marketing campaigns. In the report, four direct marketing objectives are isolated and reported on separately: direct order, lead generation, traffic building, and fundraising. It also provides breakouts by channel and type of list used.
October 17, 2006
Live from DMA06: DMA Inducts Dick Cabela, John F. Temple and Donald Kuhn into Hall of Fame DMA Board of Directors on Oct. 17 honored three direct marketing leaders with induction into the DMA Hall of Fame. This year's honorees are Dick Cabela, founder of Cabela's; John F. Temple, president and CEO of Guideposts; and the late Donald Kuhn (1922-2005) of May Development Services/Direct Media Inc.
October 17, 2006
Live from DMA06: DMA Honors Yahoo! Inc. with 2006 Marketer of the Year Award DMA has honored Yahoo! Inc. for outstanding achievement in the multichannel direct marketing process with its 2006 Marketer of the Year Award. Cammie Dunaway, Yahoo!'s chief marketing officer, accepted the award.
October 17, 2006
Direct Marketing's Growth Rate to Cushion Cooling US Economy, DMA's 2006 'Power of Direct Marketing' Reports Despite a US economy that shows signs of decline in some key areas, growth is predicted in direct marketing expenditures, sales, ROI, and employment through 2007, as reported in The Power of Direct Marketing, DMA's annual forecast of direct marketing's economic impact on the US economy, including advertising expenditures and sales. The 2006 edition of the DMA report, which has been ongoing since 1995, was released on Oct. 17.
October 16, 2006
DMA Board Elects Markus Wilhelm Chairman and New Officers; Eight Directors Also Elected The DMA Board of Directors on Sunday elected new officers and Board members. Bookspan CEO Markus Wilhelm was elected DMA chairman of the board for 2007. Wilhelm, who served as Board vice chairman in 2006, succeeds Meredith Corporation President and CEO Stephen M. Lacy, who will continue to serve on the Board. Board members also elected American List Counsel, Inc. President/Chairman Donn Rappaport vice chairman; American Institute for Cancer Research EVP & COO Kelly B. Browning treasurer; and Pitney Bowes Inc. Chief Marketing Officer Arun Sinha secretary.
October 16, 2006
Live from DMA06: DMA President & CEO John A. Greco, Jr. Focuses on 'The Power of Direct'; Presents New Economic Impact Findings, Policy Updates DMA President & CEO John A. Greco, Jr. kicked off DMA06 this morning with a speech that focused on "The Power of Direct," a brand that is built on "relevance, responsibility, and results." "Those three words stand for everything we’re about," he told DMA06 conferees at San Francisco's Moscone Convention Center. "The 'Three R's' represent a delicate balance that will keep our entire direct marketing community viable in a rapidly changing world." In a marketing world of change, Greco said DMA's goal is "to make sure that marketers have the best mix of all the marketing channels available to them, and that they get the best return on investment when they use direct marketing in any channel."
October 16, 2006
Interactive Leaders Join DMA Interactive Marketing Advisory Board (IMAB) The rapidly changing and expanding interactive marketing space has changed the way companies communicate with customers, enabling them to customize messages in real time across multiple media platforms. Recognizing the implications this evolution has for the optimization of communications, DMA's Interactive Marketing Advisory Board (IMAB) has announced the expansion of its charter membership with the recent addition of top interactive marketers to its roster who will drive the Association's interactive marketing policy and programming efforts.
October 15, 2006
DMEF Honors David W. Florence and The Martin Agency at Annual Awards Dinner in San Francisco The Direct Marketing Educational Foundation (DMEF) on Oct. 14 honored David W. Florence, founder and chairman of Direct Media, Inc., with the DMEF Edward N. Mayer Educational Leadership Award, and The Martin Agency with the DMEF Corporate Award. Both awards were presented at the DMEF's 29th Annual Awards Dinner, which was held in San Francisco during DMA06.
October 15, 2006
DMEF Elects Allen Dyon Chairman; Board Officers Confirmed with Unanimous Board Vote The Direct Marketing Educational Foundation has elected Allen Dyon to be chairman of the Foundation's Board of Trustees. Dyon, who served as DMA's Chairman in 1995, is chief marketing officer of DMRA, a database and analytics firm based in Palo Alto, CA. In addition, the DMEF Board named Gary Laben, president and CEO of KnowledgeBase Marketing as vice chairman/chairman elect; Ben Perez, president, Millard Group, Inc. as treasurer; and Thomas J. "Tim" Litle, chairman, Litle & Company as secretary.
October 13, 2006
DMA to Hold Annual Business Meeting on Sunday, Oct. 15 in San Francisco In conjunction with DMA06, DMA's 2006 Annual Business Meeting will be held Sunday, Oct. 15 from 1:15 to 1:45 p.m. (PST) in the Modernist Room at the St. Regis Hotel. An official meeting notice and agenda were mailed to all DMA voting members on Aug. 30. At this meeting, new DMA Board members will be elected, a financial report will be presented, and any other matters properly brought before the meeting will be considered.
October 13, 2006
Countdown to DMA06: 2006 International ECHO Awards to Be Presented Oct. 17; Emmy Winner Dana Carvey to Host DMA's 2006 International ECHO Awards will be presented at a Tuesday evening (Oct. 17) gala hosted by Emmy-winning comedic tour-de-force Dana Carvey. In addition to the Gold, Silver, and Bronze honors, special awards are given for excellence in industry specialties. The ECHO Gallery at the Moscone Convention Center will showcase this year's entries and provide a venue to review all of the creative excellence.
October 12, 2006
Countdown to DMA06: Focus on Creative: Cut Through Clutter to Get Your Message Heard DMA06 has assembled some of the business' best and brightest to provide insight into producing dynamic, effective creative that cuts through the clutter and achieves results. DMA06 will be held Oct. 14-19 in San Francisco. According to Julie Hogan, DMA's acting VP of Conferences and Events as well as executive producer of DMA06, the Creative Strategy and Execution Track will cover elements of copy, design, art direction, offers, and format for all marketing channels.
October 12, 2006
NCDM 2006 Conference & Exhibition Features Dynamic Keynote Speakers The National Center for Database Marketing 2006 Conference, featuring a stellar lineup of keynote presentations by leaders from Yahoo!, Procter & Gamble, and Black Monk Consulting, will take place Dec. 11-13 at the Caribe Royale Resort in Orlando, FL. Co-presented by DMA and DIRECT magazine, NCDM 2006 will offer an exciting panel of dynamic and keynote speakers designed to inspire the core audience of marketing and IT professionals.
October 12, 2006
Countdown to DMA06: DMA Unveils Revamped, Information-Packed Analytics/Research Track Savvy marketers know that achieving success in an ever-changing business environment requires that they deliver reliable measurement, accountability, and ROI. Recognizing the importance of these crucial challenges, DMA will unveil its updated "Planning Research" track at the upcoming DMA06, under its new name, the "Analytics/Research" track.
October 11, 2006
Countdown to DMA06: Whole CRM! Acquisition, Relationship and Loyalty Marketing Acquisition, Relationship, and Loyalty Marketing are the three essential components that combine to create a powerful, effective customer relationship management strategies. And DMA06 is the place for marketers to get a grip on the whole CRM. Presented throughout the day from Monday, Oct. 16, through Wednesday, Oct. 18, the business's best and brightest professionals will gather at DMA06 in San Francisco to offer attendees all the insight and information they need to improve CRM. To register or for information about DMA06, www.dma06.org or call 800.293.7279.
October 10, 2006
Countdown to DMA06: Behavioral Targeting is a 'Win- Win-Win'- Experts Discuss BT at DMA06 Retailers, catalogers, marketers, and e-retailers are expected to spend $1.2 billion this year for online advertising campaigns that leverage behavior targeting ("BT") according to eMarketer. On Monday, October 16 at DMA06, Some of the biggest names in online advertising will participate in a panel to discuss what has become one of the most talked-about areas in online advertising.
October 10, 2006
DMA Begins Five-Year Phase Out of Telephone Preference Service on Nov. 1; No More Consumer Registrations After Nov. 1 DMA in July announced it would begin a timed phase out of its Telephone Preference Service (TPS) as it currently exists. The first step in this five-year phase out will begin Nov. 1, 2006, when DMA and Interactive Marketing Solutions (IMS), a DMA partner company that manages the TPS and other consumer preference files, no longer will accept new consumer registrations for the service. However, while consumers no longer will be able to register for TPS, DMA members will be required to use the file to scrub their lists until Dec. 31, 2011.
October 9, 2006
Countdown to DMA06: DMA06 Strategies and Trends Track to Focus on Techniques to Harness Technology From Monday, Oct. 16, through Wednesday, Oct. 18, top direct marketing leaders will gather at DMA06 in San Francisco in a program providing marketers with up-to-the minute innovative campaign techniques enabling them to maximize the advantages technology offers. The track will include an in-depth analysis of the economic and strategic outlook, the top trends, and emerging foreign/domestic opportunities in direct marketing.
October 6, 2006
DMA06 in San Francisco: Conference Offers International Delegates Special Sessions, Helps US Marketers Tap Overseas Markets In today's wired world, all marketing is global. International markets are expanding daily, and DMA06 will reflect that growth and the opportunities it presents marketers, both international and American. DMA06, DMA's annual conference and exhibition, will be held October 14-19 at the Moscone Convention Center in San Francisco, CA.
October 5, 2006
Council-Sponsored Sessions and Events Provide Segment- Specific Education and Networking Forums DMA's special-interest Councils are sponsoring sessions at DMA06 that get to the heart of issues facing direct marketing specialists across all segments of the extensive direct marketing process. DMA06 will be held Oct. 14-19 at Moscone Convention Center in San Francisco. "DMA's Councils are communities of individuals from member companies focusing on specific segments, niche markets, or channels of direct marketing," says Ken Ebeling, DMA's VP, Member Loyalty Services. "DMA06 features 21 sessions sponsored by our councils, offering information that council members deemed the most crucial to their companies' current marketing efforts."
October 4, 2006
DMA06 in San Francisco: Jump Start Your Conference Experience at Weekend Pre-Conference Intensives Arrive at DMA06 early and get in on the Pre-Conference Intensives, encompassing the most comprehensive sessions on specific direct and interactive topics. These sessions are great for people on all levels: those new to the industry, and experienced marketers focusing on specific marketing strategies. The DMA06 Pre-Conference Intensives will take place throughout the day Saturday, October 14 and Sunday, October 15.
October 3, 2006
DMA Pleased with Proposed Change to Telemarketing Rule; FTC Seeks Comment on Proposal to Limit the Use of Prerecorded Messages in Telemarketing FTC on Tuesday announced it is proposing amendments to the call abandonment provisions of the Telemarketing Sales Rule (TSR). The proposals, which have been approved for publication in the Federal Register, come in response to several petitions filed with the FTC by DMA and other organizations. Comments will be accepted until Nov. 6, 2006.
September 30, 2006
Postal Reform Delayed Until After Election Day; An 'Optimistic' DMA Urges Members to Keep Pressing Congress for Action While Congressional leaders did not, as had been hoped, take action on postal reform legislation on Sept. 29, DMA remains optimistic that Congress will take up this pressing matter on their return following the Nov. 7 elections. Late into the evening, DMA continued working with legislators and mailers to reach an agreement on a conference bill that would resolve the differences between the Senate- and House-passed bills. "We are extremely close to passing meaningful postal reform legislation," said DMA President & CEO John A. Greco, Jr. "Therefore, we will be working to develop a very aggressive strategy to push this through in Congress' lame-duck session."
September 29, 2006
DMA Nonprofit Federation Calls on Congress to Pass Postal Reform The Direct Marketing Association Nonprofit Federation (DMANF) is urging members of Congress to complete work on postal reform legislation. "The mail is perhaps the most important tool for nonprofits seeking to connect with potential donors and volunteers," said DMANF Executive Director Senny Boone. "So of course, preserving the long term health and stability of the US Postal Service is extremely important to America's charitable organizations."
September 29, 2006
DMA Urges Members to Immediate Action by Contacting UPS on Postal Reform Despite efforts to forge a compromise on postal reform legislation, UPS continues to block a final agreement by holding out for a provision in the bill that could result in an increase of up to 40% in single-piece Parcel Post rates. DMA is urging its members to contact UPS leadership and express their concerns.
September 28, 2006
DMA Urges Congress to Pass Postal Reform; Businesses Want Successful Legislation As negotiations continue in developing a conference agreement on postal reform legislation, DMA is calling on members of the House and Senate to make sure final legislation is passed before the 109th Congress adjourns. "Making sure that the US Postal Service remains an efficient and effective channel for communications is tremendously important for the continuing health of America’s economy," said DMA President & CEO John A. Greco, Jr. "Cooperative, nonpartisan efforts have brought about the greatest chance for reform in recent years. Now is the time to bring this to closure."
September 27, 2006
DMA CRM Council Launches a New Blog The DMA Customer Relationship Management (CRM) Council on Sept. 26 announced the launch of the DMA CRM Council Blog. The purpose of the blog is to provide CRM Council members with an online forum to exchange information and conduct discussions among their peers.
September 27, 2006
On the Cutting Edge of What's Hot with DMA06's Thought Leader Forums Thought leaders are those select few in every field who revolutionize the way others do business. Because of their deep understanding of the business, customers' needs, and the broader marketplace, they command the respect and recognition of the world at large. At DMA06, on Monday, Oct. 16 and Tuesday, Oct. 17, DMA is presenting these direct marketing traiblazers in the vastly popular Thought Leader Forums.
September 26, 2006
NCDM 2006 Conference and Exhibition Comes to Orlando, Dec. 11-13 Co-sponsored by DIRECT magazine and DMA, the National Center for Database Marketing (NCDM) Conference will be held this year from Monday, December 11 through Wednesday, December 13 at the Caribe Royal Resort in Orlando. The conference is dedicated exclusively to the database marketing industry, and brings marketing and technology decision-makers together to find practical approaches to today's direct marketing challenges using customer data and technology.
September 25, 2006
DMA to Launch Certification Program in Search Engine Marketing, Program to be Inaugurated at DMA06 in San Francisco DMA has announced the imminent launch of its Certification Program in Search Engine Marketing. The program will be inaugurated at DMA06, DMA’s Annual Conference and Exhibition, which will be held October 14-19 in San Francisco. Driven by DMA's Search Engine Marketing Council (SEMC), with cooperation from the major search engines Yahoo!, MSN, and Google, the program has been developed in response to the nearly daily changes in this dynamic marketplace.
September 25, 2006
DMA Calls for Continued Movement on Postal Reform; Fight Over Parcel Rates Threatens to Derail Legislation A debate over Parcel Post rates is threatening to undermine the postal reform efforts. DMA remains consistent in supporting a "hard cap" on postal rate increases for all classes of mail that would be tied to the rate of inflation. Language in the House bill could result in an increase of up to 40% in Parcel Post rates, higher costs to consumers, as well as threatening the passage of postal reform legislation before Congress adjourns for the year.
September 21, 2006
DMA in San Francisco: Maximize Direct Marketing Success with the Power of List and Database From Monday, October 16, through Wednesday, October 18, top direct marketing leaders will gather at DMA06 in San Francisco in a program designed to help marketers use list and database marketing to the greatest effect. DMA06's List and Database Track is an extensive, multi-tiered program offering an abundance of strategies and tactics to build, leverage, and integrate lists and databases to increase effectiveness and boost response. To register or for information about DMA06 in San Francisco (Oct. 14–19), visit www.dma06.org or call 800.293.7279.
September 21, 2006
DMA06 in San Francisco: The Excitement Continues at DMA06 with the Post-Conference Intensives For those of you who just can't get enough new information and helpful strategies to optimize your marketing efforts, DMA06 is offering Post Conference Intensive sessions. Following the actual conference, these sessions will allow participants to focus even more deeply on the specific topics appropriate to their business needs. The DMA06 Post-Conference Intensives will take place in the afternoon on Wednesday, October 18 and on Thursday, October 19.
September 15, 2006
DMA06 in San Francisco: Focus on a Winning Combination for Success: Brand and Direct DMA06 will present an entire "Brand and Direct" track of programming. Packed with case studies, strategic recommendations, and practical advice, this track will offer a comprehensive look at brand and direct and how marketers can use them to achieve maximum effectiveness. To register or for information about DMA06 in San Francisco (Oct. 14-19), visit www.dma06.org or call 800.293.7279.
September 14, 2006
Please Tell Congress to Act Now on Postal Reform! It's time to finish the job on postal reform. Members of Congress need to hear from you, their constituents, that postal reform is an important issue that needs to be resolved now. As the 109th Congress draws to a close, we are closer than ever to achieving much-needed legislative reform that will shape the future of the USPS and its rate-paying customers, both for-profit and nonprofit.
September 13, 2006
DMA06 in San Francisco: Direct Marketing Boot Camp Prepares Junior Direct Marketers for an About-Face! Attention! The place to get junior marketers in tip-top shape is at DMA06's Direct Marketing Boot Camp. Led by a brigade of industry "generals," this series of fundamental sessions will provide junior direct marketers with the training they need to be on the frontlines of direct marketing success. The Boot Camp will take place Oct. 16 through Oct. 18. To register or for information about DMA06 in San Francisco this October 14–19, visit www.dma06.org or call 800.293.7279.
September 12, 2006
Benchmark Your Q3 Performance with DMA's Quarterly Business Review (QBR) Survey The Direct Marketing Association's Quarterly Business Review invites marketers, agencies, and suppliers to help take the pulse of the direct marketing community by responding to the DMA Research and Market Intelligence Department’s short, five-minute surveys, this time for Quarter 3, 2006. The quarterly survey benchmarks key performance metrics for direct marketers, agencies, and suppliers, including revenue performance, ROI, employment, and expenditures.
September 11, 2006
Support The World Trade Center Memorial Foundation To commemorate the lost and honor their families and the brave men and women who heroically aided on those days, The World Trade Center (WTC) Memorial Foundation will build, own, and operate the Memorial and Museum at Ground Zero. Please support the WTC Memorial Foundation by telling your customers about the foundation. The artwork needed to produce inserts and create banner ads linking to the Foundation's Web site is located on DMA's site at www.the-dma.org/wtcfoundation.
September 7, 2006
DMA06 in San Francisco: 'What's in Your Head?': ECHO Awards Offer Answers; Winners Showcased Oct. 17 DMA’s provocative call for entries, “What’s in Your Head?” will finally be answered during DMA06. On Tuesday, Oct. 17, DMA’s International ECHO Awards Ceremony & Gala will showcase the talented marketers from around the globe whose hands will be holding the coveted ECHO as a result of their stellar campaigns incorporating outstanding and innovative strategy, creative, database technique, and planning, to achieve astounding results. To register or for more information about DMA06 (Oct. 14 – 19), visit www.dma06.org or call 800.293.7279.
August 30, 2006
DMA06 in San Francisco: DMA Unveils Revamped, Information-Packed Analytics/Research Track Savvy marketers know that achieving success in an ever-changing business environment requires that they deliver reliable measurement, accountability, and ROI. Recognizing the importance of these crucial challenges, DMA will unveil its updated "Planning Research" track at the upcoming DMA06, under its new name, the "Analytics/Research" track.
August 25, 2006
DMA06 in San Francisco: WebmasterRadio.FM and DMA Team Up for Live Radio Feed With so many incredible sessions at DMA06 to choose from, wouldn’t it be great if attendees could manage to be in more than one place at a time? This year for the first time, DMA is making that possible, when it broadcasts via live feed on WebmasterRadio. In addition to the live broadcast, content will be available as podcasts prior to and during the conference, which will be held in San Francisco, Oct. 14–19.
August 24, 2006
DMA Quarterly Business Review (QBR) for Q2 Reflects 12th Consecutive Quarter of Positive Results DMA has released the second-quarter findings of its Quarterly Business Review (QBR) and the news was, overall, very good. Q2 was the twelfth consecutive quarter of positive economic growth for the greater direct marketing business. QBR benchmarks revenue and profitability performance as well as next-quarter projections. QBR also breaks out data for marketers, suppliers, agencies, B-to-B marketers, consumer products/services marketers, catalog companies, and financial service firms.
August 22, 2006
DMA Teleservices Council Issues Labor Day Advisory The DMA's Teleservices Council is offering an advisory regarding outbound consumer telemarketing campaigns on Labor Day. "While it is recommended that the holiday be observed by all, outbound consumer calling is specifically prohibited in Alabama, Louisiana, Utah, and Rhode Island if you are required to register in Rhode Island."
August 16, 2006
DMA Continues Consolidation of Business Operating Structure; Strengthens Chief Operating Officer Organization DMA recently announced the consolidation of its organizational leadership and operating structure, establishing two executive vice-president organizations. These positions in addition to the CFO, the Direct Marketing Education Foundation, and the Interactive Marketing Solutions subsidiary report directly to DMA President & CEO John A. Greco, Jr. On Aug. 16, EVP & Chief Operating Officer Ramesh Lakshmi-Ratan, PhD, announced the new structure of his team, which interfaces with the greater direct marketing community.
August 16, 2006
DMA List & Database Council Honors Stefanie Pont and Ron Davis Young List Professional Honorees The DMA List & Database Council has presented its 2006 honors at DMA List Vision 2006. The Council presented its List Leader of the Year to Stefanie Pont, managing partner of Pont Media Direct. The Council presented its Ron Davis Young List Professional of the Year Awards to Mariela Almonacy of Bottom Line Lists, Hayley Fenster of American List Counsel, and Marc Patterson of Millard Group.
August 11, 2006
American Diabetes Association Named DMANF's 'Nonprofit Organization of the Year' The DMA Nonprofit Federation honored the American Diabetes Association as its 2006 Nonprofit Organization of the Year. The award was presented Aug. 10 as part of the DMANF's annual New York Nonprofit Conference.
August 11, 2006
DMA Nonprofit Federation Welcomes New Advisory Council Members The DMA Nonprofit Federation welcomes nine new representatives from the nonprofit community to the organization's Advisory Council.
August 9, 2006
DMA06 in San Francisco: Conference Offers International Delegates Special Sessions, Helps US Marketers Tap Overseas Markets In today's wired world, all marketing is global. International markets are expanding daily, and DMA06 will reflect that growth and the opportunities it presents marketers, both international and American. DMA06, DMA's annual conference and exhibition, will be held October 14-19 at the Moscone Convention Center in San Francisco, CA.
August 7, 2006
DMA06 in San Francisco: Virgin's Branson, Kraft's Sneed and Internet Visionary Battelle to Keynote If ever a stellar line-up of keynote speakers made a conference an absolute "must-attend" event, DMA06 is it. "This is one of the most outstanding lineups of keynote speakers in DMA history," said DMA President & CEO John A. Greco, Jr. "Each of them – whose leadership is unquestionable and accomplishments legendary – will inspire DMA06 attendees." DMA06, DMA's annual conference and exhibition, will be held October 14-19 in San Francisco, CA.
August 4, 2006
DMA List & Database Council Names Ron Davis Young List Professional of the Year Honorees DMA List & Database Council has announced the winners of the 2006 DMA List & Database Council Ron Davis Young List Professional of the Year Award. They are Mariela Almonacy, production manager, Bottom Line Lists; Hayley Fenster, senior account executive, American List Counsel; and Marc Patterson, sales representative, Millard Group, Inc. The awards will be presented at DMA List Vision 2006, which will be held Aug. 16 in New York.
August 3, 2006
Integration of Offline and Online Strategies Is Key at DMA B-to-B Interactive Marketing Conference; To Be Held Sept. 11-13 in Scottsdale DMA will present the Business-to-Business Interactive Marketing Conference Sept. 11–13 at the Westin Kierland Resort in Scottsdale, AZ. DMA has moved the direction of its former fall B-to-B conference from a program concentrated on sales and marketing to one that reflects the increasingly sophisticated, technology-driven choices marketers today have for communicating with their customers and prospects. For information, visit www.dmab2B.org.
August 2, 2006
DMA Insert Media Council Luncheon Slated for Sept. 19; To Feature Panel Discussion The DMA Insert Media Council Luncheon will feature a stellar lineup of speakers when it convenes on Sept. 19 at the Harvard Club in New York City. In celebration of its 50th anniversary, Leon Henry, Inc. is the Gold Sponsor of the luncheon, which will feature a panel of seasoned experts as well as new players that will be moderated by Rebecca Hieter, director strategic services, Growth Strategies Group, Belardi/Ostroy ALC.
July 31, 2006
DMA Announces Second Annual Directo Day West Conference Following the success of last year's inaugural event, the Direct Marketing Association has announced that Carl J. Kravetz will present the keynote address at the second annual DMA Directo Day West Conference, to be held on August 7, 2006 at The Westin Long Beach in Long Beach, CA. Kravetz is chairman and chief strategic officer the Hispanic advertising agency, cruz/kravetz:IDEAS, which he founded in 1991
July 27, 2006
DMA & The Institute of Direct and Interactive Marketing, ICEMD (Spain) to Offer Marketing Certificate Program During DMA06 The Direct Marketing Association and The Institute of Direct and Interactive Marketing, ICEMD (Spain), have joined forces, offering a certificate program on the basics of direct marketing during DMA06. The Fundamentals of Relationship, Direct & Interactive Marketing certificate program will be taught in Spanish on Sunday, October 15th and Monday, October 16th.
July 26, 2006
Testifying Before Senate, DMA Cautions Committee on Streamlined Sales Tax Testifying on July 25 before a Senate panel, DMA offered words of caution regarding the so-called Streamlined Sales and Use Tax Agreement (SSTA). DMA's tax counsel George Isaacson said, "'taxation without borders' results in cost, complexity, confusion, and conflicts." Gary Imig of Sierra Trading Post, a DMA member company, also testified.
July 24, 2006
New Guide to State Data Security Laws Is Now Available on DMA's Web Site In 2002, California became the first state to enact data breach notification laws. As of early July of this year, 31 states have adopted similar laws. To help you make sense of this complicated patchwork of requirements, DMA is pleased to make available to members a state-by-state summary of current data security laws.
July 21, 2006
DMEF's Collegiate ECHO Winners Announced; 2006 Competition Sponsored by US Postal Service The Direct Marketing Educational Foundation (DMEF) on July 20 announced the winners of the 2006 DMEF Collegiate ECHO Competition, which is sponsored by the US Postal Service. The competition attracted more than 120 entries from undergraduate and graduate colleges nationwide. Gold Award-winning team members will be presented with trophies during DMA06, which will be held in San Francisco from Oct. 14-19.
July 7, 2006
DMA List and Database Council to Honor Stefanie Pont List Leader of the Year Award DMA's List and Database Council has announced that Stefanie Pont, managing partner, Pont Media Direct, will be the recipient of its List Leader of the Year Award. The award will be presented at the List Leader of the Year Awards dinner on Aug. 15 at the Marriott Marquis in New York City.
July 7, 2006
Kraft's Paula Sneed to Keynote DMA06 The Direct Marketing Association has announced that Paula A. Sneed, executive vice president of global marketing resources & initiatives for Kraft Foods Inc, will present the opening general session keynote address on Tuesday, October 17, at DMA06, which will be held October 14-19 at Moscone Convention Center in San Francisco.
July 6, 2006
DMA to End Telephone Preference Service Phase out for Consumer Registrations in Most States The Direct Marketing Association announced today that it will begin a timed phase out of its Telephone Preference Service (TPS) as it currently exists. As of November 1, 2006, DMA will no longer accept new consumer registrations for the service. Because consumer names remain on the TPS for five years, DMA members will honor consumers' requests not to be called by scrubbing their prospecting lists against the TPS file until December 31, 2011.
June 30, 2006
DMA Consolidates Organizational Leadership Two Executive VP Positions Created The Direct Marketing Association (DMA) has announced a consolidation of its organizational leadership and operating structure to better reflect and deliver on the goals of its strategic plan, which was adopted in January 2005. In support of the plan, the Association has established two new executive vice president positions reporting to DMA President & CEO John A. Greco, Jr.
June 28, 2006
2006 New York Nonprofit Conference Helps Fundraisers 'Defy Gravity' For nonprofit organizations looking to get the maximum impact for their fundraising dollars, creating effective relationships with donors is an ongoing challenge. The Direct Marketing Association Nonprofit Federation (DMANF) will help nonprofit fundraisers learn how to meet this challenge at its 2006 New York Nonprofit Conference, which will be held August 8-10 at the Waldorf-Astoria Hotel in New York City.
June 28, 2006
It's Just The Facts with DMA's '2006 Statistical Fact Book' "All we know are the facts, ma'am." That’s what Sgt. Joe Friday used to say on "Dragnet." That's also something DMA's research staff can claim. If you doubt that, just check out DMA's hot-off-the-press 2006 Statistical Fact Book. Now in its 28th edition, the goal of this perennial DMA best-seller is to provide direct marketers with accurate, up-to-date statistics and trend information – all with an eye on helping craft marketing strategies and bolster marketers ROIs.
June 22, 2006
Terri L. Bartlett Appointed Direct Marketing Educational Foundation (DMEF) President DMEF on June 21 announced the appointment of Terri L. Bartlett, executive director and founder of the Toy Industry Foundation, as the new DMEF president. Bartlett, who has an extensive background in foundation leadership and management, will report to the DMEF Board of Trustees and to DMA President & CEO, John A. Greco, Jr. in his role as DMEF vice chair. She will begine on July 31.
June 22, 2006
DMA Calls for Strong Measures on Data Security; Reiterates Call for Legislation; Forms Data Stewardship Council Noting that even the most responsible of organizations can be vulnerable to security breaches, DMA President & CEO John A Greco, Jr. today called on the federal government, DMA membership, and everyone in the direct marketing community "to take the necessary steps to safeguard the personal data that drives the information economy." Greco called on Congress to enact legislation that will create a national standard for the safeguarding of sensitive information, while crafting it in ways that will protect companies' access to the data needed to reduce fraud by verifying the identities of consumers with whom they do business. Greco also announced the creation of a DMA Data Stewardship Council.
June 21, 2006
DMA to Launch ID Theft Campaign; Working with FTC to Help Consumers 'Deter. Detect. Defend.' DMA on June 21 announced it will partner with the FTC in its "AvoID Theft" campaign. The goal of the campaign is to provide information to consumers on how they can avoid becoming a victim of identity theft and what to do if they suspect their personal information is being misused. DMA President & CEO John A. Greco, Jr., said, "The message of the AvoID Theft campaign is practical, clear, and concise: Deter. Detect. Defend. We're committed to helping the FTC get those words out into the public and understood by as many consumers as we can."
June 21, 2006
DMA Releases Best Practices and Establishes Standards for Online Advertising and Affiliate Marketing Committed to protecting the rights of direct marketers while building consumer trust, DMA on June 21 announced the release of Best Practices for Online Advertising and Affiliate Marketing Networks. The document will assist marketers in protecting and growing their brands in the online environment. It also will provide prescriptive guidance to marketers employing affiliate marketing in their media plans.
June 20, 2006
DMA Releases 28th Edition of the Statistical Fact Book DMA on June 20 released its "2006 Statistical Fact Book," which provides direct marketers easy access to essential data needed to make informed decisions and media choices. The book is a collection of the most frequently requested data and the most sought-after answers in one essential resource. DMA's "Fact Book" offers a concise overview of direct marketing vital statistics in an easy-to-use format. Whether you are looking for basic benchmarks or are hoping to find out more detailed data, the fact book is your starting point.
June 15, 2006
DMA International Council to Honor Mark Bridges and Florence Leighton on June 19 in NYC DMA International Council has announced its 2006 honors, which will be presented at the DMA International Day on June 19 in NYC. The council will present Mokrynski & Associates' Mark Bridges with its International Direct Marketer of the Year Award, and Direct Media International's Florence Leighton with its Lifetime Achievement Award.
June 15, 2006
DMA Announces Initiative to Expand Member Communications Channels; Plans to Extend Reach with Multiple Touchpoints DMA has announced plans to revise the methods by which it currently communicates with its members, as part of an ongoing effort to ensure that its communications meet the needs of its membership base. Among the proposed changes DMA is currently exploring is the development of several new communications vehicles, including a quarterly stewardship report that will keep members abreast of DMA activities and key issues affecting the direct marketing community, as well as print and electronic newsletters. In light of these developments, DMA plans to discontinue publication of inMarketing magazine after the June 2006 issue.
June 13, 2006
DMA Teleservices Council Honors John Crouthamel and Nicole Cogan DMA's Teleservices Council has presented its 2006 honors. John Crouthamel, founder and CEO of zConnex, received the Teleservices Excellence Award, and Nicole Cogan, VP and group program manager for Campbell-Ewald, received the inaugural Teleprofessional of the Year Award.
June 2, 2006
DMA Announces New Convention Rotation Plan; Chicago, Las Vegas and San Diego Scheduled DMA has announced a change in its future convention rotation plan. The new rotation is based on a survey – conducted shortly after DMA05 in Atlanta – in which respondents were asked to rank potential DMA conference locations. Two new cities added to the schedule are Las Vegas (DMA08) and San Diego (DMA09). DMA06 will be held Oct. 14-19 in San Francisco.
June 1, 2006
DMA Publishes 2006 'Reaching the US Hispanic Market Report' DMA has released its market research on US Hispanic consumers’ attitudes and purchasing habits via direct marketing channels. 'Reaching the US Hispanic Market: Consumer Attitudes and Buying Behavior Report,' produced in conjunction with DMA Directo: Council for Hispanic Marketing, demonstrates the many positive aspects about Hispanic consumers’ experiences with buying direct.
June 1, 2006
DMEF to Honor David W. Florence and The Martin Agency DMEF to Honor David W. Florence and The Martin Agency
May 25, 2006
DMANF Calls for Nominations for Nonprofit Organization of the Year; Nominations Close June 2 The DMA Nonprofit Federation (DMANF) is calling for nominations for its 2006 Nonprofit Organization of the Year Award. The deadline for nominations is Friday, June 2. The award will be presented on Aug. 9 during DMANF's New York Nonprofit Conference. More information about the conference and award applications are available at www.nonprofitfederation.org.
May 25, 2006
DMA Announces Event Highlights for DMA International Day 2006 In their ongoing effort to help marketers succeed in the international marketplace, DMA has announced the return of the highly successful one-day conference, DMA International Day 2006. The theme of this year's International Day is "Expanding Successfully in the World's Most Attractive (and Lucrative) Markets."
May 24, 2006
Steve Forbes to Keynote at New DMA Conference for Senior-Level Data/Marketing Information Execs DMA will present FastForward 2006, a new full-day event for data marketing and marketing information professionals, on Aug. 15 in New York City. To be held the day prior to DMA's List Vision Conference, FastForward will address the needs, challenges, and opportunities for list and data professionals. Steve Forbes, president & CEO of Forbes Inc. and editor-in-chief of Forbes magazine, will keynote.
May 19, 2006
DMA Quarterly Business Review (QBR) for Q1 Reflects 11th Consecutive Quarter of Positive Results DMA has released the results of its Quarterly Business Review (QBR) for the first quarter (Q1) of 2006. Among its many findings, QBR reported the eleventh consecutive quarter of positive economic growth, with an industry wide revenue index of 59, despite a dip from Q4’s near-record high Revenue vs. Same Quarter Last Year (SQLY) index of 68. According to three online surveys of DMA direct marketer, supplier, and agency companies, Q1 findings show strength in Revenue vs. SQLY and Profitability. In the QBR index, a score above 50 represents growth versus the same quarter the previous year, and those below 50 represent a decline.
May 18, 2006
DMA Announces 2006 Hall of Fame Inductees: Cabela, Kuhn, and Temple; To Be Honored at DMA06 in San Francisco DMA on May 17 announced its selection of the 2006 honorees for the DMA Hall of Fame: Dick Cabela, founder of Cabela’s; John F. Temple, president and CEO of Guideposts; and the late Donald Kuhn (1922-2005) of May Development Services/Direct Media Inc. The honorees will be honored at DMA06, Oct. 14-19 in San Francisco, CA.
May 4, 2006
DMA Nonprofit Federation Hosts Nonprofit Leadership Summit June 12-14 in Tucson Nonprofit leaders from around the nation will gather June 12-14 in Tucson, AZ as the DMA Nonprofit Federation hosts its second annual Nonprofit Leadership Summit. This year's gathering of top senior executives from the nonprofit world will focus on how organizations can manage — and take advantage of — major changes in fundraising strategy.
April 21, 2006
Virgin's Sir Richard Branson to Keynote DMA06 The Direct Marketing Association has announced that Richard Branson, founder and chairman of the Virgin Group, will be the opening keynote at DMA06, which is taking place in San Francisco at Moscone Convention Center October 14-18. "Sir Richard’s brilliant marketing strategies have resulted in one of today’s most legendary success stories," said John A. Greco, Jr., president & CEO, DMA.
April 21, 2006
DMA Business-to-Business Council Honors Jerry Reisberg of Leaps&Bounds with 2006 B-to-B Marketer of the Year Award The Direct Marketing Association Business-to-Business Council has honored Jerry Reisberg, managing director of Leaps&Bounds LLC, with the 2006 B-to-B Marketer of the Year Award. The award was presented at the award keynote luncheon at DMA’s Direct Marketing to Business Conference at the Omni Orlando Resort at ChampionsGate, FL.
April 21, 2006
Direct Marketing Community Members Invited to Judge 2006 DMA International ECHO Awards Competition The DMA International ECHO Awards Committee invites members of the direct marketing community to serve as judges for the 2006 International ECHO Awards. Judges of the International ECHO Awards have the unique opportunity to be a part of the direct marketing community’s most prestigious award process, and get a firsthand look at how other companies and individuals are achieving success and confronting challenges through their direct marketing campaigns.
April 14, 2006
Benchmark Your Current Performance with DMA's Quarterly Business Review Survey DMA invites you to participate in its Quarterly Business Review (QBR) survey for Quarter I performance for direct marekters, agencies, and suppliers. The QBR, in short, "takes the pulse" of the direct marketing community. Respondents who complete the survey on or by Tuesday, Apr. 25 will be sent a free copy of first-quarter QBR.
April 13, 2006
DMEF to Honor Lee Epstein at New York Awards Dinner on June 20 The Direct Marketing Educational Foundation will honor Lee Epstein, founder of Direct Marketers Gateway, Inc., with its Lifetime Achievement Award. The award will be presented at DMEF's Annual New York Awards Dinner on June 20 at the Bryant Park Grill in New York City during DMA's 2006 DM Days New York Conference & Expo taking place June 20-22. Epstein, who was the president and founder of MAILMEN Inc, a Long Island-based volume lettershop, was inducted into the DMA Hall of Fame in 1996.
April 4, 2006
'A New Game Plan for Growth' Is on ACCM's Agenda with Keynote Lineup and New Intensive Sessions The 23rd Annual Conference for Catalog & Multichannel Merchants (ACCM), taking place May 8–10 in Chicago, will feature keynote addresses by Bill Crutchfield, founder of Crutchfield Corporation, and Barry Schwartz, author and Professor of Social Theory and Social Action at Swarthmore College. ACCM will also introduce two new Intensive Sessions. Presented by DMA and Multichannel Merchant magazine, ACCM is the world's largest event for catalog, Internet, and multichannel merchants, featuring a comprehensive education and networking experience. ACCM will feature more than 175 faculty members, 100 educational sessions, and 300 exhibitor companies.
March 31, 2006
DMA Briefing: What Does Datran E-Mail Marketing Settlement Mean for You? Find Out at DMA s Apr. 6 Teleconference The Direct Marketing Association (DMA) on Thursday, April 6 will host a teleconference briefing to inform members on the impact of a recent $1.1 settlement between the New York Attorney General’s Office and Datran Media. According to DMA, that settlement could establish a troubling precedent for any company using e-mail marketing.
March 30, 2006
DMEF to Honor Bookspan with 2006 Corporate Leadership Award The Direct Marketing Educational Foundation will honor Bookspan with its 2006 "DMEF Corporate Leadership Award," which recognizes and celebrates corporate leadership in supporting and encouraging direct marketing education. The award will be presented at DMEF's Annual New York Awards Dinner on June 20 in New York City during DMA's DM Days New York Conference & Expo.
March 29, 2006
DMA to Honor Peter Tardif and Oblate Missions at DMA Directo Days Conference DMA Directo: Council for Hispanic Marketing will honor Peter Tardif, director, US Hispanic Market at Direct Holdings Americas Inc., with the DMA Hispanic Direct Marketing Professional of the Year Award, and Oblate Missions with the DMA Excellence in Hispanic Direct Marketing Corporate Award. Both awards will be presented Apr. 3 at the DMA Direct Days Conference, taking place Apr. 3–4 at the Marriott Marquis New York.
March 22, 2006
DMANF's Critical Issues Conference to Bring Nonprofit Leaders Together in DC on Apr. 19 The DMA Nonprofit Federation's Critical Issues Conference will be held Apr. 19 at Washington, DC's Holiday Inn Capitol Hill. The day-long conference will focus specifically on helping nonprofit organizations recognize and navigate the complex world of accounting, ethics and accountability, fundraising management, and transparency as they play out in Washington and the states.
March 22, 2006
B-to-B Leaders From QD Technology and Xerox to Address DMA Direct Marketing to Business Conference in Orlando B-to-B marketing luminaries Pete Krainik, CMO, QD Technology (formerly global vice president, marketing, Avaya), and Valerie Mason Cunningham, vice president, corporate marketing services, Xerox, will address attendees on how to achieve effective marketing integration and streamline marketing procedures when DMA’s Direct Marketing to Business Conference convenes April 19-21 in Orlando, FL.
March 21, 2006
DMA Praises Senate for 'SAFE WEB Act' Vote DMA applauds members of the US Senate who passed the Undertaking Spam, Spyware and Fraud Enforcement With Enforcers Beyond Borders Act of 2005 (US SAFE WEB Act) by unanimous consent last week. DMA strongly supported S. 1608, which grants additional authority to the FTC to help protect consumers from spam, spyware, and Internet fraud and deception.
March 10, 2006
DMA Calls for Entries for 2006 ECHO Awards; Apr. 24 Deadline With the catchy slogan that asks "What's In Your Head?," DMA's 2006 International ECHO Awards' call for entries urges marketers to get the ECHO out of their heads and into their hands. Last year ECHO Award entries came in from more than 40 countries, and awards were given across 12 fundamental business categories. Deadline for entries is Apr. 24.
March 7, 2006
DMEF Invites Nominations for Ed Mayer Educational Leadership Award The Board of Trustees of the Direct Marketing Educational Foundation is accepting nominations for the 2006 DMEF Edward N. Mayer, Jr. Educational Leadership Award. Nominations are due on or by Mar. 30. The award will be presented Oct. 14 at the DMEF's Awards Dinner during DMA06 Conference & Exhibition in San Francisco, which will be held Oct. 14-18.
March 7, 2006
DMA Teleservices Council Seeks Nominations for New Teleprofessional Award and Teleservices Excellence Awards DMA's Teleservices Council is seeking nominations for its new Teleprofessional Award and the DMA 2006 Teleservices Excellence Award. Nominations for both awards are due Friday, Mar. 31. Both awards will be presented at the 22nd Annual DMA Teleservices Conference, June 4-6 in Newport Beach, CA.
March 6, 2006
DMA Updates Information on California Fax-Ban Law; Update Reflects Feb. 27 Court Ruling Last October, California passed a law requiring businesses to obtain prior express permission before sending unsolicited fax ads to prospects and customers. On Feb. 27, a federal court ruled the law, as it applies to interstate faxes, is preempted by federal law. To assist members in interpreting what the law and the court's decision means, DMA has issued two fact sheets.
March 2, 2006
NCOF to Feature Stellar Keynote Lineup; Conference Set for Apr. 9-12 The National Conference on Operations and Fulfillment (NCOF), the conference for direct-to-customer operations and fulfillment management, has a stellar lineup of keynote speakers on its confab agenda when it convenes Apr. 9–12 at Disney’s Coronado Springs Resort in Orlando, FL.
March 1, 2006
FundRaising Success Honors DMA's Senny Boone DMA is pleased to announce that Xenia "Senny" Boone, executive director of DMA Nonprofit Federation and DMA's VP for strategic alliances, has been honored by FundRaising Success as one of the magazine's "Top Women in Fundraising." The magazine called her "nothing short of a powerhouse," noting that she is "leading the charge against changes that could cripple the nonprofit community's ability to fundraise – issues concerning postal reform, non-cash gifts, and anti-spam regulations."
February 28, 2006
DMA Pleased with Ruling on California Fax-Ban Law DMA is pleased with the US District Court's Feb. 27 decision that California's fax-ban law as it applies to interstate faxes is preempted by federal laws that govern the sending of commercial faxes. The court ruled in a declaratory judgment that the California Fax Ban Law (SB 833), as it applies to interstate faxes, is preempted by the federal Telephone Consumer Protection Act. As it applies to intrastate faxes, the court ruled that the law is valid and not preempted.
February 24, 2006
DMA Financial Services Council to Honor Hartford Financial's George Thacker and National Australia Bank on Feb. 28 DMA will honor George P. Thacker, VP for The Hartford Financial Services Group's personal lines division, with the DMA Financial Services Council's "Marketer of the Year Award" and National Australia Bank (NAB) with the council's "Financial Services Company of the Year Award." The awards will be presented on Feb. 28 during the DMA Financial Services Conference, which will take place Feb. 26–28 in Palm Harbor, FL.
February 22, 2006
DMANF Honors Senators Collins, Carper; Recipients of 2006 Public Service Award The DMA Nonprofit Federation has honored Senators Susan Collins (R-ME) and Senator Tom Carper (D-DE) as recipients of the organization's Public Service Award. The senators were being honored for their long-term commitment to reforming the US Postal Service.
February 21, 2006
DMA Calls for 2007 Board of Directors Nominations; Nominations Due Feb. 28 DMA is accepting nominations for a limited number of vacancies on its Board of Directors. Nominations, which are due by Feb. 28, will be evaluated by the DMA Nominating Committee, which is chaired by former DMA Chairman of the Board Ronald L. Bliwas, president/CEO of A. Eicoff & Company. The committee will submit its recommendations to the full Board in May. DMA membership then will vote on the final slate of nominees during the Association’s annual business meeting, which will be held during DMA06 in San Francisco (Oct. 14-18).
February 17, 2006
DMA Quarterly Business Review Reflects 10th Consecutive Quarter of Positive Results DMA's Quarterly Business Review (QBR) has reported the tenth consecutive quarter of positive economic growth, according to three online surveys of DMA direct marketer, supplier, and agency companies. The Q4 2005's revenue vs. same quarter last year index of 68 is nearly at its three year high of 69, reached in Q4 2004.
February 16, 2006
DMA Seeks Nominations for 2006 Hall of Fame, Direct Marketing's Highest Honor DMA is seeking nominations for its 2006 Hall of Fame honors. The induction of this year’s honorees will take place at the Hall of Fame Induction Ceremony during DMA06, which is being held October 14-18 in San Francisco. The deadline for nominations is Mar. 30.
February 16, 2006
Postal Reform Update: A DMA Call To Action Now that postal reform bills have passed in both the US Senate and House of Representatives, DMA is urging quick action by the joint House-Senate Conference Committee to resolve differences between the two bills and quickly finalize legislation that will help secure a successful future for the USPS. DMA President & CEO John A. Greco, Jr. on Thursday said, "We have a big stake in the outcome of this legislation -- and a big story to tell."
February 13, 2006
AOL & Certified E-Mail: DMA Presents Feb. 24 Virtual Seminar on AOL-Goodmail's New Option in E-Mail Delivery DMA will host an online forum on Friday, Feb. 24 at 1:00 p.m. EST for marketers to hear directly from AOL and Goodmail about how the proposed CertifiedEmail system presents marketers with a complementary premium system for e-mail delivery. This new system will provide an additional and optional way for marketers to communicate with their customers. It will complement AOL's traditional WhiteList Service.
February 13, 2006
DMA Calls for Quick Congressional Action on Postal Reform Now that postal reform bills have passed in both the US Senate and House of Representatives, DMA is urging quick action by the joint House-Senate Conference Committee to resolve differences between the two bills and quickly finalize legislation that will help secure a successful future for the Postal Service. According to the DMA, it is crucial that the final bill include the following provisions: Placing a cap on rate increases; allowing worksharing provisions; continuing negotiated service agreements (NSAs); eliminating the escrow account; and reversing the current policy on retirement costs for military service. For the DMA’s complete statement, click here
February 8, 2006
China: DMA Requests Member Input on China Issues by Feb. 15. DMA is calling on members to provide input, advice, and experience on matters relating to conducting business in and with China in order that DMA officials can present that information to government authorities who will be presenting recommendations to President George W. Bush and Chinese President Hu Jintao. Deadline for submission of comments is Feb. 15, 2006.
February 8, 2006
E-Mail Authentication Summit II Set for April 19; Microsoft's Craig Spiezle on Need to Implement Authenticated E-Mail DMA new requirement that members employ e-mail identification and authentication systems to verify the authenticity of legitimate e-mail messages took effect Feb. 1, 2006. Now, DMA will be one of the underwriters of E-Mail Authentication Summit II, which will be held in Chicago on Apr. 19. Craig Spiezle, Director, Microsoft Technology Care and Safety and Chair of emailauthentication.org, provides the information regarding e-mail authentication and the summit.
February 8, 2006
US News & World Report's Susan Blattman Inducted into DMA Circulation Hall of Fame DMA on Feb. 7 inducted Susan H. Blattman, US News & World Report's senior VP of consumer marketing, into its Circulation Hall of Fame. Blattner was honored at a ceremony on during DMA's 20th Annual Circulation Day.
February 6, 2006
DMANF to Honor Easter Seals' Chris Cleghorn with 2006 Max L. Hart Nonprofit Achievement Award DMA's Nonprofit Federation has announced that Chris Cleghorn, Executive Vice President of Direct & Interactive Marketing at Easter Seals, has been selected as 2006 recipient of its Max L. Hart Nonprofit Achievement Award. The award, which recognizes outstanding achievement by an individual within the nonprofit community, will be presented on Feb. 17 at the annual Washington Nonprofit Conference. Information about the DMANF Washington Nonprofit Conference is available at www.nonprofitfederation.org.
February 6, 2006
DMA's E-Mail Authentication Resource Directory Now Available Online DMA has created an E-Mail Authentication Resource Directory to help members employ e-mail identification and authentication systems, which is now a requirement for DMA members that use e-mail for communication and transaction purposes. The directory provides a list of DMA member companies that provide services that will assist in complying with this new DMA requirement.
February 3, 2006
DMA Insert Media Day Slated for March 2007 DMA announced that Insert Media Day will take place in March 2007, a move from its fall programming format to the spring. The schedule move is in response to marketplace needs.
February 2, 2006
DMA To Co-Sponsor Internet Caucus Advisory Committee's 'State of the Net' Conference DMA will co-sponsor the Internet Caucus Advisory Committee's 2006 "State of the Net Conference," which will be held in Washington, DC on Feb. 8. The conference is hosted by the Congressional Internet Caucus Advisory Committee, a diverse group of public interest, nonprofit, and industry groups working to educate Congress and the public about important Internet-related policy issues.
February 2, 2006
DMA To Host Three Virtual Seminars Feb. 8 and 9: E- Mail Marketing, Double-Digit Response and How to Win ECHO Awards DMA will host three how-to virtual seminars next week: (1) Navigating the World of E-Mail Marketing on Feb. 8, (2) Best of DMA Conferences 2005 Virtual Seminars: Achieve Double Digit Response on Feb. 8, and (3)How to Win an ECHO Award Virtual Seminar Series on Feb. 9.
February 1, 2006
Registration Still Available for 2006 Washington Nonprofit Conference There is till time to register for the DMA Nonprofit Federation's 2006 Annual Washington Nonprofit Conference. The conference will take place Feb. 16 and 17 at the JW Marriott Hotel in Washington, DC.
February 1, 2006
DMA Condemns Illegal Release of Telephone Records; Calls for Stronger Penalties, Increased Enforcement Resources DMA on Jan. 31 announced it supports strong penalties and increased enforcement resources to identify and prosecute individuals and companies that illegally sell or obtain customer proprietary network information (CPNI).
February 1, 2006
DMA to Induct Susan Blattman into Circulation Hall of Fame at 20th Annual Circulation Day DMA has announced it will induct Susan H. Blattman, US News & World Report’s senior vice president of consumer marketing, into its Circulation Hall of Fame. The award will be presented in a ceremony on Feb. 7 during DMA's 20th Annual Circulation Day at the New York Marriot Marquis.
January 31, 2006
DMA's E-Mail Authentication Requirement Takes Effect Feb. 1 DMA's new requirement that members employ e-mail identification and authentication systems to verify the authenticity of legitimate e-mail messages takes effect Wednesday, Feb. 1. To assist members with compliance, DMA offers numerous resources on e-mail authentication in the Antispam Section of its Web site.
January 30, 2006
DMA Appoints Senny Boone to VP of Strategic Alliances; Enhances Role of Nonprofit Federation Within DMA DMA has announced the appointment of DMA Nonprofit Federation Executive Director Xenia "Senny" Boone to VP of strategic alliances. The newly created position within DMA's leadership will serve to expand Boone's current role as the executive director of the DMANF. "Senny's impressive background in legal and policy matters, combined with her energy level and proven ability to get things done, make her the ideal person to lead DMA efforts to forge new strategic alliances with outside organizations," said John A. Greco, Jr., DMA's president & CEO.
January 26, 2006
One More Week to Submit Your DMA06 Proposal; Deadline Is Now February 1 Due to an overwhelming response, DMA has extended the deadline for submitting proposals to speak at DMA06, the world's largest marketing event. The new deadline for submitting proposals is Wednesday, Feb. 1. DMA06 will be held in San Francisco Oct. 14-18, 2006.
January 25, 2006
DMEF Establishes Don Kuhn Memorial Fund; Proceeds to Support Education & Research in Nonprofit Fundraising The Direct Marketing Educational Foundation has announced announce the establishment of an educational fund in honor of direct-response fundraising pioneer Don Kuhn and his outstanding contributions to the practice of fundraising and his commitment to the philanthropic sector. The Don Kuhn Fund for Research & Education will support testing and research in the area of charitable giving and donor development techniques as well as grant scholarships and fellowships to students and faculty interested in study of philanthropy.
January 25, 2006
Unsolicited Marketing Calls to Cell Phones Are Illegal: With or Without a Cell Phone Directory DMA is warning consumers, legislators, and regulators about the re-emergence of bogus e-mails that are causing anxiety about new proposed cell phone number directories. An urban myth has resurfaced in recent days claiming that proposed directories of cell phone numbers are being compiled for use by telemarketers.
January 25, 2006
DMA Comments on Rules for Interstate Faxes DMA has submitted formal comments to the FCC expressing the direct marketing community's views on rules governing the sending of commercial faxes. The FCC is currently developing the rules and regulations that will implement the Junk Fax Prevention Act, which was signed into law last July.
January 23, 2006
DMA Ethics Committee Provides Update DMA's Committee on Ethical Business Practice has released a revised update on actions undertaken in the second half of 2005 to investigate consumer complaints about direct marketing practice.
January 13, 2006
DMA Sets Standards for Software Downloads; Effort to Increase Confidence in Online Marketing Channels DMA on Jan. 13 announced it will begin requiring its member organizations to adhere to new guidelines for how marketers should treat software that may be downloaded onto a consumers personal computer or similar devices (e.g., PDAs, MP3 players). The new guideline was approved by DMA's Board of Directors and immediately becomes part of DMA's comprehensive Guidelines for Ethical Business Practice, adherence to which is a requirement for DMA membership.
January 11, 2006
DMA Calls for Speaker Proposals for DMA 06 in San Francisco Oct. 14-18 DMA is calling for speaker proposals for DMA·06, the world’s largest marketing event, which will be held in San Francisco Oct. 14-18. DMA is seeking proposals for both Direct Marketing and Interactive Marketing proposals.
January 9, 2006
DMA to Compile 'E-Mail Authentication Implementation Resource Directory'; Input Needed by Jan. 27 In preparation for the Feb. 1, 2006, implementation of its new requirement that members employ e-mail identification and authentication systems, DMA will compile an "E-Mail Authentication Implementation Resource Directory" to provide DMA members a list of companies that provide services that will assist in complying with this requirement.
January 6, 2006
New Member E-Mail Authentication Requirement Takes Effect Feb. 1; DMA to Offer Jan. 27 Virtual Seminar In preparation for the Feb. 1, 2006, implementation of its new requirement that members employ e-mail identification and authentication systems, DMA will present a virtual seminar, "Two Steps to Solving the E-Mail Delivery Crisis – Authentication and Reputation," on Friday, Jan. 27 from 1:00 to 2:30 p.m. (EST). Information also is available at www.the-dma.org/antispam.
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