DMA Politically Direct (Winter 2008): DMA Launches Tool to Assess Information Security Guidelines Compliance
March 5, 2008 — The Direct Marketing Association (DMA) in February 2008 released a fully automated process that members may employ to assess their level of information security against self-regulatory guidelines and current government regulations. DMA partnered with Solutionary, Inc., a security services organization in Omaha, NE, to customize SecurCompass®, which is Solutionary’s security and compliance assessment tool.
Solutionary designed DMA SecurCompass to help members measure their compliance against DMA’s Information Security ethics guidelines. The new DMA members-only assessment tool consists of 42 questions that mirror the checklist of information security procedures that DMA developed in cooperation with the Federal Trade Commission in 2004.
DMA Senior Vice President for Corporate Responsibility Pat Kachura encourages members to use this internal self-assessment tool so that they can better gauge where they have addressed security and privacy issues appropriately, and where they may need some assistance. DMA SecurCompass, she added, "is intended to help organizations do the right thing for consumers while better protecting themselves."
Kachura said it should take no more than one to two hours to answer the 42 questions, which are categorized into four main areas: Security Policy; Train and Supervise for Security; Use Available Technology to Guard Personal Data; and Inform Suppliers and Partners of their Responsibilities.
Once those questions are answered, users will receive an individualized DMA Compliance Mapping Report that provides full documentation of the assessment, including a clear understanding of compliance levels and/or gaps, and specific information about what needs to be put into place for better compliance procedures and practices.
Additional standard assessment and compliance reports are also available as an upgrade offering from Solutionary.
DMA SecurCompass is available to members, free of charge, at www.the-dma.org/cgi/member/solutionary.shtml.
DMA’s "Guidelines for Ethical Business Practice" are available online at www.the-dma.org/guidelines.
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