DMA Applauds US Postal Service's New 'Mail Back' Program

March 18, 2008 — Direct Marketing Association (DMA) President & CEO John A. Greco, Jr. today praised the US Postal Service (USPS) for its decision to launch a pilot program that would enable its customers to recycle small electronics and inkjet cartridges by mailing them free of charge.

The USPS’s “Mail Back” program helps consumers make more environmentally friendly choices, making it easier for customers to discard used or obsolete small electronics in an environmentally responsible way. Customers use free envelopes found in 1,500 Post Offices to mail back inkjet cartridges, PDAs, Blackberries, digital cameras, iPods and MP3 players — without having to pay for postage.

“I want to applaud Postmaster General John Potter and the staff at the US Postal Service for launching their ‘Mail Back’ program, which makes it easier for consumers to dispose of used or obsolete electronics in an environmentally responsible way,” said Greco. “As evidenced by our ‘Green 15’ commitment to improve environmental performance and our Recycle Please initiative, DMA is committed to helping our members, and the direct marketing community as a whole, create measurable environmental improvements. To that end, we believe the Postal Service’s leadership in launching this pilot program will go a long way towards helping consumers sustain and renew natural resources and make more environmentally-friendly choices.”

To access DMA’s Online Environmental Center, visit www.the-dma.org/environment or click here.

Under the Postal Service’s new program, postage is paid for by Clover Technologies Group, a nationally recognized company that recycles, remanufactures and remarkets inkjet cartridges, laser cartridges and small electronics. If the electronic item or cartridges cannot be refurbished and resold, its component parts are reused to refurbish other items, or the parts are broken down further and the materials are recycled. Clover Technologies Group has a “zero waste to landfill” policy: it does everything it can to avoid contributing any materials to the nation’s landfills.

It was this philosophy that won Clover the contract with the Postal Service, besting 19 other companies, said Anita Bizzotto, the USPS’s chief marketing officer and executive vice president.

“As one of the nation’s leading corporate citizens, the Postal Service is committed to environmental stewardship,” Bizzotto said. “This program is one more way the Postal Service is empowering consumers to go green.”

The free, postage-paid Mail Back envelopes can be found on displays in Post Office lobbies. There is no limit to the number of envelopes customers may take.

The pilot is set for 10 areas across the country, including Washington, D.C., Chicago, Los Angeles and San Diego, but could become a national program this fall if the pilot program proves successful.

The Postal Service recycles 1 million tons of paper, plastic and other materials annually. Last year, USPS generated more than $7.5 million in savings through recycling and waste prevention programs. The nation’s environmental watchdog, the Environmental Protection Agency (EPA) has awarded the Postal Service eight WasteWise Partner of the Year awards, the agency’s top honor.

The Mail Back program is another example of the Postal Service’s commitment to sustainability. USPS is the only shipping or mailing company in the nation to receive Cradle to CradleSM Certification from MBDC (McDonough Braungart Design Chemistry) for human and environmental health.

More than half a billion packages and envelopes provided by the Postal Service annually are nearly 100 percent recyclable and are produced with the least harmful materials. Based on the recycled content of these envelopes and packages, more than 15,000 metric tons of carbon equivalent emissions (climate change gases) now are prevented annually.

“We know our customers are interested in real solutions for proper disposal of personal electronics,” Bizzotto said. “Everyone from consumers to businesses to non-profit organizations use the mail, and the Postal Service works to manage resources wisely to minimize environmental impact.”

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