Nonprofit Federation and MobileCause Launch Mobile Marketing Pilot Program

March 31, 2008 — The Nonprofit Federation of the Direct Marketing Association, in partnership with MobileCause, today announced that the National Law Enforcement Officers Memorial Fund, Food for the Hungry, and Big Brothers/Big Sisters of Greater Kansas City will be the participants in the first phase of a pilot program that is aimed at helping Nonprofit Federation members increase opportunities to raise funds through mobile marketing.

“We are always looking to educate our members on the latest fundraising techniques, and although text messaging is not a new technology, the idea of utilizing it to communicate quickly with potential donors is only just now emerging,” said Senny Boone, executive director of the Nonprofit Federation. “Through our work with MobileCause on this pilot, the Nonprofit Federation hopes both to connect with a new generation of donors and to illustrate the power of text messaging in reaching donors quickly and effectively.”

”We have an unprecedented opportunity to connect with not only a new generation of donors, but existing constituents in a new way,“ said Hendre Coetzee, CEO of Mobile Cause. “Working with the Nonprofit Federation of the DMA allows so many organizations to have access to this new methodology of donor development and acquisition.”

Phase one of the program will enable the three pilot participants to communicate with donors who have agreed to receive text messages via cell phones or PDA devices. On April 23 at 1 p.m. (EDT), the Nonprofit Federation will hold a teleconference with its members to discuss the initial results. To register for the teleconference, visit www.nonprofitfederation.org. In November, the Federation will release a full case study.

The Nonprofit Federation is now seeking members who are interested in participating in phase two of the pilot, which will commence during the summer. If your organization is interested in participating and sharing results, please contact Jill Murphy at jmurphy@the-dma.org.

About the Nonprofit Federation of the DMA

The Nonprofit Federation of the Direct Marketing Association (DMA) is the leading association for nonprofit organizations that use direct marketing channels such as mail, Internet, email, telephone, and social networking to gain support from individual donors. For more than 25 years, the Nonprofit Federation (and its predecessor organizations) has served as an effective advocate for nonprofits both in Washington, DC and in all 50 states regarding postal rates and delivery service, data protection, fundraising accountability, and other legislative and regulatory issues that affect nonprofit fundraising. It also leads the way in professional education, market intelligence, and networking for its more than 400 member organizations. In 2006, Americans gave $222 billion to nonprofit organizations; the majority of those donations were the result of direct marketing. For additional information on the Nonprofit Federation, its work, and its member benefits, visit www.nonprofitfederation.org.

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