Nonprofit Federation of the DMA Launches Major Benchmarking Survey

April 8, 2008 — The Nonprofit Federation of the Direct Marketing Association on Monday announced that it is launching a comprehensive benchmarking survey, which will provide Nonprofit Federation members with data on how nonprofit organizations are performing relative to their counterparts through their use of various marketing channels.

“We developed this survey to help Nonprofit Federation members understand how their fundraising campaigns and marketing activities compare in terms of nonprofit sector norms,” said Senny Boone, executive director of the Nonprofit Federation. “We encourage all nonprofits to participate in this first-of-its-kind Nonprofit Federation survey. We hope that it will not only fill a critical information gap, but will also become a valuable tool to help nonprofit organizations evaluate their current practices and identify areas of improvement as they seek to raise money and build awareness.”

The survey, which contains 37 questions on a variety of topics — including renewals, acquisitions, online fundraising, and mobile marketing — opens today on the Nonprofit Federation’s website (www.nonprofitfederation.org) and will run through April 25, 2008.

Survey results will be presented at the 2008 Nonprofit Federation Leadership Summit, which will take place June 3-5 at the Ritz-Carlton, Palm Beach/Manalapan, FL. For information on the Summit, please visit www.nonprofitfederation.org.

About the Nonprofit Federation of the DMA

The Nonprofit Federation of the Direct Marketing Association (DMA) is the leading association for nonprofit organizations that use direct marketing channels such as mail, Internet, email, telephone, and social networking to gain support from individual donors. For more than 25 years, the Nonprofit Federation (and its predecessor organizations) has served as an effective advocate for nonprofits both in Washington, DC and in all 50 states regarding postal rates and delivery service, data protection, fundraising accountability, and other legislative and regulatory issues that affect nonprofit fundraising. It also leads the way in professional education, market intelligence, and networking for its more than 400 member organizations. In 2006, Americans gave $222 billion to nonprofit organizations; the majority of those donations were the result of direct marketing. For additional information on the Nonprofit Federation, its work, and its member benefits, visit www.nonprofitfederation.org.

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