DMA Extends 2008 International ECHO Awards Submissions Deadline to May 5
April 24, 2008 — The Direct Marketing Association (DMA) today announced that it has extended its entry submission deadline for the 2008 International ECHO Awards to Monday, May 5. The annual awards recognize the world’s outstanding direct marketing campaigns based on excellence in strategy, creativity, and results.
Hosted by the “Tonight Show’s” Jay Leno, the 2008 International ECHO Awards Ceremony & Gala will take place on Tuesday evening, October 14 at The Bellagio, during the DMA08 Conference & Exhibition at the Las Vegas Convention Center (October 11-16).
DMA’s 2008 ECHO call-for-entries campaign was created by MRM Gillespie, Princeton, NJ, while the ECHO website was developed and managed by BKV, Atlanta, GA.
“Last year, a record-breaking 1,124 campaigns vied for ECHO honors — including 650 entries in five new categories: email and instant messaging, mobile, search engine marketing, Web advertising, and Web development,” said Barbara J. Parker, DMA’s director of award programs. “We anticipate that even more campaigns will be submitted this year. Certainly, it will be very competitive — and exciting.”
Campaigns will be entered and categorized in a dozen primary business media: alternative/insert media, catalog, direct mail, email and instant messaging, mobile, print, search engine marketing, telemarketing, TV/video/radio, Web advertising, Web development, and “other.”
Campaigns submitted for this year’s ECHO competition will be judged and presented in 12 business categories: automotive, business and consumer services, communications and utilities, financial products and services, information technologies, insurance, nonprofit, pharmaceutical and healthcare, product manufacturing and distribution, publishing and entertainment, retail and direct sales, and travel and hospitality/transportation.
In addition to Gold, Silver, and Bronze ECHO Awards, six special awards will be presented this year: the Diamond ECHO, which is presented to the single campaign that is judged to be “best-in-show”; the A. Eicoff Broadcast Innovation Award; the Digital Award; the Henry Hoke Award; the Search Marketing Award; and the US Postal Service Gold Mailbox Award.
As in years past, judging for the 2008 ECHO honors will be conducted in three rounds. Round-one judging will take place in three cities around the globe: Copenhagen, Denmark (May 14-15); Melbourne, Australia (May 20); and New York City (May 20-23).
Reflecting multichannel direct marketing’s growing influence on the global marketing landscape, in 2007, DMA presented a total of 130 ECHO awards to multichannel direct marketing campaigns from the US and 25 other nations. For a list of last year’s winners, click here.
About DMA08 Conference & Exhibition
The DMA08 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA08, which will be held October 11-16 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA08’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma08.org or call 1.866.486.0734.
For information about DMA08 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or email@example.com.
BKV, a full-service direct response agency, is solely focused on direct marketing strategy and implementation. Headquartered in Atlanta and founded in 1981, BKV employs a staff of 100+ experts in creative, account service, media, interactive, production, and database services. BKV has created many successful national direct response campaigns utilizing DRTV, interactive, print advertising, direct mail, and radio. The company employs proven techniques for driving response while inventing bold new strategies that deliver record-breaking results. For more information, visit www.bkv.com.
About MRM Gillespie
As part of the MRM Worldwide network, MRM Gillespie is headquartered in Princeton, NJ and employs 160 people. With best-in-class strategists, thinkers, analysts, designers, developers, and creatives, the agency’s core competencies bridge all channels to offer clients an ideal mix of digital and direct solutions. From insight to acquisition to retention and optimization, MRM Gillespie has the experience to help change businesses using all aspects of multi-channel communications. For more information, visit www.mrmgillespie.com.
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