DMA Applauds FTC's Approval of New Rule Provisions Under CAN-SPAM Act

May 13, 2008 — DMA President & CEO John A. Greco, Jr. praised the Federal Trade Commission (FTC) for its approval of four new rule provisions under the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, also known as the CAN-SPAM Act.

In particular, the Association applauded the Commission’s modification of the definition of “sender” to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act’s opt-out requirements.

“I want to commend the FTC for clarifying the provisions of the CAN-SPAM Act,” said Greco. “The FTC’s clarification that allows multiple marketers within one email to designate a single sender for purposes of CAN-SPAM compliance presents a straightforward and practical solution that provides protections to consumers and is practical for business.”

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