Live from ACCM: Multichannel Merchant Presents 2008 MCM Awards

May 22, 2008 — MULTICHANNEL MERCHANT yesterday announced the winners of its 2008 MCM Awards at a luncheon ceremony during the 25^th Annual Conference for Catalog and Multichannel Merchants (ACCM). Co-produced by the Direct Marketing Association (DMA) and MULTICHANNEL MERCHANT, ACCM is the world’s largest and most comprehensive conference for catalog, Internet, and multichannel marketing professionals.

The MCM Awards are the top honors for business-to-business (B-to-B) and business-to-consumer (B-to-C) multichannel marketers. They recognize superior print catalogs and websites from around the globe. Gold and silver awards are given for quality in both print and Web, and the Cross Channel Award honors multichannel merchants for synergy across print and Web channels.

MCM Awards finalists and winners are evaluated by a panel of experts through a series of three judging sessions: pre-screening, in home-evaluations, and a final judging session. Print and Web channel entries are evaluated on creative, merchandising, copy, customer service/navigation, and marketing execution. Cross-channel entries are evaluated on the synergy between channels and results.

For a full list of 2008 MCM Finalists, please click here.

Top 2008 MCM Award Winners

· The Republic of Tea, Catalogue No. 98 — Catalog of the Year

· eBags (www.ebags.com) — Website of the Year

· Black Box — B-to-B Multichannel Merchant of the Year

· L.L. Bean — B-to-C Multichannel Merchant of the Year

2008 MCM Awards Winners

Print Channel Winners

Apparel:

Silver: L.L Bean, Christmas 2007

Silver: Patagonia, Spring 2007

Business Specialty Products