DMA to Host June 25 Briefing for Members on Canada's Do Not Call Rules

June 16, 2008 — Do you employ telemarketing to market to Canadian customers and prospects? If you do, please be on notice that Canada’s Do Not Call registry takes effect September 30. 2008, which means telemarketing rules are changing.

To assist members who market in Canada, the Direct Marketing Association (DMA) will host a virtual briefing on Wednesday, June 25 at 12 p.m. (EDT) to inform members of the new rules and their impact on their telemarketing operations.

DMA’s briefing — entitled “Calling Canada: Canadian Regulators Will Tell You What to Do” — will feature two Canadian experts on the new rules:

· Walton Hill, VP of public affairs and communications with the Canadian Marketing Association

· Nancy Webster Cole, senior manager of telemarketing regulations at the Canadian Radio-Television and Telecommunications Commission

Whether your marketing focus is outbound prospecting or telemarketing to existing customers, you will want to take advantage of DMA’s June 25 briefing on this and other Canadian regulations affecting B-to-C and B-to-B telemarketing. Be prepared — with fines of up to $15,000 per phone call, not to mention bad publicity — these are rules that you will want to understand and scrupulously follow.

To register or learn more about DMA’s June 25 briefing, please click here.

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