With FCC Action, DMA Awaits FTC Report on Accuracy of National Do Not Call Registry

June 18, 2008 — Direct Marketing Association (DMA) Senior Vice President of Government Affairs Jerry Cerasale praised the Federal Communications Commission (FCC) for its decision to require telemarketers to honor National Do Not Call list registrations indefinitely, and expressed anticipation for the Congressionally-mandated Federal Trade Commission (FTC) report on improving the accuracy of the DNC Registry.

By making its ruling, Cerasale said, the FCC is now consistent with not only Congress’ mandate in the Do-Not-Call Improvement Act of 2007, but also the FTC’s pledge last fall to retain numbers on the registry indefinitely.

“Congress was very concerned that the National Do Not Call Registry be accurate — a goal that is even more vital now that consumers' numbers remain on the registry permanently rather than for five years,” said Cerasale. "According to data that DMA members have provided, the registry is far from accurate. The FTC is currently reviewing procedures to improve accuracy, and the DMA pledges to work with the agency in an effort to make the registry as accurate as possible.”

To access the FCC’s press release, visit http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-282946A1.doc.

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