DMA Extends Deadline for 'Marketer of the Year' Nominations to Aug. 14

August 8, 2008 — The Direct Marketing Association (DMA) has extended the deadline for nominations of an individual, company, or nonprofit organization for its 2008 Marketer of the Year Award. The new deadline for nominations is Thursday, August 14.

This year’s recipient will be honored on Tuesday morning, October 14 during DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, which will be held October 11-16 in Las Vegas.

Established in 1968, the DMA Marketer of the Year Award honors an individual or organization that has contributed to direct marketing excellence in the last 12 months, and has exhibited corporate and environmental responsibility. Also, the annual award recognizes the achievement, innovation, and leadership of an individual or company whose work represents the very best in marketing directly.

Companies being considered for the award will have shown an impact on the marketing community. Individuals must have demonstrated leadership within the marketing community through the implementation of new products or services, processes, or personal growth.

Past DMA Marketers of the Year

2007 Microsoft-MSN

2006 Yahoo! Inc.

2005 David Neeleman, JetBlue Airways

2004 Jason Ackerman, FreshDirect

2003 Lowell W. “Bud” Paxson, Paxson Communications Corporation

2002 Shelly Lazarus, Ogilvy & Mather Worldwide

2001 Thomas O. Ryder, The Reader’s Digest Association

2000 Janice Brandt, America Online, Inc.

1999 Jay Walker, Priceline.com

1998 Don Peppers and Martha Rogers, Marketing 1to1/Peppers & Rogers Group

1997 Susan Hendricks, Metromail Corporation

1996 Jim McCann, 1-800-FLOWERS

1995 Jack E. Rosenfeld, Hanover Direct, Inc.

1994 Richard Wolter, The Columbia House Company

1993 Jack Miller, Quill Corporation

1992 Jerome W. Pickholz, Ogilvy & Mather Direct

1991 Robin B. Smith, Publishers Clearing House

1990 Richard L. Benson, The Benson Organization

1989 Stan Rapp & Tom Collins, Rapp & Collins Inc.

1988 Walter Weintz, The Weintz Company, Inc.

1987 Rose Harper, The Kleid Group

1986 Alexander C. Hoffman, Doubleday & Company

1985 Harold L. Schwartz, Montgomery Ward & Co.

1984 Henry C. Cowen, The Cowen Group, Inc.

1983 Robert J. Teufel, Rodale Press

1982 David Heneberry, RCA Selecta Vision Video Discs

1981 Joseph Sugarman, JS&A

1980 Leon A. Gorman, L.L. Bean

1979 Victor Sawdon, The Sawdon Company, Inc.

1978 Robert B. Clarke, Grolier Enterprises, Inc.

1977 Nat Ross, Lincoln Graphic Arts, Inc.

1976 Lou Kislik, Publishers Clearing House

1975 Cornelius Keating, CBS/Columbia House

1974 Joan Manley, Time-Life Books

1973 Joseph Segal, The Franklin Mint

1972 Jerome S. Hardy, The Dreyfus Fund

1971 Herman “Sonny” Schwartz, Fingerhut Corporation

1970 Leonard Carlson, Sunset House

1969 Walter Hitesman, Reader’s Digest

1968 Raymond C. Hagel, Macmillan Inc.

For information, including a nomination form, please click here, or contact Barbara Parker, DMA’s director of award programs, at 212.790.1450 or bparker@the-dma.org.

To register or information about DMA08, please visit www.dma08.org.

# # #