DMA08 Connects Attendees to State-of-the-Art Education; DM Basics and Database & Analytics Tracks for the Novice and the Veteran

August 13, 2008 — The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition will give attendees valuable tools to effectively target and retain their customers. At DMA08, the Global Event for Integrated Marketing, being held October 11–16 in Las Vegas, attendees will be trained by the most experienced marketers when they participate in the Direct Marketing Basics and the Database & Analytics educational tracks.

“DMA08 is all about connecting attendees to the basics, the cutting-edge, and the tried and true principles,” said Lori Ann Pope, senior conference manager. “Both the Direct Marketing Basics and the Database & Analytics sessions are key to any marketer’s success. Attendees will be provided with a comprehensive overview of the direct marketing process and given essential tools to understand segmentation and data analysis.”

The Direct Marketing Basics track ¾ held Monday through Wednesday ¾ is a compilation of DMA’s most popular seminars, which are scheduled throughout the year. The four sessions will be an overview of direct marketing with special attention paid to online and offline analytics, database marketing, test design, and email techniques.

The Database & Analytics track — also held Monday through Wednesday — will provide attendees with successful campaign strategies emphasizing the power of research and database marketing. Most classes in this track are offered at intermediate to advanced levels.

Database & Analytics

Monday, October 13

· Small Business Case Study: Leveraging Relational Databases for Optimal Results

David Gaudreau, Vice President, B2B List Brokerage, Direct Media Inc.

Maura Yorke, Director, List Acquisition, Pitney Bowes

Paul Storch, Vice President of Sales, Anchor Computer, Inc.

11:15 a.m. – 12:15 p.m.

· Database Marketing 2.0: The Next Generation of Database Marketers

David Williams, President & Chief Executive Officer, Merkle

11:15 a.m. – 12:15 p.m.

· Co-Registration, Cost-Per-Lead Marketing, Email Exchanges and More!

Jay Schwedelson, Corporate Vice President, Worldata

11:15 a.m. – 12:15 p.m.

· Advanced Testing — Taking a Deep Dive

Jason Santelli, Senior Manager of Analytics, VistaPrint

3 p.m. – 4:15 p.m.

· 50+ Boomers to Seniors ... The NEW Marketing Core Competency

Kurt Medina, President, Medina Associates

3 p.m. – 4:15 p.m.

· Learn to Create Campaigns, Increase Response Rates Using Actionable Analytics

Dirk Moore, Director, Partner Management, Alterian, Inc.

Tom Canfield, Vice President, Circulation, Belvoir Media Group

Dave Osterrieder, Director, Database Marketing Solutions, Palm Coast Data

3 p.m. – 4:15 p.m.

Tuesday, October 14

· The Next Big Thing: Advanced Marketing Analytics

Michael Caccavale, Chief Executive Officer, Pluris

Scott Terrill, Vice President of Marketing Operations, Suddenlink

2 p.m. – 3 p.m.

· New Advances in Segmentation Methodology for Direct Marketing

Andy Biswas, Senior Director, Marketing Strategy, ChoicePoint Precision Marketing

David Miller, Senior Vice President, Claritas/Nielsen

Scot Richardson, Vice President Strategic Services, Customer Asset Consulting Group

2 p.m. – 3 p.m.

· Keys to Predictive Modeling: Revealed

Leigh Smith, Director, Association Services, The Hartford

Matt Kramer, Database Analytics Leader, Acxiom Corporation

Jun Zhang, Vice President, Wells Fargo

2 p.m. – 3 p.m.

Wednesday, October 15

· Practical Analytics: Real World Examples of Analytics in Practice

Jason Raguso, Vice President, New Business, Mu Sigma

Geoff Sherman, Senior Manager Consumer Analytics/Insights, Wal-mart

Charlie Berger, Senior Director, Product Management, Data Mining, Oracle

10 a.m. – 11 a.m.

· How Incremental Results Are Changing Financial Services Marketing

Dave Funsten, Vice President, Senior Channel Optimization Strategist, Harte-Hanks

Jane Muelhaupt, Vice President, Consumer Direct, US Bank

10 a.m. – 11 a.m.

Direct Marketing Basics

Monday, October 13

· Introduction to Analytics: Response, Conversion and PPC

Joshua Moritz, Managing Partner, Customer Growth

11:15 a.m. – 12:15 p.m.

· Stop Sabotaging Your Test Results: 5 Steps to Proper Test Design

Joseph Laskos, Director, Database Management, Genworth Financial

Matt Kramer, Database Analytics Leader, Acxiom Corporation

3 p.m. – 4:15 p.m.

Tuesday, October 14

· From Database Development to Analytically Driven Contact Strategies

Devyani Sadh, Ph. D., Chief Executive Officer and Founder, Data Square

2 p.m. – 3 p.m.

Wednesday, October 15

· Email Direct Marketing Techniques

Reggie Brady, President, Reggie Brady Marketing Solutions

10 a.m. – 11 a.m.

Please note: Session schedule and speakers are subject to change.

About DMA08 Conference & Exhibition

The DMA08 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA08, which will be held October 11-16 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA08’s exhibit hall will feature more than 550 exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma08.org.

For information about DMA08 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.

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