DMA Politically Direct (Summer 2008): DMA Names Linda Woolley EVP Government Affairs

August 27, 2008 — DMA President & CEO John A. Greco, Jr. in July announced that Linda A. Woolley would be joining DMA as executive vice president, government affairs. Reporting directly to Greco, Woolley began August 11.

Woolley, who will be based in DMA’s Washington, DC office, will be responsible for strategically managing the advocacy, legislative, and political efforts of the association, supporting DMA’s overall business and marketing objectives, and building upon DMA’s significant position in the direct marketing community and the business world at large. She will be establishing strong working relationships with other DMA leaders, association members, and influential external constituencies, including the Administration and federal, state, and local government officials.

In making the announcement, Greco remarked, “Linda joins DMA as a solid, experienced professional. Her experience in the government and political world is the perfect mix for DMA. Her leadership and ideas will help us as we continue to expand our reach among the multichannel direct marketing community.”

Most recently, Woolley was the principal of LegisLaw, a full-service public affairs and government relations consulting firm that she founded in 1999. The firm specialized in lobbying, particularly in the tax and trade areas, and in providing PAC-related services. Clients included Fortune 500 companies and trade associations from a wide range of industries, including transportation, manufacturing, chemicals, healthcare, energy, building materials, banking, and defense. Under Woolley’s counsel, LegisLaw represented and assisted some of the best known corporations and trade associations.

Woolley is an attorney with extensive government relations experience, having worked for Congress, a trade association, and two Fortune 200 corporations. She began her career working on environmental legislation, and over the years has worked on a wide range of legislative and regulatory issues, including tax, trade, pension, health, energy, defense, and communications.

Previously, Woolley was director of public affairs for ITT Industries, a spin-off company of ITT Corporation. Before that, she was director of public affairs for ITT Corporation, where she was a lobbyist in the Washington office and chairman of the corporation’s PAC. She participated as an auditor in ITT Corporation’s environmental auditing program and worked extensively with the United Nations Environmental Programme, developing various environmental policy issues.

She holds a B.A. in government from Hamilton College and a Juris Doctorate from American University in Washington, DC.

# # #