Data Services, Inc. Partners with DMA to Sponsor DMA08 Annual Kick-Off Party in Las Vegas

October 6, 2008 — For the second consecutive year, Data Services, Inc. has teamed up with the Direct Marketing Association (DMA) to present DMA’s Annual Conference & Exhibition's Annual Kick-Off Party, which will be held at 7 p.m. on Saturday, October 11 at PRIVE in the Planet Hollywood Resort & Casino, Las Vegas, NV.

The party which kick’s off the six-day DMA08, which is the Global Event for Integrated Marketing and is the world’s largest gathering of multichannel marketing professionals.

Jerry Messer, President/CEO at Data Services said, "We are very excited to participate with the DMA Kick-Off party again this year and look forward to a great evening of cocktails, fun, and networking with our Direct Marketing colleagues.”

“We are always excited to participate in the DMA Annual Conference because it supplies us an opportunity to spend time with our existing clients and develop a relationship with new customers,” Messer added. “The Kick-Off party is a great way for direct marketers to network, and the exhibit hall is a great place to learn what's new in direct mail."

Data Services also will exhibit in Booth 547-49 in the DMA08 Exhibit Hall.

When asked about pressures facing the direct marketing industry in today's economic environment, Messer noted that improved ROI through cost containment was an urgent priority. "During our 40 years of industry experience, we find the DM industry continually challenged by rising postage, printing and production costs. It's not just a US phenomenon — cost increases are very real and truly global. Fortunately, The Data Services' development team has over 40 years experience in direct mail data processing and continues to refine and improve our address hygiene. These improvements enable our direct mail clients to mail as efficiently as possible. The most experienced direct marketers all agree that Targeted Direct Mail remains the best way to acquire a new customer."

The DMA08 Annual Conference & Exhibition, which will be held October 11-16 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA08’s exhibit hall will feature 575 exhibiting companies.

For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma08.org.

About Data Services:

Founded in 1967, Data Services, Inc. is a privately held company based in Salisbury, MD with offices in New York, Connecticut, Pennsylvania, New Jersey and Virginia. Data Services, Inc. specializes in US, Canadian and International Direct Mail Data Processing, merge-purge and online list count and ordering tools (http://www.dataservicesinc.com/InfoPages/ListExpressInfo.aspx) and will be exhibiting at this year's DMA '08 Annual Exhibition & Conference at Booth 547-49.

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