DMA Announces Partnership with China Direct Mail Association

October 29, 2008 — The Direct Marketing Association (DMA) today announced a partnership with the China Direct Mail Association (CDMA), which is owned by the China Post, to promote business development in light of the economic globalization and blooming direct mail business across China.

DMA and CDMA will come together, as equals, to both benefit from each other and form a reciprocal source of information promoting further global business development. Both organizations seek to improve the effects and efficiency of their respective associations, making full use of their competitive edge, creativity, and knowledge.

“DMA is proud to partner with CDMA in pursuit of our common goal,” said Ramesh Lakshmi-Ratan, Ph.D., DMA’s executive vice president and chief operating officer. “Exploring new economic opportunities gives our members access to establish new relationships in new markets.

“This announcement comes at a crucial economic time for everyone, including marketers. The pairing of these two organizations, and by opening the lines of business and communication, both US DMA members and CDMA members will benefit,” continued Ratan.

“Throughout its 91-year history DMA has accumulated rich experiences in serving its members and promoting the development of the US direct mail industry,” said Mr. Li Guohua, chairman of CDMA and vice president of the China Post Group. “In recent years, the direct mail industry in China has been booming — it is an emerging industry and has obvious advantages.

“CDMA and DMA are complementary to each other, and reciprocal cooperation between the two parts is of strategic importance. CDMA is willing to both learn from DMA, and work with it to strengthen mutual understanding and trust; to serve as a bridge to enhance a bilateral cooperative partnership between both associations,” continued Li Guohua. “In this way, CDMA and DMA will achieve the goals of mutual benefits, win-win results, and continued encouragement of the direct mail enterprises of both China and America.”

Specifically, DMA and the CDMA will share with each other their information, experiences, statistics, and trend forecasts concerning direct mail. Additionally, both organizations will exchange and consult with each other on a variety of topics including:

Cross membership and other membership opportunities;

· Guidelines;

· Ethical codes;

· Best practices;

· Consumer and economic research; and

· Strategic community development for interacting with policy makers.

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