The NCDM 2008 program will offer the latest in both online and offline analytical approaches, multichannel marketing strategies, technology solutions, as well as fresh ideas, and networking opportunities to ensure attendees make the most of their marketing dollars.  Conference goers can choose to attend sessions among five innovative tracks:  Analytics & Modeling; Customer Data Insights; Database Marketing Strategies; Interactive Marketing; and Technology for Today and Tomorrow.

2008 NCDM Special Features

“Lay of the Land” Orientation

Monday, December 8, 2008

7:30 a.m. — 8 a.m.

Take advantage of this orientation session led by industry experts and find out which sessions are geared toward a specific level of experience or job function.  It is also a fantastic opportunity to network with fellow attendees and find out exactly what NCDM 2008 is offering.

New!  The CEO Industry Insider Panel:  The Future of Database Marketing

Monday, December 8

8 a.m. — 9 a.m.

During this interactive panel, attendees can join the chief executive officers of three leading service providers and agencies to find out what is coming in strategic database marketing over the next decade.  Moderated by Dave Frankland, Forrester Research, the panel of three chief executive officers are:  Michael Iaccarino, Epsilon; David Williams, Merkle; and Jim Lyons, Rapp Collins Worldwide.

The Certificate of Completion

Conference goers can earn a Certificate of Completion by attending sessions including, one pre-conference intensive; seven concurrent sessions; and meetings with five different suppliers.

Third Annual Executive Thought Leader Forum

Monday, December 8, 2008

1:50 p.m. — 4:30 p.m.

This half-day interactive forum for executives will feature two sessions, including how chief marketing officers are approaching database marketing from a strategic perspective, and how to hire and retain current talent.  Space is limited and this forum is closed to the press.

Solutions Showdowns

NCDM 2008 will feature three interactive Solutions Showdowns on Event Triggered Marketing for Campaign Management, How to Measure Customer Engagement with Web Analytics, and Going Beyond the Tool for Good Data Hygiene. 

Luncheon Roundtables

Monday, December 8, 2008

12 p.m. — 1:40 p.m

Tuesday, December 9, 2008

12:30 p.m. — 1:30 p.m.

These interactive sessions give attendees the chance to network and swap ideas with fellow database marketers.  Each peer-to-peer roundtable will be facilitated by an expert as participants discuss current and pressing business issues.  These roundtables are closed to the press.

2008 NCDM Program Advisory Committee

·         Lynette Becker, Corporate Director of Database Analysis, Boyd Gaming Corp.

·         Austin Bliss, President, FreshAddress Inc.

·         Tony Branda, Senior Vice President & Head of Business Analysis, RBS National Bank

·         Liza Brings, Vice President/Director, Database Marketing, The Martin Agency

·         Catherine Carleton, Director, Database Marketing, Yellow Book USA

·         Jonathan Cheris, Vice President Marketing Strategy & Analysis, Citigroup

·         Gillian Hu, Director, Business Intelligence, Sony Corporation of America

·         Todd King, Director, Analytics, Acxiom Digital

·         Bruce Reznik, Director of Marketing, Boardroom Inc.

·         Devyani Sadh, Chief Executive Officer & Founder, Data Square, LLC

·         Mike Savage, Vice President, Marketing, Merkle

·         Michael Tuohy, Vice President of Database Services, Direct Media Inc.

·         Suresh Vittal, Senior Analyst, Forrester Research

For more NCDM 2008 information and to register, please visit www.ncdmevents.com.

About NCDM

Co-produced by DIRECT magazine and the Direct Marketing Association, the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing industry.  NCDM is held once a year and brings marketing and technology decision-makers together to find practical approaches to today’s direct marketing challenges using customer data and technology.

About DIRECT

DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational and on the cutting-edge of innovation.  DIRECT’s franchises of print, online, and interactive information products connect today’s direct marketers to the information, resources and suppliers they need to reach their business goals.  DIRECT’s award-winning editorial staff delivers detailed coverage on cross-channel integration, ROI/analytics, CRM/database marketing, direct mail, email marketing, search/web marketing, print/production, DRTV/radio, insert media, telemarketing, and legal/regulatory issues.

DIRECT’s franchise of information products includes: DIRECT magazine; www.directmag.com; DIRECT Newsline, DIRECT Listline and Magilla Marketing enewsletters; the online Buyer’s Guide; the National Center for Database Marketing (NCDM) conference; Webinars; E-Special Reports; ListFinder; and original research.  DIRECT is part of Penton Media’s Chief Marketer Network, which includes Chief Marketer, PROMO, and Multichannel Merchant.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.  DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.  Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — will spend $176.9 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures will generate approximately $2.057 trillion in incremental sales.  In 2008, direct marketing accounted for approximately 10 percent of total US gross domestic product.  Also in 2008, there were 1.6 million direct marketing employees in the US.  Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

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