NCDM Announces Keynote Speakers For 2008 Conference

November 20, 2008 — The National Center for Database Marketing (NCDM)has announced its keynote speakers for the upcoming NCDM 2008 Conference. Co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, NCDM will take place December 8-10 at the Gaylord Palms Resort in Orlando, Florida.

“Attending all of this year’s keynote presentations is one of the smartest things an attendee can do,” said Angela Eastin, group show director for Penton Media. “Database marketing’s biggest players will be sharing their secrets to success; and with smarter and more sophisticated customers, an ever-changing digital landscape, and an uncertain economy, marketers need to make their dollars stretch further. Our new CEO Industry Insider Panel, along with Tom Boyles, Thomas Davenport, and Murray Gaylord will highlight the savvy business techniques attendees need to generate results as we enter a new era of database marketing.”

Monday, December 8

· The CEO Industry Insider Panel: The Future of Database Marketing

Moderator: Dave Frankland, Senior Analyst, Forrester Research

Panelists: Michael Iaccarino, President and Chief Executive Officer, Epsilon

David Williams, President and Chief Executive Officer, Merkle

Paula Puleo, Executive Vice President, Technical Innovation & Development, Rapp Collins Worldwide

8 a.m. — 9 a.m.

During this interactive panel, attendees can join the chief executive officers of three leading

service providers and agencies to find out what’s coming in strategic database marketing

during the next decade.

· Understanding the Customer Focused Journey and Where It’s Likely To Go

Tom Boyles, Senior Vice President, Global Customer Managed Relationships, The Walt Disney Company

12 p.m. — 1:40 p.m.

During this luncheon keynote Tom Boyles will discuss the evolution of the Disney experience and share how guest data and strong analytics, enabled by technology and the innovative use of content, helped the company connect with guests on the emotional pillars of their brand.

Tuesday, December 9

· Competing On Analytics

Thomas Davenport, Author, Competing on Analytics

9:30 a.m. — 10:30 a.m.

In this keynote presentation, Thomas Davenport will divulge recent research about the tactics companies are adopting to remain successful during these tumultuous times. NCDM attendees will learn the guidelines for effectively competing based on their analytical prowess.

Wednesday, December 10

· What Can You Do To Win and Measure Success in the Digital Revolution?

Murray Gaylord, Vice President Marketing and Customer Insights, NYTimes.com

9:30 a.m. — 10:30 a.m.

With an ever increasing number of online and offline channels, marketers are still learning how to navigate the new environment and measure success. In this keynote, Murray Gaylord will discuss the key drivers of the digital revolution, and how companies, including The New York Times, are using research and data to provide customer and consumer insights to drive success.

For more NCDM 2008 information and to register, please visit www.ncdmevents.com.

About NCDM

Co-produced by DIRECT magazine and the Direct Marketing Association, the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing industry. NCDM is held once a year and brings marketing and technology decision-makers together to find practical approaches to today’s direct marketing challenges using customer data and technology.

About DIRECT

DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational and on the cutting-edge of innovation. DIRECT’s franchises of print, online, and interactive information products connect today’s direct marketers to the information, resources and suppliers they need to reach their business goals. DIRECT’s award-winning editorial staff delivers detailed coverage on cross-channel integration, ROI/analytics, CRM/database marketing, direct mail, email marketing, search/web marketing, print/production, DRTV/radio, insert media, telemarketing, and legal/regulatory issues.

DIRECT’s franchise of information products includes: DIRECT magazine; www.directmag.com; DIRECT Newsline, DIRECT Listline and Magilla Marketing enewsletters; the online Buyer’s Guide; the National Center for Database Marketing (NCDM) conference; Webinars; E-Special Reports; ListFinder; and original research. DIRECT is part of Penton Media’s Chief Marketer Network, which includes Chief Marketer, PROMO, and Multichannel Merchant.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — will spend $176.9 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.057 trillion in incremental sales. In 2008, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also in 2008, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.