NCDM 2008 Offers Five Tracks, Six Intensive Sessions, and 40 Concurrent Sessions

November 24, 2008 — The National Center for Database Marketing (NCDM) 2008 conference, co-produced by the Direct Marketing Association (DMA) and DIRECT magazine, is taking the lead on offering comprehensive education to marketers entering the new era of database marketing.

As database marketing becomes increasingly important among companies trying to more efficiently target prospects and gain incremental sales from existing customers, the focus of NCDM has expanded to deliver the relevant, topical, and timely educational tracks, sessions, and intensives that will help attendees meet the needs of their companies.

In addition to the concurrent sessions, six intensive sessions and the 3rd Annual Executive Thought Leader Forum will round out this year’s wide-ranging educational content. From Monday, December 8 through Wednesday, December 10, NCDM 2008 will feature over 40 concurrent sessions spread across five innovative tracks:

Analytics & Modeling — Learn to identify the key indicators your company should be analyzing and tracking. This track will explore different analytical approaches to data, such as predictive modeling, segmentation, Hierarchical Bayesian methods, and multivariable testing.

Customer Data Insights — Learn to interpret and act on CRM data collected from online and offline channels. Integrate disparate internal data sources to provide a holistic view of your customer and their needs.

Database Marketing Strategies — Learn to develop an optimized media mix model to measure your marketing campaign effectiveness and maximize your marketing budget. This track will offer multichannel strategies and solutions to improve the integration of online and offline media, control the customer experience in any channel, and to acquire, retain, and grow your customer base.

Interactive Marketing — This track will focus on actionable best practices and topics such as list attrition, email marketing trends, deliverability issues, use of web analytics to drive profit, social networking, and other Web 2.0 approaches that help obtain data for better segmentation and profiling.

Technology for Today & Tomorrow — This track will focus on what experts and progressive companies are currently using to leverage their data and boost their bottom line. Hear about best practices, and get an inside look at the latest tools and techniques in web analytics, campaign management, marketing dashboards, geo-spatial intelligence, and mobile marketing.

Conference Intensive Schedule — Monday, December 8

9:10 a.m. - 11:50 a.m.

Primer on Database Marketing and Digital Channel Integration for Senior Marketers:

Part I & II

Speaker: Devyani Sadh, PhD, Chief Executive Officer & Founder, Data Square

9:10 a.m. - 11:50 a.m.

Media Mix Optimization: Techniques and Best Practices

Speakers: Liza Brings, Vice President of Data Strategy, The Martin Agency

Eamon Boyle, Vice President of Analytics, The Martin Agency

9:10 a.m. - 11:50 a.m.

Insider Tips for Making Your Email Marketing Efforts More Effective — And More Profitable

Speakers: Joel Brook, Director of eMarketing Education, ExactTarget, Inc.

Jeanne S. Jennings, Consultant, Email Marketing Strategy, JeaneJennings.com, Inc.

1:50 p.m. - 4:30 p.m.

Online + Offline Data: Managing the Customer Experience by Making the Connection

Speakers: Theresa Kushner, Director, Customer Intelligence, Cisco Systems

Susan Giffin, Director, Marketing IT, Cisco Systems

Michael Metz, Senior Director, Web Marketing, Cisco Systems

1:50 p.m. - 4:30 p.m.

The Marketing Dashboard: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments

Speaker: Cheridy Bell, Senior Director of Client Solutions, MarketingNPV

1:50 p.m. - 4:30 p.m.

Web Analytics: People, Planning, Process, and Platform

Speaker: Rocco Albano, Global Solutions – Web Analytics Practice Lead, Avenue A|Razorfish

3rd Annual Executive Thought Leader Forum — Monday, December 8

1:50 p.m. - 4:30 p.m.

This half-day interactive forum for executives will feature two sessions, including how chief marketing officers are approaching database marketing from a strategic perspective, and how best to hire and retain talent. Space is limited and this forum is closed to the press.

For more information on NCDM 2008 and to register, please visit www.ncdmevents.com.

About NCDM

Co-produced by DIRECT magazine and the Direct Marketing Association, the National Center for Database Marketing (NCDM) conference is dedicated exclusively to the database marketing industry. NCDM is held once a year and brings marketing and technology decision-makers together to find practical approaches to today’s direct marketing challenges using customer data and technology.

About DIRECT

DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational and on the cutting-edge of innovation. DIRECT’s franchises of print, online, and interactive information products connect today’s direct marketers to the information, resources and suppliers they need to reach their business goals. DIRECT’s award-winning editorial staff delivers detailed coverage on cross-channel integration, ROI/analytics, CRM/database marketing, direct mail, email marketing, search/web marketing, print/production, DRTV/radio, insert media, telemarketing, and legal/regulatory issues.

DIRECT’s franchise of information products includes: DIRECT magazine; www.directmag.com; DIRECT Newsline, DIRECT Listline and Magilla Marketing enewsletters; the online Buyer’s Guide; the National Center for Database Marketing (NCDM) conference; Webinars; E-Special Reports; ListFinder; and original research. DIRECT is part of Penton Media’s Chief Marketer Network, which includes Chief Marketer, PROMO, and Multichannel Merchant.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

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