DMA Premieres Library of Echo Awards Case Studies

November 25, 2008 — The Direct Marketing Association (DMA) today announced its new Library of ECHO Awards Case Studies, a Web-based subscription plan allowing viewers to read the marketing strategies, dive deep into media selections and tactics, click around creatives, as well as see award winning results from DMA’s 2008 International ECHO Awards winners.

For nearly 80 years, and taking place every October, DMA’s International ECHO Awards honor talented marketers from around the globe whose stellar campaigns incorporate outstanding and innovative strategy, unprecedented creative and database technique, as well as astounding results.

Recently presented during the DMA08 Annual Conference and Exhibition in Las Vegas, and now available on the Internet, these interactive case studies showcase the 2008 Special Awards, Gold, Silver, and Bronze ECHO winners. Visitors can search DMA’s comprehensive Library of ECHO Awards Case Studies through four topics of interest: Award Level, Business Category, Campaign Name, and Media.

DMA’s ECHO Library can always be accessed and searched, for free, by all visitors. However, this restricted access will only give viewers static images and a brief campaign synopsis. DMA members accessing the ECHO Library will be prompted on the homepage and must sign-up for their subscription, available free, from now through January 31, 2009. After that date, all ECHO Awards case studies will be available for purchase only. Access to these information-rich campaigns will inspire new ideas, provide guidance for future campaigns, and demonstrate the true effectiveness of direct marketing.

To access DMA’s Library of ECHO Awards Case Studies, please click here.