DMA Calls for 2010 Board of Directors Nominations; Feb. 27 Deadline

January 6, 2009 — The Direct Marketing Association (DMA) Board of Directors today announced it is now accepting nominations for a limited number of vacancies on its 2010 Board of Directors. The deadline to submit nominations is Friday, February 27, 2009.

To be eligible, DMA Board candidates must be senior-level executives — president, chief executive officer, or be a “direct report” to the CEO, e.g.: chief operating officer, chief marketing officer, etc. — and meet the following criteria:

· Have the authority to speak for their company, organization, or division;

· Maintain a leadership role in the field of direct marketing;

· Capable of representing their membership segment;

· Currently a voting member of DMA;

· Available for Board meetings held in January, May, and October;

· Available to serve on DMA’s Standing Committees.

This cycle, the Board anticipates having a very limited number of vacancies. Nominations will be evaluated by the DMA Nominating Committee, which is chaired by the immediate past DMA Chairman of the board Donn Rappaport, chairman/chief executive officer, American List Counsel, Inc. Nominations will be considered in the context of vacancies projected to ensure the Board maintains diverse representation across DMA’s various membership segments. The Nominating Committee will then present the status of nominations to the full Board in May.

DMA members will vote on the final slate of Board nominees during the Association’s annual business meeting which will be held during the DMA09 Conference & Exhibition, taking place October 17–22 at the San Diego Convention Center in San Diego, California.

Completed nomination forms should be returned no later than Friday, February 27, 2009, via email to board@the-dma.org, fax to 212.768.7353, or mail to Direct Marketing Association, Attn: M.A.Mulvihill, Director – Board Administration, 1120 Avenue of the Americas, New York, New York 10036-6700. If you need additional information please contact Margaret Mulvihill at 212.768.7277 x1616.

For a nomination form, please click here.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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