DMA Announces Keynote Speakers for 23rd Annual Circulation Day
January 13, 2009 — The Direct Marketing Association (DMA) today announced that Johnny McIntosh of Southern Living At HOME, and Eileen Naughton of Google will be keynote speakers for the 23rd annual Circulation Day, taking place on February 3 at the Marriot Marquis in New York City.
To help advance attendees’ game plans in challenging times, DMA’s action-packed day of programming at Circulation Day is where attendees gain insight and acquire circ strategies. From two stellar keynote presentations, to a full day of educational sessions, and networking, from top professionals at leading publishers, there is no better way to learn how to keep publications on the map, and drive both subscription and retention rates.
The opening keynote presentation “Your Magazine Brand as an UMBRELLA” will be delivered by Johnny McIntosh, president, Southern Living At HOME, the direct-selling division of Southern Progress Corporation. McIntosh will discuss using the magazine brand as an umbrella, how the community of influence extends beyond the pages of a magazine or even the internet, as well how circulators must take a multi-market approach for brand success in the future.
McIntosh has marketed such well-known titles as Southern Living, Cooking Light, Coastal Living, Southern Accents, Cottage Living, and Health. He has held management positions in all the major divisions of Southern Progress Corporation and was involved in the planning stages of Southern Living At HOME. McIntosh was named chief operating officer in early 2005, and was promoted to his current position in 2007.
The luncheon keynote presentation “New Directions in Direct Marketing” will be presented by Eileen Naughton, director, Media Platforms for Google. Naughton will focus on how the current economy and changing times are forcing circulators and other direct marketers to get creative in the digital space. She will also analyze new tactics from marketers in the space using analytics, data, and insights to optimize campaigns and build value for advertisers, consumers, and publishers.
Naughton serves on the leadership team for Google’s North American sales organization where she is responsible for developing and executing an integrated strategy for sales, marketing, and operations across Google’s display advertising business, including YouTube, the Google content network, mobile advertising, and DoubleClick’s ad serving technology.
Naughton joined Google after a distinguished career at Time Warner, Inc., where she was president of the global editions of TIME Magazine and the TIME Group (including TIME.com, TIME for Kids, and LIFE Magazine). Prior to that, she served as vice president of Investor Relations during the merger of AOL and Time Warner; president of Time Inc. Interactive; director of Finance and Planning at Time Inc.; and general manager of FORTUNE Magazine.
A variety of top companies and publications will present the concurrent educational sessions during Circulation Day including, American Express Publishing, Hachette Filipacchi, Rodale, New York Magazine, People Magazine, and Martha Stewart Living Omnimedia.
On February 2, DMA will host Young Professionals Day, a day of education and networking for the next generation of circ professionals, from 2 p.m. — 5 p.m. at the DMA Seminar Center in New York City. Here, junior staff will hear presentations from industry veterans from Condé
Nast Publications, Reader’s Digest, Hearst Magazines, and more.
For more information or to register to attend DMA’s Circulation day, please visit www.dmacircday.org.
DMA will provide complimentary Circulation Day registrations for editorial staff of media outlets that cover direct marketing-related topics. For more information about our requirements for press credentials, click here. To request press registration, please email DMA at email@example.com.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.
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