ACCM 2009 Offers 360˚ Education May 4-7 in New Orleans

March 18, 2009 — The Direct Marketing Association (DMA) and Multichannel Merchant today announced eight new tracks that give attendees a 360˚ education at the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM). Attendees will learn the latest innovations, solutions for growth, as well as how to provide the greatest offerings to today’s consumers. ACCM, the largest conference for catalog, online, and retail marketers will be held May 4-7 at the Morial Convention Center in New Orleans, Louisiana.

Today’s multichannel marketers know they need to find the perfectly integrated media mix. The constant shift between the catalog-web-retail-online worlds is now controlled by the consumer, making it harder to successfully market to them. With 8 tracks and over 70 sessions, ACCM 2009 is set to help marketers tackle this brave new world.

“This year’s focus is all about learning,” said Yasmin Melendez, DMA’s group show director. “Learn about today’s consumer, how to properly tailor your message to them, and the right vehicles to use to relay that message. ACCM 2009 is the place all multichannel marketers need to be if they want to grow their business.”

ACCM 2009 Educational Tracks:

Business-To-Business Strategies

Business-to-business marketers have specific challenges and opportunities. This track will offer B-to-B marketers unique solutions for branding, creative, database marketing strategies, social networking, and more.

Circulation, Campaign, & Database 2.0: Capturing, Measuring, & Analyzing

Learn the latest circulation, campaign, and database marketing strategies to test and optimize your media mix in order to both acquire and retain customers.

Creative Design: Techniques That Make Customers Buy More

Creative is responsible for generating response, reinforcing your brand, and engaging customers. Learn to create integrated online and off-line pieces that establish a unique story through branding, creative, copy, photography, and production techniques.

Cross Channel Merchandising

Whether you merchandise for print or the web, this track will look at the art and science of planning and analyzing your cross channel merchandise, identifying the right product mix, and differentiating your products in the marketplace.

Online Marketing: Driving Traffic, Conversion, and Sales

As more dollars shift online, marketers must use best practices to cater to the digital consumer. This track will explore the use of personalization, trigger emails, search engine marketing, mobile marketing, Web 2.0, and more to measure and increase traffic, conversions, and sales.

Executive Issues

This track, designed for senior executives, will explore business valuation, global expansion, going green, data security, and the legislative issues to help ensure consistent growth for companies and shareholders alike.

Building a 360˚ Customer Experience

This track will examine the effect of customer experience on sales, loyalty, and customer engagement, as well as help attendees design a contact strategy tailored to their customer base.

Technology & Outsourcing Solutions

In this track find out how campaign management, order management, web hosting, as well as content and digital asset management solutions can change the way business is done.

For more information or to register to attend ACCM, please visit www.accmshow.com.

DMA will provide complimentary ACCM registrations for editorial staff of media outlets that cover multichannel direct marketing-related topics. To request press registration, please email DMA at pressregistration@the-dma.org. For more information about our requirements for press credentials please, click here.

About ACCM

Co-produced by the Direct Marketing Association and Multichannel Merchant, the Annual Conference for Catalog and Multichannel Merchants (ACCM) is the largest gathering of multichannel marketers who use catalogs, transactional websites, and retail stores to reach their customers. ACCM is an annual event which brings together multichannel professionals from a wide breadth of job functions and seniority levels for four days of education, access to new products and services, and peer networking.

About Multichannel Merchant

Multichannel Merchant is the leading information source for senior-level executives at catalog, online, retail and b-to-b merchants. Our suite of print, online and event services takes these industry professionals to the heart of multichannel retailing, helping them stay on top of tactics and techniques that are crucial to improving market share and profitability—while integrating front-end and back-end operations and everything in between. Our editors provide the expert strategic advice and practical techniques that operations professionals urgently need to improve efficiencies, productivity, cost savings, and customer service covering the entire fulfillment process—from the moment an order is entered to its delivery at the customer’s doorstep. For more information, visit http://www.multichannelmerchant.com.

About The Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

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