DMA and Multichannel Merchant Announce 2009 MCM Awards Finalists

April 6, 2009 — The Direct Marketing Association (DMA) and Multichannel Merchant today announced the 78 finalists for its 2009 MCM Awards. Winners will be announced during a May 6 luncheon ceremony held during the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM).

ACCM is the largest conference for catalog, online, and retail marketers, co-produced by DMA and MULTICHANNEL MERCHANT, that will be held May 4-7 at the Morial Convention Center in New Orleans, Louisiana.

The 78 MCM Awards finalists, who comprise both business-to-business (B-to-B) and business-to-consumer (B-to-C) marketers, included 49 print channel and 29 Web channel. Fourteen of these merchants are eligible for the Multichannel Merchant of the Year Award, as finalists in both the print and Web channels. Gold and Silver Awards are given annually for quality in both print and Web, and the Cross-Channel Award honors multichannel merchants for synergy across the print and Web channels. Last year, DMA and MULTICHANNEL MERCHANT presented a total of 47 awards. For a full list of 2008 MCM Awards winners, please click here.

Both MCM Awards finalists and winners are evaluated by a panel of experts through a series of three judging sessions: pre-screening, in-home evaluations, and a final judging session. Print and Web channel entries are evaluated on creative, merchandising, copy, customer service/navigation, and marketing execution.

“The MCM Awards are an exciting part of the ACCM program,” said Yasmin Melendez, DMA’s group show director. “This year’s finalists have combined seamlessly integrated campaigns with remarkable creativity that will sure give the judges a difficult decision when they present the awards in May.”

“Our judging panel carefully reviews all aspects of every catalog and Website entered,” said Melissa Dowling, editor-in-chief, MULTICHANNEL MERCHANT. “The competition has been extra tough this year — we may see some surprises when the winners are announced in New Orleans.”